Display Driver Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The display driver market is expected to register a CAGR of 5% over the forecast period 2021-2026. The display driver is mainly a semiconductor integrated circuit that provides an interface function between a microprocessor, microcontroller, ASIC, or general-purpose peripheral interface. These are mostly used in peripheral display devices, such as smartwatches, laptops, monitors, smartphones, tablets, TVs, and automotive displays. Factors, such as growing demand for OLED and flexible display for mobile and tablet devices and rapid adoption of smart wearables and AR/VR devices, are increasing the number of display manufacturers in the Asia-Pacific region and, therefore, driving the display driver across the world.

• Increase demand for wireless fitness devices due to the rise in health awareness among the consumer made the smartwatch as a key monitoring device. These are rapidly being adopted by runners, gym-goers, swimmers, and athletes due to their wide range of monitoring capabilities. In 2019, Apple launched Apple watch series 5 that can track heart rate, nervous system, emergency, or inactivity alerts and health-related events. Due to advancements in technology, major players are developing IoT driven advanced watches to improve a user’s quality of life.
• Tesla introduced a 12.3-inch LCD display (with a resolution of 1280 x 480) that shows the car’s position on the road, the surrounding traffic, lane markings, and speed. In 2019, it filed a new patent application for a display screen with holographic glass around it that can reduce or eliminate the visibility of a boundary between the displaying portions of the system and the non-displaying portions and introduced a bezel-less display.
• Moreover, consumer devices and their display change rapidly as major players launch the devices once or twice a year with upgraded technologies to stay above the water; hence they abandon current product lines at a moment’s notice and change overnight to meet the market’s latest demand. In contrast, in the automotive market, the technologies’ lifespan is ten years, with five years of car production and five years of repair period in vehicle services. So, the automotive display makers rely on a stable and lucrative ten-year market for a specific product.

Scope of the Report

The scope of the study of the display driver market includes the various driver type and display technology utilized in devices, such as smart TV, smartphone, wearables gadgets, that are offered by major vendors for a wide range of industries globally.

Report scope can be customized per your requirements. Click here.

Key Market Trends

Smartphone to witness significant growth

The display driver market is promptly driven by the development of the smartphone market around the world. Smartphones offer high quality and performance and act like a computer by providing real-time information. They became an integral part of human lives. Short life span due to upgradation of technology at a rapid speed is forcing major players to invest in research to develop and differentiate their offerings with advanced functionality.

For instance, Samsung officially launched its much-awaited “Samsung Galaxy Fold” smartphone in September 2019 that defies the category with a 7.3-inch Dynamic AMOLED display (active-matrix organic light-emitting diode). It is the foldable display that allows users to transform it into a tablet-like device and has six cameras, 21:9 secondary display, and 512GB of onboard storage. Samsung mobile business chief, Koh Dong-jin, at CES told that the company sold between 400,000 to 500,000 Galaxy Fold phones in 2019, which is a pretty good figure for a device that is priced at USD 2,000.

Moreover, the 5G network will offer high speed to download full-length movies in seconds and will spike the demand for 5G enabled smartphones. Hence, companies are investing in developing and designing phones with higher resolution and increased memory capacity so that people can download or play video games on the full-sized console.

The spread of COVID-19 across the world has hit the smartphone industry quite hard. The majority of countries are under lockdown, which halted manufacturing activities in almost all countries. In China, the outbreak is under control, and smartphone factories are ramping up production aggressively. However, the demand for smartphones is unlikely to pick up as most of the country’s economy is highly disturbed. As of 13th April, there are more than 18,00,000 COVID-19 positive cases with over 115,000 fatalities across the world, and the United States is the worst affected country so far with more than 5,60,000 COVID-19 positive cases with 22,000 fatalities.

To understand key trends, Download Sample Report