South America Tea Market - Growth, Trends and Forecasts (2020 - 2025)

Consumption of RTD teas has witnessed a rising trend owing to the convenience and a healthy alternative to other ready-to-drink beverages on the market. In addition, the launch of new flavored teas, such as lemon and peach, has boosted the market growth in the South American region., but tea companies are becoming more creative with their flavor combinations. For instance, Steaz, a company offering organic green tea-based beverages, has a wide range of flavored RTD green tea beverages such as unsweetened iced tea series with passion fruit and dragon fruit flavors, lightly sweetened line with jasmine hibiscus, cactus water mixed green tea, pina colada flavor, and others.

The South American tea market by sales channels is classified based on the availability of the product. Tea powders (like instant mixes) and ready-to-drink teas are generally available at hypermarkets/supermarkets. The advantage of a hypermarket or a supermarket over other stores is that these markets provide everything a consumer needs at one stop. The supermarket/hypermarket chains are searching for new ways to increase sales through their channels. Discount offers, lending new attractive look to the products and making brochures are some of the techniques being adopted to increase sales.