Software-Defined Storage Market Size and Share

Software-Defined Storage Market (2026 - 2031)
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Software-Defined Storage Market Analysis by Mordor Intelligence

The software-defined storage market size reached USD 24.27 billion in 2026 and is projected to climb to USD 75.03 billion by 2031, reflecting a 25.32% CAGR over the forecast horizon. Enterprises are redirecting control from proprietary arrays to software layers that run on commodity x86 servers, lowering capital outlays by 40-60% while maintaining throughput for AI inference workloads. Public-cloud deployments delivered the majority of 2025 revenue, yet hybrid architectures are outpacing at 26.55% CAGR as regulated industries combine on-premises governance with cloud elasticity. Object protocols retained leadership at 42.64% share in 2025 and are expanding at 26.22% CAGR, propelled by S3-compatible APIs that simplify multi-cloud data movement. Large enterprises dominated spending, but small and medium organizations are closing the gap on the back of managed services and consumption-based pricing. Regionally, Asia-Pacific is the fastest riser at 26.45% CAGR, fueled by sovereign-cloud policies and 5G edge buildouts that demand distributed storage nodes.

Key Report Takeaways

  • By storage type, object storage held 42.64% revenue share in 2025, while the segment is forecast to advance at a 26.22% CAGR to 2031.
  • By deployment mode, public cloud commanded 55.83% of the software-defined storage market share in 2025, whereas hybrid cloud posts the highest projected CAGR at 26.55% through 2031.
  • By organization size, large enterprises captured 63.74% of 2025 spending, whereas small and medium enterprises register a 26.78% CAGR over the forecast window.
  • By end-user industry, BFSI led with 34.82% revenue share in 2025, while healthcare is set to grow at 26.23% CAGR through 2031.
  • By region, North America generated 38.73% of 2025 turnover, yet Asia-Pacific is on track for a 26.45% CAGR to 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Storage Type: Object Protocols Extend Lead Amid AI Data Lakes

Object storage controlled 42.64% of the software-defined storage market share in 2025 and is forecast to grow at 26.22% CAGR on the back of S3 APIs that unify data lakes spanning on-premises and cloud buckets. The segment benefits from erasure coding that delivers eleven nines of durability at sub-USD 0.004 per gigabyte-month, reinforcing cost leadership. Block storage remains entrenched for latency-sensitive databases, integrating NVMe-over-TCP to push microsecond IOPS envelopes. File gateways layered on object back ends preserve SMB and NFS workflows for enterprise shares, broadening adoption in departmental use cases. Hyper-converged infrastructure weaves compute and storage on the same node, appealing to mid-market IT shops seeking turnkey installs. Regulatory influence steers healthcare toward object setups with WORM guarantees, while trading desks still pin core ledgers on block volumes to ensure predictable microsecond write response. The software-defined storage market size for object platforms is on track to double by 2030, supported by AI model training pipelines that demand parallel reads across thousands of GPUs. Vendors are adding GPU-direct protocols that bypass CPU copies and shave seconds off epoch times, further widening the gap with legacy arrays.

Object implementations now offer high-performance tiers using NVMe SSDs and low-cost HDD tiers in a single namespace, letting administrators define policies that age seldom-accessed logs automatically. MinIO and Ceph have shipped erasure-coding improvements that hit 90% storage efficiency on 16+4 layouts, narrowing the capacity overhead versus RAID 6. Meanwhile, cloud providers roll out single-zone turbo tiers offering sub-millisecond access for AI training, showing that object storage can satisfy both throughput and latency workloads. As enterprises adopt microservices, each service logs events directly to object buckets, eliminating the need for file systems and simplifying DevOps pipelines. Expect the software-defined storage market to see deeper convergence where object, file, and block semantics blend, driven by namespace virtualization that abstracts protocol differences.

Software-Defined Storage Market: Market Share by Storage Type
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By Deployment Mode: Hybrid Cloud Bridges Regulatory Gaps

Public cloud captured 55.83% revenue in 2025 as managed services removed procurement friction. Yet hybrid arrangements post a 26.55% CAGR because regulated sectors must keep certain data local while tapping cloud burst capacity. European banks pin primary copies on-premises for GDPR, then replicate anonymized sets to public clouds for fraud analytics, balancing compliance with scale. U.S. federal agencies lean on FedRAMP-authorized regions, but still maintain on-site replicas for continuity plans. Private clouds remain relevant among firms with sunk co-location investments, offering self-service portals that copy the hyperscale user experience. Air-gapped government networks deploy Ceph clusters for classified workloads, illustrating the role of sovereignty. Multi-cloud orchestration tools stitch policies across AWS, Azure, and Google, enabling failover without re-platforming. The software-defined storage market size tied to hybrid modes is projected to outpace pure public cloud spend beyond 2029 as organizations optimize placement for cost, latency, and regulation.

Technical innovation centers on bidirectional data mobility. Vendors now provide policy engines that snapshot on-premises VMware volumes and hydrate them natively into Amazon EBS or Azure Managed Disks. Cloud bursting for render farms has become routine, as studios spin up thousands of spot instances accessing the same object bucket. Disaster recovery RPOs have tightened to under 15 minutes through continuous-replication software that compresses and encrypts changed blocks before streaming them to target regions. Compliance audits cite immutable logs produced by software-defined platforms, reducing manual evidence collection cycles by 30%. Enterprises further adopt edge gateways that cache data locally in branch offices then migrate cold files to cloud archive tiers, reflecting a continuum rather than a binary choice between on-premises and public cloud. Consequently, the software-defined storage market continues its pivot from deployment silos to fluid data fabrics.

By Organization Size: SMEs Harness Managed Services While Enterprises Centralize Governance

Large enterprises represented 63.74% spend in 2025, channeling budgets into global namespaces that span hundreds of sites and cloud accounts. They value fine-grained role-based access and key-management integration with HSM appliances. SMEs, however, register a 26.78% CAGR as consumption billing aligns with opex models and managed services remove the skills barrier. Branch offices deploy storage gateways that sync to cloud buckets, sparing local teams from provisioning arrays. Mid-market manufacturers favor hyper-converged appliances where a single admin can oversee compute and storage through a unified console. Audit burdens trigger uptake of pre-certified solutions embedding SOC 2 and ISO 27001 controls, trimming audit preparation by 60%. The software-defined storage market size attributable to SMEs is expected to triple by 2031 as SaaS vendors embed storage options directly into application subscriptions.

Enterprises with 5,000-plus employees pursue edge use cases as retail chains roll micro data centers into thousands of stores. These nodes run containerized point-of-sale apps that log to local object stores then sync nightly to a central cloud, shrinking latency from 80 to 12 milliseconds. SMEs meanwhile lean on service-provider marketplaces that bundle storage, backup, and ransomware protection into per-user fees. Reseller ecosystems are forming around turnkey clusters delivered as code via Terraform, cutting initial deployment to under one hour. Vendor roadmaps now segment features by tenancy scale, offering simplified dashboards for SMEs and API-driven governance suites for global corporations. As multi-tenant colocation providers adopt software-defined storage, even micro businesses can access enterprise-grade durability without hardware ownership, expanding the software-defined storage market reach.

Software-Defined Storage Market: Market Share by Organization Size
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By End-User Industry: BFSI Anchors Growth, Healthcare Surges on Imaging AI

BFSI consumed 34.82% of 2025 demand, depending on deterministic latency for fraud-detection engines and regulatory archives. Software-defined replicas span three regions to meet the Digital Operational Resilience Act, while encryption keys remain on-premises. Healthcare is the fastest mover at 26.23% CAGR as radiology archives shift from appliances to hybrid object stores integrated with diagnostic AI, reducing study retrieval to sub-2 seconds. Telecommunications operators deploy edge clusters to cache streaming video, cutting backhaul traffic by 40%. Government departments consolidate citizen records and automate FOIA request redaction through metadata tagging. Manufacturing harnesses computer vision to drive 12% scrap reductions by storing labeled defect images used in AI retraining. Media studios render 8K footage from cloud buckets, turning projects 30% faster than tape workflows. The software-defined storage market share of non-BFSI verticals is widening, balancing the previously finance-heavy customer mix.

Compliance frameworks shape solution choice. HIPAA drives object stores with immutable versions, while SEC Rule 17a-4 demands six-year retention of trade confirmations. Telecommunications regulators extend lawful-intercept storage durations, nudging carriers toward scalable clusters. Retail e-commerce platforms replicate product catalogs across continents, ensuring checkout continuity during regional outages. Research institutions ingest exabyte-scale physics data into Ceph clusters for long-term scientific analysis. Across sectors, AI workloads demand parallel I/O to feed GPU pods, and software-defined architectures meet this with RDMA transports that deliver high throughput without proprietary fabrics. Consequently, the software-defined storage market now spans mission-critical finance, life-saving healthcare, and data-hungry entertainment segments alike.

Geography Analysis

North America maintained 38.73% of 2025 revenue, buoyed by hyperscaler capital expenditure topping USD 180 billion and early Kubernetes CSI adoption that provisions persistent volumes in seconds. Federal agencies leverage FedRAMP-authorized clouds to slash data-center footprints by 50%. Canadian financial firms comply with PIPEDA by retaining customer data on-premises while analytics run in cloud sandboxes. Mexico’s fintech hubs adopt software-defined storage for real-time payments and data residency mandates.

