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The Market Is Segmented by Products Category and Distribution Channel.
Thailand is one of the most urbanized societies, with a population of nearly 66 million, of which, about 50.5% comprises of the urban population. Thailand is the second largest economy in Southeast Asia. The capital city of Bangkok is a social hub of Thailand, with a flourishing retail industry market. It fascinated not only Thai residents, but also many multinational retail companies to make investments in the country. Its retail market is evolving swiftly to meet the demands of the consumers with varying lifestyles, who are greatly motivated by the internet. The modern trade sector witnessed rapid expansion in Bangkok, as well as cities with higher urbanization levels, due to the continued growth of the tourism sector, and several government plans, such as opening the domestic market to foreign investors, along with advanced technologies to invest in retail business.
A complete background analysis of the Thailand retail industry, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.
|Food and Beverage and Tobacco Products|
|Personal and Household Care|
|Apparel, Footwear, and Accessories|
|Furniture, Toys, and Hobby|
|Industrial and Automotive|
|Electronic and Household Appliances|
|Pharmaceuticals, Luxury Goods, and Other Products|
|Stored-based (Hypermarkets and Supermarkets and Department Stores)|
|Other Distribution Channels (Drugstores and Organization’s Retail)|
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The tourism sector generates the majority of the revenue, and it plays a key role in driving the country’s economy. Tourists are augmenting the demand for products related to fashion, apparel, and electronics. Chinese tourists are the top customers of Thai stores. The most widely purchased product categories by Chinese consumers are health products, herbs, handicrafts, cosmetics, etc. The cosmetics products are popular in terms of purchasing for reselling, followed by clothing and herbs. The main groups of tourists visiting Thailand include China, Malaysia, India, South Korea, Laos, and Japan. Furthermore, the tourists from these six countries account for almost 60% of the total foreign tourists.
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Urban population comprises nearly half of the total population in Thailand, and these urban consumers are showing increasing propensity for convenience, high-quality brands frequenting smaller shops, stores and supermarkets near their workplaces or transportation routes, primarily to purchase daily necessities and meals rather than less-frequent, higher purchases at larger traditional markets. Over the past 30 years, in the country, urbanization has been a primary growth factor. The presence of a large young urban population is expected to augment the demand for retail sales of products, such as apparel, consumer electronics, fashion, and personal care.
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The report covers major international players operating in the Thailand retail industry. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.5 Industry Value Chain Analysis
4.6 Porters Five Force Analysis
4.7 Customer Behaviour Analysis
4.8 Insights into the Advertising Strategies of the Leading Players across Segments
4.9 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1.1 Food and Beverage and Tobacco Products
5.1.2 Personal and Household Care
5.1.3 Apparel, Footwear, and Accessories
5.1.4 Furniture, Toys, and Hobby
5.1.5 Industrial and Automotive
5.1.6 Electronic and Household Appliances
5.1.7 Pharmaceuticals, Luxury Goods, and Other Products
5.2 Distribution Channel
5.2.1 Stored-based (Hypermarkets and Supermarkets and Department Stores)
5.2.2 Direct Selling
5.2.4 Other Distribution Channels (Drugstores and Organization’s Retail)
6. COMPETITIVE LANDSCAPE
6.1 MARKET CONCENTRATION ANLAYSIS
6.2 COMPANY PROFILES
6.2.1 The Mall Group
6.2.2 7-Eleven (CP ALL PCL)
6.2.3 Tesco Lotus (Ek-Chai Distribution System Co.)
6.2.4 Unilever Group
6.2.5 Big C (Central Group)
6.2.6 Robinson (Central Group)
6.2.7 FamilyMart (Central Group)
6.2.8 Alibaba Group Holdings Limited
6.2.11 CP ALL PCL
6.2.12 Procter & Gamble
6.2.13 Thai Samsung Electronics Ltd
6.2.15 Villa Market
6.2.16 Other Players in the Country (Lawson 108, UFM Supermarket, Rimping Supermarket, etc.)
7. FUTURE OF THE RETAIL INDUSTRY IN THAILAND