Saudi Arabia Mattress Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Saudi Arabia Mattress Market Analysis

The Saudi Arabia Mattress Market size is estimated at USD 761.91 million in 2025, and is expected to reach USD 991.55 million by 2030, at a CAGR of 5.41% during the forecast period (2025-2030).

The Saudi Arabian mattress industry is experiencing a significant transformation driven by changing consumer preferences and rapid urbanization. With over 30 million people predominantly living in urban areas, the market is seeing a marked shift toward organized retail channels and premium mattress products. The country's position among the top 20 wealthiest nations by spending power has led to increased consumer sophistication, with buyers showing greater interest in innovative sleep products technologies and premium materials. This evolution is particularly evident in the rising demand for therapeutic and orthopedic mattresses, especially among the health-conscious urban population.

The real estate sector's development continues to shape the mattress market landscape significantly. Currently, 60% of Saudi Arabia's population owns property, with Vision 2030 setting an ambitious target of 70% homeownership by the start of the next decade. This strategic initiative has catalyzed substantial investments in residential construction and development projects, creating sustained demand for home furnishings, including bedding and mattresses. The trend is particularly pronounced in urban centers, where modern apartment complexes and villa developments are driving demand for specific mattress sizes and types.

The retail landscape is undergoing a dramatic transformation with the rapid adoption of e-commerce channels. A remarkable 80% of Saudi consumers have increased their online purchases, reflecting a broader shift in shopping preferences and digital adoption. This trend has prompted traditional mattress retailers to develop omnichannel strategies, while new direct-to-consumer brands are entering the market with innovative delivery models and customer-centric approaches. The market is seeing increased competition between organized retailers and traditional outlets, leading to improved product quality and customer service standards.

Consumer preferences in Saudi Arabia are increasingly influenced by lifestyle factors and health consciousness. The dominance of king-size mattresses, driven by the country's average height of 5'8" and larger family sizes, reflects these distinct market characteristics. Manufacturers are responding with specialized product lines that cater to local preferences while incorporating global innovations in sleep products technology. The market is witnessing a growing emphasis on premium materials and customization options, with consumers showing increased willingness to invest in high-quality sleep solutions that offer therapeutic benefits and enhanced comfort features. The demand for luxury mattress options is also on the rise, aligning with the broader trend of premiumization in the market.

Saudi Arabia Mattress Market Trends

Growing Home Ownership and Rapid Urbanization

The rapid urbanization in Saudi Arabia is creating unprecedented pressure on housing infrastructure, with migration from rural to urban areas occurring at one of the fastest rates in the Arabian Peninsula. To address this growing demand, the Saudi government has implemented aggressive housing initiatives, seeking approximately USD 50 billion in private investment to develop an additional 400,000 housing units. The ministry is actively collaborating with enterprises to construct villas and multi-story apartment buildings on both government and privately-owned land, demonstrating a strong commitment to expanding residential infrastructure.

The residential landscape in Saudi Arabia is diverse, with apartments leading the dwelling types at 1.61 million units, followed by villas at 1.09 million units, and traditional houses at 664,990 units. This distribution reflects the varying housing preferences and needs of the population, with the government's housing initiatives focusing on increasing homeownership rates from the current 60% to an ambitious target of 70% by 2030. The construction sector's robust activity is evidenced by the significant number of building permits issued across different regions, with Al-Riyadh leading at 43,489 permits, followed by Makkah Al-Mokarramah with 18,184 permits, demonstrating widespread residential development throughout the kingdom. The demand for mattresses for residential use is expected to rise in tandem with these developments.

Tourism and Hospitality Sector Growth

The Saudi Vision 2030 growth initiative has positioned tourism as a key economic driver, with ambitious plans to increase tourism earnings to 18% during the forecast period. This strategic focus includes the development of an Islamic museum and enhanced facilities to accommodate the growing number of international visitors, particularly those traveling for Haj and Umrah pilgrimages. The Saudi Commission for Tourism and National Heritage is actively seeking private sector investments across various tourism sub-sectors, including hotels, furnished apartments, restaurants, and visitor amenities, creating a robust ecosystem that directly drives demand for hospitality furnishings, including mattresses for commercial use.

The expansion of the hospitality sector is being supported by comprehensive government initiatives that focus on developing both religious and leisure tourism infrastructure. The tourism authority is implementing a multi-faceted approach, emphasizing the development of decentralized tourism agencies, regional expertise, and quality assurance systems to ensure sustainable growth in the sector. This systematic development of tourism infrastructure, combined with the increasing number of hotels and furnished apartments, is creating sustained demand for commercial-grade mattresses and bedding solutions that meet international hospitality standards.

Rising Health Consciousness and Demand for Specialized Products

The increasing awareness of the importance of quality sleep and its impact on overall health has led to a fundamental shift in consumer preferences towards specialized mattress products. The market is witnessing a growing demand for orthopedic mattresses and therapeutic mattresses, particularly driven by the rising incidence of back problems, joint pains, and cervical issues among the population. This health-conscious approach has prompted manufacturers to develop innovative products that incorporate advanced materials and technologies to address specific health concerns.

The evolution of consumer preferences has led to the emergence of multi-functional mattresses that combine therapeutic features with comfort technologies. Manufacturers are responding to this trend by introducing products that incorporate memory foam, latex, and hybrid technologies designed to provide optimal spinal alignment and pressure point relief. The market is also seeing increased demand for eco-friendly and sustainable mattress options, as consumers become more environmentally conscious while seeking products that contribute to their overall well-being. This shift towards health-oriented products is further supported by the growing middle-class population with increased purchasing power and a willingness to invest in premium mattresses and hospital mattresses.

Segment Analysis: By Type

Innerspring Segment in Saudi Arabia Mattress Market

The innerspring mattress segment continues to dominate the Saudi Arabia mattress market, holding approximately 34% of the market share in 2024. This segment's prominence is primarily driven by the expanding demand for quality mattresses from industries such as hotels, personal residential, and hospitality sectors. Being the oldest and most established form of mattress technology, innerspring mattresses remain common across the country due to their proven reliability and widespread acceptance. The segment's growth is further supported by rising incidents of back problems associated with uncomfortable sleeping surfaces, leading consumers to seek proper postural support. The continuous development and innovations in the mattress industry, mainly driven by consumer interest in sleep hygiene and health, have kept innerspring mattresses relevant and in high demand. The segment's success is also attributed to its easy availability and competitive pricing, making it accessible to a broad consumer base across Saudi Arabia.

Memory Foam Segment in Saudi Arabia Mattress Market

The memory foam mattress segment is emerging as the fastest-growing category in the Saudi Arabia mattress market, projected to grow at approximately 9% during 2024-2029. This remarkable growth is driven by increasing consumer awareness regarding health benefits and the segment's superior pressure-relieving properties. The segment's expansion is further fueled by the growing preference for premium mattresses that conform to users' body shapes and help in relieving body stress and muscle pains. The rapid increase in the geriatric population and rising health consciousness among consumers are creating substantial opportunities for memory foam mattress manufacturers. The segment is witnessing significant technological advancements, with manufacturers developing specialized foam designs for specific applications like cooling, support, and pressure relief, making these mattresses increasingly attractive to quality-conscious consumers.

Remaining Segments in Saudi Arabia Mattress Market By Type

The latex mattress and other specialty mattress segments represent significant portions of the Saudi Arabia mattress market, each serving distinct consumer needs and preferences. The latex mattress segment has gained traction due to its natural composition and eco-friendly characteristics, appealing to environmentally conscious consumers. These mattresses are particularly valued for their antibacterial properties and ability to maintain freshness in Saudi Arabia's climate. The other specialty mattress segment, including hybrid mattress and smart mattress, continues to evolve with technological advancements, offering innovative features such as temperature regulation and sleep monitoring capabilities. Both segments are witnessing increased adoption in premium residential and commercial applications, particularly in luxury hotels and high-end residential projects across the kingdom.

Segment Analysis: By Application

Residential Segment in Saudi Arabia Mattress Market

The residential mattress segment dominates the Saudi Arabia mattress market, commanding approximately 83% market share in 2024, driven by the growing disposable income of middle-class families and increasing urbanization trends. The segment's strong performance is supported by Saudi Arabia's Vision 2030 plan, which outlines an ambitious target of 70% homeownership by the start of the next decade, up from the current 60%. The rising population in urban areas, coupled with government policies supporting real estate development, has created a robust demand for residential mattresses. Additionally, there is a notable trend in the residential sector towards orthopedic mattresses, driven by increased awareness of proper sleeping postures and rising health consciousness among consumers. The segment's growth is further bolstered by the increasing purchasing power of Saudi consumers, leading to improved standards of living and a greater willingness to invest in quality sleep products.

Commercial Segment in Saudi Arabia Mattress Market

The commercial mattress segment plays a vital role in the Saudi Arabia mattress market, primarily driven by the hospitality sector's continuous expansion and modernization efforts. Hotels represent the primary end-users within this segment, as they typically replace mattresses more frequently than residential users to maintain high comfort standards for their guests. The segment's growth is closely tied to Saudi Arabia's emerging status as a tourist destination for both regional and international visitors, aligning with the Kingdom's Vision 2030 tourism initiatives. The commercial sector's demand is particularly focused on high-quality, durable mattresses that meet international hospitality standards, with many leading hotel chains implementing regular replacement cycles to ensure guest satisfaction. Additionally, the expansion of the institutional sector, including hospitals and educational facilities, contributes to the steady demand for commercial-grade mattresses.

Segment Analysis: By Distribution Channel

Offline Segment in Saudi Arabia Mattress Market

The offline distribution channel continues to dominate the Saudi Arabia mattress market, commanding approximately 99% of the total market share in 2024. This substantial market presence is primarily attributed to consumer preferences for traditional brick-and-mortar stores where customers can physically examine and test mattresses before making a purchase decision. The segment's strength lies in providing customers with the ability to receive personalized suggestions from sales personnel and choose from a wide variety of mattresses through first-hand experience at the store. Major retailers like And So to Bed, IKEA, and SACO have established strong physical presence across multiple cities in Saudi Arabia, with SACO alone operating 32 retail outlets across 18 cities. The offline market's dominance is further reinforced by consumers' preference for trusted after-sales service and faster delivery compared to online platforms, particularly for high-value purchases like mattresses.

Online Segment in Saudi Arabia Mattress Market

The online distribution channel is emerging as the fastest-growing segment in the Saudi Arabia mattress market, with a projected growth rate of approximately 11% during 2024-2029. This rapid growth is driven by increasing internet penetration and evolving consumer shopping behaviors in Saudi Arabia, which ranks among the fastest-growing e-commerce markets globally. The segment's expansion is fueled by several key factors including ease of purchase, competitive pricing options, faster delivery services, and an extensive array of choices for customized products. The growth is further supported by the rising adoption of e-commerce platforms, particularly among urban consumers who value convenience and time-saving shopping options. Major e-commerce players are enhancing their digital presence by offering doorstep delivery, trial benefits, and attractive packaging options, which are contributing to the segment's accelerated growth trajectory.