Asia-Pacific advances at 26.45% CAGR, driven by China’s cybersecurity law, India’s Digital Public Infrastructure, and ASEAN’s 5G edge rollouts. Mainland replicas stay within national borders to meet sovereign-cloud rules. India’s UPI processed 11.6 billion monthly transactions by December 2025, forcing horizontally scalable clusters. Japan’s privacy act catalyzes hybrid deployment among manufacturers and hospitals. South Korean carriers host AR content caches at base stations, cutting latency to 8 milliseconds. ASEAN nations establish sovereign zones that insist on local replicas.

Europe tightens controls through GDPR and the Digital Operational Resilience Act, pushing automated data classification and immutable audit trails. Germany’s BSI urges multi-region replicas within EU borders. The United Kingdom’s NHS consolidates imaging archives, shrinking radiology report turnaround from 48 hours to 6 hours. France’s Health Data Hub manages 120 petabytes for research while upholding CNIL privacy mandates. South America rides Brazil’s LGPD and Argentina’s data-protection laws, while Middle East programs under Vision 2030 spur hyperscale builds in Riyadh VISION2030. Africa’s growth accelerates as South African banks and Nigerian fintechs adopt cloud platforms compliant with POPIA.

Software-Defined Storage Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The software-defined storage market features moderate concentration. The top five suppliers, AWS, Microsoft, Dell Technologies, Hewlett Packard Enterprise, and NetApp, captured near half of 2025 revenue. Hyperscalers embed autonomous tiering that cuts customer spend by 30%, while Azure Blob offers lifecycle automation. Pure Storage counters with Portworx, integrating Kubernetes data services across block, file, and object protocols. NetApp’s ONTAP spans on-premises and cloud footprints, enabling policy-consistent replication.

Open-source stacks grow in verticals seeking transparency. Ceph powers CERN’s physics datasets, confirming resilience at exabyte scale. Red Hat’s OpenShift Data Foundation orchestrates multi-cluster replication in under five minutes, easing disaster recovery. MinIO raised USD 103 million to optimize S3 stores for AI workloads.

Vendor strategies include vertical integration, Dell enhanced PowerStore with AI workload placement, trimming response times by 35%. Horizontal expansion is evident with Nutanix supporting bare-metal Kubernetes to broaden addressable markets. White-space opportunities lie at the edge, where ARM-based servers run low-power clusters for retail and manufacturing. Emerging disruptors such as Qumulo target media studios with 8K-optimized file storage.

Software-Defined Storage Industry Leaders

  1. Oracle Corporation

  2. NetApp Inc.

  3. Huawei Technologies Co. Ltd

  4. Fujitsu Limited

  5. International Business Machines Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Software-Defined Storage Market Concentration
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Recent Industry Developments

  • December 2025: Pure Storage launched Portworx Data Services 3.0 with sub-60-second RTOs for stateful Kubernetes workloads.
  • November 2025: Microsoft extended Azure Elastic SAN to six new regions, delivering shared block storage with five nines availability.
  • October 2025: Dell Technologies rolled out PowerStore 4.0 software featuring AI-driven workload placement.
  • September 2025: NetApp acquired Instaclustr for USD 619 million to deepen managed open-source database offerings.

Table of Contents for Software-Defined Storage Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Exponential Growth of Unstructured Enterprise Data
    • 4.2.2 Cost-Advantaged Shift from Proprietary Arrays to Commodity Hardware
    • 4.2.3 Hybrid/Multi-Cloud Adoption Demanding Storage Abstraction
    • 4.2.4 AI/ML-Driven Autonomous Storage Management and Tiering
    • 4.2.5 Container/Kubernetes-Native Persistent Storage Needs
    • 4.2.6 Edge Computing and 5G Creating Low-Latency SDS Nodes
  • 4.3 Market Restraints
    • 4.3.1 Integration Complexity with Legacy Storage Estates
    • 4.3.2 Shortage of Specialised SDS Skills and Organisational Change
    • 4.3.3 Performance Determinism Concerns for Latency-Sensitive Apps
    • 4.3.4 Fragmented Standards Increasing Vendor-Lock-In Risk
  • 4.4 Indusy Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter’s Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Storage Type
    • 5.1.1 Block
    • 5.1.2 File
    • 5.1.3 Object
    • 5.1.4 Hyper-converged Infrastructure
  • 5.2 By Deployment Mode
    • 5.2.1 On-premises
    • 5.2.2 Private Cloud
    • 5.2.3 Public Cloud
    • 5.2.4 Hybrid Cloud
  • 5.3 By Organisation Size
    • 5.3.1 Small and Medium Enterprises
    • 5.3.2 Large Enterprises
  • 5.4 By End-user Industry
    • 5.4.1 Banking, Financial Services and Insurance (BFSI)
    • 5.4.2 Telecom and Information Technology
    • 5.4.3 Government and Public Sector
    • 5.4.4 Healthcare and Life Sciences
    • 5.4.5 Manufacturing
    • 5.4.6 Media and Entertainment
    • 5.4.7 Retail and e-Commerce
    • 5.4.8 Other End-user Industries
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 ASEAN
    • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 Saudi Arabia
    • 5.5.5.1.2 United Arab Emirates
    • 5.5.5.1.3 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Nigeria
    • 5.5.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Amazon Web Services, Inc.
    • 6.4.2 Microsoft Corporation
    • 6.4.3 International Business Machines Corporation
    • 6.4.4 Dell Technologies Inc.
    • 6.4.5 Hewlett Packard Enterprise Company
    • 6.4.6 NetApp, Inc.
    • 6.4.7 Huawei Technologies Co., Ltd.
    • 6.4.8 Hitachi Vantara LLC
    • 6.4.9 Pure Storage, Inc.
    • 6.4.10 VMware, Inc.
    • 6.4.11 Nutanix, Inc.
    • 6.4.12 Oracle Corporation
    • 6.4.13 Cisco Systems, Inc.
    • 6.4.14 Fujitsu Limited
    • 6.4.15 DataCore Software Corporation
    • 6.4.16 Red Hat, Inc.
    • 6.4.17 Scality SA
    • 6.4.18 Cloudian, Inc.
    • 6.4.19 Infinidat Ltd.
    • 6.4.20 StarWind Software, Inc.
    • 6.4.21 FalconStor Software, Inc.
    • 6.4.22 Promise Technology, Inc.
    • 6.4.23 StorPool Storage AD
    • 6.4.24 MinIO, Inc.
    • 6.4.25 Qumulo, Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Software-Defined Storage Market Report Scope

