Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Probiotic Drink Market Trends and it is segmented by Product Type (Yogurt Drinks, Fermented Milk Drinks, Kombucha, Kefir, Probiotic Juices, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, and Other Distribution Channels); and by Geography (North America, Europe, South America, Asia Pacific, and Middle East and Africa). The market size and values are provided in terms of (USD Million) during the forecasted years for the above segments.

Probiotic Drinks Market Size

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Probiotic Drinks Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 41.13 Billion
Market Size (2029) USD 65.69 Billion
CAGR (2024 - 2029) 9.82 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific

Major Players

Probiotic Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Probiotic Drinks Market Analysis

The Probiotic Drinks Market size is estimated at USD 41.13 billion in 2024, and is expected to reach USD 65.69 billion by 2029, growing at a CAGR of 9.82% during the forecast period (2024-2029).

The probiotic drinks market is growing because of its nutritional benefits. Probiotic drinks promote gut health and digestion; they also improve mental health and reduce the risk of allergies, among other benefits.Due to these multiple benefits, consumers prefer probiotic drinks over regular soft drinks. There is an increasing demand for pure and natural ingredients in probiotic drinks, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic beverages.

The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Also, fitness and workouts are a trend among consumers due to obesity and overweight problems. Due to this, low-calorie, plant-based, and functional foods are preferred by consumers. Moreover, probiotic fruit juices and probiotic vegetable juices are healthy and refreshing. They act as a pleasing taste profile for a wide range of consumers, ranging from younger generations to adults to kids. Furthermore, the market is characterized by product innovation, launches, mergers and acquisitions, technical expertise, and a diversified product offering to attract consumers. For instance, in January 2021, GoodBelly launched an online store where consumers can purchase juice drinks and shots and get them delivered to their doorstep.

Probiotic Drinks Market Trends

This section covers the major market trends shaping the Probiotic Drinks Market according to our research experts:

Growing Demand for Functional Beverages

In the global market, functional beverages from Japan have become an integral part of the beverage industry. There are many nutritional benefits offered by functional beverages that can positively affect the health of consumers and may be difficult to obtain through a regular diet. The rising consumer focus on health and wellness, especially among the younger generations, is driving a forceful demand for functional beverages to meet their needs. Presently, probiotic drinks are flourishing in the functional beverage market. These functional beverages provide numerous health benefits in addition to quenching thirst. The drinkable yogurt segment significantly contributes to the dairy-based probiotic drinks segment, driven by the inflated demand for convenient digestive supplements. With a variety of flavors to choose from, consumers can combine the benefits of probiotics with their favorite flavors to create a refreshing and revitalizing drink rather than medicine.

Furthermore, with the increasing demand for clean-label products and plant-based ingredients, manufacturers operating in the dairy space are investing heavily in product innovation to cater to the ever-increasing consumer demand. In August 2021, Pillars Yogurt LLC launched a new organic coconut probiotic yogurt. The yogurt is made with less sugar, more protein, functional fats, and a blend of pre- and probiotics, which help support gut health.

Probiotic Drinks Market : Health Functional Food Production Value, in KRW Trillion, South Korea, 2016-2021

Asia-Pacific Remains the Fastest-growing Market

China, Japan, and India are the key markets in the region. According to the International Probiotics Association (IPA), China is one of the most important markets for probiotics in the world. Producers and suppliers have been witnessing a significant increase in sales nationwide. The majority of probiotics are consumed in the form of yogurt and fermented products. Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region.

Furthermore, kombucha is increasingly penetrating the market. Also, the market demand is further driven by the country's millennial population's continuous inclination toward healthy lifestyles. Probiotic drinks have become part of the daily diet. These factors are, in turn, driving the overall sale of probiotic drinks in the country. For instance, in March 2021, Australian probiotic technology brand PERKii launched its new 100% plant-based, non-fermented Sparkling Probiotic Drinks. To compete with kombucha, PERKii's non-fermented Sparkling Probiotic Drink was available in 700 Coles supermarkets. Furthermore, considering the demand for probiotics and the aging population in the country, market players are innovating new products for consumers. For instance, in April 2022, China Dairy Giant Yili launched a solid beverage formulated with probiotics and GABA as the critical ingredients in China.

