Retail Industry in Thailand - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Market is Segmented By Product (Food and Beverage and Tobacco Products, Personal and Household Care, Apparel, Footwear, and Accessories, Furniture, Toys, and Hobby, Industrial and Automotive, Electronic and Household Appliances, and Other Products), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and Department Stores, Specialty Stores, Online and Other Distribution Channels), and Market Dynamics - Growth, Trends, and Forecasts (2021-2026).

Market Snapshot

Thailand Retail Industry Market Overview
Study Period: 2017- 2026
Base Year: 2020
CAGR: >5.5 %

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Market Overview

Thailand is one of the economically most influential countries in South Asia. The capital city of Bangkok is a social hub of Thailand, with a flourishing retail industry market. It fascinated not only Thai residents, but also many multinational retail companies to make investments in the country. Its retail market is evolving swiftly to meet the demands of consumers with varying lifestyles, who are greatly motivated by the internet.

The COVID-19 outbreak has had a significant impact on business sectors and the overall economy of Thailand. The growth of the Thailand retail industry has been largely driven by economic growth. Although the impact of the COVID-19 outbreak on the entire retail sector is high, with an estimated contraction of 5-10 percent for the first quarter of 2020, growth in Thailand's food retail sector is expected to be mild to moderate, with online food retail experiencing a rapid growth rate.

Although retail businesses in Thailand, in general, have felt a considerable impact, there are still some segments that have managed to grow amid the crisis, such as convenience stores and e-commerce. During the COVID-19-triggered lockdown period in 2020, the sales of grocery products through the online distribution channel witnessed a major rise.

The modern trade sector witnessed rapid expansion in Bangkok, as well as cities with higher urbanization levels, due to the continued growth of the tourism sector, and several government plans, such as opening the domestic market to foreign investors, along with advanced technologies to invest in the retail business.

Scope of the report

A complete background analysis of the Thailand retail industry, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview, is covered in the report. The Market is Segmented By Product (Food and Beverage and Tobacco Products, Personal and Household Care, Apparel, Footwear, and Accessories, Furniture, Toys, and Hobby, Industrial and Automotive, Electronic and Household Appliances, and Other Products), and By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and Department Stores, Specialty Stores, Online and Other Distribution Channels). The report offers Market Size and forecasts for Thailand Retail Industry in Value (USD Billion) for all the above segments.

Food and Beverage and Tobacco Products
Personal and Household Care
Apparel, Footwear, and Accessories
Furniture, Toys, and Hobby
Industrial and Automotive
Electronic and Household Appliances
Other Products
Distribution Channel
Supermarkets/Hypermarkets, Convenience Stores, and Department Stores
Specialty Stores
Other Distribution Channels

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Key Market Trends

Growth of the Tourism Industry in Thailand is Driving the Market

The tourism sector generates the majority of the revenue, and it plays a key role in driving the country’s economy. Tourists are augmenting the demand for products related to fashion, apparel, and electronics. Chinese tourists are the top customers of Thai stores. The most widely purchased product categories by Chinese consumers are health products, herbs, handicrafts, cosmetics, etc. The cosmetics products are popular in terms of purchasing for reselling, followed by clothing and herbs. The main groups of tourists visiting Thailand include China, Malaysia, India, South Korea, Laos, and Japan. Furthermore, the tourists from these six countries account for almost 60% of the total foreign tourists.

Thailand Retail Industry Market Share

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Increase in Urban Population in Thailand

Urban population comprises nearly half of the total population in Thailand, and these urban consumers are showing increasing propensity for convenience, high-quality brands frequenting smaller shops, stores and supermarkets near their workplaces or transportation routes, primarily to purchase daily necessities and meals rather than less-frequent, higher purchases at larger traditional markets. Over the past 30 years, in the country, urbanization has been a primary growth factor. The presence of a large young urban population is expected to augment the demand for retail sales of products, such as apparel, consumer electronics, fashion, and personal care.

Thailand Retail Industry Market Growth By Region

Competitive Landscape

The report covers major international players operating in the Thailand retail industry. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Recent Developments

August 2020 - Tesco Lotus partnered with DHL Supply Chain Thailand. This partnership will see DHL Supply Chain manage Tesco Lotus’s warehouse operations in Surat Thani, a 51,500 square meters (sqm) facility that houses its inventory of groceries that cater to consumers in Southern Thailand. The DHL team will handle the inbound and outbound activities, inventory management, and temperature-optimal storage of fresh and frozen food products.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Porters Five Force Analysis

    7. 4.7 Customer Behaviour Analysis

    8. 4.8 Insights into the Advertising Strategies of the Leading Players across Segments

    9. 4.9 Impact of COVID-19 on the Market


    1. 5.1 Product

      1. 5.1.1 Food and Beverage and Tobacco Products

      2. 5.1.2 Personal and Household Care

      3. 5.1.3 Apparel, Footwear, and Accessories

      4. 5.1.4 Furniture, Toys, and Hobby

      5. 5.1.5 Industrial and Automotive

      6. 5.1.6 Electronic and Household Appliances

      7. 5.1.7 Other Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets, Convenience Stores, and Department Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels




      1. 6.2.1 The Mall Group

      2. 6.2.2 7-Eleven (CP ALL PCL)

      3. 6.2.3 Tesco Lotus (Ek-Chai Distribution System Co.)

      4. 6.2.4 Unilever Group

      5. 6.2.5 Big C (Central Group)

      6. 6.2.6 Robinson (Central Group)

      7. 6.2.7 FamilyMart (Central Group)

      8. 6.2.8 Alibaba Group Holdings Limited

      9. 6.2.9 Foodland

      10. 6.2.10 Watsons

      11. 6.2.11 CP ALL PCL

      12. 6.2.12 Procter & Gamble

      13. 6.2.13 Thai Samsung Electronics Ltd

      14. 6.2.14 MaxValu

      15. 6.2.15 Villa Market

      16. 6.2.16 Other Players in the Country (Lawson 108, UFM Supermarket, Rimping Supermarket, etc.)

    3. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Retail Industry in Thailand market is studied from 2017 - 2026.

The Retail Industry in Thailand is growing at a CAGR of >5.5% over the next 5 years.

The Mall Group, 7-Eleven, Tesco Lotus, Unilever, FamilyMart are the major companies operating in Retail Industry in Thailand.

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