Service Delivery Automation Market Size and Share

Service Delivery Automation Market (2025 - 2030)
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Service Delivery Automation Market Analysis by Mordor Intelligence

The service delivery automation market is valued at USD 39 billion in 2025 and is projected to grow at a 27.25% CAGR, reaching USD 130.13 billion by 2030. Demand stems from enterprises seeking lower operating costs, faster cycle times, and higher accuracy across customer-facing and back-office processes. Hyperautomation— the combination of RPA, AI, and low-code tools— is expanding use cases from simple task execution to cognitive decision making, pushing adoption beyond early pilots into enterprise-wide rollouts. Vendor competition is intensifying as leading platforms embed generative AI, reducing total cost of ownership,, and shifting to usage-based cloud delivery. North America accounts for the largest regional spend, yet Asia-Pacific shows the steepest growth curve as local service centers and digital-first SMEs embrace cloud automation at scale.

Key Report Takeaways

  • By type, IT Process Automation led with 56% of service delivery automation market share in 2024, while Cognitive/AI-based Automation is forecast to expand at a 40.20% CAGR to 2030.
  • By component, Software Platforms held 61.56% revenue share in 2024; Services are set to rise fastest at a 15.00% CAGR through 2030.
  • By deployment, Cloud solutions commanded 61.20% of the service delivery automation market size in 2024 and will advance at a 14.00% CAGR over 2025-2030.
  • By organization size, Large Enterprises captured 67.00% share of the service delivery automation market in 2024; SMEs will grow quickest at 32.10% CAGR to 2030.
  • By end-user industry, BFSI led with 22.50% share of the service delivery automation market size in 2024, while Healthcare & Pharmaceuticals is accelerating at a 34% CAGR through 2030. 
  • By geography, North America led with 32.7% share of the service delivery automation market size in 2024, while Asia-Pacific is accelerating at a 27.4% CAGR through 2030. 

Segment Analysis

By Type: Cognitive automation disrupting traditional RPA

IT Process Automation held 56% of service delivery automation market share in 2024 owing to well-defined run-book scripts and clear ROI benchmarks. Service desk teams that automate password resets, backup checks and incident routing cut mean-time-to-resolve by up to 40%. In parallel, the Cognitive/AI-based Automation segment is expanding at a 40.20% CAGR, fueled by advances in large language models and image analytics that let bots interpret unstructured inputs. Underwriters now deploy cognitive bots to assess claim documents and flag anomalies in real time, unlocking new revenue streams alongside efficiency wins. As firms layer AI onto foundational RPA estates, the service delivery automation market anticipates a platform refresh cycle centred on intelligent orchestration.

This evolution changes purchasing criteria. Buyers increasingly seek solutions that combine task automation, decision support and continuous learning inside one license. Vendors respond by embedding native AI or partnering with hyperscale AI services, creating a convergence that shifts spend away from niche script-only tools toward unified suites. The service delivery automation market is therefore tilting toward fewer but broader deployments that serve both IT and business operations under a single governance framework.

Service Delivery Automation Market: Market Share by Type
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By Component: Services surge as complexity rises

Software Platforms represented 61.56% of 2024 revenue because every automation journey begins with a licence. These platforms now ship with built-in computer vision, process mining and governance consoles that accelerate proof-of-value builds. However, Services are projected to outpace software at a 15.00% CAGR. As automation scales to hundreds of processes, enterprises need roadmap design, change management, bot health monitoring, and continuous improvement programs that internal teams struggle to absorb. Consulting firms and system integrators thus bundle frameworks for value assessment, citizen-developer enablement and center-of-excellence operation. The result is a steady shift in budget mix from pure licences toward ongoing managed services inside the service delivery automation market.

The service delivery automation market size for managed services is expanding particularly fast in regulated industries where continuous compliance testing and audit logs are mandatory. Vendors now offer “automation-as-a-service” models with shared responsibility matrices covering SLA adherence, version upgrades and security patching. This subscription-oriented delivery appeals to SMEs that lack an internal IT operations bench yet want enterprise-grade reliability.

By Deployment Mode: Cloud dominance accelerates

Cloud deployments captured 61.20% of 2024 spend and remain the fastest-growing mode at a 14.00% CAGR. Serverless runtimes and container orchestration let enterprises burst bot capacity on demand during quarter-end peaks, avoiding idle hardware the rest of the year. SaaS updates also provide instant access to new AI skills, shortening innovation cycles. The service delivery automation market size tied to multitenant SaaS is therefore scaling faster than private-cloud or on-premise models.

