Europe Household Electric Grills Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Household Electric Grills Market is segmented By Product (Electric Griddles, Electric Smokers), By End-use (Residential and Commercial), By Type (Indoor and Outdoor) and By Geography (Germany, Italy, Spain,United Kingdom,France and Rest of the Europe)

Market Snapshot

Europe Household Electric Grills Market
Study Period: 2018-2027
Base Year: 2021
CAGR: >5 %

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Market Overview

The COVID-19 pandemic continues to negatively influence the overall consumer electronics industry owing to considerable disruption in the industry supply chain activities coupled with the several countries sealing off their international trade in wake of the pandemic. Also some regions in the Europe have virtually closed their international borders with neighboring countries, it has contributed significantly in their import and export activities impacting numerous industries. As result, several countries have witnessed varying impact of COVID-19 in their demand for overall consumer electronics industry including electric grill based on the composition of market players and reliability on regional import of goods . Hence, the market is expected to witness moderate decline in demand as the countries begin to resume their economic activities upon instruction from respective government.

With growing consumer inclination towards grilling delicious food at home without the necessity of checking the temperature, adding charcoal and other hassles, electric grills came into existence.Also Electric Grills are prefered for hygienic factors such as they are smoke free and the grilled food in Electric Grills consumes less oil which makes it a healthy option to eat. It is available in both indoor and outdoor versions. Indoor barbecues are popular in the residential sector since they save space in residences where outside cooking isn't practical. Because of the changing weather, indoor barbecues are regarded as one of the best alternatives. The indoor grill is simple to operate. 

The electric grills are now integrated with all advanced features like Wi-Fi and Bluetooth services . Also the smart electric grills have become a prefered choice to the people in Europe since they ease the process of cooking with minimal effort. The smart features make the Electric Grills even more appealing to the majority of people living in urban areas in the Europe as it requires minimal effort from their side owing to the fact that they have busy lifestyles. Also majority of the Electric Grills were ordered via online channels across countries like Italy, Germany and Netherlands. 

Scope of the Report

Electric Grills were substituted with Gas Grills in order to reduce the smoke and ease the cooking process . These are used to grill the food and they supply constant heat by using an electric element. TheEurope Household Electric Grills Market is segmented By Product (Electric Griddles, Electric Smokers), By End-use (Residential and Commercial), By Type (Indoor and Outdoor) and By Geography (Germany, Italy, Spain,United Kingdom,France and Rest of the Europe))

By Product
Electric Griddles
Electric Smokers
By End -user
By Type
By Geography
United Kingdom
Rest of the Europe

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Key Market Trends

Advanced features with high sophistication

The adoption of electric grills across Germany experienced an increase on account of the increased preference of consumers for grilling meals at home. . Hence, indoor grill usage beyond smoke would promote product demand. It is affordable and versatile equipment and works well if one is cooking for a small family. The addition of smart features to the Electric Grills has further increased the rise in demand of electric grills. The lifestyles of majority of the people in urban areas in Europe is also another reason for the increase in the market growth of the Electric Grills Market. The easy usage and high advanced features are the key elements for prefering Electric Grills. Thus, these factors are anticipated to lead the growth of the market during the forecast period.

Europe House Electric Grills Market 1

Increased preference for fast food during occassions and outdoors

The growing popularity of cookouts has propelled the sales of electric grill products as grilled food has become a part of the fast-food aficionado culture in various countries in Europe. As per Hearth, Patio & Barbecue Association (HPBA), people consider barbecues as more relaxing than dining out . The grilled food has become a new trend as a part of the consumer lifestyle in this region with a passion for flavor and taste in foods. People in most parts of the Europe visit commercial places like restaurants and hotels and barbecues is the prefered option for them . This has led to increase in the growth of Electric Grills market growth in the commercial sector.

Europe Electric Grill Market

Competitive Landscape

The report covers major players in the Europe Household Electric Grills Market. In terms of market share, the top players constitute around more than 50% of the market . But the significant portion of the market is shared by other companies which include some medium scale industries.

Recent Development

  • In April 2021 , Elangrill has introduced stainless steel and aluminium machines in the Smart Electric Grills segement and thereny increasing its production across Europe.
  • In March 2021 , Sammic has introduced smart Electric Grills integrated with advanced features such as colour touch screen , Wi-Fi , Bluetooth connectivity and Temperature Sensors.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights into Technological Advancements in the Industry

    7. 4.7 Impact of COVID - 19


    1. 5.1 By Product

      1. 5.1.1 Electric Griddles

      2. 5.1.2 Electric Smokers

    2. 5.2 By End -user

      1. 5.2.1 Residential

      2. 5.2.2 Commercial

    3. 5.3 By Type

      1. 5.3.1 Indoor

      2. 5.3.2 Outdoor

    4. 5.4 By Geography

      1. 5.4.1 Germany

      2. 5.4.2 Italy

      3. 5.4.3 Spain

      4. 5.4.4 United Kingdom

      5. 5.4.5 France

      6. 5.4.6 Rest of the Europe


    1. 6.1 Company Profiles

      1. 6.1.1 Alpina

      2. 6.1.2 Sammic

      3. 6.1.3 Elangrill

      4. 6.1.4 Rosinox

      5. 6.1.5 Euromax

      6. 6.1.6 Argos Limited

      7. 6.1.7 Copreci

      8. 6.1.8 Broilmaster

      9. 6.1.9 Spectrum Brands

      10. 6.1.10 Bull Europe Limited

      11. 6.1.11 Lynx Grills

      12. 6.1.12 Masterbuilt*

    2. *List Not Exhaustive


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Frequently Asked Questions

The Europe Household Electric Grills Market market is studied from 2018 - 2027.

The Europe Household Electric Grills Market is growing at a CAGR of >5% over the next 5 years.

Alpina, Sammic, Elangrill, Rosinox, Euromax are the major companies operating in Europe Household Electric Grills Market .

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