There is a growing trend for health consciousness among people across the globe, encouraging consumers particularly millennials to opt for tea instead of carbonated beverages. The increase in demand for tea is due to the health benefits of tea coupled with enhanced awareness of herbal ingredients present in it. Countries like China and India being the top producers of tea were able to meet the growing demand by exporting the tea across the world. China held the largest share in values of the global tea exports market, accounting for 22.9 percent, followed by India with 9.8 percent. In 2018, Asian countries generated USD 4.1 billion worth shipments accounting for 58.8% of the global total share. With more consumers preferring tea in the coming years, the tea market is growing further during the forecast period. 

China, the world's top producer and the largest consumer of green tea, is now exploring black tea from India, Srilanka, and China. Black tea is associated with many health benefits - Contains polyphenols which act as antioxidants that help in preventing the DNA damage caused by tobacco or other toxic chemicals. With a rise in health awareness and growing western influence, young Chinese and Japanese prefer black tea. In 2018, India shipped 4.4 million kilograms of black tea to China. Kenya exported 1.8 million kilos of Kenyan black tea. The demand for black tea is poised to grow at a faster rate due to growing consumer interest and increasing health awareness pertaining to tea consumption.