South African Savoury Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers South Africa Savoury Snacks Market Share and is Segmented by Product Type (Potato Chips, Extruded Snacks, Nuts, Seeds and Trail Mixes, Popcorn, Meat Snacks, And Other Product Types), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online Retail Stores, And Other Distribution Channels). For Each Segment, The Market Sizing and Forecasting Have Been Done in Value Terms of USD.

South Africa Savoury Snacks Market Size

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South Africa Savory Snacks Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.78 Billion
Market Size (2029) USD 2.58 Billion
CAGR (2024 - 2029) 7.74 %
Market Concentration High

Major Players

South Africa Savory Snacks Market Major Players

*Disclaimer: Major Players sorted in no particular order

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South Africa Savoury Snacks Market Analysis

The South Africa Savory Snacks Market size is estimated at USD 1.78 billion in 2024, and is expected to reach USD 2.58 billion by 2029, growing at a CAGR of 7.74% during the forecast period (2024-2029).

The inclination toward Western food habits and the busy lifestyles of working professionals and students have propelled consumers to shift from elaborate luncheons to packaged and ready-to-consume meals. This represents one of the major factors driving the demand for savory snacking options in South Africa. In addition, increased awareness of health and wellness has influenced consumers to seek snacks that offer nutritional benefits, such as protein-rich meat snacks, whole grain chips, and natural ingredients in trail mixes. Therefore, players are introducing healthier alternatives to capitalize on consumers' demands. For example, Harvestime in South Africa offers straight-cut chips that are low in sodium, contain less fat, and are cholesterol-free, helping maintain blood pressure, per the company’s claim. Companies are also teaming up with chefs to offer exceptional taste and quality. For instance, in October 2023, Simba collaborated with Chef Benny to create their new Steakhouse Beef flavored chips. Per the company’s claims, this significant collaboration reflects Simba's commitment to creating authentic flavors that resonate with South African culture.

South Africa Savoury Snacks Market Trends

Rising Demand for Convenient Snacking Options

Snackification, a growing trend in the food industry, refers to the shift in consumer behavior towards consuming smaller, ready-to-eat, and convenient snacks instead of traditional meals. This phenomenon has gained significant traction among South African consumers due to demographics, socioeconomic, and cultural factors. Moreover, consumers across South Africa constantly seek convenient snacking options due to changes in eating patterns and increased expenditure on food and beverage products. Convenient snacks, such as potato chips, extruded snacks, nuts and seeds, and popcorn, are becoming extremely popular, especially among the working population and young consumers due to their hectic lifestyles. Furthermore, brands are entering the market and expanding their product portfolio to cater to the high demand for convenient snacks. For instance, in October 2023, Kaizer Chiefs, a South African football club, launched its brand of potato chips in various flavors to be sold nationwide in retail stores.

South Africa Savoury Snacks Market: Number of people employed in South Africa, 2020-2023 (in thousands)

Potato Chips Holds a Promising Market Share in the Country

The potato chips market in South Africa is driven by the growing demand for on-the-go snacks and the increasing focus of manufacturers on introducing healthier and tastier options to attract consumers. Moreover, the availability of potato chips in various formats ranging from mild and neutral flavors of plain potato chips to different spicy and innovative flavors appeals to a wide range of taste preferences. They serve as a versatile base that can be enjoyed as is or paired with various dips, condiments, or even other local flavors. Potato chips are preferred by consumers of different demographics, with a large youth population trying out new and unique flavors. This factor motivates the savory snack manufacturers to offer new and innovative potato chips. For instance, In March 2023, Lay's created two amazing flavors: the Japanese Yakitori Chicken and Brazilian Spicy Salsa in celebration of the Money Heist series’ beloved characters, Tokyo and Rio. The company claims these are thinly sliced and prepared with a meticulous approach to quality and flavor. The new additions are part of Lay’s consistent innovation, bringing exciting flavors and textures worldwide to South Africa.