Probiotic Drinks Market : Market CAGR (%), By Region, Global, 2021

Probiotic Drinks Industry Overview

Some of the major players in the region are Fonterra Co-op Group Ltd., Yakult Honsha Co. Ltd., Groupe Lactalis, Groupe Danone SA, and Kerry Group PLC (Bio-K Plus International Inc.), among others. The leading players in the probiotic drinks market enjoy a dominant presence worldwide. Brand loyalty among consumers gives these companies the upper hand. Major players are focusing on introducing new products to the market to ignite the interests of consumers. New product development is the most preferred strategy in the global probiotic drinks market. Furthermore, the key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Certain players have been expanding their geographical presence by acquiring or merging with manufacturers in the domestic market.

Probiotic Drinks Market Leaders

  1. Fonterra Co-op Group Ltd

  2. Yakult Honsha Co. Ltd

  3. Groupe Lactalis

  4. Groupe Danone SA

  5. Kerry Group PLC (Bio-K Plus International Inc.)

*Disclaimer: Major Players sorted in no particular order

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Probiotic Drinks Market News

  • June 2022: Danone launched the new drinkable yogurt Activa+. Activa+ is a multi-benefit drinkable yogurt made with active probiotic vitamins A, D, and zinc. The product is available in different flavors like raspberry, peach, and strawberry.
  • May 2022: Nurture, a Fonterra Co-operative brand, launched its first brand of cultured milk in Singapore. Cultured milk is low-sugar, probiotic-rich, and vitamin A- and D-rich, which provides good health and immunity.
  • July 2021: PepsiCo launched an on-the-go fermented beverage that is designed to promote gut health. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2 oz (5.9 cl) bottles. Each bottle contains 3 grams of prebiotic fiber to support digestive health. The three flavors available in three ranges are beet lemon, blueberry mint, and turmeric ginger.

Probiotic Drinks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Yogurt Drinks

      2. 5.1.2 Fermented Milk Drinks

      3. 5.1.3 Kombucha

      4. 5.1.4 Kefir

      5. 5.1.5 Probiotics Juices

      6. 5.1.6 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Health Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Fonterra Co-op Group Ltd

      2. 6.3.2 Yakult Honsha Co. Ltd

      3. 6.3.3 PepsiCo Inc.

      4. 6.3.4 Groupe Lactalis

      5. 6.3.5 Groupe Danone SA

      6. 6.3.6 Kerry Group PLC (Bio-K Plus International Inc.)

      7. 6.3.7 Lala Branded Products LLC

      8. 6.3.8 Lifeway Foods Inc.

      9. 6.3.9 Harmless Harvest Inc.

      10. 6.3.10 Obi Probiotic Soda

    4. *List Not Exhaustive

**Subject to Availability
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Probiotic Drinks Industry Segmentation

Probiotic drinks are functional beverages that help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as digestive health, weight loss, and immune function. The global probiotic drinks market report is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into yogurt drinks, fermented milk drinks, kombucha, kefir, prebiotic juices, and other product types. Based on the distribution channel, the market is segmented into supermarkets, hypermarkets, convenience stores, pharmacies, health stores, and other distribution channels. Moreover, the study provides an analysis of the probiotic drinks market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, market sizing and forecasts have been provided on the basis of value in USD million.

Product Type
Yogurt Drinks
Fermented Milk Drinks
Probiotics Juices
Other Product Types
Distribution Channel
Convenience Stores
Pharmacies/Health Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Probiotic Drinks Market Research FAQs

The Probiotic Drinks Market size is expected to reach USD 41.13 billion in 2024 and grow at a CAGR of 9.82% to reach USD 65.69 billion by 2029.

In 2024, the Probiotic Drinks Market size is expected to reach USD 41.13 billion.

Fonterra Co-op Group Ltd, Yakult Honsha Co. Ltd, Groupe Lactalis, Groupe Danone SA and Kerry Group PLC (Bio-K Plus International Inc.) are the major companies operating in the Probiotic Drinks Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Probiotic Drinks Market.

In 2023, the Probiotic Drinks Market size was estimated at USD 37.45 billion. The report covers the Probiotic Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Probiotic Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Probiotic Juice Industry Report

Statistics for the 2024 Probiotic Juice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Probiotic Juice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)