Power Bank Market Size and Share
Market Overview
| Study Period | 2019 - 2030 |
|---|---|
| Market Size (2025) | USD 20.10 Billion |
| Market Size (2030) | USD 29.59 Billion |
| Growth Rate (2025 - 2030) | 8.04% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Power Bank Market Analysis by Mordor Intelligence
The power bank market generated USD 20.10 billion in 2025 and is forecast to reach USD 29.59 billion in 2030, translating to an 8.04% CAGR over 2025-2030. This steady rise reflects the indispensable role of portable charging in an environment where 5G phones, larger displays and multi-device lifestyles drain batteries faster than earlier technology generations. Manufacturers are pushing gallium nitride (GaN) chipsets that supply up to 165 W through several ports while cutting product weight, which expands the addressable user base beyond phones to laptops and consoles. Capacity migration to 20,000 mAh and above is visible among gamers and remote workers who need prolonged off-grid power. Asia Pacific holds the lead thanks to its smartphone volume, patchy grids and cost-efficient manufacturing clusters, and the region’s shared-power-bank kiosk networks are making charging a utility-like service. Regulatory oversight is tightening in parallel; air-cargo rules under UN 38.3 standards raise shipping costs, while authorities worldwide are recalling unsafe counterfeit units, reinforcing the advantage of established brands with certified supply chains.
Key Report Takeaways
- By capacity range, the 8,001-20,000 mAh tier led with 32.5% revenue share in 2024, while the 20,001-30,000 mAh tier is projected to advance at an 8.6% CAGR through 2030.
- By charging technology, wired products secured 58.3% share in 2024; wireless units are poised for the fastest 9.7% CAGR to 2030.
- By application, smartphones and tablets commanded 62.7% share in 2024 and will post a 10.3% CAGR through 2030.
- By distribution channel, online platforms accounted for 63.4% of 2024 sales and will expand at an 8.5% CAGR to 2030.
- By geography, Asia Pacific captured 51.2% of 2024 revenue and is forecast to grow at a 9.1% CAGR by 2030.
Global Power Bank Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Surging penetration of 5G-enabled smartphones | +1.8% | Global, with Asia-Pacific and North America leading | Medium term (2-4 years) |
| Expanding e-commerce for consumer electronics | +1.2% | Global, with strongest impact in Asia-Pacific and Europe | Short term (≤ 2 years) |
| Higher penetration in developing economies with unreliable power grids | +1.5% | Asia-Pacific core, spill-over to MEA and South America | Long term (≥ 4 years) |
| Rapid adoption of high-capacity laptops and gaming consoles | +0.9% | North America and EU, expanding to Asia-Pacific | Medium term (2-4 years) |
| Proliferation of power-bank rental kiosks at transit hubs | +0.7% | Asia-Pacific core, early adoption in major global cities | Medium term (2-4 years) |
| Integration of GaN fast-charging chipsets in premium models | +1.1% | Global, premium segment focus | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Surging Penetration of 5G-Enabled Smartphones
5G handsets draw 20-30% more energy than 4G equivalents because millimeter-wave processing and constant cell-handover drain batteries quickly. Average screen-on endurance drops from 12-14 hours to 8-10 hours, pushing users to carry supplementary power on daily commutes. As mobile operators finish mid-band roll-outs in dense cities, active 5G connections pass the halfway mark of smartphone traffic, embedding a structural demand for portable charging solutions through this decade.
Expanding E-Commerce for Consumer Electronics
Online stores held a significant share of 2024 unit shipments and grew faster than physical retail. Spec-driven buyers rely on detailed capacity charts, port protocols, and safety labels posted on product pages. User-generated reviews expose counterfeit risks, nudging traffic toward brands that publish independent test summaries. Digital fulfillment also short-circuits geographic barriers, allowing mid-tier vendors to reach rural buyers without dealer networks.
Higher Penetration in Developing Economies with Unreliable Power Grids
Roughly 600 million residents in developing Asia experience routine outages, sometimes lasting 4-8 hours daily, so power banks substitute for intermittent grid supply rather than act as accessories.[1]Asian Development Bank "Access to Energy Maximizing for the Poor in Developing Asia," adb.orgHouseholds treat them like torch lights: essential, low-risk, and affordable. This structural driver is immune to economic slowdowns because it ties to baseline connectivity needs.
