Saudi Arabia Mattress Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Saudi Arabia Mattress Market Report is Segmented by Type (Innerspring Mattress, Memory Foam Mattress, Latex Mattress, and Others), Application (Residential and Commercial), and Distribution Channel (Online and Offline). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.

Saudi Arabia Mattress Market Size

Saudi Arabia Mattress Market Summary
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Saudi Arabia Mattress Market Analysis

The Saudi Arabia Mattress Market size is estimated at USD 761.91 million in 2025, and is expected to reach USD 991.55 million by 2030, at a CAGR of 5.41% during the forecast period (2025-2030).

The Saudi Arabian mattress industry is experiencing a significant transformation driven by changing consumer preferences and rapid urbanization. With over 30 million people predominantly living in urban areas, the market is seeing a marked shift toward organized retail channels and premium mattress products. The country's position among the top 20 wealthiest nations by spending power has led to increased consumer sophistication, with buyers showing greater interest in innovative sleep products technologies and premium materials. This evolution is particularly evident in the rising demand for therapeutic and orthopedic mattresses, especially among the health-conscious urban population.


The real estate sector's development continues to shape the mattress market landscape significantly. Currently, 60% of Saudi Arabia's population owns property, with Vision 2030 setting an ambitious target of 70% homeownership by the start of the next decade. This strategic initiative has catalyzed substantial investments in residential construction and development projects, creating sustained demand for home furnishings, including bedding and mattresses. The trend is particularly pronounced in urban centers, where modern apartment complexes and villa developments are driving demand for specific mattress sizes and types.


The retail landscape is undergoing a dramatic transformation with the rapid adoption of e-commerce channels. A remarkable 80% of Saudi consumers have increased their online purchases, reflecting a broader shift in shopping preferences and digital adoption. This trend has prompted traditional mattress retailers to develop omnichannel strategies, while new direct-to-consumer brands are entering the market with innovative delivery models and customer-centric approaches. The market is seeing increased competition between organized retailers and traditional outlets, leading to improved product quality and customer service standards.


Consumer preferences in Saudi Arabia are increasingly influenced by lifestyle factors and health consciousness. The dominance of king-size mattresses, driven by the country's average height of 5'8" and larger family sizes, reflects these distinct market characteristics. Manufacturers are responding with specialized product lines that cater to local preferences while incorporating global innovations in sleep products technology. The market is witnessing a growing emphasis on premium materials and customization options, with consumers showing increased willingness to invest in high-quality sleep solutions that offer therapeutic benefits and enhanced comfort features. The demand for luxury mattress options is also on the rise, aligning with the broader trend of premiumization in the market.

Segment Analysis: By Type

Innerspring Segment in Saudi Arabia Mattress Market

The innerspring mattress segment continues to dominate the Saudi Arabia mattress market, holding approximately 34% of the market share in 2024. This segment's prominence is primarily driven by the expanding demand for quality mattresses from industries such as hotels, personal residential, and hospitality sectors. Being the oldest and most established form of mattress technology, innerspring mattresses remain common across the country due to their proven reliability and widespread acceptance. The segment's growth is further supported by rising incidents of back problems associated with uncomfortable sleeping surfaces, leading consumers to seek proper postural support. The continuous development and innovations in the mattress industry, mainly driven by consumer interest in sleep hygiene and health, have kept innerspring mattresses relevant and in high demand. The segment's success is also attributed to its easy availability and competitive pricing, making it accessible to a broad consumer base across Saudi Arabia.

Market Analysis of Saudi Arabia Mattress Market: Chart for By Type

Memory Foam Segment in Saudi Arabia Mattress Market

The memory foam mattress segment is emerging as the fastest-growing category in the Saudi Arabia mattress market, projected to grow at approximately 9% during 2024-2029. This remarkable growth is driven by increasing consumer awareness regarding health benefits and the segment's superior pressure-relieving properties. The segment's expansion is further fueled by the growing preference for premium mattresses that conform to users' body shapes and help in relieving body stress and muscle pains. The rapid increase in the geriatric population and rising health consciousness among consumers are creating substantial opportunities for memory foam mattress manufacturers. The segment is witnessing significant technological advancements, with manufacturers developing specialized foam designs for specific applications like cooling, support, and pressure relief, making these mattresses increasingly attractive to quality-conscious consumers.