Even conservative sectors such as insurance increasingly blend on-premises legacy systems with cloud-hosted orchestration layers, creating hybrid control planes that respect data residency without sacrificing agility. Platform vendors now certify connectors for popular cloud ERPs, CRM suites and collaboration tools, ensuring that new automations align with modern digital workspaces while extending coverage back to mainframe transactions.

By Organization Size: SMEs close the gap

Large Enterprises accounted for 67.00% of the service delivery automation market size in 2024, leveraging global footprints to centralize support functions and standardize processes. They typically launch 200-plus bots across finance, HR, and supply chain, achieving portfolio-level ROI within two fiscal years[1]IBM, “Industry-Specific Automation Accelerators Expand Watson Portfolio,” PeerSpot, peerspot.com. Yet SMEs are narrowing the divide with a 32.10% CAGR as pay-as-you-go platforms remove entry barriers. Subscription pricing, pre-built industry templates, and no-code studios allow a mid-size logistics firm, for example, to automate invoice reconciliation in weeks without hiring RPA engineers.

The result is democratization. Cloud marketplaces now bundle starter kits that combine workflow, AI document processing, and analytics at tiered volumes. Community forums, academy portals, and partner programs disseminate best practices, giving SMEs the confidence to expand beyond initial departmental pilots. This bottom-up momentum enlarges the service delivery automation industry user base and feeds platform revenue flywheels.

Service Delivery Automation Market: Market Share by Organization Size
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By End-user Industry: Healthcare disruption outpaces BFSI leadership

BFSI retained 22.50% share of the service delivery automation market in 2024, driven by stringent compliance, data-intensity and 24x7 customer demands. Banks apply automation to know-your-customer checks, trade surveillance and mortgage approvals, cutting cycle times from days to minute. However, Healthcare and Pharmaceuticals is growing fastest at a 34% CAGR. Hospitals deploy conversational AI to triage patient inquiries, while revenue-cycle bots extract data from insurance forms and update EMR systems, reducing denied claims and easing clinician workload.

Regulatory agencies encourage digital records, amplifying demand for secure, auditable automation in lab reporting and drug safety monitoring. Vendors therefore roll out HIPAA-ready packages that bundle OCR, natural language understanding and decision rules tuned to medical coding. As value-based care reimbursement expands, providers seek cost-to-collect efficiencies, further boosting healthcare’s contribution to the service delivery automation market.

Geography Analysis

North America remains the largest hub for the service delivery automation market, supported by high labor costs, mature cloud infrastructure and headquarters of leading platform vendors. Financial institutions and healthcare systems spearhead adoption, often integrating cognitive bots with analytics to predict exceptions and pre-empt SLA breaches. Generative AI experimentation is widespread, with firms piloting large language models to draft legal summaries and compliance narratives.

Asia-Pacific records the steepest growth trajectory. India and the Philippines host global service centers keen to reduce attrition costs through digital workers, while Chinese insurers automate claims to manage surging policy volumes. Government stimulus for smart manufacturing and logistics digitization fuels warehouse automation that relies on orchestration bots to schedule AGVs. Local vendors offer price-sensitive bundles, accelerating penetration into medium-sized enterprises across ASEAN markets.

Europe exhibits steady uptake across Northern and Western economies. The EU’s General Data Protection Regulation prompts businesses to embed controls that log every bot action, aligning automation with audit trails. Manufacturing conglomerates in Germany and Benelux automate shop-floor reporting, while public agencies in the Nordics deploy chatbots to handle citizen queries in multiple languages. Decision making is cautious: IT spending favors projects with transparent payback, driving phased roll-outs that still contribute significant volume to the overall service delivery automation market.

Service Delivery Automation Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The top five vendors hold roughly 65% of global revenue, giving the market moderate concentration. UiPath leads with an estimated 27% share, anchored by a broad platform and vibrant community marketplace. It recently partnered with HCLTech to incubate vertical templates and AI labs, extending reach into telecom and manufacturing clients. Automation Anywhere, IBM, Microsoft and Blue Prism round out the front pack, each layering generative AI and process mining on their core RPA engines.

