Market Share of Philippines E-commerce Industry
The Philippines' E-commerce is moderately fragmented with the presence of key players in the country. The market might get highly competitive with the entry of new players, and international players entering the country leverages the E-commerce market. The platforms welcome new sellers through different programs with partnerships. Companies also focus on expanding their reach by providing better service to sellers and faster delivery to shoppers across other regions in the Philippines.
- August 2022 - Shopee launched their third ASEAN Online Sale Day, partnering with the Bureau of International Trade Relations (BITR) and the Department of Trade and Industry (DTI) from August 8 to 10. The annual sale celebrated the 55th founding anniversary of the Association of Southeast Asian Nations (ASEAN) and showcased different regional and local products on the Shopee platform. Over the last three years, the ASEAN Online Sale has consistently offered users a vast range of quality products across the region.
- April 2022 - Lazada has announced the official launch of Lazada One, the Group's regional headquarters and office in Singapore. Lazada has a strong presence in Southeast Asia and aims to expand the digitization of the region further. The company aims to empower women and young people across Southeast Asia, educate them in the digital economy, and provide scholarships and growth opportunities to break the digital divide. This will enable continuous exposure to six markets in Southeast Asia, including Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.
Philippines E-commerce Market Leaders
Lazada Group
eBay
Zalora
Shopee
BeautyMNL (Taste Central Curators Inc.)
*Disclaimer: Major Players sorted in no particular order
