Pastries Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The global pastries market is projected to witness a CAGR of 3.44% during the forecast period, 2022-2027.

Due to the impact of COVID-19, pastries witnessed greater sales, including frozen and fresh products, owing to the surge in demand for convenience food. However, artisanal pastries declined in sales due to limited consumer expenditure on non-essential food products and limited production of artisanal pastries, attributed to the social distancing and lockdown measures imposed by the government of various countries around the world.

The growing popularity of customizable pastries and increasing product innovation are expected to drive the market’s growth during the forecast period.

The use of specialty ingredients, like whole-grain bread, concentrates, and sweet goods mixes in pastries, has seen significant developments as a part of the overall demand for healthy ingredients, indulgence without calories, and high demand for on-the-go food products. Sweet indulgences, like cupcakes and slice cakes, are purchased based on appearance, texture, mouthfeel, and other subjective attributes, and the focus on healthy ingredients is given second priority.

Scope of the Report

Pastries are various baked products made from flour, sugar, milk, butter, shortening, baking powder, and eggs. Pastries are considered bakers' confectionery products. The global pastries market is segmented by flavor, product type, distribution channel, and geography. By flavor, the market includes sweet and savory pastries. By product type, the market is segmented into packaged pastries and unpackaged or artisanal pastries. By distribution channel, the market is segmented into on-trade and off-trade channels. Off-trade channels further include online retail stores, supermarkets/hypermarkets, convenience stores, Specialty Stores, and other distribution channels. Moreover, the study analyzes the pastries market in the emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and Middle-East & Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

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Key Market Trends

Preference for Healthy and Free-from Bakery Products.

Globally, consumers are turning to bakery products that offer functional benefits and suit the specific dietary needs of consumers, such as gluten-free, kosher, organic, and natural ingredients. With the increasing emergence of chronic diseases such as diabetes, the preference for nutrient-rich pastries has increased drastically. Additionally, consumers are looking for food products that deliver instant nutrition. Therefore, they are willing to pay more for such products, allowing substantial innovation in the respective product category. Hence, the increasing demand for freshly baked free-from pastries can be considered an opportunity in this market and an increase in online sales and new product launches.

A rising interest in nutritional pastries has been observed among the consumers, as they demand products with clean-label ingredients, making them suitable for diabetic consumers. Consumers consider a product “clean” only if it contains wholesome, natural, and organic ingredients. Consumers’ purchasing habits seek to limit the differentiability of the nutritional ingredients used in the product. ​

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