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COVID-19 restricted consumers from eating outside food, due to which the demand for electric grills in the commercial application has dropped. However, stay-at-home orders have compelled people to cook at home, increasing the demand for household applications of electric grills through the online distribution channel.
In 2021, Revenues from Household Electric Grills Market accounted for USD 11.8 million in Poland, per capita revenue was USD 0.31, and the average volume per person was 0.01 pieces. In 2021, it witnessed 0.46 million pieces, up 6% from 2019. The reason behind this growth is that covid-19 changed customers to tend to be more health-conscious, which has increased the demand for the electric Grill as grilled food consumes less oil and is considered healthy. The country has seen the rising importance of a healthy diet, and the market across Poland is also expanding due to the nutritious characteristics of grilled food.
Outdoor Grill contributes the major share of around 65% of the Electric grill market. Meanwhile, Indoor Grill sales account for 35% in Poland as people are getting more interested in outdoor events such as social gatherings and camping. Consumers prefer supplementing meals with grilled food products.
Bluetooth and Wi-Fi-enabled electric grills are gaining popularity among wealthy consumers. Smart kitchens and digital innovations in home appliances are expected to drive substantial market growth. Consumers increasingly lean toward sophisticated home appliances coupled with cutting-edge technology such as IoT and AI.
Scope of the Report
Electric Grill is a cooking device that uses electrical heating elements instead of gas fires or charcoal as the heat medium. An electric grill provides quick and easy options for users to enjoy the taste of grilled food without a lot of mess. Poland Household Electric Grills Market is segmented By Product (Electric Griddles, Electric Smokers), By Type (Indoor Grills and Outdoor Grills), By Application (Residential, Commercial), and By Distribution channel (Online, Offline).
Key Market Trends
Rising Household Consumption Expenditure on Food Creating Demand for Electric Grills Market
Poland's Annual Household Expenditure per Capita reached USD 3,722 in Dec 2020, which fell 5.37% compared with the USD 3,912 in Dec 2019. However, household consumption expenditure is USD 51073 million in 2020, growing at 5.83 CAGR% over the past five years. The pork consumption was 40.8 kg per capita in 2020 and had constantly been growing for the last five years.
Grilling and barbecuing are recreational activities that allow customers to spend quality time with their friends and family while enjoying home-cooked cuisine. Grilling also improves food flavor through slow cooking methods, leading to electric grills' adoption. The advent of numerous varieties of electric grills with lightweight and improved mobility allows consumers to enjoy grilling in both outdoor and indoor areas. Because of features such as ease of maintenance, easy installation, and mobility, consumers investing in electric grills for outdoor kitchens are increasing rapidly.
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Rising Demand of Grilled Food Driving the Growth of the Electric Grill Market
Consumption of Grilled food is increasing substantially every year. The growing inclination for healthy grilled foods, changing lifestyles, and the preference for homemade grilled foods are the primary drivers driving the growth of the electric grill sector.
The average revenue of Electric Grills per capita is USD 0.32 in 2020 and is expected to reach USD 0.34 by 2026. The popularity of electric barbecues has increased due to customers' rising interest in grilling meals at home. According to Hearth, Patio & Barbecue Association (HPBA), the majority of consumers, about 83%, have three or more accessories, which indicates that consumers have invested in ways to customize their grilling experiences. And Gas is the most popular grill type with 64%, followed by charcoal (44%) and electric (9%).
As per the HPBA study, many people use barbecue grilling on weekends during summer as the electric grill helps cookout without Gas or charcoal. The growing number of events, like parties, camping, and social gatherings, and the consumer preference for grill food products are boosting the sales of electric grills.
The report covers major international players operating in the Poland Household Electric Grills market. In terms of market share, few major players currently dominate the market. However, with technological advancement and product innovation, domestic and international companies are increasing their market presence by securing new contracts and tapping new markets. It has major players, including MPM, weber, DeLonghi, Adler Group Europe, etc.
- On April 22, 2022, Napoleon Introduced the Industry's First Full-Size Electric Grill with IoT Technology in the New Rogue Connected Grill Series. With this, they make sustainable technology and alternatives mainstream with a full-size electric grill at an affordable cost.
- On January 18, 2022, Weber Inc unveiled the first three new products in its 2022 grilling portfolio. Designed to fuse the best in smart technology, high-quality materials, performance engineering, and craftsmanship, this innovation is for the consumers who want to create more when they cook outside.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Supply Chain/Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Technological Advancements in the Industry
4.7 Impact of Covid-19 in the Industry
5. MARKET SEGMENTATION
5.1.1 Electric Griddles
5.1.2 Electric Smokers
5.2.1 Indoor Grills
5.2.2 Outdoor Grills
5.4 Distribution Channel
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 MPM AGD
6.2.3 Weber Inc
6.2.6 Roller Grill International
6.2.7 Groupe SEB
6.2.9 Adler Europe
6.2.10 Char broil
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
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Frequently Asked Questions
What is the study period of this market?
The Poland Household Electric Grills Market market is studied from 2018 - 2027.
What is the growth rate of Poland Household Electric Grills Market?
The Poland Household Electric Grills Market is growing at a CAGR of >2.5% over the next 5 years.
Who are the key players in Poland Household Electric Grills Market?
MPM AGD, Weber Inc, DeLonghi, Adler Europe, Philips, Whirlpool are the major companies operating in Poland Household Electric Grills Market.