Screenless Display Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The screenless display market was valued at USD 932.57 million in 2020 and expected to reach a value of USD 5,758.89 million by 2026, at a CAGR of 35.43% during the forecast period (2021 - 2026). Screenless display is the advanced display technology, which replaces the touch screen technology to resolve the problems Screenless display projects the visual information utilizing a ricochet of light such as mirrors, plastic films, and fog. Currently, research is being done to extract information if air can be used to show the data. The introduction of this technology solves the problem for display space, owing to its portability at practically any place provided with enough circumference. The usage of the screenless display is expected to address the glitches associated with security and privacy and mitigate the probability of error, thereby propelling the industry.

• Nowadays, companies are actively using the AR service to boost brand awareness and marketing impacts, catering to future trends. According to Morgan Stanley, the estimated revenue from AR devices and its services are USD 118 billion and USD 68 billion, respectively, in 2020. This AR technique is being used by renowned brands to provide customers with a virtual representation of their products and enhance their purchase process through a holographic display.
• Vendors in the market are focused on leveraging the demand by announcing an improved product line with features including better resolutions and ease of use, among others. For instance, In November 2019, Holoxica Limited launched its 8k Holographic Display intending to provide companies with a way to view 3D assets as holograms, without the need to use VR headsets.
• In July 2019, a visual technology company HYPERVSN built the world’s first 3D holographic display system. A lightweight, easy-to-install combination of hardware and software, the system brings ideas, concepts, and products to fantastical, surprising life. HYPERVSN has been used to create a variety of experiences for companies and events, including a Nike product launch in Seoul, an installation for Louis Vuitton at Selfridges, and a Hennessy event at Roland Garros.
• Further, Virtual reality goggles are shaping the retail industry by providing a rich customer experience through real-time product checks and reviews. It is anticipated to propel the market growth in the retail sector. In May 2020, HP announced the HP Reverb G2 virtual reality headset with high-resolution specs the company hopes would attract new enterprise users and consumers. The company is launching the second-generation VR headset in a partnership with both Microsoft and game company Valve. The headset will debut in the fall of USD 600.
• Companies in the Screenless Display market are taking suggestive steps to tackle the challenges resulting from the COVID-19 (Coronavirus) pandemic. However, the global shipments of Augmented Reality (AR) and Virtual Reality (VR) headsets are expected to decline in the first half of 2020 due to supply chain disruptions caused by the COVID-19 outbreak. The worldwide quarterly Augmented and Virtual Reality Headset Tracker, a year-over-year decline of 10.5%, is expected in the first quarter, followed by a 24.1% decline in the second quarter. However, assuming production ramps back up by midyear, it may rebound in the second half of 2020, which may result in total shipments of nearly 7.1 million units for the year, up 23.6% from 2019.

Scope of the Report

The visual image is a type of screenless display that recognizes any image or thing with the help of the human eye. The following are a few examples of the visual image display: holographic display, virtual reality goggles, heads-up displays, etc. Retina display, instead of using some intermediate object for light reflection to project the images, directly projects the image onto the retina. The synaptic interface means sending information directly to the human brain without using any light. This technology is already tested on humans, and most of the companies started using this technology for effective communication, education, business, and security systems. In the report scope, the existing technology provider landscape also covered, which consists of major players operating in the market. The study also focuses on the impact of COVID-19 on the market ecosystem.

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Key Market Trends

Visual Image Expected to Hold a Significant Share

• With the emergence of holographic displays as an efficient alternative for screens and touch screens, visual image screen displays are expected to gain wide popularity over the forecast period. In January 2019, researchers from Duke University developed a new approach to multicolor holography that could be used to make 3D color displays for augmented reality glasses, smartphones, or heads-up displays without any bulky optical components. The waveguide structures created using the new approach could offer easy integration and a form factor small enough for augmented reality and other displays.
• Further, in April 2019, a Korean research team developed its latest ultra-thin display, which could turn smartphones into mobile 3D hologram projectors. The system’s key component is a thin film of titanium filled with tiny holes that precisely correspond with each pixel in an LCD panel. Acting like a ‘photon sieve,’ each pinhole diffracts light emerging from them widely, resulting in a high definition 3D image observable from a wide-angle.
• Also, recently, a team of scientists from RMIT University and the Beijing Institute of Technology have designed the ‘world’s thinnest’ hologram. Furthermore, this hologram is capable of being integrated into everyday products like smartphones.
• Further, VR technology has gained widespread recognition and adoption over the past few years. Recent technological advancements in this field have revealed new enterprises. Numerous players are emerging in this market, hoping to navigate it toward mainstream adoption in the gaming market space. According to NewGenApps, by 2025, the worldwide user base of AR and VR games is expected to grow to 216 million users.

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