Asia Pacific Household Electric Grills Market- Growth, Trends, COVID-19 Impact and Forecast (2022-2027)

Asia Pacific Household Electric Grills Market is segmented By Product (Electric Griddles & Electric Smokers), By Type (Indoor Grills & Outdoor Grills), By Application (Residential & Commercial) and By Geography (China, Japan, India, South Korea, Australia and Rest of Asia Pacific)

Market Snapshot

Asia Pacific Household Electric Grill Market
Study Period: 2018-2027
Base Year: 2021
CAGR: >5 %

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Market Overview

Asia Pacific is the fastest growing region in Household Electric grill market with increasing demand for consumers for homemade grilled food as COVID-19 restricted people to go outside which resulted in spending more time in home, on the other side, in 2020 pandemic halted the supply chain of components which is used in manufacturing Electric Grills, it recovered back in 2021 as lockdown laid off.

Electric grill sales in Asia Pacific expected to grow with rising demand in food segment which generated USD 3755 billion in 2020 and expected to cross USD 5500 billion by 2027. Offline sales channel is high in 2019 with 73% but it gradually decreasing due to pandemic, fell to 67.2% in 2021 with revenues USD 1342 million.

Residential Electric grills are growing at significant rate, this is because people want to fulfil their hobbies and leisure and increasing desire towards cooking at home pushing the market, due to its smoke-free nature and characteristics like portability, no cost for installation and durability boosting the residential electric grill market.

Scope of the Report

Electric Grill is a cooking device that uses electrical heating elements instead of gas fires or charcoal as the heat medium, an electric grill provides quick and easy options for users to enjoy the taste of grilled food without a lot of the mess. Asia Pacific Household Electric Grills Market is segmented By Product (Electric Griddles & Electric Smokers), By Type (Indoor Grills & Outdoor Grills), By Application (Residential & Commercial) and By Geography (China, Japan, India, South Korea, Australia and Rest of Asia Pacific)

Electric Griddles
Electric Smokers
Indoor Grills
Outdoor Grills
South Korea
Rest of Asia Pacific

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Key Market Trends

China and Japan are Major Contributors Driving the Electric Grill Market in Asia Pacific

Demand for Electric grills growing immensely in regions China and Japan, as these countries witnessing a high consumption of street food and rising investments in grilled products by various companies. Grilled food is popular in China on street and night markets while in Japan it is famous for veggies and seafood. In a survey, it is revealed that 41% of respondents in China eat at least once a week street food and 15.9% Japanese eat grilled meat 2 -3 times a month by cooking at home

In 2021, Japanese households including workers' and non-workers' households spent on average about USD 68.25 per month on eating out. Rising Consumer preference for grilled foods, such as chicken, pork, pizza, and other fast-food items with the growing number of events, like parties, camping, social gatherings are likely to accelerate the demand for electric grills in the regional market.

Asia Pacific Household Electric Grill Market

Rising Household Consumption Expenditure on Food Creating Demand for Electric Grills Market

Growth in consumer spending on Food leads to push the customers to buy Electric grills, in China total consumer spending on Food is USD 842734 million with average revenue USD 808 per capita followed by India USD 693827 million. Household final consumption of expenditure per capita is high in Australia with USD 31887 and it is increasing at 1.76%. Mongolia has high growth rate of 9.88% with USD 2709 per capita.

Household expenditure on Grilled food is accelerating as Grilling and barbecuing are recreational activities that allow customers to spend quality time with their friends and family while enjoying home-cooked cuisine. It also improves the flavour of food through slow cooking methods, which leads to the adoption of electric grills. The advent of numerous varieties of electric grills with lightweight and improved mobility allows consumers to enjoy grilling in both outdoor and indoor areas.

Asia Pacific Household Electric Grill Market

Competitive Landscape

The report covers major international players operating in the Asia Pacific Household Electric Grills market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies is increasing their market presence by securing new contracts and tapping new markets. It has major players includes Char broil, weber, Electrichef and FIRE MAGIC etc.

Recent Development

  • On January 18 2022. Weber Inc unveiled the first three new products in its 2022 grilling portfolio. Designed to fuse the best in smart technology, high-quality materials, performance engineering, and craftsmanship, this innovation is for the consumers who want to create more when they cook outside.
  • On March 24 2021, Char broil partnered with Ivrnet a leading developer of value-added business automation software so that customers able to make credit card payments over the phone to purchase the Grills.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porters' Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights into Technological Advancements in the Industry

    7. 4.7 Impact of COVID-19 on the Market


    1. 5.1 Product

      1. 5.1.1 Electric Griddles

      2. 5.1.2 Electric Smokers

    2. 5.2 Type

      1. 5.2.1 Indoor Grills

      2. 5.2.2 Outdoor Grills

    3. 5.3 Application

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

    4. 5.4 Geography

      1. 5.4.1 China

      2. 5.4.2 Japan

      3. 5.4.3 India

      4. 5.4.4 Australia

      5. 5.4.5 South Korea

      6. 5.4.6 Rest of Asia Pacific


    1. 6.1 Market Concetration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Char broil

      2. 6.2.2 Electrichef

      3. 6.2.3 Weber Inc

      4. 6.2.4 Cuisinart

      5. 6.2.5 Philips

      6. 6.2.6 Roller Grill International

      7. 6.2.7 Groupe SEB

      8. 6.2.8 FIRE MAGIC

      9. 6.2.9 DeLonghi

      10. 6.2.10 Taylor company

      11. 6.2.11 Breville

      12. 6.2.12 Moffat*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Asia Pacific Household Electric Grills Market market is studied from 2018 - 2027.

The Asia Pacific Household Electric Grills Market is growing at a CAGR of >5% over the next 5 years.

Char broil, Electrichef, Weber Inc, Cuisinart, Groupe SEB are the major companies operating in Asia Pacific Household Electric Grills Market.

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