Germany Kitchen Appliances Products Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2015-2020)

Germany Kitchen Appliances Products Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2015-2020)

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Global kitchen appliances market has witnessed growth despite the economic slowdown across some of the major economies after the 2009 recession and the Eurozone crisis. Presence of large number of alternatives is driving the segment and with improving economic scenario, the market is expected to witness robust growth over the forecast period.

The market for home appliances is, in large part driven by kitchen appliances. With several of the world’s regions in economic troubles, including Germany, it has become important to judge the market to discern for factors that affect consumer behaviour in terms of purchasing of kitchen appliances. In Germany, small kitchen appliances experienced muted growth, while the larger consumer kitchen appliances experienced higher growth. Kitchen appliances include large appliances like refrigerators, dishwashers, microwaves and ovens, gas stoves, chimneys, and smaller appliances like juicers/mixers, coffee and tea makers, toasters, air fryers, and non-cooking small items like kettles, knives, scales, graters, etc.

The Germany market for kitchen appliances was worth US$ X.X bn as of 2014, and is expected to grow to US$ X.X bn by 2020, growing at a CAGR of X.X% over the forecast period. Small appliances are expected to grow at a CAGR of X.X% from US$ X.X bn in 2014 to US$ X.X bn in 2020. Large appliances are worth US$ X.X bn as of 2014, and are expected to grow at CAGR X% to US$ X.X bn in 2020. It is the small kitchen appliances market which is driving the growth in this market, along with value added premium products which enhance the lifestyle of purchasers.

Ecommerce as well as retail stores with tie ups with manufacturers, or those utilizing the economies of scale in large retail outlets, to provide innovative product bundling and discounts.

The latest trend in home appliances, including kitchen appliances is that of energy efficiency, and connectivity in line with IoT (Internet of Things), wherein most appliances can be remotely controlled, or are equipped with sensors designed to auto manage the appliances. Smart appliances, as they are called, alone are expected to drive this category ahead to achieve higher growth rates. With new and other houses going through refurbishing, kitchen appliances can be chosen to fit the size of the kitchen. The appliances are equipped with frills, or are available without frills across several price ranges.

Some notable companies included in the report are Electrolux, GE, LG Electronics, Samsung, Murphy Richards, Phillips, Bosch, Hamilton, and a range of other regional manufacturers. While US based manufacturers have a clear lead across several product categories, Asian manufacturers are establishing themselves in the mass market.

Drivers

A recovering economy equipping citizens with high purchasing power, a speculated uplifting of the housing market, a surge in discounts, increasing innovations in the appliances, including fitting of sensors for smart kitchen appliances have been helping the Germany kitchen appliance market grow.

Challenges

A weak euro, insufficient innovations in services available in appliances to fit customer price range and small house sizes, are some of the challenges faced in kitchen appliances retail in the Germany.

What the report offers

  • Market Definition for the Kitchen Appliances along with identification of key drivers and restraints for the market
  • Market analysis for the Germany Kitchen Appliances Market, with region specific assessments and competition analysis on a Germany and regional scale
  • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a Germany and regional scale
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares
  • Identification and analysis of the Macro and Micro factors that affect the Germany Kitchen Appliances Market on both Germany and regional scale
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

1. Research Methodology

2. Executive Summary

3. MARKET OVERVIEW

                3.1 Overview

                3.2 Industry Value Chain Analysis

                3.3 Industry Attractiveness - Porter's 5 Force Analysis

                                3.3.1 Bargaining Power of Suppliers

                                3.3.2 Bargaining Power of Consumers

                                3.3.3 Threat from new entrants

                                3.3.4 Threat from substitute products

                                3.3.5 Competitive rivalry within the industry

                3.4 Industry Policies

4. MARKET DYNAMICS

                4.1 Introduction

                4.2 Drivers

                                4.2.1 Demand for appliances in End User Market

                                4.2.2 Changing Lifestyle

                4.3 Restraints

                                4.3.1 Lack Of Expertise

                                4.3.2 Dominance of Traditional Kitchen

                4.4 Opportunities

                                4.4.1 Urbanization

                                4.4.2 Changing Consumer Behavior

5. Germany Kitchen Appliances Products Market Segmentation, Forecasts and Trends

                5.1 By Products

                                5.1.1 Electric Steamers

                                5.1.2 Water Purifier

                                5.1.3 Micro Oven

                                5.1.4 Refrigerators

                                5.1.5 Air Fryer

                                5.1.6 Induction Stoves

                                5.1.7 Dishwashers

                                5.1.8 Others

                5.2 By Distribution Channel

                                5.2.1 Direct Selling

                                5.2.2 E-commerce

                                5.2.3 Stores

                                5.2.4 Others

6. Vendor Market Share Analysis

7. Competitive Intelligence - Company Profiles

                7.1 Phillips

                                7.1.1 Overview

                                7.1.2 Products and Services

                                7.1.3 Financials

                                7.1.4 Key Developments

                7.2 Murphy Richards

                                7.2.1 Overview

                                7.2.2 Products and Services

                                7.2.3 Financials

                                7.2.4 Key Developments

                7.3 Samsung

                                7.3.1 Overview

                                7.3.2 Products and Services

                                7.3.3 Financials

                                7.3.4 Key Developments

                7.4 Bosch

                                7.4.1 Overview

                                7.4.2 Products and Services

                                7.4.3 Financials

                                7.4.4 Key Developments

                7.5 Electrolux

                                7.5.1 Overview

                                7.5.2 Products and Services

                                7.5.3 Financials

                                7.5.4 Key Developments

                7.6 Panasonic

                                7.6.1 Overview

                                7.6.2 Products and Services

                                7.6.3 Financials

                                7.6.4 Key Developments

                7.7 Havells

                                7.7.1 Overview

                                7.7.2 Products and Services

                                7.7.3 Financials

                                7.7.4 Key Developments

                7.8 Eureka Forbes

                                7.8.1 Overview

                                7.8.2 Products and Services

                                7.8.3 Financials

                                7.8.4 Key Developments

                7.9 IFB

                                7.9.1 Overview

                                7.9.2 Products and Services

                                7.9.3 Financials

                                7.9.4 Key Developments

                7.10 LG Corp

                                7.10.1 Overview

                                7.10.2 Products and Services

                                7.10.3 Financials

                                7.10.4 Key Developments

8. Investment Analysis

                8.1 Recent Mergers and Acquisitions

                8.2 Investment Scenario and Opportunities

9. Future of Germany Kitchen Appliances Products Market

 

LIST OF TABLES

1: GermanyKitchenAppliancesProductsmarketRevenue,2014-2020($Billion)

2: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,ElectricSteamers,2014-2020($Billion)

3: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,WaterPurifiers,2014-2020($Billion)

4: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,MicroOwen,2014-2020($Billion)

5: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,Refrigerators,2014-2020($Billion)

6: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,AirFryer,2014-2020($Billion)

7: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,InductionStoves,2014-2020($Billion)

8: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,Dishwashers,2014-2020($Billion)

9: GermanyKitchenAppliancesProductsmarketRevenue,byProducts,Others,2014-2020($Billion)

10: GermanyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,,2014-2020($Billion)

11: GermanyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Supermarkets,2014-2020($Billion)

12: GermanyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,SpecialtyStores,2014-2020($Billion)

13: GermanyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,E-commerce,2014-2020($Billion)

14: GermanyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,DepartmentalStores,2014-2020($Billion)

15: GermanyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Pharmacies,2014-2020($Billion)

16: GermanyKitchenAppliancesProductsmarketRevenue,byDistributionChannel,Others,2014-2020($Billion)

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