Probiotics Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Probiotic Dietary Supplement Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Stores, and Others), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD million) for the above segments.

Probiotics Dietary Supplements Market Size

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 Probiotic Dietary Supplement Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 8.26 Billion
Market Size (2029) USD 10.91 Billion
CAGR (2024 - 2029) 5.72 %
Fastest Growing Market Asia Pacific
Largest Market Europe

Major Players

Probiotic Dietary Supplement Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Probiotics Dietary Supplements Market Analysis

The Probiotic Dietary Supplement Market size is estimated at USD 8.26 billion in 2024, and is expected to reach USD 10.91 billion by 2029, growing at a CAGR of 5.72% during the forecast period (2024-2029).

  • Consumers have become health conscious and familiarized themselves with the benefits of probiotic supplements on health, propelling market demand. Various studies stating the positive impact of the consumption of the probiotic supplement on the host is further driving market demand. Manufacturers are introducing innovative supplements to cater to consumer demand.
  • For instance, they are offering customized probiotic supplements as per the need of individuals as consumers are becoming increasingly aware of the probiotic content to be taken by them. Different delivery formats, such as liquids, capsules, and powders, are being introduced in the market.
  • For instance, in April 2021, Cosmax NBT, a South Korea-based supplements company, developed Zeta Probiotics Technology. The technology enables restoring the cell wall of probiotic microbes after passing through the freeze-drying process, thereby improving the viability and adhesion of probiotic strains in the intestine.
  • The probiotic dietary supplements market is majorly positively affected by increasing interest in online self-education, a strong emphasis on preventive healthcare driving the regional demand. Convenience dietary products like chewable gummies and capsules are responsible for the significant growth of probiotic dietary supplements. These products are offered in different flavors, such as apple, orange, and raspberry, which attract consumers.
  • Streptococcus thermophilus is a commonly used lactic acid bacteria in probiotic supplements, which helps regulate the digestive tract's functioning and immune system response. Lactobacillus is another lactic acid-producing bacteria in supplements, which helps regulate the digestive tract and is efficient in treating diarrhea, skin disorder, high cholesterol, irritable bowel syndrome, and lung infections.
  • Market players are focusing on developing new probiotic formulations based on beneficial bacteria that can address various health ailments. For instance, in June 2021, Lonza collaborated with Kaged Muscle, a sports nutrition company based in California.

Probiotics Dietary Supplements Market Trends

This section covers the major market trends shaping the Probiotic Dietary Supplement Market according to our research experts:

Rising Health Awareness Promoting demand

  • Consumers are increasingly becoming aware of their health which is anticipated to propel the demand for digestive health supplements, especially probiotics. Many consumers are now accepting the role of digestive health in maintaining weight, energy levels, and overall physical health, which will likely boost the demand for probiotics over the years. 
  • The rising consumer awareness about the impact of nutrition on health and rising proclivity towards healthier diets has triggered the production and commercialization of food with certain health claims by manufacturers. The consumption of probiotics is rising in western markets, wherein consumers adopt a holistic approach toward healthy living.
  • Probiotic supplements have been available for decades, with consumption being driven by strain-specific health benefits to the consumer. According to the International Scientific Association for Probiotics and Prebiotics, scientific study on probiotic strains reveals health benefits in reducing necrotizing enterocolitis in preterm infants, reducing the occurrence of atopic issues such as eczema in infants and colic symptoms in breastfed babies, reducing the risk or duration of upper respiratory tract infections or gut infections. 
  • A survey by the International Food Information Council in 2021 revealed that 51% of Americans consume probiotics to support gut health, 33% take them to support immune health, 38% take probiotics for general health and wellness, while 13% revealed that they consume probiotics to support and emotional health. 
  • Therefore, the augmented interest of consumers in maintaining good digestive health offers a wonderful opportunity for the market players to develop innovative products for digestive health conditions. Furthermore, the research development and the launch of innovative products providing a broader range of health benefits are bound to support market growth.
Probiotic supplements market, Consumer Insight on Gut Health and Probiotics, United States, 2021

Europe Holds the Major Share in Probiotic Dietary Supplements

Europe dominated the global market for probiotic dietary supplements, with around one-third of the market share. The importance of gut health and its connection with mental health, weight loss, and healthy skin fosters the growth of probiotics products in the United Kingdom. Consumers are opting for digestive supplements with strong bacterial strains and high CFU (Colony Forming Units) since they claim to increase the chances for good bacteria to colonize the gut. This is expected to boost the growth of the digestive supplements market during the forecast period. Healthcare professionals across the region are recommending these digestive supplements that improve the cases of heartburn or indigestion among consumers in the country. As per the data provided by the health insurance company of the United Kingdom in 2021, Bupa, around four in every ten people in the United Kingdom, gets indigestion every year. It can affect people differently, but indigestion symptoms often include pain or a burning feeling just under the ribs or higher up in the chest. Therefore, this increased the point-of-sale for these supplements via pharmacies and drugstores.

