Organic Tea Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Organic Tea Powder Market is segmented by Type (Black Organic Tea, Green Organic Tea, Oolong Organic Tea, and Other Types); By Packaging (Cartons, Teabags, Cans, Paper pouches, and Other Packaging), By Distribution Channel (Supermarket/ Hypermarket, Convenience Stores, Online Stores, And Other Distribution Channels); and By Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size is provided in terms of value USD for all the abovementioned segments.

Organic Tea Market Size

Organic Tea Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.75 %
Fastest Growing Market North America
Largest Market Asia Pacific
Market Concentration Low

Major Players

Organic Tea Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Organic Tea Market Analysis

The organic tea market is projected to grow at a CAGR of 5.75% during the coming years.

Tea contains phenols and polyphenols and possesses antioxidant properties that detoxify the body, protect the heart, reduce infections, and increases immunity. Tea also helps to restore the balance of bacteria in the gut and improve gut function. The demand for organic tea is growing rapidly as people are becoming more health conscious. Organic tea is helpful in slimming and also keeps the body hydrated. Due to these advantages, it is closely linked to the fitness and health and wellness industry and is among the foremost choices of people who want to tone their body or lose weight.

Theanine, found in tea, helps to soothe the mind and keep the person relaxed and calm. Due to this reason, the working population consumes a lot of tea, driving the growth of the organic tea market. In addition, the demand for organically grown tea to preserve general health and well-being has surged as a result of the growing belief that clean-label products are both safe and healthful. The demand for ready-to-drink specialty teas that are nutrient-rich has significantly increased among consumers as a result of the growing trend of good hydration. Due to these developments, major producers have introduced organic versions of a variety of specialty teas, including green tea, herbal tea, and organic black tea.

Moreover, online retailing of organic tea products is the current profound channel for tea manufacturers when it comes to distribution and marketing. The companies are inclined toward online stores to get better access to consumers, lacking physical outlets in remote areas. Moreover, many new startups and entrepreneurs are rather choosing this point of sale to launch their products due to the less capital investment required and the high consumer base covered. Nonetheless, with premiumization penetrating the industry, companies like Bagan are majorly opting for online retailing as a desired channel to market their products. All of the above factors contribute to the market's growth.

Organic Tea Market Trends

Consumer Inclination Towards Healthy Beverages

Organic teas are gaining popularity among the global population as they possess the benefits of natural ingredients with the least amount of preservatives and promote the exchange of cultural ethics across the globe. The market is expanding mostly due to consumer awareness of products free of pesticides. Due to the perception that tea grown organically has superior quality and advantages for both the environment and human health, the production of organic tea has significantly increased over the past few years. Additionally, it is anticipated that sales of tea that are grown organically will result in greater price realization and improve the socioeconomic standing of tea growers. Organic farming has advanced in many parts of the world as a result of increased consumer knowledge of food safety issues and rising demand for organic food and drinks on the worldwide market.

In comparison to traditional black tea, organically cultivated tea has a higher concentration of catechins like epicatechin, epicatechin gallate, and epigallocatechin gallate. The increasing health consciousness of consumers regarding the healthfulness of organically grown tea against the harmful effect of conventionally produced tea boosts its demand in countries such as the United States, Japan, Germany, and other European countries. Tea brands increasingly look to diversify their functional offerings, promoting a holistic lifestyle that supports general well-being as well as more specific health benefits.

Supercharged teas, fusing naturally functional ingredients with added nutrients take functional tea to an upgraded level. Lipton introduced a similar product in Germany, which is a flavored green tea with added vitamin C and superfoods like yellow turmeric, aromatic lemon verbena, and a touch of spicy ginger. Moreover, tea consumption is majorly driven by consumers' search for new non-alcoholic beverages over fruit juices and carbonated drinks. Consumers are developing an affinity for tea due to its bag version, which offers enhanced convenience, thus, providing a suitable, convenient, and healthy alternative to juices and carbonates. All the above factors are propelling the market growth.

Global Organic Tea Market - Consumption Value of Organic Beverages in the United States, 2018-21, In USD Million

Asia-Pacific is Expected To Be The Largest Market

The Asian-Pacific region turns out to be a potential market as countries like India, Pakistan, and Bangladesh have a major population of people who prefer tea over other beverages. Tea has been traditionally and culturally linked with China and Japan for ages, and with the upcoming developments in the organic sector, the tea market has a great potential to expand even further in the region. Matcha tea, kombucha, lemon tea, and green tea are gaining popularity among fitness freaks as they are both refreshing and have multiple associated benefits.

