Smart Plug Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Smart Plug Market is segmented by Technology (Bluetooth and Wi-Fi), Application (Industrial Use, Commercial Use, and Household Use), and Geography (North America, Europe, Asia Pacific, and Rest of the World). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Smart Plug Market Size

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Smart Plug Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 27.66 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Smart Plug Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Smart Plug Market Analysis

The Smart Plug Market size is expected to grow from USD 2.69 billion in the current year to USD 9.12 billion in five years, registering a CAGR of 27.66% during the forecast period.

  • Market expansion was significantly impacted by the rapid adoption of contemporary technologies, including the Internet of Things (IoT), smart voice recognition, and others. The major driving factors of the market are the significant adoption of smart homes globally and the development of the IoT framework.
  • A rising Internet of Things (IoT) acceptance rate in developed and developing countries such as the United States, China, India, and so on has helped build the smart home industry. The potential of technologies to enable device communication has contributed to market demand. Even though there were supply chain inconsistencies, the pandemic and its effects highlighted significant improvements in internet connectivity and the need for adoption automation. Many customers made smart home appliance purchases during the lockdown.
  • Smart home gadgets enable remote monitoring and control of home elements and are a booming sector with big manufacturers and mass adopters. Over the past two years, many technological developments have raised the demand for smart home appliances as automation enhances user comfort in smart homes. Further, conserving energy to protect the environment and reduce monitoring costs is critical. Smart heating and cooling systems enable consumers to conserve energy by monitoring and efficiently managing demand.
  • A significant advancement in demand for smart home appliances, especially refrigerators, dishwashers, smart TVs, voice assistants, and microwave ovens, has pushed the demand for Wi-Fi-based products and technology advancements that enable Internet connectivity to power the market for smart home gadgets.
  • Smart plugs are becoming increasingly common, raising security issues. Compromised smart plugs would compromise users' security and privacy. The effects of smart plugs being penetrated and under attackers' control could be severe if they are employed in commercial or industrial buildings for demand response. Smart plug security issues have garnered attention from academic and industrial groups.
  • The home automation industry experienced substantial growth in recent years, a development fostered partly by COVID-19 and lockdown regulations forcing individuals to spend more time at home. As a result, the market has seen an increase in suppliers. The industry has grown and now includes various midrange and entry-level, affordable home automation products such as smart plugs, switches, and so on, whose accessibility has improved due to accessibility to the distribution channel.

Smart Plug Market Trends

Advances in IoT Framework is Expected to Drive the Market Growth

  • According to Ericsson, almost 60% of cellular Internet of Things (IoT) connections are anticipated to be broadband connections by the next two years, with 4G connecting the vast majority. Throughput data rates for this segment will significantly rise as 5G New Radio (NR) is implemented in existing and new spectrums. Further, Massive IoT, NB-IoT, and Cat-M technologies, which offer wide-area use cases involving numerous low-complexity, low-cost devices with extended battery lives and low-to-medium throughput, are still being implemented globally.
  • These benefits make it possible to employ Narrowband IoT in many different applications, from smart metering to smart cities and intelligent building infrastructure control to smart farming. In other words, anywhere objects need to be connected. Smart metering is one of the most prominent use cases, and smart plugs play a significant role in these applications. Electricity, water, and gas meter networking is an IoT field for narrowband technology. Consumers do not require much data to enable IoT functionality on a meter. Also, NB-IoT's robust coverage is ideal for transmitting signals from smart meters frequently installed in basements.
  • Many companies in the market are investing in their product development to design smart plugs with these energy-monitoring features. In November 2022, Smarteefi invested capital in introducing a new product, the 16A WiFismart plug, to its line of smart switches. This model contains the world's first built-in clock system, allowing it to be independent of the internet clock cycle. It would give users unique features such as an assured schedule, a guaranteed countdown timer, and more accurate daily/real-time energy monitoring.
  • Further, in October 2022, China-based MOKO Smart launched a smart plug for energy management applications in the smart home and energy metering industries to benefit customers and energy-solution providers. The "MK117NB Smart Plug" can remotely manage load switches, monitor energy use, and reduce power consumption. It has a measurement accuracy of 0.5% and includes a power and energy meter. With a smartphone app, users can monitor total energy consumption hourly, daily, monthly, and historically. The MK117NB Smart Plug can be used in many countries and supports many plug types. It makes it possible for common electrical devices to be IoT-enabled, giving users a greater understanding of their energy usage and the ability to translate real-time electricity consumption into precise billing information.
Smart Plug Market: IoT Connections, In USD Billons, Global, 2022-2028