The increasing health awareness among the population in Russia is fueling the demand for probiotic ingredients based on final products, as they can overcome nutritional shortcomings and improve gut health. This is expected to drive Russia's probiotic products market during the forecast period. In September 2021, The Arnica company launched a modern production of probiotics at the NadezhdinskayaTOR. The production of one-of-a-kind products is aimed at consumers both in Russia and abroad. According to the data published by Associazione Nazionale Produttori e Distributori Prodotti Salutistici, Food supplements related to digestive and intestinal tract wellness witnessed a value of EUR 413 million; probiotics recorded a sales value of EUR 387 million in 2020. For instance, in 2021, the probiotics company Probi and over-the-counter health and wellness player Perrigo signed a semi-exclusive agreement to bring premium probiotic digestive and immune health concepts to Italy.

Probiotic Dietary Supplement Market: Market Size (%), by Geography, Global, 2022

Probiotics Dietary Supplements Industry Overview

Some major players in the probiotic dietary supplements are BioGaia, Optibac Probiotics Inc, Procter & Gamble, Koninklijke DSM NV, and Church & Dwight Co., Inc., among others. Market players adopt strategic approaches like product innovation and launches, partnerships, expansion, acquisitions, etc., to maintain their market position. For instance, Perrigo and Probi signed a comprehensive pan-European agreement in February 2021 to launch and expand premium probiotic digestive and immune health concepts in 14 European countries. The products offer validated probiotic strains and have documented positive effects clinically. Furthermore, the partnership is bound to strengthen the company's foothold in many European countries in probiotics.

Probiotics Dietary Supplements Market Leaders

  1. BioGaia

  2. Reckitt Benckiser LLC

  3. Procter & Gamble

  4. Koninklijke DSM NV

  5. Church & Dwight Co., Inc.

*Disclaimer: Major Players sorted in no particular order

Global Probiotic Dietary Supplement Market  Concentration
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Probiotics Dietary Supplements Market News

  • February 2022: Lifeway Foods Inc company launched the probiotic drink with live and active probiotics. The MSHRM product line offers these drinks in three flavors: reishi vanilla, lion's mane golden milk, and troop mix wildberry.
  • October 2021: Apsen Pharmaceuticals company launched its new product, 'Probians.' The product contains a combination of Lactobacillus helveticus Rosell-52 and Bifidobacterium longum Rosell 175.
  • March 2021: The Netherlands Food and Drug Administration released guidance stating that 'probiotic' is allowed on food and supplement labels as mandatory information that characterizes the product.
  • February 2021: The probiotics company Probi and over-the-counter health and wellness player Perrigo signed a semi-exclusive agreement to bring premium probiotic digestive and immune health concepts to Italy.

Probiotics Dietary Supplements Market Report - Table of Contents


    1. 1.1 Study Assumption & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Capsules and Tablets

      2. 5.1.2 Powdered Supplements

      3. 5.1.3 Probiotic Drinks and Shots

      4. 5.1.4 Gummies and Chews

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/hypermarkets

      2. 5.2.2 Pharmacy/Health Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 BioGaia

      2. 6.3.2 Reckitt Benckiser LLC

      3. 6.3.3 Procter & Gamble

      4. 6.3.4 Koninklijke DSM NV

      5. 6.3.5 Church & Dwight Co., Inc.

      6. 6.3.6 PharmaCare Laboratories Pty Ltd

      7. 6.3.7 Optibac Probiotics Inc.

      8. 6.3.8 Dr. Willmar Schwabe GMBH & Co. KG

      9. 6.3.9 Amway Corp.

      10. 6.3.10 Morishita Jintan Co. Ltd.

      11. 6.3.11 Now Foods

    4. *List Not Exhaustive

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Probiotics Dietary Supplements Industry Segmentation

Probiotic dietary supplements are live microorganisms that offer health benefits to the host by improving gut health. 

The global probiotic supplements market offers a range of product types, including capsules and tablets, powdered supplements, probiotic drinks and shots, and gummies and chews. The distribution channel includes supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. The study also covers the global analysis of North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. 

For each segment, the market sizing and forecast have been done based on value (in USD million).

By Product Type
Capsules and Tablets
Powdered Supplements
Probiotic Drinks and Shots
Gummies and Chews
By Distribution Channel
Pharmacy/Health Stores
Online Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Probiotics Dietary Supplements Market Research FAQs

The Probiotic Dietary Supplement Market size is expected to reach USD 8.26 billion in 2024 and grow at a CAGR of 5.72% to reach USD 10.91 billion by 2029.

In 2024, the Probiotic Dietary Supplement Market size is expected to reach USD 8.26 billion.

BioGaia , Reckitt Benckiser LLC , Procter & Gamble , Koninklijke DSM NV and Church & Dwight Co., Inc. are the major companies operating in the Probiotic Dietary Supplement Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Probiotic Dietary Supplement Market.

In 2023, the Probiotic Dietary Supplement Market size was estimated at USD 7.81 billion. The report covers the Probiotic Dietary Supplement Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Probiotic Dietary Supplement Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Probiotics Supplements Industry Report

Statistics for the 2024 Probiotics Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Probiotics Supplements analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Probiotics Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)