Q-Commerce Industry in India- Growth, Trends, COVID-19 Impact and Forecast (2022-2027)

The Q-Commerce market in India is segmented by Product type (Groceries, Personal Care, Fresh Food, Others), by Company type (Pureplay, Non-pureplay), and by Region (East, West, North, South). The Q-Commerce market in India is segmented by Product type (Groceries, Personal Care, Fresh Food, Others), by Company type (Pureplay, Non-pureplay), and by Region (East, West, North, South). The report offers market size and forecasts for Q-Commerce Industry in India in value (USD Million) for all the above segments.

Market Snapshot

Study Period: 2018-2027
Base Year: 2021
CAGR: >9 %

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Market Overview

Q-Commerce is a model driven by quick on-demand delivery. Through Q-Commerce, the benefits of e-commerce are combined with the traditional shopping experience creating a business model where the increasing customer demand is met effectively with the facilitation of online buying.

With the advent of COVID-19, quick commerce observed continuous growth and became part of a fast-paced life. Post-pandemic on-demand delivery and digital offering observed a rise for food and retail businesses, and in need to operate successfully, it could give rise to a quick commerce market. Post-pandemic, many brands observed growth by integrating quick commerce into their business, including Grofers, Zepto, Zomato, Swiggy, Big Basket, etc.

Global revenue from last-mile food and grocery delivery is observing a continuous increase. India has been observing continuous growth in per capita income among people since 2011, and with technology penetration among the population been increased rapidly, Q-commerce is expected to observe positive growth in India. India has observed rapid growth with a surge in customer base and investment level and expanding its operations, guiding other upcoming players about opportunities available in the market for Q-commerce.

Scope of the Report

Quick-commerce has emerged as a game changer in India by finding the right level of balance between delivery promise time and availability of resources. The Quick-commerce model consists of a mother hub, distribution center, and last-mile delivery stores playing a major role in providing its service to customers.

The Q-Commerce market in India is segmented by Product type (Groceries, Personal Care, Fresh Food, Others), by Company type (Pureplay, Non-pureplay), and by Region (East, West, North, South). The report offers Market size and forecasts for Q-Commerce Industry in India in value (USD Million) for all the above segments. The study tracks the key market parameters, underlying growth influencers, and major vendors operating in the market, which supports the market estimations and growth rates over the forecast period. The study also tracks the revenue accrued from the Q-Commerce companies being used across end-user industries.

By Product Type
Personal Care
Fresh Food
Other Product Types
By Company Type
By Region

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Key Market Trends

Change in Consumer Behavior Due to COVID-19 Has Surged the Q-Commerce Market.

To fulfill the demands and needs of customers with the advent of COVID-19 emergence of Q-Commerce take place. With the availability of faster delivery in a short period, customers expect more product variety of electronics, clothing, and personal goods which needs to be delivered in a short time.

By extending its reach in the market, quick commerce was serving 20 million households in 2020, and it is expected to reach 26 million in five years with an increase in its market penetration and addressable market size. Zepto and Dunzo stand as the selected quick commerce startup receiving funding of USD 160,700.1 million as of March 2022, providing them with a good amount of liquidity and growth.


Growing Dependence on Online Shopping has Created a Healthy Market for Quick Commerce

A majority of the population in India, over 63%, have an overall positive experience with the use of e-commerce sites and online shopping, which provides them more convenience compared to a physical store with the availability of better deals.

As of last year, 64% of the population of India preferred both online and in-store shopping. Only 12 % of the population prefers online shopping, which signifies a lot needs to be done and ample market opportunity for quick commerce.

Buying Preference

Competitive Landscape

In India, key players in the quick commerce industry include Mumbai-based Zepto, Food-tech platform Swiggy's Instamart, and Dunzo Daily. These all provide instant delivery within a short time interval through the availability of dark stores. Swiggy's Instamart started to deliver within 15 minutes to the bulk of its customer. This leads to competition among quick commerce players for providing the best delivery services with a reduction in the time interval. Dunzo, a new competitor in quick commerce in India, provides a delivery time of 19 minutes and a continuously improving delivery service.

This shows a growing competition among players with a refinement of service to occupy existing market share in quick commerce.

Major Players

  1. Swiggy

  2. Dunzo

  3. Blinkit

  4. Big Basket

  5. Zepto


Recent Development

  • In December 2021, Swiggy invested USD 700 million in Instamart for an entrance towards 15 minutes delivery race. With this investment, the company will be building a network of dark stores close to customers. Swiggy Instamart claims to serve customers across 18 cities with 1 million weekly orders.
  • In March 2021, TATA Group was approved by CCI to acquire a majority stake in BigBasket. In this process, Tata Digital (a Tata Group subsidiary) is expected to acquire a 64.3% stake in Bigbasket with a deal valued at USD 1.2 billion. With this acquisition, Tata Group intends to have a strong presence in the Indian digital commerce market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Impact of COVID-19 on the Market


    1. 5.1 By Product Type

      1. 5.1.1 Groceries

      2. 5.1.2 Personal Care

      3. 5.1.3 Fresh Food

      4. 5.1.4 Other Product Types

    2. 5.2 By Company Type

      1. 5.2.1 Pureplay

      2. 5.2.2 Non-pureplay

    3. 5.3 By Region

      1. 5.3.1 East

      2. 5.3.2 West

      3. 5.3.3 North

      4. 5.3.4 South


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Swiggy

      2. 6.2.2 Instamart

      3. 6.2.3 Dunzo Daily

      4. 6.2.4 Blinkit

      5. 6.2.5 Big Basket

      6. 6.2.6 Zepto

      7. 6.2.7 Grofers

      8. 6.2.8 Flipkart Quick

      9. 6.2.9 Supr Daily*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Q-Commerce Industry in India market is studied from 2018 - 2027.

The Q-Commerce Industry in India is growing at a CAGR of >9% over the next 5 years.

Swiggy, Dunzo, Blinkit, Big Basket, Zepto are the major companies operating in Q-Commerce Industry in India.

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