Probiotic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Probiotic Drinks Market is segmented by Product Type (Plant-based Probiotic Drinks and Dairy-based Probiotic Drinks); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, South America, Asia Pacific, and Middle-East and Africa). The report offers the market size and forecast in value (in USD million) for all the above segments.

Market Snapshot

Probiotic Drinks Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 8.5 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The probiotic drinks market is projected to record a CAGR of 8.5% during the forecast period (2022 - 2027).

During the COVID-19 pandemic, the health benefits of probiotic drinks have been instrumental in driving the market's growth. The probiotic drinks market is driven by a paradigm shift toward preventive health management practices amid rising healthcare costs and the increasing burden of diseases, such as COVID-19. Probiotic drinks are a part of the functional beverages, which can help improve gut health conditions by maintaining the balance of the intestine and thereby increasing immunity. For instance, ​in April 2020, Meluka Australia, the ASX-listed Eve Investment subsidiary, launched a new product, Meluka honey and probiotic tonic, to be the first of its kind in the market, as per the company claim. ​

There is an increasing demand for pure and natural ingredients in probiotic drinks, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic drinks.

The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Moreover, the dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment.

Scope of the Report

Probiotic drinks are functional beverages that help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as digestive health, weight loss, and immune function. The global probiotic drinks market report is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into plant-based probiotic drinks and dairy-based probiotic drinks. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online retail stores, and other distribution channels. Moreover, the study provides an analysis of the probiotic drinks market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been provided on the basis of value in USD million.

By Product Type
Plant-based Probiotic Drinks
Dairy -based Probiotic Drinks
By Distribution Channel
Convenience Stores
Pharmacies/Health Stores
Online Retail Store
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Growing Demand for Functional Food and Beverages

Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health-conscious population is the major factor boosting the growth of the functional food and beverage market. Functional food and beverages have additional nutritional benefits that may help maintain the body's balance, especially the gut. Many fruits and beverage companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Furthermore, with the increasing demand for clean-label products and plant-based ingredients, manufacturers operating in the dairy space are investing heavily in product innovation to cater to the ever-increasing consumer demand. For instance, in 2020, the Indian-inspired brand DAH! launched oat+almond+coconut (OAC) yogurt cups in the United States that are vegan, Non-GMO, and Kosher. These yogurt cups have been fortified with 8 grams of almond protein, contain 280 calories, are naturally sweetened, and are available in six differentiated flavors to suit the consumers' preferences for flavors and nutrition.

Probiotic Drinks Market Trends

Asia-Pacific Remains the Fastest-growing Market

China, Japan, and India are the key markets in the region. According to the International Probiotics Association (IPA), China is one of the most important markets for probiotics in the world. Producers and suppliers have been witnessing a significant increase in sales in the nation. The majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. Further, kombucha is increasingly penetrating the market. For Instance, in 2021, PERKii launched a non-fermented Sparkling Probiotic Drink into 700 Coles Supermarkets to compete with kombucha. Australian probiotic technology brand PERKii launched its new 100% plant-based, non-fermented Sparkling Probiotic Drinks into over 700 Coles Supermarkets nationally.

Probiotic Drinks Market Share

Competitive Landscape

Some of the major players in the region are GCMMF (Amul), Fonterra Co-op Group Ltd, Groupe Danone SA, and Yakult, among others. Small and regional players are also increasing their popularity and product qualities to remain in the competition. Companies are making themselves competitive by bringing new differentiation with flavors, healthy ingredients, and innovative packaging. Further, Major players have their presence in all the major countries of the world and are expanding to the regions where they are not present.

Recent Developments

· In July 2021, PepsiCo launched an on-the-go fermented beverage designed to promote gut health. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2oz (5.9cl) bottles. Each bottle contains 3g of prebiotic fiber to support digestive health.

· In Oct 2020, Bio-K Plus International Inc. (Bio-K Plus) announced the launch of its new line of functional beverages, Essential. Focused on offering premium quality probiotics, the company is adding the Essentialline to its existing Pro and Original lines.

· In July 2020, Chobani LLC launched a new plant-based organic probiotic drink made with fermented fruit juice and oats. These beverages are available in mixed berry vanilla, banana cream, and strawberry cream flavors.

Table of Contents


    1. 1.1 Study Assumptions and Study Deliverables

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 By Product Type

      1. 5.1.1 Plant-based Probiotic Drinks

      2. 5.1.2 Dairy -based Probiotic Drinks

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Health Stores

      4. 5.2.4 Online Retail Store

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 GCMMF (Amul)

      2. 6.4.2 Bio-K Plus International

      3. 6.4.3 Fonterra Co-op Group Ltd

      4. 6.4.4 Groupe Danone SA

      5. 6.4.5 Grupo Lala

      6. 6.4.6 Harmless Harvest

      7. 6.4.7 Lifeway

      8. 6.4.8 PepsiCo Inc. ( Kevita Inc.)

      9. 6.4.9 Yakult

    5. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Probiotic Drinks Market market is studied from 2016 - 2027.

The Probiotic Drinks Market is growing at a CAGR of 8.5% over the next 5 years.

The Probiotic Drinks Market is valued at 58 Billion USD in 2016.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Pepsico Inc. - Kevita Inc., Groupe Danone SA, Yakult Honsha Co., Ltd., Bio-k plus international inc, GCMMF (Amul) are the major companies operating in Probiotic Drinks Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!