
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
CAGR | 5.48 % |
Fastest Growing Market | Middle-East and Africa |
Largest Market | Europe |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Propolis Market Analysis
The Propolis Market is expected to register a CAGR of 5.48% during the forecast period.
The propolis market continues to experience robust growth driven by increasing consumer awareness of natural health products and their therapeutic benefits. Raw bee propolis, comprising 50% resins, 30% waxes, 10% essential oils, and 5% pollen, has gained significant attention for its diverse applications across pharmaceutical, cosmetic, and food supplement industries. The growing preference for natural ingredients has led propolis manufacturers to develop innovative propolis-based products, particularly in regions with strong traditional medicine practices. This shift towards natural alternatives has been particularly evident in the pharmaceutical sector, where propolis's complex composition of over 300 compounds, including polyphenols, terpenoids, and amino acids, makes it valuable for various therapeutic applications.
Product innovation and diversification have become key strategies for market players to maintain competitive advantages and meet evolving consumer preferences. Manufacturers are increasingly focusing on developing specialized formulations, including alcohol-free variants, organic certifications, and combination products that blend propolis with other natural ingredients like honey, echinacea, and vitamin C. The industry has witnessed a significant transformation in delivery formats, expanding beyond traditional tinctures to include capsules, tablets, sprays, and topical applications. This diversification has helped companies target different consumer segments and usage occasions, contributing to market expansion.
The distribution landscape for propolis products has evolved significantly, with a notable shift towards an omnichannel presence. Traditional pharmacy and health food store channels remain important, but e-commerce has emerged as a crucial growth driver, offering manufacturers direct-to-consumer opportunities and enabling better consumer education about propolis benefits. The rise of specialized health food stores and increasing shelf space in mainstream retail outlets has improved product accessibility. Companies are investing in digital marketing and educational initiatives to build consumer awareness and trust, which is particularly important given the challenges around product standardization and quality transparency.
Supply chain optimization and sustainable sourcing have become critical focus areas for industry stakeholders. The beekeeping industry faces various challenges, including environmental pressures and the need for standardized propolis production practices. In traditional beekeeping regions like Saudi Arabia, where over 70% of bees are kept in traditional cylindrical hives, there is a growing emphasis on modernizing production methods while maintaining quality standards. Producers are investing in advanced extraction and processing technologies to improve yield and product quality, while also implementing stricter quality control measures to address standardization concerns. These developments are crucial for ensuring consistent supply and maintaining product quality as market demand continues to grow.
Propolis Market Trends
Growing Demand for Natural Antioxidants and Health Supplements
The increasing consumer awareness about the health benefits of antioxidants has significantly driven the propolis market growth. Researchers have identified more than 300 compounds in propolis, with the majority being forms of polyphenols that act as powerful antioxidants, helping fight disease and damage in the body. The multifunctional attributes of these antioxidants, particularly their role in promoting younger skin and facial aesthetics, have been drawing substantial consumer interest toward food and beauty products incorporating bee propolis. This trend is evidenced by the robust sales of vitamins, minerals, and dietary supplements, which reached CAD 1.17 billion in the fourth quarter of 2021 in Canada alone.
The presence of specialized polyphenols called flavonoids in propolis has positioned it as a premium natural antioxidant source in the health supplement market. Companies are capitalizing on this trend by developing innovative products that highlight propolis's antioxidant properties. For instance, products like Red Bee Propolis by Natura Nectar have gained prominence by marketing themselves as providers of one of nature's most powerful antioxidants, claiming potency levels even higher than super-fruits. The increasing consumer willingness to incorporate antioxidants into their daily intake has led to a proliferation of bee propolis-based products across various formats, including capsules, extracts, and beauty supplements.
Rising Health Consciousness and Therapeutic Benefits
The growing awareness of propolis's diverse therapeutic benefits has emerged as a significant market driver, particularly in relation to immune system support, digestive health, and anti-aging properties. The product's versatility is further enhanced by its gluten-free nature, making it suitable for individuals with celiac disease. This is particularly significant given the rising prevalence of celiac disease, as evidenced by data from the Ministry of Health Italy, which reported approximately 242,000 cases across the nation in 2021. The product's natural composition and multiple health benefits have made it increasingly popular among health-conscious consumers seeking alternative therapeutic solutions.
