Market Snapshot
| Study Period: | 2016 - 2026 |
| Base Year: | 2021 |
| Largest Market: | North America |
| CAGR: | 3.5 % |
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Market Overview
The bath and shower products market is projected to register a CAGR of 3.5% during the forecast period (2020 - 2025).
- The market is primarily driven by increasing awareness about health and hygiene among people around the world. Moreover, the rising disposable income and increasing living standards of the consumers are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients. In addition, frequent launches of enhanced products, such as seed oil or vitamin-infused shower gels, have further contributed to the growth of the market.
- However, the increasing awareness toward the use of chemical substances in bath and shower gels, like sodium lauryl sulfate, dioxane, and parabens (that are considered as a harmful substance for the skin), is expected to hinder the growth of the bath and shower products market.
Scope of the report
On the basis of type, the market is segmented into shower cream/gel, bar soap, shower oil, and other types, and these products are distributed through supermarket/hypermarket, convenience stores, online stores, and other distribution channels. Also, the study provides an analysis of the bath and shower products market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, and the Rest of the World.
| By Type | |
| Shower Cream/Gel | |
| Bar Soap | |
| Shower Oil | |
| Other Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Key Market Trends
Rising Demand for Baby Bath and Shower Products
The baby bath and shower products sector recorded a significant growth of the global market, owing to the increasing awareness about health and hygiene. Furthermore, innovation and frequent launches of enhanced products have further contributed to the growth of the market. For instance, Johnson & Johnson offers a ‘Vita-Rich Revitalising Body Wash’, which is made of grapes and seed oil extracts and helps revitalize the skin. Also, the growing affinity of the consumers toward organic and natural bath and shower products with specific ingredients has helped to boost sales of these products. Therefore, players, such as Azafran, Green People, and GAIA Skin Naturals, are launching organic baby products, including shower gel.
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North America to Dominate the Global Market
North America accounted for the largest market share, followed by Europe. The evolving buying patterns of consumers is the primary growth driver of the market in this region. Also, consumers in the region demand for natural and organic compositions, with scents and moisturizing properties. Furthermore, factors, such as rising penetration of e-commerce and social media, are contributing to the growth of the North American market.
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Competitive Landscape
The bath and shower products market is competitive and fragmented in nature, owing to the presence of many regional and domestic players. The leading companies use strategic approaches, like mergers, expansions, acquisitions, partnerships, and new product developments, to boost their brand presence among consumers. Key players dominating the market include L’Oréal, Unilever, Johnson & Johnson Consumer Inc., and L'Artisan Parfumeur.
Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables and Study Assumptions
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Type
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5.1.1 Shower Cream/Gel
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5.1.2 Bar Soap
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5.1.3 Shower Oil
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5.1.4 Other Types
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5.2 By Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Online Retail Stores
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5.2.4 Other Distribution Channels
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5.3 By Geography
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5.3.1 North America
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5.3.1.1 United States
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5.3.1.2 Canada
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5.3.1.3 Mexico
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5.3.1.4 Rest of North America
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5.3.2 Europe
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5.3.2.1 Germany
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5.3.2.2 United Kingdom
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5.3.2.3 Russia
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5.3.2.4 France
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5.3.2.5 Spain
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5.3.2.6 Italy
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5.3.2.7 Rest of Europe
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5.3.3 Asia-Pacific
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5.3.3.1 China
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5.3.3.2 Japan
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5.3.3.3 Australia
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5.3.3.4 India
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5.3.3.5 Rest of Asia -
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5.3.4 Rest of the World
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5.3.4.1 South America
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5.3.4.2 Middle East & Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Active Companies
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6.2 Most Adopted Strategies
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6.3 Market Position Analysis
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6.4 Company Profiles
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6.4.1 L'Oreal SA
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6.4.2 Unilever PLC
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6.4.3 Johnson & Johnson Consumer Inc.
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6.4.4 L'Artisan Parfumeur
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6.4.5 Plum Island Soap Co.
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6.4.6 Estee Lauder Inc.
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6.4.7 Colgate-Palmolive Company
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6.4.8 Avon Beauty Products Pvt Ltd
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Bath & Shower Products Market market is studied from 2016 - 2026.
What is the growth rate of Bath & Shower Products Market?
The Bath & Shower Products Market is growing at a CAGR of 3.5% over the next 5 years.
Which region has largest share in Bath & Shower Products Market?
North America holds highest share in 2020.
Who are the key players in Bath & Shower Products Market?
L’Oréal , Unilever, Johnson & Johnson Consumer Inc., L'Artisan Parfumeur, Plum Island Soap Co., Estée Lauder Inc are the major companies operating in Bath & Shower Products Market.