South Africa Savoury Snacks Market: Urbanization in South Africa 2020-2022 (in %)

South Africa Savoury Snacks Industry Overview

The South Africa savory snack market is highly competitive, with national and international players focusing on increasing their share in the reviewed market. The key players operating in the market are adopting strategies, such as product launches, expansions, mergers and acquisitions, partnerships, and expansions, to increase their market share. Some key players in the market include PepsiCo Inc, AVI Limited, The Kellogg Company, Frimax Foods Private Limited, and Truda Foods Private Limited.

South Africa Savoury Snacks Market Leaders

  1. PepsiCo Inc

  2. AVI Limited

  3. The Kellogg Company

  4. Frimax Foods Private Limited

  5. Truda Foods Private Limited

*Disclaimer: Major Players sorted in no particular order

South Africa Savory Snacks Market Concentration
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South Africa Savoury Snacks Market News

  • December 2023: Kellanova announced three of its snack brands, Cheez-It Snap'd, Cheez-It Puff'd, and Club Crisps, reduced the amount of plastic used in their packaging while maintaining the same amount of food in each package.
  • October 2023: Simba collaborated with Chef Benny to create their new Steakhouse Beef flavored chips. Per the company’s claims, this significant collaboration reflects Simba's commitment to creating authentic flavors that resonate with South African culture.
  • October 2023: Kaizer Chiefs, a South African football club, launched its brand of potato chips in various flavors to be sold nationwide in retail stores.

South African Savoury Snacks Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Demand for Convenient Convenient Snacking Options

      2. 4.1.2 Organic Snacking Options Gaining Prominence

    2. 4.2 Market Restraints

      1. 4.2.1 Inclination Toward Other Nutritional Food Products

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Potato Chips

      2. 5.1.2 Extruded Snacks

      3. 5.1.3 Popcorn

      4. 5.1.4 Nuts, Seeds, and Trail Mixes

      5. 5.1.5 Meat Snacks

      6. 5.1.6 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc.

      2. 6.3.2 The Kellogg Company

      3. 6.3.3 AVI Limited

      4. 6.3.4 Siyaya Brands Pty Ltd

      5. 6.3.5 Picola Foods

      6. 6.3.6 Frimax Foods (Pty) Ltd

      7. 6.3.7 Super Snacks

      8. 6.3.8 Truda Foods (Pty) Ltd

      9. 6.3.9 Messaris Snack Foods

      10. 6.3.10 Lorenz Snack-World

    4. *List Not Exhaustive
  7. 7. MARKET OPPURTUNITES AND FUTURE TRENDS

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South Africa Savoury Snacks Industry Segmentation

Savory snacks are small servings of food with a salty or spicy flavor rather than a sweet one. The South African savory snacks market is segmented into product types and distribution channels. The market is segmented into potato chips, extruded snacks, nuts, seeds and trail mixes, popcorn, meat snacks, and other product types based on product type. Based on distribution channels, the market is segmented into supermarkets/ hypermarkets, convenience stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms of USD.

By Product Type
Potato Chips
Extruded Snacks
Popcorn
Nuts, Seeds, and Trail Mixes
Meat Snacks
Other Product Types
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
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South African Savoury Snacks Market Research FAQs

The South Africa Savory Snacks Market size is expected to reach USD 1.78 billion in 2024 and grow at a CAGR of 7.74% to reach USD 2.58 billion by 2029.

In 2024, the South Africa Savory Snacks Market size is expected to reach USD 1.78 billion.

PepsiCo Inc, AVI Limited, The Kellogg Company, Frimax Foods Private Limited and Truda Foods Private Limited are the major companies operating in the South Africa Savory Snacks Market.

In 2023, the South Africa Savory Snacks Market size was estimated at USD 1.64 billion. The report covers the South Africa Savory Snacks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Savory Snacks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

South African Savoury Snacks Industry Report

Statistics for the 2024 South African Savoury Snacks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South African Savoury Snacks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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South African Savoury Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)