Global Online Sports Betting Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Online Sports Betting market is segmented by Sports Type into Football, Basketball, Baseball, Horse Racing, E-Sports, and Others; by Device into Desktop and Mobile; and by Geography.

Market Snapshot

Online Sports Betting Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: North America
Largest Market: Europe
CAGR: >5 %
Online Sports Betting Market Major Players

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Market Overview

Global Online Sports Betting market is growing by registering a CAGR of 10.1% during the forecast period (2019-2024).

  • Online sports betting is predominantly applied in events, such as FIFA World Cup and European Championships. Online betting is also popular in horse racing and tennis.
  • Many of the online sports betting companies are sponsoring different teams as a part of their marketing initiatives and strategic expansions.
  • For the 2018 World Cup, the Gaming Innovation Group (GIG) launched an advanced and innovative platform for sports betting. The product integrated platform services that are super responsive, flexible, and data-driven will help operators perform better than their competitors by crafting the best user experience possible.

Scope of the Report

Global Online Sports Betting market is segmented by sports type into football, basketball,  baseball, horse racing, e-sports, and others. By device, the market is segmented into desktop and mobile. Moreover, it provides an analysis of the craft beer market in the emerging and established regions, which include North America, Europe, Asia-Pacific, and rest of the World.

Sport Type
Horse Racing
North America
United States (PENNSYLVANIA)
United States (NEW JERSEY)
Rest of North America
United Kingdom
Rest of Europe
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Online Gambling: Gaining Popularity

Due to the increasing global popularity of both sports betting and football as a sport, the football segment of the global online sports betting market records a high betting volume, with a growing number of bets, especially from European countries such as Italy and Spain, where football enjoys high popularity. Nowadays the vast majority of football bets are placed online, attributed to the significant changes in the products and various betting markets that bookmakers offer. It has become very common that there will more than 100 different betting markets for any football match. In 1997 Intertops made the breakthrough in online football betting, by offering fixed odds on their website, and ever since then, a rising number of market players have emerged to tap the market opportunity posed.

Online Sports Betting Market Key Trends

Europe Emerged as the Largest Market

The market records a high demand from European betting consumers, who bet across multiple leagues, pre-match and in-play. The market generates a major portion of its revenue from the United Kingdom, Spain, Germany and other European countries as most companies are using expansion into regulated markets as their strategy to generate sustainable revenues. As the online sports betting is predominantly applied in events, such as FIFA World Cup and European Championships, Europe’s online sports betting market posted significant growth in the last few years, due to the 2018 FIFA World Cup. Tennis emerged as one of Europe’s biggest betting sports in 2018, despite Wimbledon occurring at the same time as the FIFA World Cup, which indicates the growing popularity of online sport betting across the European region.

Online Sports Betting Market Growth Rate

Competitive Landscape

The market studied is characterized by intense competition due to the strong presence of regional and global players. Key players compete on various factors, including offerings, user experience, brand equity, personalized payoffs, as well as access to various platforms. The dominating players have been focusing on mergers over the past few years, primarily to increase their stake in the market and to improve profit margins. For instance, Paddy power Plc and Bet fair Plc merged to form Paddy Power Betfair Plc. Similarly, Ladbrokes and Coral formed Ladbrokes Coral Group Plc post completion of their merger.

Table of Contents


    1. 1.1 Study Deliverables and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition


    1. 5.1 Sport Type

      1. 5.1.1 Football

      2. 5.1.2 Basketball

      3. 5.1.3 Horse Racing

      4. 5.1.4 Baseball

      5. 5.1.5 E-Sports

      6. 5.1.6 Others

    2. 5.2 Device

      1. 5.2.1 Desktop

      2. 5.2.2 Mobile

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States (PENNSYLVANIA)

        2. United States (NEW JERSEY)

        3. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Spain

        4. Sweden

        5. France

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Rest of the World

        1. Asia-Pacific

        2. South America

        3. Middle East & Africa


    1. 6.1 Strategies Adopted by Major Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Betsson AB

      2. 6.4.2 888 holdings PLC

      3. 6.4.3 GVC Holdings PLC

      4. 6.4.4 Kindered group PLC

      5. 6.4.5 Paddy Power Betfair PLC

      6. 6.4.6 Cherry AB

      7. 6.4.7 William Hill PLC

      8. 6.4.8 The Stars Group

      9. 6.4.9 BET 365

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Global Online Sports Betting Market market is studied from 2016 - 2026.

The Global Online Sports Betting Market is growing at a CAGR of >5% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

GVC Holdings PLC, The Stars Group, 888 holdings PLC, BET 365, Paddy Power Betfair PLC are the major companies operating in Global Online Sports Betting Market.

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