Pakistan Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Pakistan bottled water market is segmented by type (Still water, Sparkling water and other), Distribution Channels (Supermarket/Hypermarket, Convenience Store, Home and Office Delivery (HOD), On-trade, and Other Distribution Channels).

Market Snapshot

Pakistan Bottled Water Maket
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 10.46 %

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Market Overview

Pakistan bottled water market is forecasted to reach USD 451.57 million by 2025 growing at a CAGR of 10.46% during the forecast period.

The trend for drinking healthy water and poor tap water quality are the main reasons for consumers’ interest in bottled water consumption in Pakistan. Government water boards have failed to deliver clean drinking water to the masses. This has increased the demand for safe water sources, including bottled water in Pakistan.

An increase in the number of companies failing to meet safe quality standards is likely to hamper the growth of the market. Marketers are emphasizing the words ‘purified’, ‘pure’, and ‘Natural Mountain spring water’. Strong imagery is used on the labels, which display mountains, lakes, and springs. Alkaline water is another important trend.

Extensive restrictive measures set up by governments around the world to combat the global coronavirus outbreak are creating logistical challenges for the bottled water processing sector. While this is creating new bottlenecks in the sector, consumers continue to prefer stockpiling of essential commodities. This remains the key factor sustaining demand for bottled water even during the COVID-19 crisis. The rise in demand is expected to result in the emergence of bottled water players in the market with extensive product offerings, enhanced benefits, and competitive pricing strategies due to increasing consumption, which is anticipated to provide a growth opportunity for the bottled water market across the region.

Scope of the Report

The bottled water market consists of sales of bottled water services and related goods by entities that provide bottled water. Pakistan bottled water market is segmented on the basis of type and distribution channels. On the basis of type, the market is segmented into Still water, Sparkling water, and others. The available distribution channels for this market were Supermarket and Hypermarket, Convenience store, On-trade, and Home and Office Delivery (HOD). The increasing consumer preference for still water hydration has bolstered the still water segment. Traditionally, still water hydration has been a substitute for tap water, when shortages occur during hot summers or when the tap water is not of the required drinking quality. Sparkling water is often seen as a substitute for carbonates and this is particularly true for flavored sparkling water.

By Type
Still Water
Sparkling Water
By Distribution Channel
Supermarket and Hypermarket
Convenience Store
Home and Office Delivery (HOD)
Other Distribution Channels

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Key Market Trends

Increase in Demand for Bottled Water among the Urban Population

The demand for bottled water of various brands has increased in the past few years. Various bottled water plants have been set up across various parts of the country. For instance, in 2017, four bottled water plants were set up in Karachi, which indicates an increase in demand. As per capita, household income is rising, people living in urban areas have become more aware of the contamination of drinking water, which has resulted in a surge of bottled water sale. There is a change in the spending pattern of consumers, as they are inclined toward more convenient sources of water and food to save time. In the past five years, consumer spending per capita has increased at a rate of 10.8%, which has influenced the expenditure on bottled water in Pakistan.

Pakistan Bottled Water Market Trend1

Still Water Dominates the Bottled Water Market

There is a growing demand from people towards still water than sparkling water, and the gap has been increasing very fast. People are becoming more health conscious and moving away from carbonated soft drinks. The price and availability of sparkling water inclined a section of the consumers to choose still water over sparkling water. Further, awareness about the purity and safety of bottled water, and contamination of drinking water sources are driving the demand for still bottled water. Also, the upsurge in demand from Pakistan and the growth of the middle-class population that demands better living standards, are playing as key roles in driving the still bottled water market growth.

Pakistan Bottled Water Market Trend2

Competitive Landscape

The market studied is consolidated where there are major players in the Pakistan bottled water market include The Coca-Cola Company, Nestle S.A., PepsiCo, Qarshi Industries, Mt. Fuji Vanadium Mineral Water, PakTurk Bottlers, Atlantis Premium Water, among others. These players are primarily focused on providing quality products offering, along with the increased convenience of purchase.

Recent Developments

In 2019, Nestle launched Nestle Pure Life Active, the first alkaline variant of bottled water produced locally. This launch has been introduced to the Pakistani bottled water market the global trend of functional drinks with nutrients. Nestle introduced a new launch under the premium segment, instead of the mainstream segment that the rest of the brands are tapping into.

In 2019, the Pakistan government launched its own mineral water brand to cut costs as part of an austerity drive to solve the cash-strapped nation's financial woes. these bottles are cheaper as they rolled out these water bottles for Rs 1 per liter with quality.

In 2016, PepsiCo launched LIFEWTR, pH-balanced purified water, with electrolytes added for taste. LIFEWTR is available in two sizes: 700ml, with a recommended retail price of USD 2.06; and 1L, for a recommended retail price of USD 2.70.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket and Hypermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Home and Office Delivery (HOD)

      4. 5.2.4 On-trade

      5. 5.2.5 Other Distribution Channels


    1. 6.1 The Strategy

      1. 6.1.1 Types of Entry Modes, by Market Entry Objectives

      2. 6.1.2 Pricing strategy

    2. 6.2 The Administration

      1. 6.2.1 How to Register a Company (Flowchart)

    3. 6.3 Registration Processes

      1. 6.3.1 Ministries Involved

      2. 6.3.2 Criteria and Conditions

      3. 6.3.3 List of Forms and Documents

    4. 6.4 Product Control Guidelines and Regulations


    1. 7.1 Company Profiles

      1. 7.1.1 The Coca-Cola Company

      2. 7.1.2 Nestle S.A.

      3. 7.1.3 PepsiCo

      4. 7.1.4 Qarshi Industries

      5. 7.1.5 Mt. Fuji Vanadium Mineral Water

      6. 7.1.6 PakTurk Bottlers

      7. 7.1.7 Atlantis Premium Water

    2. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Pakistan Bottled Water Market market is studied from 2016 - 2026.

The Pakistan Bottled Water Market is growing at a CAGR of 10.46% over the next 5 years.

The Coca-Cola Company, Nestle S.A, PepsiCo, Mt. Fuji Vanadium Mineral Water, Qarshi Industries are the major companies operating in Pakistan Bottled Water Market.

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