|Study Period:||2016 -2027|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||Asia Pacific|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The probiotic drinks market is projected to record a CAGR of 8.5% during the forecast period (2022 - 2027).
During the COVID-19 pandemic, the health benefits of probiotic drinks have been instrumental in driving the market's growth. The probiotic drinks market is driven by a paradigm shift toward preventive health management practices amid rising healthcare costs and the increasing burden of diseases, such as COVID-19. Probiotic drinks are a part of the functional beverages, which can help improve gut health conditions by maintaining the balance of the intestine and thereby increasing immunity. For instance, in April 2020, Meluka Australia, the ASX-listed Eve Investment subsidiary, launched a new product, Meluka honey and probiotic tonic, to be the first of its kind in the market, as per the company claim.
There is an increasing demand for pure and natural ingredients in probiotic drinks, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic drinks.
The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Moreover, the dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment.
Scope of the Report
Probiotic drinks are functional beverages that help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as digestive health, weight loss, and immune function. The global probiotic drinks market report is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into plant-based probiotic drinks and dairy-based probiotic drinks. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online retail stores, and other distribution channels. Moreover, the study provides an analysis of the probiotic drinks market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been provided on the basis of value in USD million.
|By Product Type|
|Plant-based Probiotic Drinks|
|Dairy -based Probiotic Drinks|
|By Distribution Channel|
|Online Retail Store|
|Other Distribution Channels|
Key Market Trends
Growing Demand for Functional Food and Beverages
Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health-conscious population is the major factor boosting the growth of the functional food and beverage market. Functional food and beverages have additional nutritional benefits that may help maintain the body's balance, especially the gut. Many fruits and beverage companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Furthermore, with the increasing demand for clean-label products and plant-based ingredients, manufacturers operating in the dairy space are investing heavily in product innovation to cater to the ever-increasing consumer demand. For instance, in 2020, the Indian-inspired brand DAH! launched oat+almond+coconut (OAC) yogurt cups in the United States that are vegan, Non-GMO, and Kosher. These yogurt cups have been fortified with 8 grams of almond protein, contain 280 calories, are naturally sweetened, and are available in six differentiated flavors to suit the consumers' preferences for flavors and nutrition.
To understand key trends, Download Sample Report
Asia-Pacific Remains the Fastest-growing Market
China, Japan, and India are the key markets in the region. According to the International Probiotics Association (IPA), China is one of the most important markets for probiotics in the world. Producers and suppliers have been witnessing a significant increase in sales in the nation. The majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. Further, kombucha is increasingly penetrating the market. For Instance, in 2021, PERKii launched a non-fermented Sparkling Probiotic Drink into 700 Coles Supermarkets to compete with kombucha. Australian probiotic technology brand PERKii launched its new 100% plant-based, non-fermented Sparkling Probiotic Drinks into over 700 Coles Supermarkets nationally.
To understand geography trends, Download Sample Report
Some of the major players in the region are GCMMF (Amul), Fonterra Co-op Group Ltd, Groupe Danone SA, and Yakult, among others. Small and regional players are also increasing their popularity and product qualities to remain in the competition. Companies are making themselves competitive by bringing new differentiation with flavors, healthy ingredients, and innovative packaging. Further, Major players have their presence in all the major countries of the world and are expanding to the regions where they are not present.
· In July 2021, PepsiCo launched an on-the-go fermented beverage designed to promote gut health. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2oz (5.9cl) bottles. Each bottle contains 3g of prebiotic fiber to support digestive health.
· In Oct 2020, Bio-K Plus International Inc. (Bio-K Plus) announced the launch of its new line of functional beverages, Essential. Focused on offering premium quality probiotics, the company is adding the Essentialline to its existing Pro and Original lines.
· In July 2020, Chobani LLC launched a new plant-based organic probiotic drink made with fermented fruit juice and oats. These beverages are available in mixed berry vanilla, banana cream, and strawberry cream flavors.
Table of Contents
1.1 Study Assumptions and Study Deliverables
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Plant-based Probiotic Drinks
5.1.2 Dairy -based Probiotic Drinks
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Pharmacies/Health Stores
5.2.4 Online Retail Store
5.2.5 Other Distribution Channels
5.3.1 North America
22.214.171.124 United States
126.96.36.199 Rest of North America
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
220.127.116.11 Rest of Asia-Pacific
5.3.4 South America
18.104.22.168 Rest of South America
5.3.5 Middle-East and Africa
22.214.171.124 South Africa
126.96.36.199 United Arab Emirates
188.8.131.52 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Strategies Adopted by Key Players
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 GCMMF (Amul)
6.4.2 Bio-K Plus International
6.4.3 Fonterra Co-op Group Ltd
6.4.4 Groupe Danone SA
6.4.5 Grupo Lala
6.4.6 Harmless Harvest
6.4.8 PepsiCo Inc. ( Kevita Inc.)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
You can also purchase parts of this report. Do you want to check out a section wise price list?
Frequently Asked Questions
What is the study period of this market?
The Probiotic Drinks Market market is studied from 2016 - 2027.
What is the growth rate of Probiotic Drinks Market?
The Probiotic Drinks Market is growing at a CAGR of 8.5% over the next 5 years.
What is Probiotic Drinks Market size in 2016?
The Probiotic Drinks Market is valued at 58 Billion USD in 2016.
Which region has highest growth rate in Probiotic Drinks Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Probiotic Drinks Market?
Asia Pacific holds highest share in 2021.
Who are the key players in Probiotic Drinks Market?
Pepsico Inc. - Kevita Inc., Groupe Danone SA, Yakult Honsha Co., Ltd., Bio-k plus international inc, GCMMF (Amul) are the major companies operating in Probiotic Drinks Market.