Integration of GaN Fast-Charging Chipsets in Premium Models
Switching from silicon to gallium nitride shrinks internal circuitry by up to 40% and unlocks sustained outputs of 100-165 W without thermal throttling. [2]Electronic Design Staff, “GaN Ushers in 200 W USB-C Chargers,” electronicdesign.com Top-tier brands now ship pocket-sized 25,000 mAh packs that can refill a gaming laptop or two phones concurrently, creating a capability gap that smaller players struggle to match.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Inflated counterfeit and sub-standard products eroding trust | -1.3% | Global, with highest impact in price-sensitive markets | Short term (≤ 2 years) |
| Incremental gains in native smartphone battery life | -0.8% | Global, uniform impact across regions | Medium term (2-4 years) |
| Stricter UN 38.3 air-cargo limits for Li-ion shipments | -0.6% | Global, affecting international trade flows | Short term (≤ 2 years) |
| Early traction of solid-state micro-batteries reducing need for external packs | -0.4% | Premium segments in developed markets initially | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Inflated Counterfeit and Sub-Standard Products Eroding Trust
Regulators recalled 429,000 compact chargers after 51 failure reports and 6 burn injuries, underscoring the safety threat posed by untested cells. UL Research shows most fakes skip temperature cut-off circuitry, raising thermal-runaway risk.[3]Underwriters Laboratories Inc. "What Makes Counterfeit Batteries Unsafe," ul.orgHeightened customs inspections, fines, and mandatory test summaries raise compliance costs for licensed firms while still failing to fully shut counterfeiters out of marketplace listings.
Incremental Gains in Native Smartphone Battery Life
Flagship handsets now ship with 5,000-5,500 mAh cells and 40-60 W wired charging. While this postpones the need for a recharge, it also lengthens the interval between power-bank purchases in premium cohorts. If energy-dense solid-state micro-batteries reach commercial rollout after 2027, peripheral charging demand could moderate in high-income regions.
Segment Analysis
By Capacity Range: Growing Preference for High-Capacity Packs
The 8,001-20,000 mAh tier led the power bank market with 32.5% revenue in 2024, due to its compromise between two to three smartphone recharges and airline cabin limits. This segment benefits from mid-priced GaN variants that stay under 400 g yet deliver 65 W for notebooks. Revenue here will rise in tandem with 5G mid-range handsets that still launch with 4,500-5,000 mAh internal cells.
The 20,001-30,000 mAh tier is the fastest climber at 8.6% CAGR. Professional gamers, drone pilots, and remote-first employees gravitate to packs that sustain 4-6 hours of 85 W laptop draw. Product messaging highlights pass-through charging, smart-temperature control, and TSA-compliant footprints, keeping the high-capacity segment within the accepted 100 Wh airline ceiling. The power bank market size for this tier is projected to expand alongside premium gaming notebook shipments, while sub-3,000 mAh units fade as entry-level phones cross 5,000 mAh internal capacity.
Note: Segment shares of all individual segments available upon report purchase
By Charging Technology: Wireless Adoption Gains Momentum
Wired solutions retained a 58.3% share in 2024 due to higher conversion efficiency and broader compatibility with USB-C Power Delivery. Enterprises and content creators prefer cabled units because 90 W-plus loads remain impractical on current inductive coils. Nevertheless, wireless SKUs will log a 9.7% CAGR, reflecting more port-less phones and Qi2 certification that lifts coil alignment efficiency to 80%.
High-street kiosks now rent coil-based bricks for tourists, signaling mainstream acceptance. Two-in-one surfaces that power both a handset at 15 W and an earbud case at 5 W drive up-selling value. Consequently, the power bank market share of wireless devices will keep widening through 2030 as the cost per watt falls.
By Application: Smartphones Dominate while Professional Gear Surges
Smartphones and tablets represented 62.7% of unit demand in 2024 and will still clock a 10.3% CAGR through 2030. A gamer streaming over 5G for three hours can drain 85% of a 5,000 mAh battery, which cements demand for 10,000+ mAh packs with 30 W delivery. The power bank market size attached to mobile phones thus remains the bedrock that cushions manufacturers against cyclical laptop volumes.
Professional-grade applications, laptops, consoles, cameras, and drones are smaller in volume yet grow faster because users are willing to pay triple the ASP for 140 W-capable bricks. Content creators track battery analytics closely, favor packs with display readouts and firmware that allocates current dynamically, extending lithium-polymer cell life.
