Europe Pet Food Market | Growth, Trends, and Forecast (2018 - 2023)
Europe Pet Food Market  - Analysis of Growth, Trends, and Forecast (2018 - 2023)


MAR 2018

Europe Pet Food Market - Analysis of Growth, Trends, and Forecast (2018 - 2023)

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The Europe Pet Food Market was estimated at a value of about USD 25.56 billion in 2017. The industry is forecasted to register a CAGR of over 4.77% during the forecast period.

Increasing Trend of Pet Humanization

Pet humanization involves owners trying to incorporate pets into more and more aspects of their human lives, like holidays, nutrition, health care, and more. This led to the commercialization of human-like goods and services for pets, healthcare services, including counselling and health insurance.

Traditionally pet owners fed their pet leftovers and scraps from family meals. However, consumers are now becoming aware that pet food and home-made food consist of separate nutritional elements, and that pets need to be fed a diverse range of food, as part of an adequate diet.

Buyers are looking for products, which are locally grown, or natural, or have digestive benefits. For instance, Cargill, in January 2018, reached an agreement to acquire Pro-Pet, including premium dog food brand Black Gold®.  The acquisition is believed to have made Cargill the only supplier of both animal feed and pet food offerings in the agricultural retail space, in the United States.

With the growing trend of pet humanization, there has also been an increased concern for pet health and safety. The growing human-animal bond, which defines consumers’ willingness to spend for their pets. The growing demand for pet healthcare insurance in the United States will also support the argument. In 2017, 1.6 million pets in the United States were insured, according to the North American Health Insurance Association (NAPHIA)

Increasing obesity in Pet

Many pets in the recent times are becoming obese, and the majority of the pet owners fail to notice that their pets are obese. The fact that pets never have to put in any effort to procure their food, combined with the heavy spending from owners for calorie rich premium pet food, has resulted in an increased number of obese pets. The increasing humanization of pet food can be seen as a factor for obesity, among pets. This is slowly changing due to awareness drives by many veterinarians and pet activists.

Given that the humanization of pet food will continue to drive the demand for highly nutritious food for pets during the forecast period, it is projected that obesity among pets will be on the rise as well. With the growing incidences of obesity among pets, a small portion of owners are now taking efforts to control the calorific intake of their pets. This acts as a restraint for the pet food market, albeit a minor one. As the efforts to increase owner awareness about pet obesity begin to show results, this factor will only gain strength to limit the growth of the pet food market.

For the pet food market to overcome this challenge, the pet food companies should generate enough awareness about the effects of their products in pet obesity, along with providing customers enough information about the appropriate usage of their products for pets.

Key Developments in the Market:

  • January 2018: Kemin Industries launched a Canadian division at Mont-Saint-Hilaire, Quebec, Canada

Major Players:  Mars Inc., Nestle Purina Pet Care, Hills Pet Nutrition Inc., Wellpet Llc , among others.

Reasons to Purchase this Report:

  • Provides latest insights into the Europe Pet Food Market
  • Gives a detailed analysis of the competitive landscape in the pet food industry, segmented by product, pricing, sales channel, ingredient type, animal type, and geography
  • Analyses the market scenario with the help of Porter’s Five Forces Analysis
  • Forecasts the market volume and value by assessing the impact of the market drivers and constraints
  • 3-month analyst support, along with the Market Estimate sheet in excel

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  • This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs

1. Introduction

                1.1 Research Methodology

                1.2 General Study Assumptions

2. Research Methodology

                2.1 Introduction

                2.2  Analysis Methodology

                2.3 Study Assumptions

                2.4 Econometric Forecast Model

3. Executive Summary

4. Market Overview And Technology Trends

                4.1 Current Market Scenario

                4.2 Porter's Five Forces Analysis

                                4.2.1 Bargaining Power of the Suppliers

                                4.2.2 Bargaining Power of the Consumers

                                4.2.3 Threat of New Entrants

                                4.2.4 Threat of Substitute Products and Services

                                4.2.5 Competitive Rivalry within the Industry

5. Market Dynamics

                5.1 Drivers

                                5.1.1 Pet Refinement/ Humanization Influencing the Purchasing Decisions   

                                5.1.2 Changing Perception of Consumer Toward Pet Health

                                5.1.3 Increasing Trend of Nuclear Family

                                5.1.4 Increasing Sales Ffrom Therapeutic Pet Food

                5.2 Restraints

                                5.2.1 Issues with Regulatory

                                5.2.2 Pets Increasing Obesity

                                5.2.3 Pet Allergies

                5.3 Opportunities

                                5.3.1 Growing Demand for Innovative Pet Food

                                5.3.2 Increasing Online Sales and Home Delivery

                                5.3.3 Growth In Demand for Natural and Organic Pet Foods

6. Europe Pet Food Market Segmentation, by Product type

                6.1 Dry Pet Foods

                                6.1.1 Grain-free

                                6.1.2 Others

                6.2 Wet Pet Foods

                                6.2.1 Grain-free

                                6.2.2 Others

                6.3 Veterinary Diets

                6.4 Treats/Snacks

                6.5 Liquid Food

                6.6 Organic Product

7. Europe Pet Food Market Segmentation, by Pricing Type

                7.1 Economic Segment

                7.2 Premium Segment

                7.3 Super Premium Segment

8. Europe Pet Food Market Segmentation, by Animal Type

                8.1 Dog

                8.2 Cat

                8.3 Bird

                8.4 Other Animals

9. Europe Pet Food Market Segmentation, by Ingredient Type

                9.1 Animal-derived

                9.2 Plant-derived

                9.3 Cereals and Cereal Derivatives

                9.4 Others

10. Europe Pet Food Market Segmentation, by Sales Channel Type

                10.1 Specialized Pet Shops

                10.2 Internet Sales

                10.3 Hypermarkets

                10.4 Others (Grocery, Non-grocery Stores)

11. Europe Pet Food Market Segmentation, by Geography

                11.1 Introduction

                11.2 Germany

                11.3 United Kingdom

                11.4 France

                11.5 Spain

                11.6 Russia

                11.7 Italy

                11.8 Others

12. Competitive landscape

                12.1 Market Share Analysis

                12.2 Strategies & Recent Developments by leading players

13. Company profiles

                13.1 Mars Inc

                13.2 Nestle SA (Purina)

                13.3 Colgate Palmolive ( Hill's Pet Nutrition)

                13.4 Uni-Charm Corp

                13.5 Nutriara Alimentos Ltda

                13.6 InVivo NSA

                13.7 Yamahisa Pet Care

                13.8 Debifu Pet Products Co. Ltd

                13.9 Heristo AG

                13.10 Deuerer

                13.11 Wellpet

                13.12 J.M.Sucker (Big Heart)

                13.13 Diamond Pet Foods

                13.14 Blue Buffalo

                13.15 Merrick Pet Care

                13.16 Sunshine Mills

                13.17 Ainsworth Pet Nutrition

14. Disclaimer

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