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COVID-19 impacted Sweden's electric grill market supply chain. It disrupted the logistics of international companies and halted the manufacturing of electric grills due to the non-availability of components; however, People in Sweden are becoming health-conscious, which, in turn, has increased the demand for electric grills as grilled food consumes less oil and are considered healthy option to eat. It witnessed an increased influence on the healthy diet, and due to the nutritional qualities of grilled food, the market in Sweden is also growing.
In 2021, Revenues from Household Electric Grills Market accounted for USD 18.4 million in Sweden, per capita revenue was USD 1.81, and the average volume per person was 0.07 pieces. In 2021, it witnessed 0.73 million pieces, up 23% from the last five years. This growth is because COVID-19 changed customers to tend to be more health-conscious. The price of the electric grill is expected to increase by around 4% CAGR for the next five years.
Outdoor grill contributes a major share of around 65% of the electric grill market. Meanwhile, Indoor Grill sales account for 35% in Sweden as people are more interested in outdoor events such as social gatherings and camping, and consumers prefer supplementing meals with grilled food products. Because of features such as ease of maintenance, easy installation, and mobility, consumers investing in electric grills for outdoor kitchens are increasing rapidly.
Scope of the Report
An electric grill is a cooking device that uses electrical heating elements instead of gas fires or charcoal as the heat medium. An electric grill provides quick and easy options for users to enjoy the taste of grilled food without a lot of mess. Sweden's Household Electric Grills Market is segmented By Product (Electric Griddles, Electric Smokers), By Type (Indoor Grills, Outdoor Grills), By Application (Residential, Commercial), and By Distribution channel (Online, Offline).
Key Market Trends
Rising Household Consumption Expenditure on Food Creating Demand for Electric Grills Market
Sweden's annual household expenditure per capita grew significantly over the last five years. The growth of household consumption expenditure on food is more than the growth of total household consumption expenditure.
Per capita meat consumption was 48.8 kg in 2019, witnessing a slight fall of 8% from 2016. However, it is expected to increase over the next few years; 46% of the consumers stated pork is an easy food to grill at a big barbecue. Grilling and barbecuing are recreational activities that allow customers to spend quality time with their friends and family while enjoying home-cooked cuisine. Grilling also improves food's flavor through slow cooking methods, leading to electric grills' adoption. The advent of numerous varieties of electric grills with lightweight and improved mobility allows consumers to enjoy grilling in both outdoor and indoor areas.
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Rising Demand of Grilled Food Driving Growth of the Electric Grill Market.
Consumption of grilled food is increasing substantially every year. The growing inclination for healthy grilled foods, changing lifestyles, and the preference for homemade grilled foods are the primary drivers driving the growth of the electric grill sector.
Electric Grills' average per capita revenue is USD 1.81 in 2021 and is expected to reach USD 1.76 by 2027. The popularity of electric barbecues has increased due to customers' rising interest in grilling meals at home. According to Hearth, Patio & Barbecue Association (HPBA), the majority of consumers, about 83%, have three or more accessories, which indicates that consumers have invested in ways to customize their grilling experiences. Gas is the most popular grill type with 64%, followed by charcoal (44%) and electric (9%).
As per the HPBA study, many people use barbecue grilling on weekends during summer as the electric grill helps cookout without gas or charcoal. The growing number of events, like parties, camping, and social gatherings, and the consumer preference for grill food products boost the sales of electric grills.
The report covers major international players operating in the Sweden Household Electric Grills market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, domestic and international companies are increasing their market presence by securing new contracts and tapping new markets. It has major players includes George Foreman, weber, Etsy and MUURIKKA etc.
· On July 13, 2021, Etsy acquired Depop, the global fashion resale market place for USD 1.625 billion. This acquisition creates opportunities for Etsy to improve in the fast-growing resale space serving the Gen Z audience.
· On July 06, 2021, Etsy acquired Elo7, a marketplace connecting millions of passionate and creative buyers and sellers worldwide. This acquisition boosted Etsy's growth in the future.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Supply Chain/ Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Insights into Technological Advancements in the Industry
4.7 Impact of Covid-19 in the Industry
5. MARKET SEGMENTATION
5.1.1 Electric Griddles
5.1.2 Electric Smokers
5.2.1 Indoor Grills
5.2.2 Outdoor Grills
5.4 Distribution Channel
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 MPM AGD
6.2.3 Weber Inc
6.2.6 Roller Grill International
6.2.7 Groupe SEB
6.2.9 Adler Europe
6.2.10 Char broil*
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
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Frequently Asked Questions
What is the study period of this market?
The Sweden Household Electric Grills Market market is studied from 2018 - 2027.
What is the growth rate of Sweden Household Electric Grills Market?
The Sweden Household Electric Grills Market is growing at a CAGR of <4% over the next 5 years.
Who are the key players in Sweden Household Electric Grills Market?
GEORGE FOREMAN, Etsy, CADAC, PARKoGRILL, Weber Inc are the major companies operating in Sweden Household Electric Grills Market.