Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Probiotic Drink Market Trends and it is segmented by Product Type (Yogurt Drinks, Fermented Milk Drinks, Kombucha, Kefir, Probiotic Juices, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, and Other Distribution Channels); and by Geography (North America, Europe, South America, Asia Pacific, and Middle East and Africa). The market size and values are provided in terms of (USD Million) during the forecasted years for the above segments.

Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Probiotic Drinks Market Size

Probiotic Drinks Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 45.17 Billion
Market Size (2030) USD 72.15 Billion
CAGR (2025 - 2030) 9.82 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Probiotic Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Probiotic Drinks Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Probiotic Drinks Market Analysis

The Probiotic Drinks Market size is estimated at USD 45.17 billion in 2025, and is expected to reach USD 72.15 billion by 2030, at a CAGR of 9.82% during the forecast period (2025-2030).

The probiotic drinks market is growing because of its nutritional benefits. Probiotic drinks promote gut health and digestion; they also improve mental health and reduce the risk of allergies, among other benefits.Due to these multiple benefits, consumers prefer probiotic drinks over regular soft drinks. There is an increasing demand for pure and natural ingredients in probiotic drinks, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic beverages.

The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Also, fitness and workouts are a trend among consumers due to obesity and overweight problems. Due to this, low-calorie, plant-based, and functional foods are preferred by consumers. Moreover, probiotic fruit juices and probiotic vegetable juices are healthy and refreshing. They act as a pleasing taste profile for a wide range of consumers, ranging from younger generations to adults to kids. Furthermore, the market is characterized by product innovation, launches, mergers and acquisitions, technical expertise, and a diversified product offering to attract consumers. For instance, in January 2021, GoodBelly launched an online store where consumers can purchase juice drinks and shots and get them delivered to their doorstep.

Probiotic Drinks Industry Overview

Some of the major players in the region are Fonterra Co-op Group Ltd., Yakult Honsha Co. Ltd., Groupe Lactalis, Groupe Danone SA, and Kerry Group PLC (Bio-K Plus International Inc.), among others. The leading players in the probiotic drinks market enjoy a dominant presence worldwide. Brand loyalty among consumers gives these companies the upper hand. Major players are focusing on introducing new products to the market to ignite the interests of consumers. New product development is the most preferred strategy in the global probiotic drinks market. Furthermore, the key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Certain players have been expanding their geographical presence by acquiring or merging with manufacturers in the domestic market.

Probiotic Drinks Market Leaders

  1. Fonterra Co-op Group Ltd

  2. Yakult Honsha Co. Ltd

  3. Groupe Lactalis

  4. Groupe Danone SA

  5. Kerry Group PLC (Bio-K Plus International Inc.)

  6. *Disclaimer: Major Players sorted in no particular order
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Probiotic Drinks Market News

  • June 2022: Danone launched the new drinkable yogurt Activa+. Activa+ is a multi-benefit drinkable yogurt made with active probiotic vitamins A, D, and zinc. The product is available in different flavors like raspberry, peach, and strawberry.
  • May 2022: Nurture, a Fonterra Co-operative brand, launched its first brand of cultured milk in Singapore. Cultured milk is low-sugar, probiotic-rich, and vitamin A- and D-rich, which provides good health and immunity.
  • July 2021: PepsiCo launched an on-the-go fermented beverage that is designed to promote gut health. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2 oz (5.9 cl) bottles. Each bottle contains 3 grams of prebiotic fiber to support digestive health. The three flavors available in three ranges are beet lemon, blueberry mint, and turmeric ginger.

Probiotic Drinks Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Degree of Competition

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Yogurt Drinks
    • 5.1.2 Fermented Milk Drinks
    • 5.1.3 Kombucha
    • 5.1.4 Kefir
    • 5.1.5 Probiotics Juices
    • 5.1.6 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies/Health Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 France
    • 5.3.2.3 Germany
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 Australia
    • 5.3.3.4 India
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Key Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Fonterra Co-op Group Ltd
    • 6.3.2 Yakult Honsha Co. Ltd
    • 6.3.3 PepsiCo Inc.
    • 6.3.4 Groupe Lactalis
    • 6.3.5 Groupe Danone SA
    • 6.3.6 Kerry Group PLC (Bio-K Plus International Inc.)
    • 6.3.7 Lala Branded Products LLC
    • 6.3.8 Lifeway Foods Inc.
    • 6.3.9 Harmless Harvest Inc.
    • 6.3.10 Obi Probiotic Soda
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Probiotic Drinks Industry Segmentation

Probiotic drinks are functional beverages that help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as digestive health, weight loss, and immune function. The global probiotic drinks market report is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into yogurt drinks, fermented milk drinks, kombucha, kefir, prebiotic juices, and other product types. Based on the distribution channel, the market is segmented into supermarkets, hypermarkets, convenience stores, pharmacies, health stores, and other distribution channels. Moreover, the study provides an analysis of the probiotic drinks market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, market sizing and forecasts have been provided on the basis of value in USD million.

Product Type Yogurt Drinks
Fermented Milk Drinks
Kombucha
Kefir
Probiotics Juices
Other Product Types
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Health Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
France
Germany
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
Australia
India
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Probiotic Drinks Market Research FAQs

How big is the Probiotic Drinks Market?

The Probiotic Drinks Market size is expected to reach USD 45.17 billion in 2025 and grow at a CAGR of 9.82% to reach USD 72.15 billion by 2030.

What is the current Probiotic Drinks Market size?

In 2025, the Probiotic Drinks Market size is expected to reach USD 45.17 billion.

Who are the key players in Probiotic Drinks Market?

Fonterra Co-op Group Ltd, Yakult Honsha Co. Ltd, Groupe Lactalis, Groupe Danone SA and Kerry Group PLC (Bio-K Plus International Inc.) are the major companies operating in the Probiotic Drinks Market.

Which is the fastest growing region in Probiotic Drinks Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Probiotic Drinks Market?

In 2025, the Asia-Pacific accounts for the largest market share in Probiotic Drinks Market.

What years does this Probiotic Drinks Market cover, and what was the market size in 2024?

In 2024, the Probiotic Drinks Market size was estimated at USD 40.73 billion. The report covers the Probiotic Drinks Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Probiotic Drinks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Probiotic Juice Industry Report

Statistics for the 2025 Probiotic Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Probiotic Drinks analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.