Personal Lubricants Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Personal Lubricant Market Size and It is Segmented by Product Type (Water-Based, Silicone-Based, Oil-Based, and Hybrid Type), Distribution Channel (Retail Stores and E-Commerce), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The Market Size and Forecasts are Provided in Terms of Value (in USD Million) for the Above Segments.

Personal Lubricants Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Personal Lubricants Market Size

Personal Lubricants Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Market Size (2025) USD 1.40 Billion
Market Size (2030) USD 1.94 Billion
CAGR (2025 - 2030) 6.77 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Personal Lubricants Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Personal Lubricants Market Analysis

The Personal Lubricants Market size is estimated at USD 1.40 billion in 2025, and is expected to reach USD 1.94 billion by 2030, at a CAGR of 6.77% during the forecast period (2025-2030).

The COVID-19 pandemic impacted the personal lubricants market. The lockdown measures taken by the government to avoid the spread of the virus reduced the manufacturing capacity of the companies, which impacted the demand for sexual health wellness products. However, resuming manufacturing activities post-pandemic and increased sexual health awareness among the population to use personal lubricants is expected to increase the demand for personal lubricants, fueling the market's growth.

The rise in the geriatric women population, increased life expectancy, early product launches in developed economies, and the growing prevalence of vaginal dryness and erectile dysfunction are expected to drive the market's growth.

The increasing prevalence of vaginal dryness, along with the rising elderly women population, is expected to drive the market's growth. For instance, a study published in IJRCOG in February 2021 stated that the prevalence of menopausal symptoms among women in Northern India was vaginal dryness (80%), followed by vaginal itching (76%). The aging and menopause stage in females reduces the estrogen level, which helps maintain vaginal lubrication, and increases the chances of developing vaginal dryness. Thus, the high number of vaginal dryness cases among women is expected to increase the demand for water-based lubricants such as Astroglide, eros aqua, and others, thereby propelling the demand for personal lubricants.

The prevalence of erectile dysfunction in men increases with age, as aging is frequently accompanied by several biological disorders, such as cardiovascular disease, diabetes mellitus, hyperlipidemia, and hypertension, that can impair erectile function. For instance, a cross-sectional study conducted from April 10 to May 20, 2021, published in the International Journal of Hypertension in November 2021, showed that men living with hypertension in Kenya had the highest prevalence of erectile dysfunction (94.5%), followed by Spain (71%), Israel (67%), Qatar (66.2%), Thailand (56.2%), Nigeria (65.8%), and Bangladesh (61.3%).

According to the same source, the prevalence of ED in Thailand was 56.2%, followed by Cameroon at 50.6%, Egypt at 43.2%, and Greece at 35.2%. Thus, the high burden of ED among the population suffering from hypertension is anticipated to increase the demand for gels or creams that helps increase the production of the testosterone hormone and improves penis functionality, thereby propelling the demand for personal lubricants.

An article published in the JFMPC in March 2021 observed that the prevalence of ED in men aged between 25-70 years was 19% and in men aged 50 years or above was 25%. As per the same source, 322 million men are expected to suffer from erectile dysfunction worldwide and 200 million in Asia in 2025. Thus, the expected increase in the number of people suffering from ED is anticipated to increase the opportunities for companies to manufacture effective gels, creams, and lubricants for treating ED, which is expected to augment the market's growth over the forecast period.

However, the lack of awareness and proper care among elderly patients and the high cost of products in emerging economies are expected to hinder the market's growth over the forecast period.

Personal Lubricants Industry Overview

The personal lubricants market is moderately competitive and consists of several major players. Few prominent players dominate the market and apply various strategies, like extensive branding and partnerships with e-commerce stores. Other manufacturers are launching a new range of premium products adding flavors and nutritional values to enhance the ease and comfort of sexual activity to consolidate their market positions. Some companies dominating the market are Durex Inc., BioFilm Inc., Church & Dwight Co. Inc., LifeStyles Healthcare Pte Ltd, and Reckitt Benckiser Group PLC.

Personal Lubricants Market Leaders

  1. LifeStyles Healthcare Pte Ltd

  2. Reckitt Benckiser Group plc

  3. BioFilm Inc

  4. Church & Dwight Co. Inc.

  5. Durex Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Personal Lubricants Market Concentration
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Personal Lubricants Market News

In May 2022, Playground, a sexual wellness brand, launched a collection of lubricants in the United States that includes four full-sensory personal lubricants designed to arouse the five senses and erogenous zones to amplify a woman's mood, mind, and libido.

In April 2022, Jellytime, a sexual wellness brand founded by Sunnies Face's Martine Ho, Recess Isabelle Daza, and her sister, Ava Daza, launched a hypoallergenic, water-based lubricant in the Philippines.