The growing body of epidemiological and preclinical studies supporting propolis's chemopreventive properties has further strengthened its position in the health supplement market. These studies have demonstrated propolis's potential in reducing cancer risk, making it particularly attractive to consumers seeking preventive health solutions. Additionally, propolis's antimicrobial, antifungal, and anti-inflammatory properties have made it valuable for treating various conditions, from minor wounds and burns to respiratory issues and oral health problems. This wide range of therapeutic applications has significantly contributed to its growing adoption in both traditional medicine and modern healthcare supplements.
Growing Demand for Certified Organic and Natural Products
Consumer concerns regarding the presence of metals, impurities, and microbial contamination in health supplements have led to an increased demand for certified organic bee glue products. This trend has prompted manufacturers to adapt their production processes and obtain organic certifications for their propolis-based products. Leading companies in the market have responded to this demand by developing specialized organic product lines, as exemplified by Herbiolys Laboratoire in France, which has successfully positioned itself by offering vegan and organic-certified propolis products. These initiatives have not only helped build consumer trust but have also contributed to the overall market expansion.
The shift towards organic and natural products has also influenced product development and propolis marketing strategies in the propolis industry. Manufacturers are increasingly focusing on transparency in their sourcing and production processes, highlighting the natural origins of their propolis products. This trend has led to the development of more sophisticated extraction and processing methods that preserve the natural beneficial compounds while meeting organic certification standards. The emphasis on organic certification has also created a premium segment within the market, allowing manufacturers to differentiate their products and command higher price points while meeting the growing consumer demand for pure, natural health supplements.
Segment Analysis: By Product Type
Capsules and Tablets Segment in Global Propolis Market
The capsules and tablets segment dominates the global propolis market, commanding approximately 55% of the total market share in 2024. This significant market position is attributed to several key factors, including speedy manufacturing capabilities, secure packaging options, and widespread consumer acceptance. The segment's popularity is further enhanced by the ease of handling and transportation throughout the supply chain. Additionally, capsules and tablets provide precise dosage control, which is crucial since propolis composition varies by region of production. The segment's growth is also driven by increasing consumer demand for dietary supplements and nutraceuticals, with manufacturers like Bee Health Limited offering innovative products such as fortified propolis tablets with vitamin C and zinc, providing added nutrition and immune defense benefits. The segment's success is further supported by greater product accessibility through various distribution channels and rising consumer awareness about health supplements.

Creams Segment in Global Propolis Market
The creams segment is emerging as the fastest-growing category in the global propolis market, projected to grow at approximately 7% during the forecast period 2024-2029. This remarkable growth is driven by increasing consumer awareness of propolis's dermatological benefits, including its effectiveness in treating skin irritations, dry skin, and blemishes. The segment's expansion is further supported by growing demand for natural skincare solutions, as propolis creams offer properties that help in skin regeneration for cuts and burns. The rising pollution levels and increased sun exposure have led to growing consumer awareness about skin protection, making propolis creams an attractive option due to their antioxidant properties. The segment is also benefiting from the trend toward organic and natural skincare products, as propolis creams are completely naturally sourced and typically do not cause skin irritation.
Remaining Segments in Propolis Market by Product Type
The propolis liquid market and other product types segments continue to play vital roles in the global propolis market. The liquid segment is particularly significant for cold syndromes, dental issues, and gastrointestinal disorders, offering versatile application methods and easy dissolution properties. This format is especially popular in homemade food preparations as natural preservatives. Meanwhile, the other product types segment, which includes sprays, extract powders, and various specialized formulations, caters to specific application needs and preferences. These segments are particularly important in markets where traditional medicine practices are prevalent, offering diverse consumption options for different consumer preferences and therapeutic requirements. Both segments continue to evolve with new product innovations and formulations, meeting the varying needs of different consumer groups and application areas.
Segment Analysis: By Distribution Channel
Offline Retail Segment in Global Propolis Market
The offline retail segment continues to dominate the global propolis market, commanding approximately 79% market share in 2024. This substantial market presence is primarily driven by consumer preference for physical retail outlets, particularly pharmacies and drug stores, which remain the primary point of purchase for propolis products. The segment's strength is reinforced by the extensive network of supermarkets, hypermarkets, and specialized health food stores that offer consumers the ability to physically examine products and receive expert advice from store personnel. Additionally, the offline channel benefits from established relationships with major propolis manufacturers and suppliers, ensuring consistent product availability and diverse product offerings across different formats including capsules, tablets, liquids, and creams.
