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Global Probiotic Drinks Market is segmented by Product Type (Fruit-based Probiotic Drinks, Dairy-based Probiotic Drinks, and Other Probiotic Drinks), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, and Other Distribution Channels), and Geography.
Fastest Growing Market:
The global probiotic drinks market is projected to grow at a CAGR 7.5% during the forecast period.
The probiotic drinks market report includes study on segmentation by product type (fruit-based probiotic drinks, dairy-based probiotic drinks, and other probiotic drinks), distribution channel (supermarkets/hypermarkets, convenience stores, pharmacies/health stores, and other distribution channels), and geography.
|Fruit-based Probiotic Drinks|
|Dairy -based Probiotic Drinks|
|Other Probiotic Drinks|
|Other Distribution Channels|
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Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health conscious population is the major factor boosting the growth of the functional food and beverage market. Functional food and beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruit and beverages companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Functional foods and prebiotic drinks are a trending food habit all over the world. However, the market share is mainly occupied by the developed markets. Asia-Pacific is the largest and fastest growing market for functional food and beverages.
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In the Asia-Pacific region, the probiotics drinks market has a huge opportunity. The majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. Global players, like Yakult, are facing tough competition from local players, such as Mengniu group. Probiotics used as animal feed have been gaining popularity in the region, owing to the livestock industry’s growing awareness of their ability to enhance the animals’ immunity and improve health conditions. The consumption of probiotics in animal diets enhances their digestibility and promotes pH balance, which in turn has led to an increase in consumption among ruminants (apart from other types, such as poultry and swine).
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The probiotic drinks market is dominated by the major companies of the market. There is a healthy competition between the major players to grab the larger portion the market and become the global leader. Companies are making themselves competitive by bringing new differentiation with new flavors, healthy ingredients, and innovative packing. The leading players of the market have a better brand loyalty among the customers. Small and regional players are also increasing their popularity and product qualities to remain in the competition. Major players have their presence in all the major countries of the world and are expanding to the regions, where they are not present.
1.1 Study Assumptions
1.2 Study Deliverables
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Fruit-based Probiotic Drinks
5.1.2 Dairy -based Probiotic Drinks
5.1.3 Other Probiotic Drinks
5.2 Distribution Channel
5.2.2 Convenience Stores
5.2.3 Pharmacies/Health Stores
5.2.4 Other Distribution Channels
5.3.1 North America
18.104.22.168 United States
22.214.171.124 Rest of North America
126.96.36.199 United Kingdom
188.8.131.52 Rest of Europe
184.108.40.206 Rest of Asia-Pacific
5.3.4 South America
220.127.116.11 Rest of South America
5.3.5 Middle East & Africa
18.104.22.168 South Africa
22.214.171.124 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Key Players
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.2 Bio-K Plus International
6.4.3 Fonterra Co-op Group Ltd
6.4.4 Groupe Danone SA
6.4.5 Grupo Lala
6.4.6 Harmless Harvest
6.4.8 Pepsico Inc. ( Kevita Inc.)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability