Organic Tea Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Global Organic Tea Powder Market is segmented by Type (Black Organic Tea, Green Organic Tea, Oolong Organic Tea, and Other Types); By Packaging (Cartons, Teabags, Cans, Paper pouches, and Other Packaging), By Distribution Channel (Supermarket/ Hypermarket, Convenience Stores, Online Stores, And Other Distribution Channels); and By Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size is provided in terms of value USD for all the abovementioned segments.

Organic Tea Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Organic Tea Market Size

Organic Tea Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 5.75 %
Fastest Growing Market North America
Largest Market Asia Pacific
Market Concentration Low

Major Players

Organic Tea Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Organic Tea Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Organic Tea Market Analysis

The Organic Tea Market is expected to register a CAGR of 5.75% during the forecast period.

Tea contains phenols and polyphenols and possesses antioxidant properties that detoxify the body, protect the heart, reduce infections, and increases immunity. Tea also helps to restore the balance of bacteria in the gut and improve gut function. The demand for organic tea is growing rapidly as people are becoming more health conscious. Organic tea is helpful in slimming and also keeps the body hydrated. Due to these advantages, it is closely linked to the fitness and health and wellness industry and is among the foremost choices of people who want to tone their body or lose weight.

Theanine, found in tea, helps to soothe the mind and keep the person relaxed and calm. Due to this reason, the working population consumes a lot of tea, driving the growth of the organic tea market. In addition, the demand for organically grown tea to preserve general health and well-being has surged as a result of the growing belief that clean-label products are both safe and healthful. The demand for ready-to-drink specialty teas that are nutrient-rich has significantly increased among consumers as a result of the growing trend of good hydration. Due to these developments, major producers have introduced organic versions of a variety of specialty teas, including green tea, herbal tea, and organic black tea.

Moreover, online retailing of organic tea products is the current profound channel for tea manufacturers when it comes to distribution and marketing. The companies are inclined toward online stores to get better access to consumers, lacking physical outlets in remote areas. Moreover, many new startups and entrepreneurs are rather choosing this point of sale to launch their products due to the less capital investment required and the high consumer base covered. Nonetheless, with premiumization penetrating the industry, companies like Bagan are majorly opting for online retailing as a desired channel to market their products. All of the above factors contribute to the market's growth.

Organic Tea Industry Overview

The organic tea market is fragmented but competition among the leading players is high because tea, as a beverage, already owns a significant global market share. The basic processing add-on and marketing techniques can make a brand the market leader. The introduction of an organic tag along with multiple flavors is the innovation platform for the players. The manufacturers are expanding their product portfolio by launching organic functional tea varieties to capture the market. Organic India, Unilever, Tata Global Beverage, and Celestial Seasonings, Inc. are among the market giants.

Organic Tea Market Leaders

  1.  Tata Global Beverages

  2. Celestial Seasonings, Inc.

  3. Organic India

  4. Unilever Plc

  5. Madura Tea Estates

  6. *Disclaimer: Major Players sorted in no particular order
Organic Tea Market Concentration
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Organic Tea Market News

  • March 2023: Eat the Change, a snack company, launched an extension of its ready-to-drink organic iced tea line, Just Ice Tea, in three new varieties: Mango White Tea, Original Black Tea, and Lemon Ginger Herbal Tea.
  • November 2022: 8th Wonder Tea launched its line of organic sparkling teas containing real fruit juice, superfoods, and ancient ingredients on Amazon.
  • September 2021: Serial beverage entrepreneur and brand architect, Lance Collins, launched mymuse organic. Mymuse is a line of organic immunity-supporting enhanced waters and teas that were developed at the height of the pandemic.

Organic Tea Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Black Organic Tea
    • 5.1.2 Green Organic Tea
    • 5.1.3 Oolong Organic Tea
    • 5.1.4 Other Types
  • 5.2 Packaging Type
    • 5.2.1 Cartons
    • 5.2.2 Teabags
    • 5.2.3 Cans
    • 5.2.4 Paper pouches
    • 5.2.5 Other Packaging Types
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Convenience/Grocery Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 United Kingdom
    • 5.4.2.2 Spain
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Tata Global Beverages
    • 6.3.2 Unilever PLC
    • 6.3.3 Celestial Seasonings Inc.
    • 6.3.4 Shangri-la Tea
    • 6.3.5 Organic India
    • 6.3.6 Equal Exchange Fairly Traded
    • 6.3.7 Harney & Sons Fine Teas
    • 6.3.8 Halssen & Lyon
    • 6.3.9 Madura Tea Estates
    • 6.3.10 Numi Inc. PBC
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Organic Tea Industry Segmentation

Organic teas use no chemicals like pesticides, herbicides, fungicides, or chemical fertilizers, to grow or process the tea after it is harvested. Instead, farmers use natural processes to create a sustainable tea crop, like solar-powered or sticky bug catchers for preparing organic tea. The global organic tea market is segmented by the type of tea into black organic tea, green organic tea, oolong organic tea, and other organic teas. Based on the packaging into cartons, teabags, cans, paper pouches, and other mediums. By distribution channel into supermarket/ hypermarket, convenience stores, online stores, and other distribution channels. The market is also diversified based on geography into North America, Europe, Asia Pacific, South America, and the Middle East and Africa regions. The market sizing has been done in value terms in USD for all the abovementioned segments.

Type Black Organic Tea
Green Organic Tea
Oolong Organic Tea
Other Types
Packaging Type Cartons
Teabags
Cans
Paper pouches
Other Packaging Types
Distribution Channel Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Spain
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Organic Tea Market Research FAQs

What is the current Organic Tea Market size?

The Organic Tea Market is projected to register a CAGR of 5.75% during the forecast period (2025-2030)

Who are the key players in Organic Tea Market?

Tata Global Beverages, Celestial Seasonings, Inc., Organic India, Unilever Plc and Madura Tea Estates are the major companies operating in the Organic Tea Market.

Which is the fastest growing region in Organic Tea Market?

North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Organic Tea Market?

In 2025, the Asia Pacific accounts for the largest market share in Organic Tea Market.

What years does this Organic Tea Market cover?

The report covers the Organic Tea Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Organic Tea Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Organic Tea Industry Report

Statistics for the 2025 Organic Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Organic Tea analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Organic Tea Market Report Snapshots