Competitive differentiation is shifting toward ecosystem breadth. Vendors curate libraries of pre-built connectors, AI skills and partner solutions that speed time to value. Alliances with hyperscalers such as Google Cloud leverage advanced document AI to enhance extraction accuracy[2]Automation Anywhere, “Google Partnership Extends Document AI Integration,” VentureBeat, venturebeat.com. Meanwhile, niche specialists focus on domains like intelligent document processing or contact-center analytics, often integrating with major RPA platforms rather than competing head-to-head.

White-space opportunities remain in regulated verticals. Start-ups deliver FDA-ready validation packs or cross-border payment reconciliation bots that embed sanctions screening. Mid-market clients value managed-service bundles that wrap hosting, bot administration and continuous improvement, reducing the need for internal COEs. As a result, the service delivery automation market continues to balance consolidation at the top with vibrant innovation among focused challengers.

Service Delivery Automation Industry Leaders

  1. Automation Anywhere Inc.

  2. Uipath SRL

  3. IPsoft Inc.

  4. Blue Prism

  5. Xerox Holdings Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Service Delivery Automation Market Concentration
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Recent Industry Developments

  • April 2025: UiPath launched its enterprise-grade agentic automation platform, anchored by the new UiPath Maestro orchestration layer that coordinates AI agents, robots and humans under unified governance.
  • March 2025: ServiceNow announced a definitive agreement to buy Moveworks for USD 2.85 billion, aiming to embed Moveworks’ conversational AI assistant inside the Now Platform and accelerate agentic service-desk automation across HR, IT and customer workflows.
  • February 2025: IBM completed its USD 6.4 billion acquisition of HashiCorp, integrating Terraform infrastructure-as-code and Vault secrets management with Red Hat Ansible to create an end-to-end hybrid-cloud automation stack.
  • January 2025: Microsoft issued its first 2025 Power Automate for desktop update, adding version control for attended bots and secure vault-based credential retrieval, features aimed at making citizen-developer automations easier to audit and govern.

Table of Contents for Service Delivery Automation Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cost-reduction Imperative
    • 4.2.2 Demand for Operational Efficiency and SLAs
    • 4.2.3 Digital-First and Cloud-first Transformation
    • 4.2.4 RPA Platform Maturity and Lower TCO
    • 4.2.5 Hyperautomation Convergence (iPaaS + RPA + LCAP)
    • 4.2.6 Generative-AI Copilots Enabling Citizen Developers
  • 4.3 Market Restraints
    • 4.3.1 Scarcity of Skilled Automation Architects
    • 4.3.2 High Up-front Integration and Change-management Cost
    • 4.3.3 Multitenant Workflow Security and Compliance Gaps
    • 4.3.4 ESG Scrutiny on Automation Energy Footprint
  • 4.4 Evaluation of Critical Regulatory Framework
  • 4.5 Value Chain Analysis
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry
  • 4.8 Impact Assessment of Key Stakeholders
  • 4.9 Key Use Cases and Case Studies
  • 4.10 Impact on Macroeconomic Factors of the Market
  • 4.11 Investment Analysis

