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COVID-19 hampered the growth of Electric Grill sales due to disruption of supply chain in France as manufacturers faced limited availability of components, restricted labor supply, and halt on export-import activity. The lockdown has stopped the people from going outside to eat, due to which the demand for electric grills in the commercial segment has dropped.
The rising health concerns associated with smoked and grilled activities are driving up demand for electric grills in France, since they are smokeless and help to prevent health problems such as heart disease and cancer. Its innovative infrared technology reduces the harmful effect which is highly generated by other types of grills.
Bluetooth and Wi-Fi-enabled electric grills are gaining popularity among the wealthy consumers. Smart kitchens and digital innovations in home appliances are expected to drive substantial market growth. Consumers are increasingly leaning toward sophisticated home appliances that are coupled with cutting-edge technology such as IoT and AI.
In 2021, Revenues from Household Electric Grills Market accounted for USD 39 million in France and per capita revenue is USD 0.60 and average volume per person is 0.03 pieces in 2021, it is expected to fall 2.3% in 2023 and volume is estimated to witness 1.67 million sales by 2027. In 2021 retails sales holding major share with 53.6% while online sales accounts for 46.4% and it is expected to overtake offline sales by 2024.
Scope of the Report
Electric Grill is a cooking device that uses electrical heating elements instead of gas fires or charcoal as the heat medium, an electric grill provides quick and easy options for users to enjoy the taste of grilled food without a lot of the mess. France Household Electric Grills Market is segmented By Product (Electric Griddles, and Electric Smokers), By Type (Indoor Grills, and Outdoor Grills) and By Application (Residential, and Commercial).
Key Market Trends
Growth in Consumer Spending Capabilities on Food Creating Demand for Electric Grills
In 2021, total household spending on food accounts for 20% of total household consumption, consumers spending on Food & Beverages is USD 3426 per capita and it is expected to reach USD 4000 by 2030. Consumer price index (CPI) of toasters and grills in France is 98.36 in November 2021 up 3.3% from previous year.
Grilling and barbecuing are recreational activities that allow customers to spend quality time with their friends and family while enjoying home-cooked cuisine. Grilling also improves the flavour of food through slow cooking methods, which leads to the adoption of electric grills. The advent of numerous varieties of electric grills with lightweight and improved mobility allows consumers to enjoy grilling in both outdoor and indoor areas. Because of features such as ease of maintenance, easy installation, and mobility, consumers investing in electric grills for outdoor kitchens increasing rapidly.
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Rising Demand of Grilled Food Driving the Electric Grill Market
In France, Consumption of Grilled food is increasing substantially every year, growing inclination for healthy grilled foods, changing lifestyles, and the preference for homemade grilled foods are the primary drivers driving the growth of the electric grill sector.
The popularity of electric barbecues has increased due to customers' rising interest for grilling meals at home. According to Hearth, Patio & Barbecue Association (HPBA), the majority of consumers about 83% have three or more accessories, indicates that consumers have invested in ways to customize their grilling experiences. And Gas is the most popular grill type with 64%, followed by charcoal (44%), and electric (9%). As per the HPBA study, a large number of people engage in barbecue grilling on weekends during summer as the electric grill helps cookout without the gas or charcoal. With the growing number of events, like parties, camping, social gatherings, and the consumer preference towards grill food products boosting the sales of electric grills.
The report covers major international players operating in the France Household Electric Grills market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, domestic and international companies are increasing their market presence by securing new contracts and tapping new markets. It has major players includes Char broil, weber, Electrolux and Philips etc.
- On February 03 2022, AB Electrolux repurchased in total 1,327,560 own series B shares as part of the buyback program initiated by the Board of Directors in order to optimize the company’s capital structure. The buyback program that was initiated on October 28, 2021 is completed as a total of 9,369,172 series B shares have been repurchased.
- On July 08 2021, Electrolux agreed to acquire La Compagnie du SAV (CSAV), the main French independent service provider (ISP) specialized in repairing domestic appliances, this acquisition gives outstanding experiences to consumers.
Table of Contents
1.1 Study Deliverables
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on impact of technology and innovation in Operation in Electric Grill Market
4.7 Government Regulations
4.8 Impact of Covid-19 in the Industry
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Electric Griddles
5.1.2 Electric Smokers
5.2 By Type
5.2.1 Indoor Grills
5.2.2 Outdoor Grills
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.3 Weber Inc
6.2.6 Roller Grill International
6.2.7 Groupe SEB
6.2.8 Le griddle
6.2.10 Char broil*
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
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Frequently Asked Questions
What is the study period of this market?
The France Household Electric Grills Market market is studied from 2018 - 2027.
What is the growth rate of France Household Electric Grills Market?
The France Household Electric Grills Market is growing at a CAGR of <3% over the next 5 years.
Who are the key players in France Household Electric Grills Market?
Weber Inc, Electrolux, Roller Grill International, Char broil, Le griddle, Philips are the major companies operating in France Household Electric Grills Market.