Single Origin Tea Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.25 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Single Origin Tea Market Analysis
The single origin tea market is projected to register a CAGR of 7.25% during the forecast period, 2022-2027.
The originality factor of the tea is evident from its taste, as single origin tea of different regions has distinct tastes and quality. This, in turn, attracts customers to the product, thereby, driving the market for single origin tea. Alongside, the consumers are interested in understanding the manufacturing process of tea, which is provided by the companies manufacturing single origin tea, thereby, building trust among the consumers.
Additionally, the health benefits associated with tea are increasing the demand for organically and sustainably sourced single origin teas. During the COVID-19 pandemic, the demand for tea, specifically green tea, increased, due to the presence of antioxidants and immunity-boosting properties associated with it. However, the trade practices were restricted temporarily due to strict government guidelines and shut down, leading to a temporary decrease in the import and export of tea. For instance, according to the Federal Statistical Office of Germany, the export volume of tea from Germany decreased from 22,836.5 tons in 2019 to 22,236.5 tons in 2020.
Nowadays, consumers are preferring to brew their tea according to their specifications, which has increased the consumption of a different variety of tea. This has increased the demand for single origin tea leaves, which can be suitably used in various tea brewers and can be brewed for different time durations according to the need of the consumer.
Single Origin Tea Market Trends
This section covers the major market trends shaping the Single Origin Tea Market according to our research experts:
Rising Popularity of Organic Tea Products
The growing popularity of organic tea is driving the demand for single origin tea in the market. Consumers are rooting for organic tea that is produced ethically and is processed at the source of production. They also prefer labels on product packaging showing the origin of production and processing, thereby, enhancing their trust in a particular brand. A majority of single origin tea companies source their product from the Asia-Pacific region. This has led to an increase in demand for organic single origin tea from these regions, in turn, increasing the export of products from the region. For instance, according to the Ministry of Agriculture, Forestry, and Fisheries, the export volume of organic certified tea from Japan increased from 0.45 million kilograms in 2017 to 1.02 million kilograms in 2020. Along with organic tea, the demand for fair trade certified tea also increased, owing to the consumer demand for ethical sourcing of single origin tea. As per the statistics of FairTrade Germany, the share of organic tea in the sales volume of fair trade certified tea increased from 85% in 2016 to 89% in 2021 in Germany. Therefore, the escalating demand for organic tea is estimated to increase the growth of single origin tea in the market.
Asia-Pacific Holds the Largest Share in the Market
The production, as well as consumption of tea, is very prominent in different countries of the Asia-Pacific region like China, Japan, and India, among others. China is the world's top producer as well as consumer of green tea. But the country is now exploring its preference for black tea from different countries of origin like Sri Lanka, India, and China itself. The health benefits associated with tea like the presence of antioxidants, along with the traditional association of the region with tea beverage, is driving the growth of single origin tea in the regional market. According to the United States Food and Agriculture Organization, China was the largest producer of tea in the Asia-Pacific region, having produced 2.97 million metric tons of tea in 2020. In fact, as per the statistics of UN Comtrade, China was the leading tea exporting country in 2021, followed by Sri Lanka and India. In 2021, China exported USD 2,299.19 million of tea to different countries. Therefore, the high quality tea produced in the Asia-Pacific region has catered to the demand of consumers in the region as well as global consumers to prefer single origin tea, harvested and processed in the regional market.
Single Origin Tea Industry Overview
The single origin tea market is highly competitive with the presence of key players like Dilmah Ceylon Tea Company PLC, Art of Tea, Debonair Tea Company, Origin Tea, Premier's Tea Limited, and Akbar Brothers Ltd., among others. The market is fragmented as all the players in the market have a substantial presence in the global as well as regional markets. These players offer different varieties of specialty tea, along with black tea and green tea, suiting the diverse demands of consumers. Alongside, the companies offer products with different certifications like the United States Department of Agriculture certification, thereby, gaining the trust of customers further. Moreover, the companies are also making use of GMO-free labeling to cater to customers' attention and demand furthermore. For instance, My Red Tea offers single origin Rooibos tea, which is 100% USDA certified organic, along with being GMO and caffeine free.
Single Origin Tea Market Leaders
Dilmah Ceylon Tea Company PLC
Art of Tea
Debonair Tea Company
Origin Tea
Premier's Tea Limited
*Disclaimer: Major Players sorted in no particular order
Single Origin Tea Market News
- In July 2022, Akbar Tea launched an exclusive premium tea outlet at the Boulevard Boutique Mall, located in Muscat, Oman. The company offered its Ceylon tea of different varieties through this outlet in Sultanate.
Single Origin Tea Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Black Tea
5.1.2 Green Tea
5.1.3 Others
5.2 Packaging
5.2.1 Tea Bags
5.2.2 Loose Tea
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Specialty Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Italy
5.4.2.4 France
5.4.2.5 Spain
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 India
5.4.3.2 China
5.4.3.3 Japan
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Strategies Adopted By Leading Players
6.3 Company Profiles
6.3.1 Dilmah Ceylon Tea Company PLC
6.3.2 Akbar Brothers Ltd.
6.3.3 Organic India
6.3.4 Premier's Tea Limited
6.3.5 Art of Tea
6.3.6 Origin Tea
6.3.7 Alveus GmbH
6.3.8 Debonair Tea Company
6.3.9 Single Estate Teas
6.3.10 Kahawa
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Single Origin Tea Industry Segmentation
As per the study scope, single origin tea refers to the tea harvested from a particular region, having no added flavors or blends of any kind. the origin of the tea is mentioned on product packaging, providing transparency and confidence regarding its harvesting and processing to the consumers. The single origin tea market report includes the study on segmentation by type, packaging, distribution channel, and geography. Based on type, the market is segmented into black tea, green tea, and others. Based on packaging, the market is divided into tea bags and loose tea. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. Based on geography, the report provides an analysis of different regions such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Type | |
| Black Tea | |
| Green Tea | |
| Others |
| Packaging | |
| Tea Bags | |
| Loose Tea |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Single Origin Tea Market Research FAQs
What is the current Single Origin Tea Market size?
The Single Origin Tea Market is projected to register a CAGR of 7.25% during the forecast period (2024-2029)
Who are the key players in Single Origin Tea Market?
Dilmah Ceylon Tea Company PLC, Art of Tea, Debonair Tea Company, Origin Tea and Premier's Tea Limited are the major companies operating in the Single Origin Tea Market.
Which is the fastest growing region in Single Origin Tea Market?
Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Single Origin Tea Market?
In 2024, the Asia-Pacific accounts for the largest market share in Single Origin Tea Market.
What years does this Single Origin Tea Market cover?
The report covers the Single Origin Tea Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Single Origin Tea Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Single Origin Tea Industry Report
Statistics for the 2024 Single Origin Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Single Origin Tea analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
