Global Probiotic Dietary Supplement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Probiotic Dietary Supplement Market is segmented by Distribution Channel (Supermarkets/hypermarkets, Pharmacy/Health Stores, Online Stores, and Others), and Geography.

Market Snapshot

Probiotics Dietary Supplement Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 10.58 %
Probiotics Dietary Supplement Market Key Players

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Market Overview

The global probiotics dietary supplement market is poised to grow at a CAGR of 10.58%, during the forecast period (2020 - 2025).

  • Global consumers are getting familiar with probiotics and their potential benefits, leading to the introduction of innovative probiotic products in various delivery formats, including capsules, powders, liquids, and other forms. For instance: in 2018, Activ Nutritional LLC launched Viactiv Digestive Health Soft Chews with its proprietary, heat-treated, and dried Lactobacillus LB Fermentate, expanding the iconic Viactiv supplement brand into the expanding digestive health category.
  • Furthermore, consumers are aware of the need for alteration of probiotic content, as per the need of an individual. Therefore, this factor has created an opportunity for the players to produce tailored probiotic supplements.
  • Currently, the increase in research on the functionalities of probiotics is expected to augment the growth of the segment during the forecast period.

Impact of COVID-19 on the Market:

  • With the sudden impact of COVID-19, the market has witnessed a surge in demand for products that provide immune health which likely to impact probiotics market positively. Owing to such factors there is significant product launches to cater the growing demand.
  • In Asia-Pacific, India has surge in the highest number of new foods, drinks and supplements that bear immune system-boosting claims launched in the last five months followed by Australia and Indonesia.
  • Manufacturers have been focusing increasing their sales by encouraging their customers to shop online instead. Consumers are continuing to browse for probiotics products, which offers opportunities for retailers to adopt a strategy that matches consumers current needs by showcasing products that are more essential to their needs. As more consumers gain awareness and experience with the online and DTC distribution models, the market is expected to witness a transition of online channels by probiotic manufacturers in the coming years.

Scope of the Report

The global probiotic dietary supplement market is segmented by distribution channel into supermarket/hypermarket, pharmacy/health store, online store, and others, and by geography, the scope includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Distribution Channel
Pharmacy/Health Stores
Online Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Innovations In Formulation, Delivery And Marketing of Probiotics

Globally, there has been a significant rise in the percentage of consumers preferring probiotic products, especially supplements, to maintain their well-being, in order to keep their healthcare costs down. The demand for probiotics is escalating owing to the increased awareness of consumers and healthcare providers about the numerous health benefits of probiotics that stretch beyond digestive health and the various delivery forms that are more convenient for consumers. Manufacturers are experimenting with the formulation and production of probiotics incorporating multiple strains, especially in supplements, to offer consumers high-quality products with the added benefit of immunity. 

Formulations are evolving to include Kosher and Halal probiotics, time-release options, combinations with different ingredients for added health benefits, and sugar-, dairy-, and allergen-free options. In addition to strain-specific benefits, multi-strain formulations and their advantages are highly dependent on the final blend and the clinical research associated with that multi-strain formulation. For instance, Bio-Kult is a unique multi-strain live bacteria supplement with 14 strains of live bacteria, which can help a more diverse range of digestive disorders. Its powerful formulation targets the digestive tract, and it can be stored at room temperature without the need for refrigeration.

Probiotics Dietary Supplement Market Key Trends

Europe Holds the Major Share in Probiotic Dietary Supplements

Europe dominated the global market for probiotic dietary supplements, with around one-third of the market share. Strong consumer awareness regarding probiotics usage, easy availability, and the presence of major industry manufacturers and their focus toward product innovation is expected to play a key role in the rapid growth of the market. Asia-Pacific is emerging as the fastest-growing probiotic supplement market due to its high population growth, rapid urbanization, and the awareness about the nutritional benefits of dietary supplements are contributing to the growth of this market.

Probiotics Dietary Supplement Market Growth by Region

Competitive Landscape

Some of the major players in the probiotic dietary supplements are BioGaia, Reckitt Benckiser LLC, Procter & Gamble, Koninklijke DSM NV, Church & Dwight Co., Inc., among others. BioGaia and Reckitt Benckiser LLC (Schiff Vitamins) are leading the probiotic supplements segment. Schiff Vitamins was acquired by Reckitt Benckiser LLC to expand its portfolio and capture the consumer base, which is inclined toward buying supplements supporting digestive and immunity health. Key players in probiotic supplements are focusing on the European region.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/hypermarkets

      2. 5.1.2 Pharmacy/Health Stores

      3. 5.1.3 Online Stores

      4. 5.1.4 Other Distribution Channels

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.2.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 BioGaia

      2. 6.4.2 Reckitt Benckiser LLC

      3. 6.4.3 Procter & Gamble

      4. 6.4.4 Koninklijke DSM NV

      5. 6.4.5 Church & Dwight Co., Inc.

      6. 6.4.6 PharmaCare Laboratories Pty Ltd

      7. 6.4.7 NutraScience Labs

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Probiotic Dietary Supplement Market market is studied from 2016 - 2026.

The Probiotic Dietary Supplement Market is growing at a CAGR of 10.58% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

BioGaia , Reckitt Benckiser LLC , Procter & Gamble , Koninklijke DSM NV , Church & Dwight Co., Inc. are the major companies operating in Probiotic Dietary Supplement Market.

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