South America Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America Tea Market is segmented by form into Leaf Tea and CTC tea (Crush, Tear, Curl); By product type into Black Tea, Green Tea, Others; By Distribution Channel into Supermarkets/ Hypermarkets, Specialist Retailer, Convenience Stores, Online Retailers, Others and Country.

Market Snapshot

South America tea market overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.2 %
Largest Segment: CTC Tea
Highest Production: Argentina

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Market Overview

South America tea market is forecasted to register a CAGR of 2.2%  during the forecast period (2020-2025).

  • Premiumization of tea products is gaining prominence among consumers owing to its functional properties, which in turn is expected to boost the growth of the market. Expansion of foodservice channels has also facilitated the growth of the tea market in South America. 
  • Countries in South America, such as Brazil and Ukraine are exhibiting a healthy demand for hot tea. Prominence of health campaigns coupled with the steady demand for herbal tea is driving the demand for tea in this region. Brazil is expected to dominate the market by the end of 2024.


Scope of the Report

South America tea market is segmented by form into leaf tea and CTC tea (Crush, Tear, Curl), and by product type into black tea, green tea, others. By Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialist Retaile Stores, Convenience Stores, Online Retailers, Others. Also, the study provides an analysis of the tea market in the emerging and established markets across the South American country, including Brazil, Argentina, and Rest of South America.

By Form
Leaf Tea
CTC Tea (Crush, Tear, Curl)
By Type
Black Tea
Green Tea
By Distribution Channel
Specialty Stores
Convenience Stores
Online Retail Stores
By Country
Rest of South America

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Key Market Trends

Increasing Consumption of RTD tea

Consumption of RTD teas has witnessed a rising trend owing to the convenience and a healthy alternative to other ready-to-drink beverages on the market. In addition, the launch of new flavored teas, such as lemon and peach, has boosted the market growth in the South American region., but tea companies are becoming more creative with their flavor combinations. For instance, Steaz, a company offering organic green tea-based beverages, has a wide range of flavored RTD green tea beverages such as unsweetened iced tea series with passion fruit and dragon fruit flavors, lightly sweetened line with jasmine hibiscus, cactus water mixed green tea, pina colada flavor, and others.

South America tea market trends

Hypermarkets/Supermarkets is the Popular Distribution Channel

The South American tea market by sales channels is classified based on the availability of the product. Tea powders (like instant mixes) and ready-to-drink teas are generally available at hypermarkets/supermarkets. The advantage of a hypermarket or a supermarket over other stores is that these markets provide everything a consumer needs at one stop. The supermarket/hypermarket chains are searching for new ways to increase sales through their channels. Discount offers, lending new attractive look to the products and making brochures are some of the techniques being adopted to increase sales.

South America tea market share

Competitive Landscape

Innovation in new products and flavors, as well as mergers and acquisitions, are the major competitive strategies followed by the key players in the tea market. Changing consumer preferences have intensified the competition among the global players. Several companies find it important to meet the local regulatory requirements apart from meeting their standard safety and quality criteria. The major players in the South American tea market include Dilmah Ceylon Tea Company PLC., Unilever, Hain Celestial, The Wiltshire Tea Company and Palais des Thés, among others

Major Players

  1. Dilmah Ceylon Tea Company PLC.

  2. Unilever

  3. Hain Celestial

  4. The Wiltshire Tea Company

  5. Palais des Thés

Dilmah Ceylon Tea Company PLC. Unilever Hain Celestial The Wiltshire Tea Company Palais des Thés

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Leaf Tea

      2. 5.1.2 CTC Tea (Crush, Tear, Curl)

    2. 5.2 By Type

      1. 5.2.1 Black Tea

      2. 5.2.2 Green Tea

      3. 5.2.3 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Retail Stores

      5. 5.3.5 Others

    4. 5.4 By Country

      1. 5.4.1 Brazil

      2. 5.4.2 Argentina

      3. 5.4.3 Rest of South America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Dilmah Ceylon Tea Company PLC.

      2. 6.4.2 Hain Celestial

      3. 6.4.3 The Wiltshire Tea Company

      4. 6.4.4 Unilever

      5. 6.4.5 DAVIDs TEA

      6. 6.4.6 Twinings

      7. 6.4.7 Palais des Thes

      8. 6.4.8 George Cannon

    5. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The South America Tea Market market is studied from 2016 - 2026.

The South America Tea Market is growing at a CAGR of 2.2% over the next 5 years.

The South America Tea Market is valued at CTC Tea in 2026.

Dilmah Ceylon Tea Company PLC., Unilever, Hain Celestial, The Wiltshire Tea Company, Palais des Thés are the major companies operating in South America Tea Market.

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