Personal Lubricants Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Early Product Launches in the Developed Economies
    • 4.2.2 Growing Prevalence of Vaginal Dryness and Erectile Dysfunction
    • 4.2.3 Early Product Launches in the Developed Economies
  • 4.3 Market Restraints
    • 4.3.1 Lack of Awareness and Proper Care Among the Elderly Patients
    • 4.3.2 High Cost of the Products in Emerging Economies
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Product Type
    • 5.1.1 Water-based
    • 5.1.2 Silicone-based
    • 5.1.3 Oil-based
    • 5.1.4 Hybrid Type
  • 5.2 By Distribution Channel
    • 5.2.1 Retail Stores
    • 5.2.2 E-commerce
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United states
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 South Korea
    • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle East and Africa
    • 5.3.4.1 GCC
    • 5.3.4.2 South Africa
    • 5.3.4.3 Rest of Middle East and Africa
    • 5.3.5 South America
    • 5.3.5.1 Brazil
    • 5.3.5.2 Argentina
    • 5.3.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 HLL Lifecare Ltd
    • 6.1.2 Cupid Limited
    • 6.1.3 The Yes Yes Company Ltd
    • 6.1.4 LifeStyles Healthcare Pte Ltd
    • 6.1.5 Toaster Labs Inc.
    • 6.1.6 BioFilm Inc.
    • 6.1.7 Sliquid
    • 6.1.8 Church & Dwight Co. Inc.
    • 6.1.9 Mission Pharmacal Company
    • 6.1.10 Durex Inc.
    • 6.1.11 Mayer laboratories Inc.
    • 6.1.12 Lovehoney Group Ltd
    • 6.1.13 Trigg Laboratories Inc.
    • 6.1.14 Reckitt Benckiser Group PLC
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies, and Recent Developments
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Personal Lubricants Industry Segmentation

As per the scope of the report, personal lubricants, also referred to as sexual lube or lubes, are applied on the penis, vagina, anus, and sex toys to enhance sexual pleasure by helping penetration. They are available as liquid and gels that act as lubricants, especially to relieve pain and reduce friction during sexual intercourse and masturbation.

The personal lubricants market is segmented by product type (water-based, silicone-based, oil-based, and hybrid type), distribution channel (retail stores and e-commerce), and geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Product Type Water-based
Silicone-based
Oil-based
Hybrid Type
By Distribution Channel Retail Stores
E-commerce
By Geography North America United states
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle East and Africa GCC
South Africa
Rest of Middle East and Africa
South America Brazil
Argentina
Rest of South America
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Personal Lubricants Market Research FAQs

How big is the Personal Lubricants Market?

The Personal Lubricants Market size is expected to reach USD 1.40 billion in 2025 and grow at a CAGR of 6.77% to reach USD 1.94 billion by 2030.

What is the current Personal Lubricants Market size?

In 2025, the Personal Lubricants Market size is expected to reach USD 1.40 billion.

Who are the key players in Personal Lubricants Market?

LifeStyles Healthcare Pte Ltd, Reckitt Benckiser Group plc, BioFilm Inc, Church & Dwight Co. Inc. and Durex Inc. are the major companies operating in the Personal Lubricants Market.

Which is the fastest growing region in Personal Lubricants Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Personal Lubricants Market?

In 2025, the North America accounts for the largest market share in Personal Lubricants Market.

What years does this Personal Lubricants Market cover, and what was the market size in 2024?

In 2024, the Personal Lubricants Market size was estimated at USD 1.31 billion. The report covers the Personal Lubricants Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Personal Lubricants Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Personal Lubricants Industry Report

The Global Personal Lubricant Market is segmented by product type, including water-based, silicone-based, oil-based, and hybrid types. The distribution channels covered in the market analysis are retail stores and e-commerce. The market size and forecasts are provided in terms of value for these segments across various regions, including North America, Europe, Asia-Pacific, the Middle East and Africa, and South America.

The personal lubricant industry report offers a comprehensive industry overview, highlighting key market leaders and their market share. The market research indicates significant market growth driven by evolving consumer preferences and increased awareness. The industry analysis also includes an industry outlook, providing insights into future market trends and market predictions.

Industry statistics reveal that the market segmentation by product type and distribution channel plays a crucial role in determining the market value. The report pdf available as a sample provides detailed industry information and industry research, supporting the market forecast and market review.

The industry trends suggest a steady growth rate, with the market outlook remaining positive. The market data and market overview further emphasize the importance of understanding market segmentation to capitalize on emerging opportunities. The report example demonstrates how the market size is influenced by various factors, including consumer behavior and regional demand.

Overall, the personal lubricant market is poised for sustained growth, with detailed industry reports and industry sales data supporting the optimistic market predictions. The research companies involved in this analysis provide valuable insights into the market dynamics, ensuring a well-rounded understanding of the industry size and potential.