Market Insights

The Global Bath & Shower Products market is expected to reach USD 36.13 billion by 2023, witnessing a steady CAGR during the forecast period. Asia-Pacific dominates the sales and is seeing the fastest volume growth during the forecast period. Despite the busy lifestyle consumers seek to relax by taking a bath which is the primary driver for the market. Rising disposable income and improved living standard in developing region have further fueled the market growth. However, the growing safety concern among consumers regarding the ingredients in the shower products has affected the market growth.

Natural Products Confined to the Health Conscious Consumers

Growing interest in natural products Bath & Shower Products market is still experiencing steady growth in the US despite the most significant market. Growing demand for natural ingredients in deodorant products has driven the sales of organic Bath & Shower Products in the US and Western Europe majorly. The demand for natural ingredients in beauty and personal care market is growing at a rate of 7% in the US. Rising health and skin concern coupled with a rising in purchasing power has driven the bath products sales. Nowadays, consumers are seeking a healthier lifestyle and making more informed purchase decision which drives the natural ingredients used in personal care products.

The Asia Pacific is expected to pose Tough Competition to Western Europe by 2023 in Bath Products

Western Europe dominates the sales of bath products concerning volume and value, primarily driven by Germany. Increased interest in natural body wash products and growing health hygiene practice has driven the market growth. The growing marketing beauty blogs and social media helps in raising consumer awareness of organic beauty products. Despite the largest market of Western Europe, Asia-Pacific is witnessing a significant growth rate owing to change in lifestyle. Consumers are demanding more sophisticated bathing products in Asia-Pacific owing to a rise in disposable income. China and India are the fastest growing market in the region driving bath product market size.

Key Developments

• June 2018 – The Somerset Toiletry Company launched a new range of luxury bath products inspired by classic cocktails in the UK. Products are available in three delicious fragrances; Pina Colada, Cosmo, and Mojito. The company produces its own line of products as well as the private label and sells its products in more than 50 countries.
• Jan 2018 – Jurlique’s farm in South Australia launched its organic shower gel. The product is a soap free natural shower gel available in four relaxing scents: Softening Rose; Calming Lavender; Refreshing Citrus; and Restoring Lemon, Geranium & Clary Sage.

The global Bath & Shower Products market is competitive with multinational players occupying the major share of the market. New product innovation focuses on organic and natural ingredients along with new formats are the main strategy adopted by players.

Major players include - Procter & Gamble Co., Unilever Plc, Henkel AG & Co KGaA, L`Oreal S.A. L'Occitane International SA, among others.

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• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Global, regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
• Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
• Distribution Channel sales Analysis by Value
• Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
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