South America Deodorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The South America Deodorants Market is segmented by Product Type (Spray, Roll On, Sticks and Others), by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores, and Others) and Geography

Market Snapshot

South America Deodorants Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.95 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

South America deodorants market is projected to grow at a CAGR of 3.95% during the forecast period (2020-2025).

  • There has been an increase in demand for safe, natural, and organic deodorant products in the market, due to the rise in consumer awareness about the harmful effects of paraben and aluminum compounds present in the deodorants.
  • The market for deodorant is tending towards maturity, and manufacturers are compelled to improve their product offerings to match the dynamically changing consumer requirements. To sustain in the competitive environment, the companies in Brazil are using strategies, like heavy discounts and offers, such as buy-two-get-one free.
  • Moreover, the increasing demand for deodorants among millennials is one of the major factors driving the market in Southern America.

Scope of the report

The South America deodorants market is available as spray, roll on, sticks and others. By distribution channels, the market is segmented into supermarkets/ hypermarkets, specialty stores, convenience stores, online retail stores, and others.

By Product Type
Spray
Roll On
Sticks
Others
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Convenience Stores
Online Retail Stores
Others
Geography
Brazil
Argentina
Colombia
Rest of South America

Report scope can be customized per your requirements. Click here.

Key Market Trends

Roll On Accounts Significant Share of the Market

Roll-on projects healthy growth in the forecasted period, driven by gender-specific products available in the market through major distribution channels. The increasing use of roll-ons, by young adults and athletes, is also driving the sales growth of the segment in the deodorant market. The consumers are searching for properties in roll-ons that are beyond efficacy and also for natural and sustainable products. Competitors are focusing on increasing awareness and enhancing their brand image in the market through various digital marketing campaigns. The product premiumization, along with attractive packaging is being done by manufacturers to attract consumers toward deodorant, which is an important factor influencing the growth of the deodorant roll-ons market in the forecasted period.

South America Deodorants Market1

Brazil is the Largest Market

Brazil is one of the major beauty-market in the world. This is due to its tropical climate, which increases the demand for deodorants in the country. The Brazilian market for deodorants is thriving, with the rise in demand. Therefore, many players are entering the market, and the consumers are getting the opportunity to choose among the various options available to them while checking the deodorant shelf space. Unilever Brasil Ltda leads the deodorant market in Brazil, due to its portfolio of strong brands, that are driving innovation. However, to retain its market presence, Beiersdorf Global AG launched Nivea Sem Perfume antiperspirant and the Nivea Men Silver Protect Antibacterial line in Brazil. Moreover, the wider availability of products in supermarkets/hypermarkets and major pharmacy chains of the country drives the market share.

South America Deodorants Market2

Competitive Landscape

The South America deodorants market is fragmented with the presence of large regional and global players in the region. Major players, such as Procter & Gamble and Unilever, are focusing on merger and acquisition strategies to capture the maximum market share. Acquiring local brands enable diversification and give these players access to stable cash flows and growth opportunities.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Spray

      2. 5.1.2 Roll On

      3. 5.1.3 Sticks

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Colombia

      4. 5.3.4 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever PLC

      2. 6.4.2 Beiersdorf AG

      3. 6.4.3 Procter & Gamble

      4. 6.4.4 Natura & Co

      5. 6.4.5 Coty Inc.

      6. 6.4.6 LOreal SA

      7. 6.4.7 Christian Dior SE

      8. 6.4.8 Puig S.L.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The South America Deodorants Market market is studied from 2016 - 2026.

The South America Deodorants Market is growing at a CAGR of 3.95% over the next 5 years.

Unilever PLC, Beiersdorf AG, Natura & Co, Coty Inc., L’Oréal SA are the major companies operating in South America Deodorants Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!