Bath and Shower Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Bath and Shower Products Market is Segmented by Type (Shower Cream/Gel, Bar Soap, Shower Oil, and Other Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, and Other Distribution Channels), and Geography.

Market Snapshot

Bath and Shower Products Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Largest Market: North America
CAGR: 3.5 %
Bath and Shower Products Market Key Players

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Market Overview

The bath and shower products market is projected to register a CAGR of 3.5% during the forecast period (2020 - 2025).

  • The market is primarily driven by increasing awareness about health and hygiene among people around the world. Moreover, the rising disposable income and increasing living standards of the consumers are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients. In addition, frequent launches of enhanced products, such as seed oil or vitamin-infused shower gels, have further contributed to the growth of the market.
  • However, the increasing awareness toward the use of chemical substances in bath and shower gels, like sodium lauryl sulfate, dioxane, and parabens (that are considered as a harmful substance for the skin), is expected to hinder the growth of the bath and shower products market.

Scope of the report

On the basis of type, the market is segmented into shower cream/gel, bar soap, shower oil, and other types, and these products are distributed through supermarket/hypermarket, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the bath and shower products market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, and the Rest of the World.

By Type
Shower Cream/Gel
Bar Soap
Shower Oil
Other Types
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia -
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Rising Demand for Baby Bath and Shower Products

The baby bath and shower products sector recorded a significant growth of the global market, owing to the increasing awareness about health and hygiene. Furthermore, innovation and frequent launches of enhanced products have further contributed to the growth of the market. For instance, Johnson & Johnson offers a ‘Vita-Rich Revitalising Body Wash’, which is made of grapes and seed oil extracts and helps revitalize the skin. Also, the growing affinity of the consumers toward organic and natural bath and shower products with specific ingredients has helped to boost sales of these products. Therefore, players, such as Azafran, Green People, and GAIA Skin Naturals, are launching organic baby products, including shower gel.

Bath and Shower Products Market Key Trends

North America to Dominate the Global Market

North America accounted for the largest market share, followed by Europe. The evolving buying patterns of consumers is the primary growth driver of the market in this region. Also, consumers in the region demand for natural and organic compositions, with scents and moisturizing properties. Furthermore, factors, such as rising penetration of e-commerce and social media, are contributing to the growth of the North American market.

Bath and Shower Products Market Growth Rate

Competitive Landscape

The bath and shower products market is competitive and fragmented in nature, owing to the presence of many regional and domestic players. The leading companies use strategic approaches, like mergers, expansions, acquisitions, partnerships, and new product developments, to boost their brand presence among consumers. Key players dominating the market include L’Oréal, Unilever, Johnson & Johnson Consumer Inc., and L'Artisan Parfumeur.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Shower Cream/Gel

      2. 5.1.2 Bar Soap

      3. 5.1.3 Shower Oil

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Russia

        4. France

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia -

      4. 5.3.4 Rest of the World

        1. South America

        2. Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Johnson & Johnson Consumer Inc.

      4. 6.4.4 L'Artisan Parfumeur

      5. 6.4.5 Plum Island Soap Co.

      6. 6.4.6 Estee Lauder Inc.

      7. 6.4.7 Colgate-Palmolive Company

      8. 6.4.8 Avon Beauty Products Pvt Ltd

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Bath & Shower Products Market market is studied from 2016 - 2026.

The Bath & Shower Products Market is growing at a CAGR of 3.5% over the next 5 years.

North America holds highest share in 2020.

L’Oréal , Unilever, Johnson & Johnson Consumer Inc., L'Artisan Parfumeur, Plum Island Soap Co., Estée Lauder Inc are the major companies operating in Bath & Shower Products Market.

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