Europe Pet Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Europe Pet Food Market is Segmented by Product (Dry Pet Food, Wet Pet Food, Veterinary Diet, Treats/Snacks, and Other Products), Animal Type (Dog, Cat, Bird, and Other Animal Types), Ingredient Type (Animal-derived, Plant-derived, Cereals and Cereal Derivatives, and Other Ingredient Types), Sales Channel (Specialized Pet Shops, Internet Sales, Hypermarkets, and Other Sales Channels (Grocery and Non-grocery), and Geography (Germany, United Kingdom, France, Spain, Russia, Italy, and Rest of Europe). The report offers the market sizes and forecasts for pet food in value (USD million) for all the above segments.

Market Snapshot

Europe Pet Food Market Overview
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.8 %

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Market Overview

The Europe pet food market is projected to witness a CAGR of 4.8% during the forecast period, 2021-2026.

The pet food industries in the region are critical services as the world responds to these circumstances and plans for the future amid the prevailing COVID-19 pandemic across the globe. Earlier in 2020, most of the countries were caught off-guard and ill-prepared for the pandemic. Employee absenteeism and the mitigation of essential worker safety impacted supplier mobility and led to an overall slowing of regional trade traffic between and within most countries. However, bigger companies that have larger supply chains and more distributors and more options to source had a bit easier time adjusting than smaller companies that rely on a single manufacturer or single distributor. Pet humanization involves owners trying to incorporate pets into more aspects of their human lives, like holidays, nutrition, healthcare, and more, which is acting as a significant driver behind the growth of this market.

Scope of the Report

Pet food is defined as premium products intended to provide complete balanced nutrition to pets. The Europe pet food market is segmented by product (dry pet food, wet pet food, veterinary diet, treats/snacks, and other products ), animal type (dog, cat, bird, and other animal types), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels (grocery and non-grocery), and geography (Germany, United Kingdom, France, Spain, Russia, Italy, and Rest of Europe). The report offers the market sizes and forecasts for pet food in value (USD million) for all the above segments.

By Product
Dry Pet Food
Wet Pet Food
Veterinary Diet
Other Products
By Animal Type
Other Animal Types
By Ingredient Type
Cereals and Cereal Derivatives
Other Ingredient Types
By Sales Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels (Grocery and Non-grocery)
United Kingdom
Rest of Europe

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Key Market Trends

Increasing Trend of Nuclear Families

The population of elderly people living alone, having reduced interaction with family, along with financial stability, are factors that are responsible for increasing pet adoption and the growing interest in proper pet nutrition among the elderly population. The twin factors of increased pet ownership among young millennials and those from the baby boomer generation are contributing to the growth of pet ownership across the region, especially for cats and dogs. The rapid pace of economic and societal changes can be linked to the trends in pet ownership. The market for pet food closely shadows the market for pets. As the new generation of professionals become more isolated, the social comfort, company, security, and aesthetic sense offered by pets are the main reasons cited for owning a pet. The primary factor impacting pet foods is urbanization. Increasing urbanization leads to the breaking up of large households and separation from nature. These are often linked to the desire for pets. This trend is only expected to grow as younger generations become pet owners and claim their power of setting influential market trends. There is a clear pattern in that younger generations are much more aligned and have bought into this pet humanization trend more than any other generation, which is further anticipated to bolster the market growth during the forecast period.

Europe Pet Food Market Key Trends

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Cats Dominate the Market

According to FEDIAF, cats continue to dominate the European market as highly owned pets compared to other pet animals. The popularity of cats has continued to increase during the last century in the region, according to various studies. The number of cat owners has increased more than that of dog owners, which reflects the relative ease of having a cat as a pet in the current modern lifestyle. Cats are currently the most popular pets as a whole in Europe. The pet cat population in Europe is on the rise, which is attributed to two factors, namely, growing pensioners and a steady decline in birth rates in the nation. With the increased ownership of cats in the region, cat food continues to be the most popular pet food, while dog, bird, and fish food have recently shown a slight decline, according to studies.

Europe Pet Food Market Geography Trends

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Competitive Landscape

The market studied consists of prominent players, like Mars Inc., Hills Pet Nutrition, and Nestle Purina Petcare, accounting for more than half of the market share. Consisting of large multinational players, the market studied also houses a significant number of private label players. Apart from the presence of a loyal customer base, the major players of the market studied benefit from extensive marketing and innovation capacities. Almost all of the players have multiple stores, warehouses, and distribution outlets distributed all across Europe.

Recent Developments

  • In December 2020, Kormotech, a family-owned pet food manufacturer in Ukraine, came through the pandemic with capacity expansion and growing export sales. The company launched a new facility in Lithuania, installing equipment online. It also increased its presence and sales in Ukraine and 12 new countries, and currently, the company's R&D and marketing teams continue working on product development for the respective domestic market demands and needs.
  • In September 2020, Edgard & Cooper, a UK-based natural pet food brand founded in 2016, expanded its distribution across Europe owing to a partnership with the region’s largest pet product retailer, Fressnapf. The distribution partnership will make the brand available in 14 European markets, including Germany, Austria, Switzerland, Luxembourg, and the Republic of Ireland. Edgard & Cooper’s full pet product portfolio will also be made available on Fressnapf’s online platform serving consumers in Germany, where the retailer is headquartered.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Dry Pet Food

      2. 5.1.2 Wet Pet Food

      3. 5.1.3 Veterinary Diet

      4. 5.1.4 Treats/Snacks

      5. 5.1.5 Other Products

    2. 5.2 By Animal Type

      1. 5.2.1 Dog

      2. 5.2.2 Cat

      3. 5.2.3 Bird

      4. 5.2.4 Other Animal Types

    3. 5.3 By Ingredient Type

      1. 5.3.1 Animal-derived

      2. 5.3.2 Plant-derived

      3. 5.3.3 Cereals and Cereal Derivatives

      4. 5.3.4 Other Ingredient Types

    4. 5.4 By Sales Channel

      1. 5.4.1 Specialized Pet Shops

      2. 5.4.2 Internet Sales

      3. 5.4.3 Hypermarkets

      4. 5.4.4 Other Sales Channels (Grocery and Non-grocery)

    5. 5.5 Geography

      1. 5.5.1 Germany

      2. 5.5.2 United Kingdom

      3. 5.5.3 France

      4. 5.5.4 Spain

      5. 5.5.5 Russia

      6. 5.5.6 Italy

      7. 5.5.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Nestle SA (Purina)

      3. 6.3.3 Colgate Palmolive (Hill's Pet Nutrition)

      4. 6.3.4 InVivo NSA

      5. 6.3.5 Heristo AG

      6. 6.3.6 Deuerer

      7. 6.3.7 Wellpet

      8. 6.3.8 J.M.Sucker (Big Heart)

      9. 6.3.9 Diamond Pet Foods

      10. 6.3.10 Blue Buffalo

      11. 6.3.11 Sunshine Mills



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Frequently Asked Questions

The Europe Pet Food Market market is studied from 2016 - 2026.

The Europe Pet Food Market is growing at a CAGR of 4.8% over the next 5 years.

Mars Inc., Nestle SA (Purina), Colgate Palmolive ( Hill's Pet Nutrition), Wellpet, J.M.Sucker (Big Heart) are the major companies operating in Europe Pet Food Market.

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