South America Deodorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The South America Deodorants Market is segmented by Product Type (Spray, Roll On, Sticks and Others), by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Others) and Geography

South America Deodorants Industry Overview

South America Deodorants Market
Study Period: 2018 - 2028
CAGR: 3.95 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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South America Deodorants Market Analysis

South America deodorants market is projected to grow at a CAGR of 3.95% during the forecast period (2020-2025).

  • There has been an increase in demand for safe, natural, and organic deodorant products in the market, due to the rise in consumer awareness about the harmful effects of paraben and aluminum compounds present in the deodorants.
  • The market for deodorant is tending towards maturity, and manufacturers are compelled to improve their product offerings to match the dynamically changing consumer requirements. To sustain in the competitive environment, the companies in Brazil are using strategies, like heavy discounts and offers, such as buy-two-get-one free.
  • Moreover, the increasing demand for deodorants among millennials is one of the major factors driving the market in Southern America.

South America Deodorants Industry Segments

The South America deodorants market is available as spray, roll on, sticks and others. By distribution channels, the market is segmented into supermarkets/ hypermarkets, specialty stores, convenience stores, online retail stores, and others.

By Product Type
Roll On
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Convenience Stores
Online Retail Stores
Rest of South America

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South America Deodorants Market Trends

This section covers the major market trends shaping the South America Deodorants Market according to our research experts:

Roll On Accounts Significant Share of the Market

Roll-on projects healthy growth in the forecasted period, driven by gender-specific products available in the market through major distribution channels. The increasing use of roll-ons, by young adults and athletes, is also driving the sales growth of the segment in the deodorant market. The consumers are searching for properties in roll-ons that are beyond efficacy and also for natural and sustainable products. Competitors are focusing on increasing awareness and enhancing their brand image in the market through various digital marketing campaigns. The product premiumization, along with attractive packaging is being done by manufacturers to attract consumers toward deodorant, which is an important factor influencing the growth of the deodorant roll-ons market in the forecasted period.

South America Deodorants Market1

Brazil is the Largest Market

Brazil is one of the major beauty-market in the world. This is due to its tropical climate, which increases the demand for deodorants in the country. The Brazilian market for deodorants is thriving, with the rise in demand. Therefore, many players are entering the market, and the consumers are getting the opportunity to choose among the various options available to them while checking the deodorant shelf space. Unilever Brasil Ltda leads the deodorant market in Brazil, due to its portfolio of strong brands, that are driving innovation. However, to retain its market presence, Beiersdorf Global AG launched Nivea Sem Perfume antiperspirant and the Nivea Men Silver Protect Antibacterial line in Brazil. Moreover, the wider availability of products in supermarkets/hypermarkets and major pharmacy chains of the country drives the market share.

South America Deodorants Market2

South America Deodorants Market Competitor Analysis

The South America deodorants market is fragmented with the presence of large regional and global players in the region. Major players, such as Procter & Gamble and Unilever, are focusing on merger and acquisition strategies to capture the maximum market share. Acquiring local brands enable diversification and give these players access to stable cash flows and growth opportunities.

South America Deodorants Market Top Players

  1. Unilever PLC

  2. Beiersdorf AG

  3. Natura & Co

  4. Coty Inc.

  5. L’Oréal SA

*Disclaimer: Major Players sorted in no particular order


South America Deodorants Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Spray

      2. 5.1.2 Roll On

      3. 5.1.3 Sticks

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Colombia

      4. 5.3.4 Rest of South America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever PLC

      2. 6.4.2 Beiersdorf AG

      3. 6.4.3 Procter & Gamble

      4. 6.4.4 Natura & Co

      5. 6.4.5 Coty Inc.

      6. 6.4.6 LOreal SA

      7. 6.4.7 Christian Dior SE

      8. 6.4.8 Puig S.L.

    5. *List Not Exhaustive

**Subject to Availability
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South America Deodorants Market Research FAQs

The South America Deodorants Market is studied from 2018 - 2028.

The South America Deodorants Market is growing at a CAGR of 3.95% over the next 5 years.

Unilever PLC, Beiersdorf AG, Natura & Co, Coty Inc., L’Oréal SA are the major companies operating in South America Deodorants Market.

South America Deodorants Industry Reports

In-depth industry statistics and market share insights of the South America Deodorants sector for 2020, 2021, and 2022. The South America Deodorants research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the South America Deodorants report PDF.

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