Associated health benefits of organic teas, with features such as no chemical interaction while production, no artificial flavors or harmful additives, are a few factors driving the demand for organic teas in the region. Moreover, the growing prevalence of premiumization in the industry has been further boosting the value sale of the market studied. Manufacturers are opting for this strategy to primarily cater to the targeted consumers looking for exceptional taste profiles and the luxury experience of a regular beverage. As a result, companies are coming up with exotic flavor blends featuring lavender, hibiscus, ginger, sage rooibos, etc. to gain greater consumer attention.

The Asian-Pacific market is showcasing substantial growth owing to the increasing consumption of tea; For instance, according to the Tea Board of India, the consumption volume of tea in India was approximately 1.2 billion kilograms during the financial year 2022. Consumption of this hot beverage has increased consistently throughout the years. Consumers in countries such as China, India, Japan, and Indonesia have now started spending more on healthful products. The increased consumption is resulting in the growing popularity of green tea and herbal tea to improve the beauty and health, which is primarily fuelling the market growth in the region. This tea is perceived to be healthier as compared to conventional tea variants. The rapid expansion of the food and beverage industry in the region has also significantly contributed to the market growth in Asia-Pacific.

Organic Tea Market - Market Size in (%), by Region, Global, 2022

Organic Tea Industry Overview

The organic tea market is fragmented but competition among the leading players is high because tea, as a beverage, already owns a significant global market share. The basic processing add-on and marketing techniques can make a brand the market leader. The introduction of an organic tag along with multiple flavors is the innovation platform for the players. The manufacturers are expanding their product portfolio by launching organic functional tea varieties to capture the market. Organic India, Unilever, Tata Global Beverage, and Celestial Seasonings, Inc. are among the market giants.

Organic Tea Market Leaders

  1.  Tata Global Beverages

  2. Celestial Seasonings, Inc.

  3. Organic India

  4. Unilever Plc

  5. Madura Tea Estates

*Disclaimer: Major Players sorted in no particular order

Organic Tea Market Concentration
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Organic Tea Market News

  • March 2023: Eat the Change, a snack company, launched an extension of its ready-to-drink organic iced tea line, Just Ice Tea, in three new varieties: Mango White Tea, Original Black Tea, and Lemon Ginger Herbal Tea.
  • November 2022: 8th Wonder Tea launched its line of organic sparkling teas containing real fruit juice, superfoods, and ancient ingredients on Amazon.
  • September 2021: Serial beverage entrepreneur and brand architect, Lance Collins, launched mymuse organic. Mymuse is a line of organic immunity-supporting enhanced waters and teas that were developed at the height of the pandemic.

Organic Tea Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Black Organic Tea

      2. 5.1.2 Green Organic Tea

      3. 5.1.3 Oolong Organic Tea

      4. 5.1.4 Other Types

    2. 5.2 Packaging Type

      1. 5.2.1 Cartons

      2. 5.2.2 Teabags

      3. 5.2.3 Cans

      4. 5.2.4 Paper pouches

      5. 5.2.5 Other Packaging Types

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience/Grocery Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Spain

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Tata Global Beverages

      2. 6.3.2 Unilever PLC

      3. 6.3.3 Celestial Seasonings Inc.

      4. 6.3.4 Shangri-la Tea

      5. 6.3.5 Organic India

      6. 6.3.6 Equal Exchange Fairly Traded

      7. 6.3.7 Harney & Sons Fine Teas

      8. 6.3.8 Halssen & Lyon

      9. 6.3.9 Madura Tea Estates

      10. 6.3.10 Numi Inc. PBC

    4. *List Not Exhaustive

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Organic Tea Industry Segmentation

Organic teas use no chemicals like pesticides, herbicides, fungicides, or chemical fertilizers, to grow or process the tea after it is harvested. Instead, farmers use natural processes to create a sustainable tea crop, like solar-powered or sticky bug catchers for preparing organic tea. The global organic tea market is segmented by the type of tea into black organic tea, green organic tea, oolong organic tea, and other organic teas. Based on the packaging into cartons, teabags, cans, paper pouches, and other mediums. By distribution channel into supermarket/ hypermarket, convenience stores, online stores, and other distribution channels. The market is also diversified based on geography into North America, Europe, Asia Pacific, South America, and the Middle East and Africa regions. The market sizing has been done in value terms in USD for all the abovementioned segments.

Black Organic Tea
Green Organic Tea
Oolong Organic Tea
Other Types
Packaging Type
Paper pouches
Other Packaging Types
Distribution Channel
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Organic Tea Market Research FAQs

The Organic Tea Market is projected to register a CAGR of 5.75% during the forecast period (2024-2029)

 Tata Global Beverages, Celestial Seasonings, Inc., Organic India, Unilever Plc and Madura Tea Estates are the major companies operating in the Organic Tea Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Organic Tea Market.

The report covers the Organic Tea Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Organic Tea Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Organic Tea Industry Report

Statistics for the 2024 Organic Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Organic Tea analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Organic Tea Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)