The Global Polyurethane Powder Coating Market is expected to grow at a moderate pace during the forecast period (2018-2023). Owing to its rapid growth in the construction and automotive industries, Asia-Pacific is anticipated to lead the market.
Growing Usage of Plastics in the Automotive Sector
Polyurethane powder coatings offer high abrasion and chemical resistance, along with better finish on plastic components. Due to their competitive pricing, high performance, style, reliability, strength, and safety, lightweight plastics are in high demand in the automotive industry. Plastic components weigh almost 50% lesser than similar components made from other materials, thus providing 25%-35% improvement in fuel efficiency, which is a key factor in the automotive and transportation industry. Every 10% reduction in the vehicle weight is estimated to result in a 5%-7% reduction in fuel usage. Currently, to manufacture a typical four-wheel vehicle, 10 kg of polycarbonate is used in various forms. Owing to the enforcement of stringent regulations regarding carbon emissions and increasing demand for better performance of vehicles, the quantity of plastics used in automotive manufacturing is poised to increase rapidly.
Building & Construction - The Fastest Growing Type by End-user Industry
Polyurethane powder coatings are extensively used in the building & construction sector, as they are extremely resistant to abrasion, liquid penetration, heat, corrosion, deicers, UV rays, and chemical attack. The construction industry in Asia-Pacific is expanding at a robust pace, primarily in emerging economies, such as China, India, and ASEAN countries. In China, various projects, such as developing airports (New Beijing Airport), building roads (30,000 km of highways, with construction and up gradation of bridges), high-speed rail covering of 30,000 km, are expected to cover more than 80 cities and contribute to 60% of the urbanization ratio with permanent residents. The Indian government's ‘Housing for All by 2022’ scheme is a major driver for the boom of the construction industry. The Indian government’s initiative to develop smart cities and build almost 30 million homes by 2022, is likely propel the demand for epoxy powder coatings. The Indian government has also announced highway projects worth USD 93 billion, including government flagship project National Highways Building Project (NHDP), with a total investment of USD 45 billion, over the years to come. In the United States, new residential construction recorded an annual growth of 6.34% in 2016. During the first 10 months of 2017, the new residential construction recorded a growth of 2.43%, when compared to the same period in 2016. These factors are expected to boost construction activities, thereby increasing the usage of polyurethane powder coatings.
Asia-Pacific Region to lead the market
China’s Transport Ministry and National Development and Reform Commission (NDRC) have planned to invest USD 724 billion during 2016-2018, to construct 303 key transportation projects, including railways, highways, waterways, airports, and urban railways. Under the 13th five year plan (2016-2020), the Chinese government is planning for an infrastructure development of 30,000 km of railway lines and 30,000 km of expressways. The Indian government has declared a target of USD 376.5 billion investment in infrastructure over a period of 3 years, including USD 120.5 billion for developing 27 industrial groups, and USD 75.3 billion for road, railway, and port connectivity projects. In 2016, more than 4.48 million units of vehicles were produced in India. The production of passenger vehicles (PV), light commercial vehicles (LCV), and heavy trucks registered YOY growth rates of 7.9%, 8%, and 9.9% respectively in FY 2016. Due to the Winter Olympic Games in Pyeongchang, Gangwon province, held in Feb 2018, with the government’s plans to invest USD 10.8 billion for the construction of new stadiums and other associated infrastructure, the South Korean segment of the market studied received a boost. These factors are expected to drive the rapid growth of the Asia-Pacific polyurethane powder coating segment of the market studied, over the forecast period.
Notable Developments in the Market
- August 2017: Axalta Coating Systems announced the acquisition of Plascoat Systems Limited from its parent company, International Process Technologies (IPT) Ltd. As a part of the agreement, Axalta would acquire both the Plascoat manufacturing facilities in Farnham (England) and Zuidland (the Netherlands).
- February 2016: AkzoNobel acquired BASF’s Industrial Coatings business and became the number one supplier of coil coatings in the world.
Major Players: AkzoNobel, Axalta, 3M, PPG, Beckers Group, and BASF, among others.
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- To understand the impact of end-user applications on the market.
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1.1 Research Phases
1.2 Scope of the Market
1.3 Study Deliverables
2. Executive Summary
3. Market Insights
3.1 Industry Value Chain Analysis
3.2 Industry Attractiveness - Porter's Five Forces Analysis
3.2.1 Bargaining Power of Suppliers
3.2.2 Bargaining Power of Consumers
3.2.3 Threat of New Entrants
3.2.4 Threat of Substitute Products and Services
3.2.5 Degree of Competition
4. Market Dynamics
4.1.1 Rising Demand from the Building & Construction Industry
4.1.2 Growing Usage of Plastics in the Automotive Sector
4.2.1 Rise in Prices of Raw Materials
4.2.2 Other Restraints
4.3.1 Active Development of Powder-based Polyurethane Coatings
4.3.2 Other Opportunities
5. Market Segmentation and Analysis (Market Size, Growth, and Forecast)
5.1 By End-user Industry
5.1.3 Building & Construction
5.1.4 Furniture Manufacturing
5.1.6 Other End-user Industries
5.2 By Coating Type
5.2.1 Protective Coatings
5.2.2 Other Coating Types
6. Regional Market Analysis
6.1.4 South Korea
6.1.5 Australia & New Zealand
6.1.6 Rest of Asia-Pacific
6.2 North America
6.2.1 United States
6.2.4 Rest of North America
6.3.2 United Kingdom
6.3.7 Rest of Europe
6.4 South America
6.4.3 Rest of South America
6.5 Middle East & Africa
6.5.1 Saudi Arabia
6.5.2 South Africa
6.5.3 Rest of Middle East & Africa
7. Competitive Landscape
7.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements
7.2 Market Share Analysis**
7.3 Strategies Adopted by Leading Players
8. Company Profiles (Overview, Financials**, Products & Services, and Recent Developments)
8.1 Aexcel Corporation
8.2 Akzo Nobel NV
8.3 Asian Paints
8.4 Axalta Coatings Systems
8.5 BASF SE
8.6 Berger Paints
8.9 Chugoku Marine Paints
8.11 Jotun AS
8.12 KANSAI PAINT CO., LTD
8.13 NIPPON PAINT CO., Ltd
8.14 PPG Industries Inc.
8.15 The Sherwin Williams Company
8.16 Yung Chi Paint & Varnish Mfg. Co. Ltd
*List not Exhaustive
**Subject to availability on the public domain