The Software-Defined Storage Market Report is Segmented by Storage Type (Block, File, Object, Hyper-converged Infrastructure), Deployment Mode (On-premises, Private Cloud, Public Cloud, Hybrid Cloud), Organisation Size (Small and Medium Enterprises, Large Enterprises), End-user Industry (Banking Financial Services and Insurance, Telecom and Information Technology, Government and Public Sector, Healthcare and Life Sciences, Manufacturing, Media and Entertainment, Retail and e-Commerce), and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

By Storage Type
Block
File
Object
Hyper-converged Infrastructure
By Deployment Mode
On-premises
Private Cloud
Public Cloud
Hybrid Cloud
By Organisation Size
Small and Medium Enterprises
Large Enterprises
By End-user Industry
Banking, Financial Services and Insurance (BFSI)
Telecom and Information Technology
Government and Public Sector
Healthcare and Life Sciences
Manufacturing
Media and Entertainment
Retail and e-Commerce
Other End-user Industries
By Geography
North AmericaUnited States
Canada
Mexico
South AmericaBrazil
Argentina
Rest of South America
EuropeGermany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-PacificChina
Japan
India
South Korea
ASEAN
Rest of Asia-Pacific
Middle East and AfricaMiddle EastSaudi Arabia
United Arab Emirates
Rest of Middle East
AfricaSouth Africa
Nigeria
Rest of Africa
By Storage TypeBlock
File
Object
Hyper-converged Infrastructure
By Deployment ModeOn-premises
Private Cloud
Public Cloud
Hybrid Cloud
By Organisation SizeSmall and Medium Enterprises
Large Enterprises
By End-user IndustryBanking, Financial Services and Insurance (BFSI)
Telecom and Information Technology
Government and Public Sector
Healthcare and Life Sciences
Manufacturing
Media and Entertainment
Retail and e-Commerce
Other End-user Industries
By GeographyNorth AmericaUnited States
Canada
Mexico
South AmericaBrazil
Argentina
Rest of South America
EuropeGermany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-PacificChina
Japan
India
South Korea
ASEAN
Rest of Asia-Pacific
Middle East and AfricaMiddle EastSaudi Arabia
United Arab Emirates
Rest of Middle East
AfricaSouth Africa
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is driving enterprise adoption of software-defined storage?

The primary triggers are 40-60% capital savings from shifting to commodity servers, unified namespaces for hybrid and multi-cloud data, and autonomous tiering that trims operating costs.

How fast is Asia-Pacific spending on software-defined storage growing?

Asia-Pacific spending is advancing at a 26.45% CAGR, propelled by sovereign-cloud regulations and 5G edge deployments.

Which deployment mode is expanding the quickest?

Hybrid cloud is the fastest, with a 26.55% CAGR as firms blend on-premises compliance with cloud scalability.

Why is healthcare the fastest-growing vertical?

Picture archiving systems are moving to hybrid object stores that integrate with AI diagnostics, cutting retrieval times and boosting efficiency, resulting in a 26.23% CAGR.

How do software-defined platforms improve disaster recovery?

Continuous replication and policy-driven snapshots shrink recovery-point objectives to under 15 minutes while enabling cross-cloud failover without rewrites.

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