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The Bath and Shower Products Market is Segmented by Type (Shower Cream/Gel, Bar Soap, Shower Oil, and Other Types), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, and Other Distribution Channels), and Geography.
The bath and shower products market is projected to register a CAGR of 3.5% during the forecast period (2020 - 2025).
On the basis of type, the market is segmented into shower cream/gel, bar soap, shower oil, and other types, and these products are distributed through supermarket/hypermarket, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the bath and shower products market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, and the Rest of the World.
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
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The baby bath and shower products sector recorded a significant growth of the global market, owing to the increasing awareness about health and hygiene. Furthermore, innovation and frequent launches of enhanced products have further contributed to the growth of the market. For instance, Johnson & Johnson offers a ‘Vita-Rich Revitalising Body Wash’, which is made of grapes and seed oil extracts and helps revitalize the skin. Also, the growing affinity of the consumers toward organic and natural bath and shower products with specific ingredients has helped to boost sales of these products. Therefore, players, such as Azafran, Green People, and GAIA Skin Naturals, are launching organic baby products, including shower gel.
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North America accounted for the largest market share, followed by Europe. The evolving buying patterns of consumers is the primary growth driver of the market in this region. Also, consumers in the region demand for natural and organic compositions, with scents and moisturizing properties. Furthermore, factors, such as rising penetration of e-commerce and social media, are contributing to the growth of the North American market.
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The bath and shower products market is competitive and fragmented in nature, owing to the presence of many regional and domestic players. The leading companies use strategic approaches, like mergers, expansions, acquisitions, partnerships, and new product developments, to boost their brand presence among consumers. Key players dominating the market include L’Oréal, Unilever, Johnson & Johnson Consumer Inc., and L'Artisan Parfumeur.
1.1 Study Deliverables and Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Shower Cream/Gel
5.1.2 Bar Soap
5.1.3 Shower Oil
5.1.4 Other Types
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 By Geography
5.3.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 Rest of Asia -
5.3.4 Rest of the World
126.96.36.199 South America
188.8.131.52 Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 L'Oreal SA
6.4.2 Unilever PLC
6.4.3 Johnson & Johnson Consumer Inc.
6.4.4 L'Artisan Parfumeur
6.4.5 Plum Island Soap Co.
6.4.6 Estee Lauder Inc.
6.4.7 Colgate-Palmolive Company
6.4.8 Avon Beauty Products Pvt Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability