The consumer's paradigm shift towards processed food and beverage products such as snacks, fruit juices, processed meat snacks, and others to meet their everyday meal requirement. The prevalence of skipping meals such as breakfast in many European countries has resulted in consumers increasing preference for processed and packaged food and beverage products. As preservatives including benzoic acid are an important ingredient in processed food and beverage products, the end-user industries are actively looking for innovation in benzoic acid which in turn has provided a great opportunity for the manufacturers to attain a significant market position through expanding their product portfolio and product launches. The increasing number of food and beverage processing units in developing nations such as India, Australia, China, and others is also fueling the demand for benzoic acids.

Asia Pacific region holds a major share in the benzoic acid market, primarily due to extensive application in various end-user industries. Apart from the food and beverage industries, the per capita consumption of plastic is high in India and China, which in turn has increased the use of plasticizers resulting in boosting the benzoic acid market. The Region has strongly registered a rising demand for sodium and potassium benzoate which is yet another factor driving the overall benzoic acid market. The animal feed industry has is also attaining maturing in various Asian countries such as India, which is again boosting the demand for benzoic acid in the region. The stringent government regulations and an increasing number of small scale food and beverage industries are also major contributors to fueling the growth od the market.