Note: Segment shares of all individual segments available upon report purchase
By Distribution Channel: Online First, Offline Complement
Digital platforms continued to own 63.4% of the 2024 global revenue. Comprehensive spec filters, certification badges, and influencer teardown reviews build trust. Bulk logistics allow e-tailers to offset higher hazmat fees for UN 38.3-compliant shipping. In contrast, mall kiosks satisfy last-minute travel needs; they stock universal 10,000 mAh models positioned as travel essentials.
Cross-border marketplaces such as AliExpress or Amazon Global diversify the long-tail catalogue and lower entry barriers for regional brands. However, stricter seller-verification regimes in North America oblige merchants to upload test summaries, weeding out grey-market listings and lifting conversion for certified labels. Consequently, the power bank market size transacted through online channels keeps stretching its lead.
Geography Analysis
Asia-Pacific maintained the highest regional power bank market share at 51.2% in 2024 and is headed for a 9.1% CAGR to 2030. China, India, and Indonesia together ship more than 1 billion smartphones annually, and rolling blackouts of 2-6 hours are common in peri-urban grids. Local manufacturers leverage labor and component proximity, compressing lead times to under 30 days, while ride-hail firms install rental kiosks in metro stations, framing charging as a micro-service.
North America ranked second by revenue. Consumers replace handsets every two years and favor specs such as PPS-enabled USB-C at 65 W that refuel laptops in under 50 minutes. Tariffs on Chinese electronics lifted average selling prices 18% in 2025, but brand loyalty toward Anker, Belkin, and Apple-certified suppliers held shipments steady. Certified e-tailers absorb hazmat fees into free-shipping bundles, preserving demand momentum.
Europe shows moderate growth centered on sustainability mandates. The EU Battery Regulation enforces recyclability disclosures and requires QR-coded material passports from 2027, motivating brands to highlight longer cycle life and post-consumer recycling programs. Wireless-charging adoption leads Germany, France, and the Nordics, where public transport integrates inductive pads in seating.
Competitive Landscape
Market concentration is moderate. Anker, Xiaomi, Samsung, UGREEN, and Aukey together command well above one-third of global revenue, supported by multi-category device ecosystems. Their integrated design–manufacturing cycles speed up the adoption of GaN and solid-state road maps.
Technology leadership now trumps price alone. Anker’s 165 W four-port brick shrank enclosure volume 38% by swapping to GaN FETs, while Xiaomi’s vacuum-sealed 30,000 mAh unit hits 98% conversion efficiency in 45 °C ambient. These hardware achievements pair with firmware upgrades that allocate amperage per port and cut trickle-loss once devices reach 80%.
Strategic moves extend beyond power delivery. Anker debuted a 100 W perovskite solar umbrella that converts outdoor canopy space into a charging node for cafés and festivals, theverge. Xiaomi partnered with ride-share fleets in Shenzhen to deploy NFC-enabled rental banks, and Samsung’s accessory arm bundles wireless packs within Galaxy-ecosystem promos. The competitive frontier increasingly merges portable energy storage, renewable input, and smart-energy software.
Power Bank Industry Leaders
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Panasonic Energy Co., Ltd.
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Samsung Electronics Co., Ltd.
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Lenovo Group Ltd.
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Anker Innovations Ltd.
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Xiaomi Corporation
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: Anker launched the Solix F3000 station delivering 3.1 kWh LFP capacity and 3,600 W AC output, expandable to 12 kWh for professional backup uses.
- May 2025: The U.S. Consumer Product Safety Commission recalled 429,000 Casely Power Pods after 51 battery-failure reports and six burn injuries.
- May 2025: Anker announced tariff-linked price increases averaging 18% on 120 products, lifting its 25 K portable charger from USD 99 to USD 110.
- January 2025: Anker introduced a perovskite-cell solar umbrella outputting 100 W and performing 30% better under strong sun than silicon predecessors.
- January 2025: Anker released a 25,000 mAh 165 W power bank with retractable USB-C cable priced at USD 99.99.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Mordor Intelligence defines the power bank market as the global sales value of stand-alone, rechargeable battery packs, wired or wireless, that store up to 100 Wh of energy for charging consumer portable electronics such as smartphones, tablets, laptops, wearables, cameras, and gaming devices.
Solar-integrated and GaN-based fast-charging units are included, while larger portable power stations (>100 Wh), proprietary battery cases, and automotive jump-starters are excluded.