North America Leads in the Smart Plug Market

  • The North American region has been an early adopter of smart technologies in building automation due to its various applications, including convenience in use and energy management, creating an opportunity for market vendors in the region. The market's growth is supported by two major developed economies in the region, including the United States and Canada. In addition, the United States is home to many international producers of smart home products, including Belkin International Inc.
  • Many industries in the energy and power sector in the region are investing capital in acquiring smart home solution providers with smart plug product offerings, which shows the potential for the market's growth in North America. For instance, in December 2022, NRG Energy Inc.'s US production unit grew from a major power business to retail consumers by planning and investing USD 2.8 billion in Vivint Smart Home Inc., which provides a broad range of smart electronic products, including smart plugs.
  • Market vendors in the region have been collaborating with IoT platform providers to accelerate the speed of their smart plug product launch, fueling the market's growth because, with inbuilt advanced features and compatibilities, these updated smart plugs can be utilized in various applications securely. For instance, in Canada, Ayla Networks, a company that provides Internet of Things (IoT) platforms that accelerate digital transformation for consumer brands, announced that its IoT firmware would power the line of smart home products from Canadian Tire called NOMA iQ comprising smart lighting, smart plugs, and smart air purifiers that users can connect to via an all-in-one app.
  • Companies in the market are partnering to expand their smart home product offerings, including smart plugs. Established traditional electronic companies use the latest wi-fi-based technology through these partnerships and introduce new smart home product lines, fueling the market's growth. Additionally, the companies are developing various distribution channels for product sales, such as online and offline, to increase their market presence. For instance, in October 2022, Roku added a new line of smart home devices in collaboration with Wyze, a company in smart home products. The product line includes video doorbells, security cameras, smart lighting, and smart plugs and would be available exclusively through Walmart in the United States.
  • In addition, in January 2023, Shelly, an Allterco Robotics US company, started several smart home automation gadgets at the 2023 Consumer Electronics Show in Las Vegas, including the extension of Shelly Plus Plugs. These smart plugs from the company would be commercialized and use Bluetooth connectivity and configurable multicolor LED indicators. This development of the latest smart plugs in terms of design, function, feature, and connectivity by the market vendor to match the customers' demand is fueling the market adoptions and creating an opportunity for the vendors in the North American region.
Smart Plug Market - Growth Rate by Region

Smart Plug Industry Overview

The Smart Plug Market is highly fragmented and consists of several major players. Few of these major players currently dominate the market in terms of market share. Many organizations massively invest in research and developmental projects to develop innovative, high-quality products. Notable names in the industry profiled in the report are Belkin International, Inc., BroadLink Technology Co., Ltd., Panasonic Corporation, etc.

TP-Link Technologies Co. Ltd launched its EP25P4 Kassasmart Wi-Fi plug-in Amazon, which can be integrated with Siri and Apple HomeKit, in February this year. In addition, the company prioritizes developing home and business networking solutions and services for customers, providers, and partners in WLAN markets through its technological innovation.

Smart Plug Market Leaders

  1. Belkin International, Inc

  2. Broadlink International

  3. Panasonic Holdings Corporation

  4. D-Link Corporation

  5. Ankuoo Electronics Inc.

*Disclaimer: Major Players sorted in no particular order

Smart Plug Market Concentration
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Smart Plug Market News

  • January 2023: TP-Link launched new products under its Tapo range of smart home gadgets. The new additions include a smart hub home connection center, robot vacuums, cameras, a doorbell camera, a smart video door lock, and others. Also, the business unveiled its first smart plugs, switches, outlet extenders, and bulbs certified by Matter. The introduction of these items at CES 2023 demonstrates TP-Link's commitment to growing and diversifying its product line in the smart home market. The company has committed to making smart home technology more approachable and user-friendly by implementing the Matter protocol for its Tapo and Kasabrands of smart home products.
  • November 2022: Smarteefi invested capital in introducing a new product, the 16A WiFismart plug, to its line of smart switches. This model contains the world's first built-in clock system, allowing it to be independent of the Internet clock cycle. It would give users unique features such as an assured schedule, a guaranteed countdown timer, and more accurate daily/real-time energy monitoring.

Smart Plug Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Assessment of The Impact of COVID-19 on the Market

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitutes

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Market Drivers

      1. 5.1.1 Substantial Growth in the Adoption of Smart Homes

      2. 5.1.2 Advances in IoT Framework

    2. 5.2 Market Restraints

      1. 5.2.1 Security Concerns Related to Smart Plugs and IoT


    1. 6.1 Technology

      1. 6.1.1 Bluetooth

      2. 6.1.2 Wi-Fi

    2. 6.2 Application

      1. 6.2.1 Industrial Use

      2. 6.2.2 Commercial Use

      3. 6.2.3 Household Use

    3. 6.3 Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 Belkin International Inc.

      2. 7.1.2 Broadlink International

      3. 7.1.3 Panasonic Holdings Corporation

      4. 7.1.4 D-Link Corporation

      5. 7.1.5 Ankuoo Electronics Inc.

      6. 7.1.6 EDIMAX Technology Co. Ltd

      7. 7.1.7 Vesync Co. Ltd (Etekcity Corporation)

      8. 7.1.8 Xiaomi Inc.

      9. 7.1.9 Sariana LLC (Satechi)

      10. 7.1.10 Wipro Limited

      11. 7.1.11 Revogi Innovation Co. Ltd

      12. 7.1.12 Lenovo Group Limited

      13. 7.1.13 Leviton Manufacturing Co. Inc.

      14. 7.1.14 TP-Link Technologies Co. Ltd

      15. 7.1.15 Shenzhen Tenda Technology Co. Ltd

    2. *List Not Exhaustive


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Smart Plug Industry Segmentation

The smart plug is a multi-purpose, compact, and easy-to-use smart home device that monitors and controls the home's electronic appliances from anywhere. With the Smart Plug, appliances can be turned on or off, and the energy usage of connected devices can be controlled by on or off schedules and set-up alarms.

The smart plug market can be segmented by technology (Bluetooth and Wi-Fi), by application (industrial use, commercial use, and household use), and by geography (North America, Europe, Asia Pacific, and the Rest of the World).

The market sizes and forecasts are provided in terms of value USD for all the above segments.

Industrial Use
Commercial Use
Household Use
North America
Asia Pacific
Rest of the World
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Smart Plug Market Research FAQs

The Smart Plug Market is projected to register a CAGR of 27.66% during the forecast period (2024-2029)

Belkin International, Inc, Broadlink International, Panasonic Holdings Corporation, D-Link Corporation and Ankuoo Electronics Inc. are the major companies operating in the Smart Plug Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Smart Plug Market.

The report covers the Smart Plug Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Smart Plug Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Smart Plug Industry Report

Statistics for the 2024 Smart Plug market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Smart Plug analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Smart Plug Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)