Online Retail Segment in Global Propolis Market
The online retail segment is experiencing robust growth in the propolis market, projected to expand at approximately 7% CAGR from 2024 to 2029. This accelerated growth is primarily driven by the increasing consumer preference for e-commerce platforms, offering convenience and wider product selection. The segment's expansion is further supported by the rising adoption of direct-to-consumer (D2C) channels by manufacturers, allowing them to reach a broader consumer base without significant capital investments. Digital platforms are also becoming increasingly sophisticated in providing detailed product information, customer reviews, and competitive pricing, making them an attractive option for health-conscious consumers seeking propolis products. The COVID-19 pandemic has further accelerated this shift towards online purchasing, with many consumers maintaining their digital shopping habits even after the pandemic.
Propolis Market Geography Segment Analysis
Propolis Market in North America
The North American propolis market encompasses a diverse landscape across the United States, Canada, and Mexico. The region benefits from advanced healthcare infrastructure and growing consumer awareness about natural health supplements. The presence of major propolis manufacturers, robust distribution networks, and increasing demand for natural immune-boosting products has positioned North America as a key market for propolis products. The region's market is characterized by strong research and development activities, particularly in developing innovative propolis-based supplements and healthcare products.

Propolis Market in the United States
The United States dominates the North American propolis market, holding approximately 61% of the regional market share in 2024. The country's market is driven by increasing consumer preference for natural health supplements and growing awareness about the immune-boosting properties of propolis. The U.S. market benefits from well-established distribution channels, including both traditional retail outlets and growing e-commerce platforms. The presence of key market players and their continuous product innovations, particularly in propolis-based supplements and healthcare products, further strengthens the market position. The country's robust healthcare sector and growing interest in preventive healthcare solutions continue to drive market growth.
Propolis Market in Canada
Canada emerges as the fastest-growing market in the North American region, with a projected growth rate of approximately 5% during 2024-2029. The Canadian market is characterized by increasing consumer awareness about natural health products and growing demand for organic supplements. The country's strict quality standards and regulations for natural health products ensure high-quality propolis products in the market. The prairie provinces of Alberta, Saskatchewan, and Manitoba are the major propolis producers in Canada, accounting for a significant portion of domestic propolis production. The market growth is further supported by expanding distribution channels and increasing product innovations in the natural health supplement sector.
Propolis Market in Europe
The European propolis market demonstrates strong growth potential across Germany, the United Kingdom, Spain, France, and Italy. The region's market is characterized by high consumer awareness about natural health products and traditional use of propolis in various applications. European consumers show a strong preference for certified organic products and natural supplements, driving market growth. The presence of established beekeeping traditions and a strong regulatory framework for natural health products further strengthens the market position.
Propolis Market in Germany
Germany leads the European propolis market, commanding approximately 18% of the regional market share in 2024. The country's market is driven by strong consumer preference for natural health products and well-established distribution networks. Germany's robust pharmaceutical and natural products industry, coupled with increasing health consciousness among consumers, supports market growth. The presence of numerous bee colonies and beekeepers' cooperatives ensures a steady supply of high-quality propolis products. The market benefits from strong research and development activities in natural health products and growing demand for immune-boosting supplements.
Propolis Market in Germany - Growth Trends
Germany also emerges as the fastest-growing market in Europe, with a projected growth rate of approximately 6% during 2024-2029. The market growth is driven by increasing consumer awareness about propolis benefits and growing demand for natural health supplements. The country's strong focus on quality standards and certification processes ensures premium product offerings. The market expansion is supported by innovative product developments and growing distribution channels, including both traditional retail and e-commerce platforms. The increasing adoption of propolis in various applications, from healthcare to cosmetics, further drives market growth.
Propolis Market in Asia-Pacific
The Asia-Pacific propolis market demonstrates significant growth potential across China, Japan, India, and Australia. The region benefits from traditional usage of natural health products and growing consumer awareness about propolis benefits. The market is characterized by increasing health consciousness and rising disposable income levels. The presence of major production centers and growing research activities in natural health products further strengthens the market position.
Propolis Market in China
China dominates the Asia-Pacific propolis market as the largest producer and consumer in the region. The country's market benefits from extensive beekeeping operations and strong traditional medicine practices. China's robust manufacturing capabilities and extensive distribution networks support market growth. The increasing health consciousness among Chinese consumers and growing demand for natural immune-boosting products drive market expansion. The market also benefits from strong export activities and continuous product innovations.
