Russia Home Appliances Market - Growth, Trends and Forecast (2020 - 2025)

The Russia Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers and Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers, and Other Small Appliances), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-commerce Stores, and Other Distribution Channels).

Market Snapshot

Study Period:


Base Year:



1.8 %

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Market Overview

After facing a financial crisis in 2014, majority of the Russian industries are struggling to stabilize and to score a gradual growth in sales Y-o-Y. The home appliance industry is no exception to this, as most of these appliances have become part of a person’s daily life, hence, making their life easy.

The home appliances market can be broadly categorized into major and small home appliances. The major home appliances, like refrigerators and washing machines, have their presence in most of the households, owing to their functionalities. Although they have a high presence rate in the region, the demand for these appliances can still be seen, as most of the sales of these appliances are replacement sales.

Even if Russia is a part of the Asian continent, the buying habits and consumer preferences highly match with the European Union. Russians are showing greater interest to the products that are technologically sound. They replace their major appliances once they reach the age of 6-10 years. Most of the market is driven by innovation, connectivity, automatic, and scheduling features that the products own.

Thus, owing to these factors, the market is gaining a significant number of shares post the 2014 financial crisis and with a moderate number of sales. Moreover, these appliances have managed to grab a major share of revenue, hence, contributing to the overall revenue of the industry. The emerging demand for smart appliances is the major factor that is driving the market for home appliances in Russia. Although online purchases were little less in the past, they are expected to witness a significant share in the forecast period, considering the shift they recorded in the study period.

Scope of the Report

A complete background analysis of the Russian home appliances industry, which includes an assessment of the industry associations, overall economy and emerging market trends by segments, significant changes in the market dynamics, and market overview in the report.

By Major Appliances
Dishwashing Machines
Washing Machines
Cookers and Ovens
By Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Grills and Roasters
Hair Dryers
Other Small Appliances
By Distribution Channel
Specialty Stores
E-commerce Stores
Other Distribution Channels

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Key Market Trends

Online Sales are Witnessing a Major Share of the Market

Although more than 80% of Russians still prefer to buy major appliances from retail stores, the number of people who consider internet sales was doubled in 2018, as compared to 2014. Numerous practices of online retailers can be considered as the major reason for this shift, and it is expected to increase gradually in the future. Brand loyalty is comparatively high when it comes to the major appliances, and consumers are willing to experiment with brands and their features in small appliances category, like coffee makers and toasters, only if the prices are not high. Consumers are preferring products which have priority functionality, and which brings convenience into their lives.

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Dominant Major Appliances Sales are Increasing the Total Revenue Generation of the Market

Major appliances are generating a greater market share in the region. Customer choices are making a transition. They are shifting to an innovative and energy-efficient product for their daily utilization. Several manufacturers are focusing on automating people’s daily activities, by taking a load from their shoulders. They also improving accuracy and are bringing innovation, by producing multi-utility products than single utility products. Many consumers are preferring major appliances that bring convenience to their lives.

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Competitive Landscape

The report covers major international players operating in the Russian home appliances market. The market is already fragmented with growing number of smaller players, who are offering moderate quality products in an affordable range of prices. However, the growing small appliances segment holds a scope for new commers to enter the market.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

    6. 4.6 Technological Innovations


    1. 5.1 By Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers and Ovens

    2. 5.2 By Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills and Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Other Small Appliances

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-commerce Stores

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Market Concentration Analysis

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics Inc.

      4. 6.2.4 Samsung Electronics Co. Ltd

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Haier Electronics Group Co. Ltd

      7. 6.2.7 BSH Hausgeräte GmbH

      8. 6.2.8 Arcelik AS

      9. 6.2.9 Gorenje Group

      10. 6.2.10 Mitsubishi Electric Corporation


  8. 8. APPENDIX

  9. 9. * List Not Exhaustive

** Subject to Availability

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