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Russia witnessed rise in household electric grills sales in 2021 and expected to grow significantly over the next few years as consumption of meat growing rapidly, meat and meat product consumption during 2021 amounted to over 10 million metric tons in Russia. It recorded highest production of meat with 11 million metric tons in 2021 up 24% from past 5 years.
COVID-19 Pandemic largely affected consumer goods in Russia, however it helped household Electric grills segment, as people started prefering home cooked food, it witnessed a rise in sales through online channel. Consumption of marinated meats for grills growing substantially in russia which in turns accelerate demand for electric grills market.
In 2020, small household appliances under the Polaris, Centek, Vitek, Scarlett and Dobrynya brands appeared on the shelves of stores that are part of the Obuv Rossii group of companies, this new assortment went to retail outlets in Novokuznetsk, Biysk, Omsk, Barnaul, Krasnoyarsk, Abakan and other Siberian cities, the goods available for sale in almost all stores of the Westfalika and Peshekhod chains, which are part of the Group. The volume of the pilot batch of small household appliances amounted to over 35,000 trade units include electric grills, electric kettle, irons and others.
Scope of the Report
Electric Grill is a cooking device that uses electrical heating elements instead of gas fires or charcoal as the heat medium, an electric grill provides quick and easy options for users to enjoy the taste of grilled food without a lot of the mess. Russia Household electric market is segmented By Product (Electric Griddles & Electric Smokers), By Type (Indoor Grills & Outdoor Grills), and By Application (Residential & Commercial).
Key Market Trends
Increasing Household Expenditure Per Capita in Russia Boosting the Market
Russia Annual Household Expenditure per Capita reached USD 5126 in Dec 2021, up 12.9 % from 2020. Food-related expenses of an average Russian accounted for roughly one-third of the total consumer budget in the country. Russian residents spent the most on meat and meat products with an average monthly expenditure of 1,994 Russian rubbles per capita in 2020.
With the growing demand among consumers for grilled food, it created opportunities for manufacturers of smart kitchen appliances, developed electric grills to avoid smoke and the use of charcoal. Although, charcoal grills or gas grills have perceived higher preference for grilling food, the electric grills are currently being more preferred by the consumers owing to their convenience and ability to use indoors.
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Rising Demand of Grilled Food Driving Growth of the Electric Grill Market
Consumption of Grilled food is increasing substantially every year, growing inclination for healthy grilled foods, changing lifestyles, and the preference for homemade grilled foods are the primary drivers driving the growth of the electric grill sector.
Average revenue of Electric Grills per capita is USD 0.31 in 2021 and expected to reach USD 0.35 by 2027. The popularity of electric barbecues has increased due to customers' rising interest for grilling meals at home. According to Hearth, Patio & Barbecue Association (HPBA), the majority of consumers about 83% have three or more accessories, indicates that consumers have invested in ways to customize their grilling experiences. And Gas is the most popular grill type with 64%, followed by charcoal (44%), and electric (9%).
As per the HPBA study, a large number of people engage in barbecue grilling on weekends during summer as the electric grill helps cookout without the gas or charcoal. With the growing number of events, like parties, camping, social gatherings, and the consumer preference towards grill food products boosting the sales of electric grills.
The report covers major international players operating in the Russia Household Electric Grills market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies is increasing their market presence by securing new contracts and tapping new markets. It has major players includes Philips, weber, Electrichef and Groupe SEB etc.
- On January 18 2022. Weber Inc unveiled the first three new products in its 2022 grilling portfolio. Designed to fuse the best in smart technology, high-quality materials, performance engineering, and craftsmanship, this innovation is for the consumers who want to create more when they cook outside.
- On November 01, 2021, Kenyon international launched newest product, G2 Grill. The G2 Grill features a powerful 1800-watt heating element that heats up the 210 square inch grill rapidly and consistently, cooking the thickest steaks and chicken breasts evenly without hot spots.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porters' Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights of Technology Innovations in the Market
4.7 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Electric Griddles
5.1.2 Electric Smokers
5.2 Bu Type
5.2.1 Indoor Grills
5.2.2 Outdoor Grills
5.3 By Application
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 The Middleby Corporation
6.2.2 Koninklijke Philips N.V
6.2.3 Weber-Stephen Products LLC
6.2.5 Kenyon International Inc
6.2.6 Roller Grill International
6.2.7 Groupe SEB
6.2.8 Robert Bosch GmbH
6.2.10 Char broil
6.2.11 DeLonghi Appliances S.r.l.
6.2.12 Taylor Commercial Foodservice, LLC
6.2.13 FIRE MAGIC*
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
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Frequently Asked Questions
What is the study period of this market?
The Russia Household Electric Grill Market market is studied from 2018 - 2027.
What is the growth rate of Russia Household Electric Grill Market?
The Russia Household Electric Grill Market is growing at a CAGR of >5% over the next 5 years.
Who are the key players in Russia Household Electric Grill Market?
The Middleby Corporation , Koninklijke Philips N.V, Robert Bosch GmbH , Kenyon International Inc, Weber-Stephen Products LLC are the major companies operating in Russia Household Electric Grill Market.