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The Germany Kitchen Appliances Market is segmented by Product Type (Food Preparation Appliances, Small Kitchen Appliances, Large Kitchen Appliances, and other Kitchen Appliances), By Distribution Channel (Specialist retailers, E-commerce, Supermarkets and Hypermarkets, and Other Distribution Channels).
Germany is considered a mature and developed market in the kitchen appliances industry. Kitchen appliances are cooking appliances designed for smooth easy cooking. Gas or electricity is used to operate kitchen appliances. These appliances are majorly used for cooking, storage, and cleaning functions within the kitchen. Germany has been the focal point of development in the European region in terms of innovation and considering the requirements of the consumers. The sales of these appliances in the German market depends upon the trade deals for the remodeling and renovation of houses or exchange and up-gradation of older kitchen appliances. The technical and mechanical advancements in the kitchen appliances products have contributed towards enhancing the way of life of individuals in Germany. A wave of change in the use of these products can be seen because of the increasing disposable income of German citizens and the fast urbanization. The rising purchasing power of consumers is estimated to enhance the growth of the market in the coming few years.
A complete background analysis of the Germany kitchen appliances market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.
|Food Preparation Appliances|
|Small Cooking Appliances|
|Large Kitchen Appliances|
|Other Kitchen appliances|
|Supermarkets and Hypermarkets|
|Other Distribution Channels|
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Disposable income within each household has spurred the growth of kitchen appliances. As the income of the average household increases, there has been a rise in the consumer need for kitchen appliances. New innovations in kitchen appliances and products have augmented the time and efficiency of the operation of kitchen appliances. These developments have further incentivized the need to buy kitchen appliances. Innovations, such as modular kitchens. An increase in surplus money and a growing number of working populations in urban societies is anticipated to drive the demand for high-end products. Increasing levels of disposable income which has enabled several consumers to purchase the advanced and innovative products being presented by the manufacturers.
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Small kitchen appliances are semi-portable or portable machines, basically used on platforms such as counter-tops and tabletops to accomplish a certain household task. Convenience in the usage of compact kitchen appliances, owing to ease in handling and maintenance is fuelling the growth of the small kitchen appliances market. The rise in the number of millennials using kitchen appliances with compact designs and multiple functionalities is anticipate driving the small kitchen appliances market. Manufacturers are also incorporating connected technologies in their products to save time. Some of the latest technologies being used are Wi-Fi, cameras, touchscreens, and other upgrades. Value-added features and upgrading the new products are also anticipated to trigger the demand for small appliances in the upcoming years.
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The report covers major international players operating in the Germany kitchen appliances market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Food Preparation Appliances
5.1.2 Small Cooking Appliances
5.1.3 Large Kitchen Appliances
5.1.4 Other Kitchen appliances
5.2 Distribution Channel
5.2.1 Specialist Retailers
5.2.3 Supermarkets and Hypermarkets
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 BSH Hausgeräte GmbH
6.2.2 AEG Hausgeräte GmbH
6.2.3 Miele & Cie GmbH & Co
6.2.4 Bauknecht Hausgeräte GmbH
6.2.5 Samsung Electronics GmbH
6.2.6 Gorenje Vertriebs GmbH
6.2.7 Teka Group
6.2.9 Clatronic GmbH
6.2.10 LG Electronics GmbH
6.2.11 Philips GmbH
7. MARKET OPPORTUNITIES AND FUTURE TRENDS