Remaining Segments in Saudi Arabia Mattress Market By Type

The latex mattress and other specialty mattress segments represent significant portions of the Saudi Arabia mattress market, each serving distinct consumer needs and preferences. The latex mattress segment has gained traction due to its natural composition and eco-friendly characteristics, appealing to environmentally conscious consumers. These mattresses are particularly valued for their antibacterial properties and ability to maintain freshness in Saudi Arabia's climate. The other specialty mattress segment, including hybrid mattress and smart mattress, continues to evolve with technological advancements, offering innovative features such as temperature regulation and sleep monitoring capabilities. Both segments are witnessing increased adoption in premium residential and commercial applications, particularly in luxury hotels and high-end residential projects across the kingdom.

Segment Analysis: By Application

Residential Segment in Saudi Arabia Mattress Market

The residential mattress segment dominates the Saudi Arabia mattress market, commanding approximately 83% market share in 2024, driven by the growing disposable income of middle-class families and increasing urbanization trends. The segment's strong performance is supported by Saudi Arabia's Vision 2030 plan, which outlines an ambitious target of 70% homeownership by the start of the next decade, up from the current 60%. The rising population in urban areas, coupled with government policies supporting real estate development, has created a robust demand for residential mattresses. Additionally, there is a notable trend in the residential sector towards orthopedic mattresses, driven by increased awareness of proper sleeping postures and rising health consciousness among consumers. The segment's growth is further bolstered by the increasing purchasing power of Saudi consumers, leading to improved standards of living and a greater willingness to invest in quality sleep products.

Commercial Segment in Saudi Arabia Mattress Market

The commercial mattress segment plays a vital role in the Saudi Arabia mattress market, primarily driven by the hospitality sector's continuous expansion and modernization efforts. Hotels represent the primary end-users within this segment, as they typically replace mattresses more frequently than residential users to maintain high comfort standards for their guests. The segment's growth is closely tied to Saudi Arabia's emerging status as a tourist destination for both regional and international visitors, aligning with the Kingdom's Vision 2030 tourism initiatives. The commercial sector's demand is particularly focused on high-quality, durable mattresses that meet international hospitality standards, with many leading hotel chains implementing regular replacement cycles to ensure guest satisfaction. Additionally, the expansion of the institutional sector, including hospitals and educational facilities, contributes to the steady demand for commercial-grade mattresses.

Segment Analysis: By Distribution Channel

Offline Segment in Saudi Arabia Mattress Market

The offline distribution channel continues to dominate the Saudi Arabia mattress market, commanding approximately 99% of the total market share in 2024. This substantial market presence is primarily attributed to consumer preferences for traditional brick-and-mortar stores where customers can physically examine and test mattresses before making a purchase decision. The segment's strength lies in providing customers with the ability to receive personalized suggestions from sales personnel and choose from a wide variety of mattresses through first-hand experience at the store. Major retailers like And So to Bed, IKEA, and SACO have established strong physical presence across multiple cities in Saudi Arabia, with SACO alone operating 32 retail outlets across 18 cities. The offline market's dominance is further reinforced by consumers' preference for trusted after-sales service and faster delivery compared to online platforms, particularly for high-value purchases like mattresses.