Segmentation Overview
- By Capacity Range
- Up to 3,000 mAh
- 3,001 - 8,000 mAh
- 8,001 - 20,000 mAh
- 20,001 - 30,000 mAh
- Above 30,000 mAh
- By Charging Technology
- Wired
- Wireless
- By Application
- Smartphones and Tablets
- Laptops and Gaming Consoles
- Wearables and IoT Devices
- Cameras and Drones
- Other Devices (e-cigarettes, routers, medical)
- By Distribution Channel
- Online
- Offline
- By Geography
- North America
- United States
- Canada
- Mexico
- South America
- Brazil
- Argentina
- Rest of South America
- Europe
- Germany
- United Kingdom
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Rest of Asia-Pacific
- Middle East and Africa
- Middle-East
- Saudi Arabia
- United Arab Emirates
- Turkey
- Rest of Middle-East
- Africa
- South Africa
- Egypt
- Nigeria
- Rest of Africa
- Middle-East
- North America
Detailed Research Methodology and Data Validation
Primary Research
We interviewed distributors on five continents, contract manufacturers in Shenzhen and Ho Chi Minh City, and retail channel managers across big-box, carrier, and online platforms.
These talks clarified true factory gate prices, typical warranty returns, and emerging demand for >20,000 mAh GaN models, which desk data alone cannot reveal.
Desk Research
Our analysts first map the industry using reputable open sources such as UN Comtrade shipment data for HS 850760, International Telecommunication Union mobile-subscription statistics, national customs portals (CBP, DGFT), and trade association releases from the Rechargeable Battery Association and the Japan Electronics & Information Technology Industries Association.
Company 10-Ks, investor decks, and e-commerce sell-through data enrich baseline price and mix.
Select paid libraries, including D&B Hoovers for company financials and Dow Jones Factiva for press archives, round out competitive context.
The sources cited illustrate, not exhaust, the wider pool screened for validation.
Market-Sizing & Forecasting
We begin with a top-down reconstruction of 2024 global shipments of Li-ion and Li-poly cells allocated to power banks, adjusted for pack assembly yields and average selling prices.
Bottom-up checks, sampled brand roll-ups, regional channel audits, and selected airport duty-free sales calibrate totals.
Core variables in the model include smartphone installed base growth, average daily screen time (a proxy for charge cycles), e-commerce penetration, airport passenger traffic, and lithium-ion price trends.
A multivariate regression links these drivers to historical revenue, then ARIMA smoothing projects forward, allowing scenario tweaks suggested by our interview panel.
Gaps in country-level data are bridged with capacity-based trade proxies and normalized ASP bands.
Data Validation & Update Cycle
Outputs pass a three-layer review: statistical outlier tests, senior analyst peer checks, and managerial sign-off.
Variances beyond +/-5% versus independent indicators trigger re-contact of key respondents.
Reports refresh annually; material events such as new aviation battery limits prompt interim updates.
Why Mordor's Power Bank Baseline Commands Confidence
Published estimates often diverge because firms pick differing capacity cut-offs, price metrics, and refresh cadences.
Key gap drivers include scope (some studies omit rental-kiosk fleets or laptop-grade units), currency assumptions, and whether GaN premium pricing is built in.
Mordor's model integrates all mainstream capacities up to the ICAO 100 Wh ceiling, applies quarterly FX averages, and is re-benchmarked every twelve months, which collectively yields a decision-ready baseline.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 20.10 B (2025) | Mordor Intelligence | - |
| USD 17.78 B (2023) | Global Consultancy A | Excludes >30,000 mAh segment; older base year not normalized; uniform regional growth rates |
| USD 14.74 B (2024) | Industry Association B | Omits rental/sharing kiosks; conservative ASPs; FX frozen at 2022 averages; GaN uptake ignored |
In short, by combining disciplined scope selection, dual-angle modeling, and timely validations, Mordor Intelligence delivers a balanced, transparent market figure that practitioners can trace to concrete variables and reproduce with confidence.
Key Questions Answered in the Report
What is the current value of the power bank market?
The power bank market generated USD 20.10 billion in 2025 on its way to USD 29.59 billion by 2030.
Which region leads global revenues?
Asia Pacific held 51.2% of 2024 sales, helped by vast smartphone adoption and patchy grid reliability.
Which capacity segment grows the fastest?
Power banks rated 20,001-30,000 mAh are forecast to expand at an 8.6% CAGR due to demand from laptop and gaming users.
How big is online distribution?
Online channels accounted for 63.4% of 2024-unit shipments and will grow at an 8.5% CAGR through 2030.
What regulatory trends influence manufacturers?
Tighter UN 38.3 lithium-battery transport rules and national safety-recall activity raise certification costs and favor established, compliant brands.
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