Tourism Industry in Southeast Asia Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The report covers Trends in the Tourism Sector in Asian Countries and is growing at a rapid pace and it is expected to continue its growth over the forecasted period. One of the major drivers for tourism growth in the region is the increasing Chinese outbound travelers preferring ASEAN region. At the same time, the number of outbound travelers from South East Asia are also increasing with improving middle class and young generation.

Tourism Industry in Southeast Asia Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Southeast Asia Travel Market Size

SE Asia Travel & Tourism Industry size and growth rate (CAGR) chart from 2025 to 2030
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 0.00 %
Market Concentration Low

Major Players

Top five companies in the SE Asia Travel & Tourism Industry

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Opportunities in South East Asia Travel and Tourism Market with other markets in Hospitality and Tourism Industry

Travel and Tourism

Hospitality

Southeast Asia Travel Market Analysis

The Opportunities in South East Asia Travel and Tourism Market is expected to register a CAGR of 0% during the forecast period.

The travel and tourism market in South East Asia is segmented by Country, Type of Travel and by Mode of travel. The market is expected to observe growth due to the increasing outbound travel byyoung population within the region as well as growing inbound travel to the region.

  • The growing government focus on the tourism industry in the region s a major driver for the industry.ASEAN TourismStrategicPlan2016-2025 is aimed to improve the tourism quality as well as the destinations in the region.
  • China is the leading country to travel in the ASEAN region due to the proximity and availability of heavily discounted travel packages along with eased visa applications.

Southeast Asia Travel Industry Overview

The market is expected to be fragmented with the presence of a large number of online and direct players in the region. There are major international players like Expedia, to local players like Vetravel operating in the industry. 

Southeast Asia Travel Market Leaders

  1. Agoda

  2. Airbnb

  3. Booking.com

  4. Vietravel

  5. Mayflower Holidays Sdn Bhd

  6. *Disclaimer: Major Players sorted in no particular order
Market concentration analysis of the SE Asia Travel & Tourism Industry
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Southeast Asia Travel Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Market

2. RESEARCH METHODOLOGY

  • 2.1 Analysis Methodology
  • 2.2 Research Phases

3. EXECUTIVE SUMMERY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Drivers
  • 4.2 Constraints
  • 4.3 Opportunities
  • 4.4 Porter's Five Forces Analysis
  • 4.5 Insights on Online Travel Market in ASEAN region
  • 4.6 Insights on Outbound Travel from Other Regions

5. MARKET SEGMENTATION

  • 5.1 BY COUNTRY
    • 5.1.1 Thailand
    • 5.1.2 Vietnam
    • 5.1.3 Singapore
    • 5.1.4 Brunei
    • 5.1.5 Indonesia
    • 5.1.6 Malaysia
  • 5.2 BY TYPE OF TRAVEL
    • 5.2.1 Inbound
    • 5.2.2 Outbound
  • 5.3 BY MODE OF TRAVEL
    • 5.3.1 Air
    • 5.3.2 Road
    • 5.3.3 Sea

6. INVESTMENT IN THE COUNTRY

7. KEY COMPANY PLAYERS

  • 7.1 A Little Heaven On Earth Company Limited
  • 7.2 Vietravel
  • 7.3 Panorama JTB Tours Indonesia
  • 7.4 Mayflower Holidays Sdn Bhd
  • 7.5 Fortune Travel Pte Ltd,
  • 7.6 Traveloka Pte. Ltd.
  • 7.7 Panorama Destination, Tbk.*

8. APPENDIX

9. DISCLAIMER

**Subject to Availability
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Southeast Asia Travel Industry Segmentation

The South East Asia Travel and Tourism industry report covers information about the countries in the region, the type of travel, and the mode of travel. Additionally, the report will cover insights on Online travel market in the region, driver and restrains to the market. The report will also cover information on some of the major players active in the region. 

BY COUNTRY Thailand
Vietnam
Singapore
Brunei
Indonesia
Malaysia
BY TYPE OF TRAVEL Inbound
Outbound
BY MODE OF TRAVEL Air
Road
Sea
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Southeast Asia Travel Market Research FAQs

What is the current Opportunities in South East Asia Travel and Tourism Market size?

The Opportunities in South East Asia Travel and Tourism Market is projected to register a CAGR of 0% during the forecast period (2025-2030)

Who are the key players in Opportunities in South East Asia Travel and Tourism Market?

Agoda, Airbnb, Booking.com, Vietravel and Mayflower Holidays Sdn Bhd are the major companies operating in the Opportunities in South East Asia Travel and Tourism Market.

What years does this Opportunities in South East Asia Travel and Tourism Market cover?

The report covers the Opportunities in South East Asia Travel and Tourism Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Opportunities in South East Asia Travel and Tourism Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Southeast Asia Travel Industry Report

The tourism sector in Asian countries is experiencing rapid growth, particularly in Southeast Asia. This growth is driven by increasing outbound travelers from China and South East Asia, an improving middle class, and a young generation. Market segmentation highlights the diverse array of destinations, from natural landscapes to vibrant urban areas, contributing to the market's expansion.

Market research indicates that rising disposable incomes and improved infrastructure are significant factors boosting the tourism industry. Industry trends show a shift from conventional sightseeing to cultural immersion and eco-friendly options, reflecting evolving consumer preferences. The industry's growth is supported by technological advancements that streamline travel planning and booking through digital platforms, enhancing market visibility and convenience for travelers.

Industry analysis reveals that despite challenges such as environmental concerns and infrastructure limitations, there are substantial growth opportunities in niche segments like wellness, adventure, and culinary tourism. Industry information and market data underscore the importance of collaboration among stakeholders, including local governments and businesses, to leverage digital transformation and integrate tourism market statistics into strategic planning.

The market overview and market forecast suggest a positive outlook for the tourism sector in Southeast Asia, with continuous growth expected. Industry reports and market predictions emphasize the need for sustainable practices to ensure long-term prosperity. The market review also highlights the role of report pdfs and research companies in providing valuable insights for industry stakeholders.

Overall, the tourism market in Southeast Asia is poised for significant growth, driven by industry trends, market segmentation, and the increasing demand for unique and authentic travel experiences. The industry's outlook remains positive, with market leaders and industry research playing crucial roles in shaping its future.