Online Segment in Saudi Arabia Mattress Market

The online distribution channel is emerging as the fastest-growing segment in the Saudi Arabia mattress market, with a projected growth rate of approximately 11% during 2024-2029. This rapid growth is driven by increasing internet penetration and evolving consumer shopping behaviors in Saudi Arabia, which ranks among the fastest-growing e-commerce markets globally. The segment's expansion is fueled by several key factors including ease of purchase, competitive pricing options, faster delivery services, and an extensive array of choices for customized products. The growth is further supported by the rising adoption of e-commerce platforms, particularly among urban consumers who value convenience and time-saving shopping options. Major e-commerce players are enhancing their digital presence by offering doorstep delivery, trial benefits, and attractive packaging options, which are contributing to the segment's accelerated growth trajectory.

Saudi Arabia Mattress Industry Overview

Top Companies in Saudi Arabia Mattress Market

The Saudi Arabian mattress market is characterized by significant innovation and strategic developments among key players like SleepHigh, Sealy, King Koil, Intercoil International, and Al Mazro Group. Companies are increasingly focusing on developing therapeutic mattresses and orthopedic mattresses to address growing health concerns, particularly targeting back pain and sleep-related issues. The industry has witnessed substantial investment in manufacturing capabilities, with several players establishing local production facilities to better serve the market. Strategic partnerships and licensing agreements with international brands have become commonplace, enabling companies to expand their product portfolios and strengthen market presence. Players are also adapting to changing consumer preferences by introducing eco-friendly materials, customizable options, and bed-in-box solutions while simultaneously expanding their distribution networks across both traditional retail and emerging online channels.

Consolidated Market with Strong Local Players

The Saudi Arabian bed mattress market exhibits a highly concentrated structure dominated by both established local manufacturers and international brands operating through partnerships or direct presence. The organized sector commands a significant market share, driven by well-structured distribution networks and strong brand recognition, while the unorganized sector maintains a relatively smaller presence primarily in rural areas. Local players like SleepHigh have established themselves as market leaders through decades of operation and a deep understanding of regional preferences, while international companies leverage their global expertise and technology to maintain competitive positions.


The market has witnessed notable consolidation through strategic acquisitions and joint ventures, particularly as companies seek to strengthen their presence in key regions and expand their manufacturing capabilities. International players have increasingly sought partnerships with local manufacturers to navigate market complexities and leverage established distribution networks. The industry structure is further characterized by vertical integration efforts, with several major players controlling various aspects of the value chain from manufacturing to retail distribution, enabling better quality control and market responsiveness.

Innovation and Distribution Drive Market Success

Success in the Saudi Arabian mattress market increasingly depends on companies' ability to innovate across product development, manufacturing processes, and distribution channels. Incumbent players must focus on developing specialized sleep products targeting specific consumer segments, particularly in the growing health and wellness category, while maintaining operational efficiency through advanced manufacturing technologies. Companies need to establish strong relationships with institutional buyers in the hospitality and healthcare sectors while simultaneously building a robust retail presence through both traditional and digital channels.


Market contenders can gain ground by focusing on underserved market segments and geographical areas, while investing in product differentiation and brand building. The relatively low risk of substitution for mattresses provides stability, but companies must navigate increasing consumer expectations for quality and functionality. Future success will largely depend on the ability to adapt to changing regulatory requirements, particularly regarding material standards and environmental compliance, while maintaining cost competitiveness. Building strong after-sales service networks and customer engagement platforms will become increasingly crucial for maintaining market position and driving growth.

Saudi Arabia Mattress Market Leaders

  1. King Koil

  2. Intercoil

  3. Sleep HIgh

  4. Tempur Sealy

  5. Serta

  6. *Disclaimer: Major Players sorted in no particular order
Saudi Arabia Mattress Market Concentration
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Saudi Arabia Mattress Market News

  • March 2024: Purple Innovation Inc., a leading innovator in comfort products, settled with Tempur Sealy International Inc. This agreement set the stage for Purple's partnership with Mattress Firm Inc., the largest specialty mattress retailer in the United States.
  • July 2023: Serta Simmons Bedding (SSB) unveiled its refreshed Beautyrest Harmony and enhanced Beautyrest Black collections. Additionally, SSB launched a marketing campaign emphasizing its renowned Perfect Sleeper collection.

