Pre-harvest Equipment Market Size and Share

Pre-harvest Equipment Market Summary
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Pre-harvest Equipment Market Analysis by Mordor Intelligence

The pre-harvesting equipment market size stood at USD 56.2 billion in 2025 and is forecast to reach USD 79.9 billion by 2030, advancing at a 7.3%. This sustained expansion reflects chronic farm-labor shortages, rapid precision-agriculture uptake, and the arrival of autonomous field platforms that lower operating costs and boost input efficiency. Asia-Pacific remains the revenue leader, anchored by rising mechanization levels in China and government subsidy schemes in India, while the Middle East delivers the fastest regional CAGR as food-security programmes steer capital toward robotics and vertical farming. Cultivators retain top billing among implements, yet a surge of electric, self-navigating robots signals a pivotal technology shift. Tractor-mounted tools still dominate, though self-propelled equipment is scaling quickly as growers look for pinpoint depth control, input saving, and relief from operator availability constraints. Competitive dynamics in the pre-harvesting equipment market are shifting as legacy manufacturers acquire digital agriculture specialists, contend with component shortages, and recalibrate production to meet demand for fully integrated autonomous solutions.

Key Report Takeaways

  • By equipment type, cultivators led with 28% of the pre-harvesting equipment market share in 2024, whereas planters are projected to expand at an 8.5% CAGR through 2030.
  • By power source, tractor-mounted implements held 41.8% of the market size in 2024, while self-propelled systems are slated to post a 9.4% CAGR to 2030.
  • By crop, cereals and grains accounted for a 38.3% share of the market size in 2024, and fruits and vegetables are accelerating at an 11.2% CAGR through 2030.
  • By end user, large-scale farms captured 45% of the market size in 2024; small and medium farmers represent the fastest-growing cohort at a 10.5% CAGR to 2030.
  • By geography, Asia-Pacific commanded 32.5% revenue share in 2024, while the Middle East is forecast to register an 8.2% CAGR, the quickest among all regions.

Segment Analysis

By Equipment Type: Planters Drive Precision Seeding Revolution

Cultivators accounted for 28% of the pre-harvesting equipment market share in 2024, affirming their central role in residue management and shallow tillage across row-crop systems. Plows and harrows remain staples for primary and secondary soil preparation, yet both categories now integrate depth-control actuators and load-sensing hydraulics to reduce draft power and surface compaction. Seed drills and planters have shifted toward electrically driven meter drives that execute variable-rate scripts with centimetre accuracy, enabling simultaneous in-furrow nutrition and biological treatments. 

Planters now represent the fastest-growing category at an 8.5% CAGR to 2030, boosted by variable-rate seed metering, multi-product delivery, and row-level sensing that elevate crop establishment precision. Sprayer systems increasingly mount optical-targeting modules, slashing herbicide spend and runoff, while software updates unlock plug-in mapping functions without hardware swaps. 

Pre-harvest Equipment Market: Market Share by Equipment Type
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By Power Source: Electric Propulsion Challenges Tractor Dependency

Tractor-mounted implements held 41.8% of the market size in 2024 because global tractor inventories exceed 30 million units and PTO connections offer mature, standardized power transfer. Electrically driven tools increasingly appeal to growers aiming to improve fuel efficiency; field trials show electrically actuated planters cutting diesel use by 33.3% versus hydraulic systems. 

Self-propelled rigs are forecast to expand at a 9.4% CAGR through 2030 as integrated powertrains permit tighter turning radii, headland automation, and implement-specific weight distribution that protects soil structure. PTO-driven attachments maintain traction in mixed-crop operations where versatility outweighs single-purpose optimisation, but their market share is projected to edge lower as electrification spreads.

By Crop Type: Specialty Crops Drive Mechanization Innovation

Cereals and grains captured 38.3% of the market size in 2024 as large-acreage operations standardized on high-capacity tillage and harvesting tools. As consumer demand for blemish-free produce rises, precise implement control that limits tuber bruising or stem breakage becomes a competitive necessity, further lifting the technology threshold across the pre-harvesting equipment market. Oilseeds and pulses benefit from narrow-row drills that maintain consistent spacing even on undulating topography, cutting lodging risk and enhancing fertilizer-uptake efficiency.

However, fruits and vegetables are projected to register an 11.2% CAGR through 2030, outpacing broad-acre segments because high-value crops justify investment in gentle, high-precision field robotics. Pilot harvesters for Chinese cabbage achieved 90.5% pick accuracy at commercial speeds, foreshadowing broader specialty-crop mechanization. Vine-crop farmers deploy camera-guided cultivators that differentiate seedlings from weeds, minimising herbicide exposure and improving marketable yield grades. 

Pre-harvest Equipment Market: Market Share by Crop Type
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By End User: Small Farmers Gain Access to Advanced Technologies

Large operations represented 45% of the market size in 2024 due to their capital depth and appetite for early adoption of emerging technologies. Lightweight robots traverse narrow plots without causing compaction, and battery power eliminates refuelling logistics. Consequently, the pre-harvesting equipment market can penetrate previously overlooked micro-farm segments, broadening its long-term addressable base.

