Organic Tea Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The global organic tea market is segmented by Type (Black Organic Tea, Green Organic Tea, White Organic Tea, Oolong Organic Tea, and Others); By Form (Dried leaf, Powder, and Liquid); By Packaging (Cartons, Teabags, Cans, Paper pouches, and Others), and By Geography.

Market Snapshot

Organic Tea Market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.75 %

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Market Overview

The organic tea market is projected to grow at a CAGR of 5.75% during the forecast period (2020-2025).

  • Tea contains phenols and polyphenols and possesses antioxidant properties which detoxifies the body, protects the heart, reduces infections, and increases the immunity. Tea also helps to restore the balance of bacteria in the gut and improve gut function.
  • The demand of organic tea is growing rapidly as the people are becoming more health conscious. Organic tea is helpful in slimming and and also keeps the body hydrated. Due to these advantages, it is closely linked to the fitness and health and wellness industry and is among the foremost choices of people who want to tone their body, or lose weight.
  • Theanine, found in tea, helps to soothe the mind and keep the person relaxed and calm. Due to this reason the working population consumes a lot of tea, driving the growth of the organic tea market.
  • However, due to advancements in the organic coffee market, the organic tea market is expected to witness some retardation in the regions where coffee is the most consumed beverage.

Scope of the Report

The global organic tea market is segmented by the type of tea into Black organic tea, Green organic tea, White organic tea, Oolong organic tea, and other organic teas. Based on the form, organic tea is differentiated into dried leaf, powder, and liquid organic tea. Packaging of tea classifies it by packaging into cartons, teabags, cans, paper pouches, and other mediums. The market is also diversified based on geography into North America, Europe, Asia Pacific, South America, and Middle East and Africa regions.

By Type
Black Organic Tea
Green Organic Tea
White Organic Tea
Oolong Organic Tea
By Form
Dried leaf
By Packaging Type
Paper pouches
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Power Tea is Revolutionizing the Tea Market

The traditional teas are gaining popularity among the global population as they possess the benefits of natural ingredients with the least amount of preservatives, and promote the exchange of cultural ethics across the globe. Traditional tea brands increasingly look to diversify their functional offerings, promoting a holistic lifestyle that supports general wellbeing as well as more specific health benefits. Supercharged teas, fusing naturally functional ingredients with added nutrients take functional tea to an upgraded level. Lipton introduced a similar product in Germany, which is a flavoured green tea with added vitamin C and superfoods like yellow turmeric, aromatic lemon verbena, and a touch of spicy ginger.

Organic Tea Market1

Asia Pacific Market is Expected to Flourish in Near Future

The Asia Pacific region turns out to be a potential market as countries like India, Pakistan, and Bangladesh have a major population of people who prefer tea over other beverages. Tea has been traditionally and culturally linked with China and Japan since ages and with the upcoming developments in the organic sector, the tea market has a great potential to expand even further in the region. Matcha tea, kombucha, lemon tea, and green tea are gaining popularity among the fitness freaks as they are both refreshing and have multiple associated benefits.

Organic Tea Market2

Competitive Landscape

The organic tea market is fragmented but competition among the leading players is high because tea, as a beverage, already owns a significant global market share. The basic processing add-on and marketing techniques can make a brand the market leader. The introduction of an organic tag along with multiple flavors is the innovation platform for the players. The manufacturers are expanding their product portfolio by launching organic functional tea varieties to capture the market. Organic India, Unilever, Tata Global Beverage, and Celestial Seasonings, Inc. are among the market giants.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Black Organic Tea

      2. 5.1.2 Green Organic Tea

      3. 5.1.3 White Organic Tea

      4. 5.1.4 Oolong Organic Tea

      5. 5.1.5 Others

    2. 5.2 By Form

      1. 5.2.1 Dried leaf

      2. 5.2.2 Powder

      3. 5.2.3 Liquid

    3. 5.3 By Packaging Type

      1. 5.3.1 Cartons

      2. 5.3.2 Teabags

      3. 5.3.3 Cans

      4. 5.3.4 Paper pouches

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Tata Global Beverages

      2. 6.4.2 Unilever

      3. 6.4.3 Celestial Seasonings, Inc.

      4. 6.4.4 Shangri-la Tea

      5. 6.4.5 Organic India

      6. 6.4.6 Equal Exchange Fairly Traded

      7. 6.4.7 Harney & Sons Fine Teas

      8. 6.4.8 Halssen & Lyon

      9. 6.4.9 Madura Tea Estates

      10. 6.4.10 Numi, Inc. P.B.C.

    5. *List Not Exhaustive

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Frequently Asked Questions

The undefined market is studied from 2016 - 2026.

The undefined is growing at a CAGR of 5.75% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Tata Global Beverages, Unilever, Celestial Seasonings, Inc., Shangri-la Tea, Organic India are the major companies operating in undefined.

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