Propolis Market in Japan
Japan emerges as the fastest-growing market in the Asia-Pacific region. The Japanese market is characterized by high-quality standards and strong consumer preference for natural health products. The country's focus on research and development in propolis applications drives market growth. The increasing elderly population and growing health consciousness among consumers support market expansion. The market benefits from innovative product developments and strong distribution networks.
Propolis Market in South America
The South American propolis market, encompassing Brazil and Argentina, demonstrates strong growth potential driven by extensive beekeeping operations and traditional usage of propolis products. Brazil emerges as both the largest and fastest-growing market in the region, benefiting from its unique green propolis production and strong research activities. The region's market is characterized by significant export activities and growing domestic consumption. The presence of major propolis manufacturers and continuous product innovations strengthens the market position. The increasing awareness about propolis benefits and growing health consciousness among consumers drive market growth.
Propolis Market in Middle East & Africa
The Middle East & Africa propolis market, covering Saudi Arabia, South Africa, and Turkey, shows promising growth potential driven by increasing health awareness and growing demand for natural health products. Turkey emerges as the largest market in the region, while South Africa demonstrates the fastest growth rate. The region's market benefits from traditional usage of bee products and growing modern applications. The increasing investment in beekeeping operations and rising demand for natural immune-boosting products support market growth. The market expansion is further driven by improving distribution networks and growing product awareness.
Propolis Industry Overview
Top Companies in Propolis Market
The global propolis market features prominent players like Comvita Ltd, Bee Health Limited, NOW Foods, Herb Pharm LLC, and Apis Flora, leading the industry through continuous product innovation and market expansion. These companies are investing heavily in research and development to differentiate their offerings while focusing on quality control and sustainable sourcing practices. Strategic partnerships, particularly in emerging markets, have become a key trend as companies seek to expand their geographical footprint and strengthen their supply chains. The industry is witnessing an increased focus on vertical integration, with several players establishing their own bee farms to ensure quality control and consistent supply. Companies are also leveraging digital channels and e-commerce platforms to enhance their propolis marketing presence while simultaneously developing new product formulations to cater to evolving consumer preferences for natural health solutions.
Fragmented Market with Strong Regional Players
The propolis industry exhibits a highly fragmented structure characterized by the presence of both global conglomerates and regional specialists operating across different geographical regions. Global players maintain their dominance through established brand recognition, extensive distribution networks, and significant investments in marketing and product development. Regional players, particularly in major producing countries like China, Brazil, and New Zealand, have carved out strong niches by leveraging their local expertise and relationships with beekeepers. The market has witnessed limited consolidation activity, with most companies preferring organic growth strategies over mergers and acquisitions.
The competitive dynamics are further shaped by the increasing presence of private label products and the emergence of new entrants focusing on specialized market segments. Market leaders are maintaining their positions through backward integration of supply chains and the development of proprietary extraction processes. The industry structure is characterized by moderate entry barriers, primarily due to the requirements for specialized propolis production facilities and established relationships with raw material suppliers. Companies with differentiated product offerings and strong distribution capabilities have demonstrated better market performance and resilience against competitive pressures.
Innovation and Distribution Drive Market Success
Success in the propolis market increasingly depends on companies' ability to innovate across product formulations, delivery formats, and applications while maintaining strong quality standards. Incumbent players are focusing on expanding their product portfolios to include specialized formulations for different applications, from health supplements to personal care products. The development of efficient extraction methods and standardization of propolis content has become crucial for maintaining a competitive advantage. Companies are also investing in sustainable sourcing practices and transparency in supply chains to meet growing consumer demands for environmentally responsible products.
Market contenders can gain ground by focusing on underserved market segments and developing unique value propositions through product differentiation and targeted marketing strategies. The increasing consumer awareness about natural health products and the growing demand for immune-boosting supplements present opportunities for new entrants to establish themselves in specific market niches. Success factors also include building strong relationships with distribution partners, particularly in the pharmacy and health food store channels, while developing direct-to-consumer capabilities through digital platforms. Companies must also stay ahead of evolving regulatory requirements, particularly in key markets where standards for natural health products are becoming more stringent.
Propolis Market Leaders
-
Wax Green
-
Apis Flora
-
Apiário Polenectar
-
Innovations in Nutrition + Wellness
-
Comvita Ltd.