Yet small and medium farms show the highest growth trajectory at 10.5% CAGR, as platform-based service models have democratized access. Hello Tractor’s pay-as-you-go booking app connects independent tractor owners with nearby growers, lifting utilisation and reducing per-acre charges. Cooperatives pooling purchase power negotiate volume discounts and schedule machinery to maximize uptime, while joint-ownership limited-liability partnerships spread depreciation and tax advantages.

Geography Analysis

Asia-Pacific retained leadership with 32.5% revenue share in 2024, propelled by Chinese mechanization rates climbing to 57% under sustained subsidy support and domestic manufacturing economies of scale. India’s Sub-Mission on Agricultural Mechanization accelerates adoption via direct farmer incentives and expanding custom-hiring clusters, closing the mechanization gap with developed economies. Japan’s Smart-Agriculture flagship programmes put over 20,000 autonomous field robots to work by 2025, a response to the world’s fastest-aging farm workforce. 

The Middle East posts the fastest growth at an 8.2% CAGR to 2030 as Gulf Cooperation Council states invest over USD 1 billion in AgTech funds and water-efficient desert farming. Saudi Arabia’s greenhouse complexes deploy vertical stacking to slash water use by 98%, while the UAE channels sovereign investment into IoT-enabled indoor farming to bolster food security. Government-financed pilot farms become technology showrooms that encourage private-sector replication and attract international equipment brands eager to serve a high-margin market environment.

North America and Europe feature mature mechanization profiles exceeding 90% adoption but continue to generate upgrades through autonomy, telematics, and sustainability compliance. Farm consolidation propels demand for high-horsepower electric-ready tractors and precision seeders equipped with prescription mapping. Sub-Saharan Africa remains an early-stage opportunity, but mobile-app service models and donor-supported finance schemes are incrementally raising mechanization penetration, providing future upside for the pre-harvesting equipment market.

Pre-harvest Equipment Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The pre-harvesting equipment market exhibits moderate concentration with a dynamic blend of heritage OEMs and venture-backed disruptors. Deere and Company, CNH Industrial N.V., AGCO Corporation, and Kubota Corporation collectively control a significant installed base, leveraging global dealer networks and full-line product breadth. AGCO Corporation’s acquisition of 85% of Trimble Ag forms the PTx Trimble joint venture, aligning guidance, autonomy, and retrofit solutions under one umbrella and accelerating time-to-market for self-driving kits[3]Source: AGCO Corporation, “AGCO Buys 85% of Trimble Ag,” farmprogress.com. Kubota Corporation showcases its Type S robotic carrier slated for commercialisation post-Expo 2025, underlining a corporate roadmap towards low-impact, autonomous field operations.

Technology partnerships proliferate as OEMs race to embed AI, computer vision, and electrification. CNH Industrial N.V.’s 2025 strategy pledges 16–17% mid-cycle EBIT margins through precision-tech expansion and dual-brand dealer integration, reflecting confidence in value-add software to lift profitability[4]Source: CNH Industrial, “Strategic Business Plan 2025,” investors.cnh.com. Blue-white collaborations bring specialty-crop autonomy to New Holland tractors, offering aftermarket conversions that cut vineyard labor costs up to 85%. Smaller entrants such as FieldWorks secure government grants to commercialize weeding robots, while start-ups targeting soil-sensing and situational-awareness algorithms license technology modules to incumbent manufacturers.

Component shortages and rising material costs forced OEMs to trim 2025 build schedules, but many re-balanced by prioritising higher-margin, premium-tech models less exposed to price-sensitive segments. Dealer consolidation continues, with AGCO Corporation expanding Fendt and Massey Ferguson footprints in the U.S. interior to enhance customer proximity for high-service equipment. Competitive edge increasingly derives from life-cycle software and data services rather than hardware alone, reshaping revenue models toward subscription and remote-support fees. This evolution widens the moat for early movers yet invites nimble software firms to carve out niches in the expanding digital ecosystem surrounding the pre-harvesting equipment market.

Pre-harvest Equipment Industry Leaders

  1. Deere and Company

  2. CNH Industrial N.V.

  3. AGCO Corporation

  4. Kubota Corporation

  5. Mahindra and Mahindra Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Pre-harvest Equipment Market Concentration
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Recent Industry Developments

  • July 2025: FieldWorks received Japanese government funding to commercialize a robotic weeding system that targets an 80% reduction in weeding time by 2027.
  • April 2025: AGCO expanded distribution with Carter Agri-Systems in Utah and Delta Ag Equipment in Mississippi, enhancing access to Fendt and Massey Ferguson pre-harvesting tools.
  • October 2024: CLAAS launched its Connect digital ecosystem, integrating machine management, including pre-harvest machineries, service planning, and precision farming into a cloud-based platform available in over 30 countries.

