Packaging Printing Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Packaging Printing Market is segmented by Printing Technology (Offset Lithography, Rotogravure, Flexography, Digital Printing, and Screen Printing), Ink Type (Solvent-based Ink, UV-curable Ink, and Aqueous Ink), Packaging Type (Label, Plastic, Glass, Metal, Paper and Paperboard, and Other Packaging Types), Application (Food and Beverage, Pharmaceutical, Cosmetic and Housecare, and Other Applications), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa).

Market Snapshot

 Packaging Printing Market  Overview
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 9 %
 Packaging Printing Market Key Players

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The packaging printing market is expected to grow at a CAGR of 9% over the forecast period (2021-2026). The printed packages enable the manufacturers to enhance the visibility of the products, thereby, attracting the buyer's attention and propelling him to go for the product.

The growing demand for aesthetic appeal, coupled with personalized packaging, is one of the significant factors that is expected to fuel the growth of the packaging printing market, over the forecast period. According to Evergage Inc., 70% of the marketers feel that personalization has a strong impact on the consumer's buying behavior.

The need for increasing the speed to market is propelling the players to increase the deployment of the printing technologies. This may enable them to not only increase the in-house production capacity, but also get the products ready in time, by meeting the scheduling challenges quickly and efficiently.

The growing need for high shelf impact, ability to stand, lightweight, and sustainability of brand owners are drawn toward flexible pouches. As pouches are a laminated bag made from several layers of material that requires a number of different steps in production, the players in the market are developing solutions that enable them to provide a fast turnaround solution.

The advancements in the technology, coupled with demand for creative packaging, driven by intense competition and brand awareness, are expected to aid the growth of the market. The growing demand for innovative packaging from end-user segments, like food, beverage, and cosmetics, among others, is expected to lead the expansion of the market studied.

Scope of the Report

The report provides a detailed segmentation of the packaging printing market by printing technology (offset lithography, rotogravure, flexography, digital printing, and screen printing), ink type (solvent-based ink, UV-curable ink, and aqueous ink), packaging type (label, plastic, glass, metal, paper and paperboard, and other packaging types), application (food and beverage, pharmaceutical, cosmetic and housecare, and other applications), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa).

By Printing Technology
Offset Lithography
Digital Printing
Screen Printing
By Ink Type
Solvent-based Ink
UV-curable Ink
Aqueous Ink
By Packaging Type
Paper and Paperboard
Other Packaging Types
By Application
Cosmetic and Housecare
Food and Beverage
Other Applications
By Geography
North America
Latin America
Middle-East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Labels are Expected to Hold Significant Market Share

  • Organizations, such as Xeikon and Neilpeter, among others, believe that labels are the perfect approach to attract the customer and gain huge traction toward the brand. Additionally, according to, consumers are more influenced by labels while shopping for food, as compared to eating away from home. Such instances are indicative of the fact that it have become imperative for the players to print innovative and attractive labels, thereby, fueling the market growth.
  • The rising need to ensure quick turnaround, profits, finishes, repeat lengths, speed, flexibility, and responsiveness is propelling the players in the market, to come up with solutions that enable them to meet such objectives.
  • In September 2019, Tilia Labs announced the launch of Aries step-and-repeat for label printers that enable quick and easy layout for preprint, cutting, and finishing, hence, reducing time and cost in label production.
  • The labels are adopted across various end-user markets, such as food, beverages, and cosmetics, among others. In the alcoholic beverages market, according to the Resource Label Group, there are as many as a million wine labels in the global market. Moreover, most of the wine label uses paper label look or no label look with film label. Increasing wine consumption may, therefore, boost the market growth over the forecast period.
 Packaging Printing Market  Share