- *Disclaimer: Major Players sorted in no particular order

Propolis Market News
- In September 2021, Comvita Ltd announced a strategic partnership with Caravan, a joint venture with entertainment and sports agency, Creative Artists Agency (CAA). The new partnership with Caravan will help increase consumer awareness about the benefits of Mānuka Honey and Propolis by forming a celebrity-backed lifestyle brand using the natural healing properties of Mānuka Honey and Propolis for topical use.
- In March 2021, Innovations in Nutrition + Wellness (INW) announced that it had acquired Bee Health, the United Kingdom's leading developer and manufacturer of nutritional supplements. INW and Bee Health's highly complementary product capabilities and geographical scope will further enhance the services provided to brand partners.
- In March 2021, Comvita officially opened of its state-of-the-art Wellness Lab experiential space in the Viaduct, Auckland.
Propolis Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
-
5.1 Product Type
- 5.1.1 Capsules and Tablets
- 5.1.2 Liquids
- 5.1.3 Creams
- 5.1.4 Other Product Types
-
5.2 Distribution Channel
- 5.2.1 Offline Retail Stores
- 5.2.1.1 Supermarkets/Hypermarkets
- 5.2.1.2 Pharmacies and Drugstores
- 5.2.1.3 Other Offline Retail Stores
- 5.2.2 Online Retail Stores
-
5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Turkey
- 5.3.5.4 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Positioning Analysis
-
6.3 Company Profiles
- 6.3.1 Herb Pharm LLC
- 6.3.2 Apis Flora
- 6.3.3 Innovations in Nutrition + Wellness (Bee Health Limited)
- 6.3.4 YS Organic Bee Farms
- 6.3.5 Comvita Ltd
- 6.3.6 Wax Green
- 6.3.7 Apiary Polenecter
- 6.3.8 Uniflora Health Foods
- 6.3.9 Sunyata Pon Lee
- 6.3.10 NOW Foods
- 6.3.11 Bio Botanica Inc. (Nature's Answer)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Propolis Industry Segmentation
Propolis or bee glue is a resinous mixture that honey bees produce by mixing saliva and beeswax with exudate gathered from tree buds, sap flows, or other botanical sources. The propolis market is segmented by product type, distribution channel, and geography. By Product Type, the market is segmented into Capsules and Tablets, Liquids, Creams, and Other Product Types. Based on Distribution Channel, the market is segmented into Offline Retail Stores and Online Retail Stores. The Offline Retail Stores segment is further sub-segmented into Supermarkets/Hypermarkets, Pharmacies and Drugstores, and Other Offline Retail Stores. Also, the report provides global insights into the propolis market in the major economies across regions, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
Product Type | Capsules and Tablets | ||
Liquids | |||
Creams | |||
Other Product Types | |||
Distribution Channel | Offline Retail Stores | Supermarkets/Hypermarkets | |
Pharmacies and Drugstores | |||
Other Offline Retail Stores | |||
Online Retail Stores | |||
Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | United Kingdom | ||
Germany | |||
Spain | |||
France | |||
Italy | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle-East and Africa | Saudi Arabia | ||
South Africa | |||
Turkey | |||
Rest of Middle-East and Africa |
Propolis Market Research FAQs
What is the current Propolis Market size?
The Propolis Market is projected to register a CAGR of 5.48% during the forecast period (2025-2030)
Who are the key players in Propolis Market?
Wax Green, Apis Flora, Apiário Polenectar, Innovations in Nutrition + Wellness and Comvita Ltd. are the major companies operating in the Propolis Market.
Which is the fastest growing region in Propolis Market?
Middle-East and Africa is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Propolis Market?
In 2025, the Europe accounts for the largest market share in Propolis Market.
What years does this Propolis Market cover?
The report covers the Propolis Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Propolis Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Propolis Market Research
Mordor Intelligence offers comprehensive expertise in the propolis market analysis, providing detailed insights into this growing industry. Our research thoroughly examines bee propolis, also known as bee glue, and its expanding applications across various sectors. The report delivers an in-depth analysis of propolis production trends. It features key propolis manufacturers and their strategic developments within the propolis industry.
Stakeholders benefit from our detailed examination of propolis price dynamics and propolis marketing strategies. We place particular emphasis on B2B marketing for propolis opportunities. The analysis includes extensive coverage of moving free propolis and various propolis extract products. This delivers actionable insights for industry participants. Our comprehensive report, available as an easy-to-download PDF, enables businesses to make informed decisions based on current market dynamics and future growth projections.