Table of Contents for Pre-harvest Equipment Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing labor scarcity and rising farm labor costs
    • 4.2.2 Shift toward precision agriculture requiring compatible pre-harvesting implements
    • 4.2.3 Government mechanization subsidies in emerging economies
    • 4.2.4 Growing demand for sustainable minimum-tillage equipment
    • 4.2.5 Surge in autonomous electric field robots
    • 4.2.6 Adoption of AI-driven variable-depth tillage systems
  • 4.3 Market Restraints
    • 4.3.1 High upfront capital cost for smallholders
    • 4.3.2 Fragmented land holdings limiting equipment efficiency
    • 4.3.3 Supply-chain volatility for critical powertrain components
    • 4.3.4 Data-privacy concerns slowing connected implement uptake
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Bargaining Power of Buyers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Equipment Type
    • 5.1.1 Plows
    • 5.1.2 Harrows
    • 5.1.3 Cultivators
    • 5.1.4 Seed Drills
    • 5.1.5 Planters
    • 5.1.6 Sprayers
  • 5.2 By Power Source
    • 5.2.1 Tractor-mounted
    • 5.2.2 Self-propelled
    • 5.2.3 PTO-driven Implements
    • 5.2.4 Manual/Animal-draft
  • 5.3 By Crop Type
    • 5.3.1 Cereals and Grains
    • 5.3.2 Oilseeds and Pulses
    • 5.3.3 Fruits and Vegetables
    • 5.3.4 Others
  • 5.4 By End User
    • 5.4.1 Large-scale Farmers
    • 5.4.2 Small and Medium Farmers
    • 5.4.3 Agricultural Contractors
    • 5.4.4 Cooperatives
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Chile
    • 5.5.2.4 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 France
    • 5.5.3.3 Italy
    • 5.5.3.4 Russia
    • 5.5.3.5 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 Australia
    • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Rest of Middle East
    • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Rest of Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Deere and Company
    • 6.4.2 CNH Industrial N.V.
    • 6.4.3 AGCO Corporation
    • 6.4.4 Kubota Corporation
    • 6.4.5 Mahindra and Mahindra Ltd
    • 6.4.6 CLAAS KGaA mbH
    • 6.4.7 Kuhn Group (Bucher Industries AG)
    • 6.4.8 Yanmar Holdings Co., Ltd.
    • 6.4.9 Salford Group (Linamar Corporation)
    • 6.4.10 Amazone H. Dreyer GmbH
    • 6.4.11 Kinze Manufacturing (Kinze Manufacturing, Inc.)
    • 6.4.12 Hardi International (Exel Industries S.A.)
    • 6.4.13 Maquinas Agricolas Jacto S.A.
    • 6.4.14 LEMKEN GmbH (LEMKEN GmbH & Co. KG)
    • 6.4.15 TAFE (Amalgamations Group)

7. Market Opportunities and Future Outlook

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Global Pre-harvest Equipment Market Report Scope

By Equipment Type
Plows
Harrows
Cultivators
Seed Drills
Planters
Sprayers
By Power Source
Tractor-mounted
Self-propelled
PTO-driven Implements
Manual/Animal-draft
By Crop Type
Cereals and Grains
Oilseeds and Pulses
Fruits and Vegetables
Others
By End User
Large-scale Farmers
Small and Medium Farmers
Agricultural Contractors
Cooperatives
By Geography
North America United States
Canada
Mexico
Rest of North America
South America Brazil
Argentina
Chile
Rest of South America
Europe Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia-Pacific
Middle East Saudi Arabia
United Arab Emirates
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
By Equipment Type Plows
Harrows
Cultivators
Seed Drills
Planters
Sprayers
By Power Source Tractor-mounted
Self-propelled
PTO-driven Implements
Manual/Animal-draft
By Crop Type Cereals and Grains
Oilseeds and Pulses
Fruits and Vegetables
Others
By End User Large-scale Farmers
Small and Medium Farmers
Agricultural Contractors
Cooperatives
By Geography North America United States
Canada
Mexico
Rest of North America
South America Brazil
Argentina
Chile
Rest of South America
Europe Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia-Pacific
Middle East Saudi Arabia
United Arab Emirates
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
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Key Questions Answered in the Report

What is the anticipated value of the pre-harvest equipment sector in 2030?

The sector is projected to reach USD 79.9 billion by 2030, reflecting a 7.3% CAGR from 2025.

Which region will register the fastest growth through 2030?

The Middle East is forecast to post an 8.2% CAGR, ahead of all other regions, driven by large AgTech investments and food-security programmes.

Which implement category currently leads global revenue?

Cultivators dominate with 28% share thanks to their versatility in soil conditioning and weed control.

What competitive strategies are top OEMs pursuing?

Leading manufacturers are acquiring precision-technology firms, launching retrofit autonomy kits and expanding dealer networks to secure recurring software revenues.

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