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 IT Process Automation
    • 5.1.2 Business Process Automation
    • 5.1.3 Robotic Process Automation
    • 5.1.4 Cognitive/AI-based Automation
  • 5.2 By Component
    • 5.2.1 Software Platforms
    • 5.2.2 Services (Consulting, Integration, Support)
  • 5.3 By Deployment Mode
    • 5.3.1 On-premise
    • 5.3.2 Cloud
    • 5.3.3 Hybrid
  • 5.4 By Organization Size
    • 5.4.1 Large Enterprises
    • 5.4.2 Small and Medium Enterprises
  • 5.5 By End-user Industry
    • 5.5.1 Banking, Financial Services and Insurance (BFSI)
    • 5.5.2 Information Technology Services
    • 5.5.3 Telecommunications and Media
    • 5.5.4 Healthcare and Pharmaceuticals
    • 5.5.5 Retail and Consumer Goods
    • 5.5.6 Manufacturing and Logistics
    • 5.5.7 Hospitality and Transportation
    • 5.5.8 Other Industries
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Nordics
    • 5.6.3.7 Rest of Europe
    • 5.6.4 Middle East and Africa
    • 5.6.4.1 Middle East
    • 5.6.4.1.1 Saudi Arabia
    • 5.6.4.1.2 United Arab Emirates
    • 5.6.4.1.3 Turkey
    • 5.6.4.1.4 Rest of Middle East
    • 5.6.4.2 Africa
    • 5.6.4.2.1 South Africa
    • 5.6.4.2.2 Egypt
    • 5.6.4.2.3 Nigeria
    • 5.6.4.2.4 Rest of Africa
    • 5.6.5 Asia-Pacific
    • 5.6.5.1 China
    • 5.6.5.2 India
    • 5.6.5.3 Japan
    • 5.6.5.4 South Korea
    • 5.6.5.5 ASEAN
    • 5.6.5.6 Australia
    • 5.6.5.7 New Zealand
    • 5.6.5.8 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 UiPath SRL
    • 6.4.2 Automation Anywhere Inc.
    • 6.4.3 IBM Corporation
    • 6.4.4 Blue Prism Ltd
    • 6.4.5 NICE Ltd
    • 6.4.6 IPsoft Inc.
    • 6.4.7 Xerox Holdings Corporation
    • 6.4.8 Celaton Limited
    • 6.4.9 Arago GmbH
    • 6.4.10 Accenture plc
    • 6.4.11 AutomationEdge Technologies
    • 6.4.12 Pegasystems Inc.
    • 6.4.13 Microsoft Corporation
    • 6.4.14 SAP SE
    • 6.4.15 ServiceNow Inc.
    • 6.4.16 WorkFusion Inc.
    • 6.4.17 Kofax Inc.
    • 6.4.18 Cognizant Technology Solutions
    • 6.4.19 Infosys Ltd
    • 6.4.20 Tech Mahindra Ltd

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Global Service Delivery Automation Market Report Scope

Service delivery automation (SDA) is defined as an umbrella concept for the new technologies that automate a series of human actions in an IT or business process. SDA has the ability to match legacy technologies with automated technologies that can simplify different business cases and minimize disruption. The industries like retail, hospitality, healthcare, and logistics are embracing automation.

The service delivery automation market is segmented by type (IT process automation and business process automation), organization size (large enterprises and small and medium enterprises (SMEs)), end-user vertical (BFSI, IT, telecommunication, and media, hospitality, and transportation, retail and consumer goods, healthcare and pharmaceuticals, manufacturing, and logistics), and geography (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
IT Process Automation
Business Process Automation
Robotic Process Automation
Cognitive/AI-based Automation
By Component
Software Platforms
Services (Consulting, Integration, Support)
By Deployment Mode
On-premise
Cloud
Hybrid
By Organization Size
Large Enterprises
Small and Medium Enterprises
By End-user Industry
Banking, Financial Services and Insurance (BFSI)
Information Technology Services
Telecommunications and Media
Healthcare and Pharmaceuticals
Retail and Consumer Goods
Manufacturing and Logistics
Hospitality and Transportation
Other Industries
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics
Rest of Europe
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
Asia-Pacific China
India
Japan
South Korea
ASEAN
Australia
New Zealand
Rest of Asia-Pacific
By Type IT Process Automation
Business Process Automation
Robotic Process Automation
Cognitive/AI-based Automation
By Component Software Platforms
Services (Consulting, Integration, Support)
By Deployment Mode On-premise
Cloud
Hybrid
By Organization Size Large Enterprises
Small and Medium Enterprises
By End-user Industry Banking, Financial Services and Insurance (BFSI)
Information Technology Services
Telecommunications and Media
Healthcare and Pharmaceuticals
Retail and Consumer Goods
Manufacturing and Logistics
Hospitality and Transportation
Other Industries
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Nordics
Rest of Europe
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
Asia-Pacific China
India
Japan
South Korea
ASEAN
Australia
New Zealand
Rest of Asia-Pacific
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Key Questions Answered in the Report

What is the current size of the service delivery automation market?

The service delivery automation market size stands at USD 39 billion in 2025, with a forecast value of USD 130.13 billion by 2030.

Which segment is growing fastest within the service delivery automation market?

Cognitive/AI-based Automation is the fastest-growing type segment, projected to register a 40.20% CAGR over 2025-2030.

Why are SMEs adopting service delivery automation so rapidly?

Subscription-priced, no-code cloud platforms and industry-specific templates let SMEs deploy automations without specialised engineers, driving a 32.10% CAGR in the SME segment.

Which region shows the highest growth potential for service delivery automation?

Asia-Pacific is the fastest-growing geography due to expanding service centers, digital-first policies and region-specific vendor offerings.

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