Saudi Arabia Mattress Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rise in the Number of Nuclear Families
    • 4.2.2 Rising Trend of Health-Related Disorders
  • 4.3 Market Restraints
    • 4.3.1 Price Volatility
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Insights into Technological Innovation in the Industry
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Inner Spring
    • 5.1.2 Memory Foam
    • 5.1.3 Latex
    • 5.1.4 Other Types
  • 5.2 By Application
    • 5.2.1 Residential
    • 5.2.2 Commercial
  • 5.3 By Distribution Channel
    • 5.3.1 Online
    • 5.3.2 Offline

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 SleepHigh
    • 6.2.2 Tempur Sealy
    • 6.2.3 King Koil
    • 6.2.4 Intercoil
    • 6.2.5 ALMazro
    • 6.2.6 Serta
    • 6.2.7 AI Rajhi group
    • 6.2.8 AI-Mutlaq
    • 6.2.9 Sleepnice*
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER

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Saudi Arabia Mattress Industry Segmentation

A mattress, a sizable and flat pad, typically has a durable covering filled with straw, foam rubber, cotton, hair, feathers, and sometimes coiled springs. Mattresses are often quilted or tufted at regular intervals. They are the primary sleeping surface, standalone or placed on a bedstead. 

The report comprehensively analyzes the Saudi Arabian mattress market, delving into emerging trends, notable market dynamics, and a market overview. The Saudi Arabian mattress market is segmented by type, application, and distribution channel. The market types include innerspring, memory foam, latex, and others. Applications span residential and commercial sectors. Distribution channels are segmented into online and offline. The report offers market size and forecasts in terms of value (USD) for all the above segments.

By Type Inner Spring
Memory Foam
Latex
Other Types
By Application Residential
Commercial
By Distribution Channel Online
Offline
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Saudi Arabia Mattress Market Research FAQs

How big is the Saudi Arabia Mattress Market?

The Saudi Arabia Mattress Market size is expected to reach USD 761.91 million in 2025 and grow at a CAGR of 5.41% to reach USD 991.55 million by 2030.

What is the current Saudi Arabia Mattress Market size?

In 2025, the Saudi Arabia Mattress Market size is expected to reach USD 761.91 million.

Who are the key players in Saudi Arabia Mattress Market?

King Koil, Intercoil, Sleep HIgh, Tempur Sealy and Serta are the major companies operating in the Saudi Arabia Mattress Market.

What years does this Saudi Arabia Mattress Market cover, and what was the market size in 2024?

In 2024, the Saudi Arabia Mattress Market size was estimated at USD 720.69 million. The report covers the Saudi Arabia Mattress Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Saudi Arabia Mattress Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Saudi Arabia Mattress Market Research

Mordor Intelligence provides a comprehensive analysis of the Saudi Arabia mattress industry. We leverage our extensive expertise in bedroom furniture and bedding research. Our detailed report examines various segments, including memory foam mattress, latex mattress, hybrid mattress, and spring mattress categories. The analysis covers both residential mattress and commercial mattress sectors. It places special focus on hospital mattress applications and emerging therapeutic mattress solutions. Available as an easy-to-download report PDF, our research offers in-depth insights into orthopedic mattress innovations and smart mattress technologies.

The report provides stakeholders with valuable insights into premium mattress and luxury mattress segments. It also includes a detailed analysis of economy mattress options. Our comprehensive coverage encompasses adjustable mattress technologies, organic mattress trends, and innovative sleep solutions. Stakeholders gain access to detailed information about foam mattress developments, innerspring mattress advancements, and pocket spring mattress technologies. The analysis further explores emerging sleep products trends, such as air mattress innovations and box bed designs, offering a complete overview of this dynamic market.

Saudi Arabia Mattress Market Report Snapshots

Compare market size and growth of Saudi Arabia Mattress Market with other markets in Home and Property Improvement Industry

Saudi Arabia Mattress Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)