North America is Expected to Hold the Largest Share

  • The region is driven by demand for pouches, shrink sleeves, diversified food products, higher-quality packaging, brand protection, embellishments, and sustainable printing, which has propelled the players in the market to come up with new solutions that enable them to meet the growing demand.
  • In September 2019, HP Indigo and Karlville unveiled a new solution HP Indigo 20000 Digital Press, to optimize pouch production for HP Indigo digital printing, allowing immediate time-to-market for short and medium runs. The solution makes it easy to deliver pouches on-demand more sustainably, while complying with food packaging regulations. Such instances are expected to fuel the market growth over the forecast period.
  • Furthermore, some of the prominent players in the market have expanded their presence in their region that may enable them to cater to the growing demand, in turn, boosting the adoption of the packaging printing. In August 2019, Haney expanded its digital printing and packaging capabilities with the launch of Haney Digital arm, which is likely to focus on print, lamination, and converting short-run flexible packaging. The offerings may include printed or laminated roll stock for VFFS and HFFS machine applications, lamination for printed or unprinted flexible packaging applications, and printed and laminated pre-made stand-up pouches with fitment options.
 Packaging Printing Market Growth Rate

Competitive Landscape

The competitive rivalry in the packaging printing market is high, owing to the presence of some key players, such as Amcor PLC and Mondi PLC, among others. Their ability to continually innovate their offerings has allowed them to gain a competitive advantage over others. Through strategic partnerships, R&D, and mergers and acquisitions, the players have been able to gain a greater footprint in the market.

  • September 2019 - Sonoco introduced EnviroFlex PE recyclable polyethylene flexible packaging. The company designed it to meet the needs of a variety of retail products. EnviroFlex PE is eligible to use the How2Recycle tore Drop-Off label, which implies that it can be dropped off, even if it is clean and dry at local retail stores for recycling with grocery bags.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints


    1. 5.1 By Printing Technology

      1. 5.1.1 Offset Lithography

      2. 5.1.2 Rotogravure

      3. 5.1.3 Flexography

      4. 5.1.4 Digital Printing

      5. 5.1.5 Screen Printing

    2. 5.2 By Ink Type

      1. 5.2.1 Solvent-based Ink

      2. 5.2.2 UV-curable Ink

      3. 5.2.3 Aqueous Ink

    3. 5.3 By Packaging Type

      1. 5.3.1 Label

      2. 5.3.2 Plastic

      3. 5.3.3 Glass

      4. 5.3.4 Metal

      5. 5.3.5 Paper and Paperboard

      6. 5.3.6 Other Packaging Types

    4. 5.4 By Application

      1. 5.4.1 Cosmetic and Housecare

      2. 5.4.2 Food and Beverage

      3. 5.4.3 Pharmaceutical

      4. 5.4.4 Other Applications

    5. 5.5 By Geography

      1. 5.5.1 North America

      2. 5.5.2 Europe

      3. 5.5.3 Asia-Pacific

      4. 5.5.4 Latin America

      5. 5.5.5 Middle-East and Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Mondi PLC

      2. 6.1.2 Ahlstrom-Munksjö Oyj

      3. 6.1.3 Autajon CS

      4. 6.1.4 Huhtamaki Group

      5. 6.1.5 Avery Dennison Corporation

      6. 6.1.6 CCL Industries Inc.

      7. 6.1.7 Clondalkin Group Holdings BV

      8. 6.1.8 Constantia Flexibles Group GmbH

      9. 6.1.9 Amcor PLC

      10. 6.1.10 Smurfit Kappa Group PLC

      11. 6.1.11 DS Smith PLC

      12. 6.1.12 Georgia-Pacific LLC

      13. 6.1.13 International Paper Company

      14. 6.1.14 Sealed Air Corporation

      15. 6.1.15 WestRock Company

      16. 6.1.16 Stora Enso Oyj

      17. 6.1.17 Sonoco Products Company

      18. 6.1.18 Mayr-Melnhof Karton AG

      19. 6.1.19 Garsų Pasaulis UAB

      20. 6.1.20 Duncan Print Group

    2. *List Not Exhaustive
    3. 6.2 Investment Analysis


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Packaging Printing Market market is studied from 2018 - 2026.

The Packaging Printing Market is growing at a CAGR of 9% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Sonoco Products Company, Ahlstrom-Munksjö Oyj, Amcor PLC, Mondi PLC, Avery Dennison Corporation are the major companies operating in Packaging Printing Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!