North America Seafood Market Size and Share

North America Seafood Market (2025 - 2030)
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North America Seafood Market Analysis by Mordor Intelligence

The North America seafood market is projected to be valued at USD 35.72 billion in 2025 and is expected to grow to USD 38.16 billion by 2030, registering a compound annual growth rate (CAGR) of 1.33%. This growth is driven by increasing consumer demand for convenient, protein-rich food options, the expansion of aquaculture production, and stricter regulations on traceability to ensure food safety and sustainability. Within the market, canned seafood continues to generate the highest revenue. However, processed and value-added seafood products, such as ready-to-eat meals, are gaining popularity as consumers increasingly prefer convenient meal options. The United States remains the largest contributor to seafood spending in the region, but Mexico is emerging as a significant player due to its growing aquaculture industry and improved trade flows under the United States-Mexico-Canada Agreement (USMCA). These developments are reshaping supply chains across North America. Technological advancements are also playing a key role in the market. Innovations such as indoor recirculating aquaculture systems (RAS) and blockchain-based traceability solutions are enhancing production efficiency and transparency. The North America seafood market remains highly fragmented, with thousands of small-scale harvesters and processors competing for contracts and market share.

Key Report Takeaways

  • By seafood type, fish delivered 48.63% North America seafood market share in 2024, whereas shrimp is set to expand at a 1.95% CAGR through 2030.
  • By form, canned products held 63.67% of the North America seafood market size in 2024, while processed seafood is forecast to grow at a 2.57% CAGR to 2030.
  • By source, farmed varieties accounted for 56.83% of the North America seafood market size in 2024, and wild-caught lines are projected to rise at a 2.95% CAGR over the same period.
  • By distribution channel, on-trade foodservice controlled 54.37% revenue in 2024; off-trade retail, including e-commerce, registers the fastest CAGR at 3.50% through 2030.
  • By country, the United States dominated with a 53.85% share in 2024, whereas Mexico leads growth at a 2.67% CAGR to 2030.

Segment Analysis

By Seafood Type: Shrimp Outpaces a Fish-Led Base

Fish continues to dominate the North American seafood market in 2024, holding a 48.63% share, primarily due to the popularity of salmon and tuna. Salmon is highly sought after for its health benefits, including being a rich source of protein and omega-3 fatty acids, while tuna is favored for its convenience, long shelf life, and versatility in meal preparation. These qualities make both species staples in grocery stores and restaurants. Retailers often emphasize their nutritional value to attract health-conscious consumers. The growing demand for premium and sustainably sourced seafood further strengthens the fish segment. 

Shrimp is expected to be the fastest-growing seafood segment in North America, with a projected CAGR of 1.95% through 2030. This growth is supported by advancements in indoor aquaculture systems, which enable consistent, year-round production while minimizing environmental impact. The introduction of value-added shrimp products, such as pre-seasoned, ready-to-cook options and meal kits, is making shrimp more appealing for quick and easy meals. These products align with the increasing consumer preference for convenience without sacrificing quality. Shrimp’s adaptability to various cuisines, from Asian dishes to Western salads, further boosts its demand across retail and foodservice channels. 

North America Seafood Market: Market Share by Seafood Type
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By Form: Processed Convenience Narrows the Gap with Canned

Canned seafood continues to dominate the North American seafood market, holding a 63.67% share in 2024. This segment remains popular due to its affordability, long shelf life, and convenience, making it a go-to option for many households. Products like tuna, salmon, and sardines are particularly favored, supported by strong brand trust and consistent quality. Recent innovations, such as flavored varieties, sustainably sourced options, and multipack offerings, have further boosted consumer interest. Retailers are capitalizing on these trends, using canned seafood’s accessibility and versatility to drive sales and maintain its strong market position.

Processed seafood is the fastest-growing segment in the market, with a projected CAGR of 2.57% through 2030. This growth is largely driven by increasing demand for convenient, ready-to-eat options that cater to busy lifestyles. Products such as microwaveable seafood bowls, snack kits, and pre-cooked meals are gaining popularity among consumers seeking quick and easy meal solutions. Additionally, innovations in packaging and diverse recipe offerings are helping expand the appeal of processed seafood beyond traditional meal occasions. These factors position processed seafood as a key growth area in the North American seafood market, appealing to a wide range of consumer preferences.

By Source: Wild-Caught Premium Pulls Ahead in Growth

Farmed seafood made up 56.83% of the North American seafood market share in 2024, largely due to its ability to provide a steady and reliable supply. This consistency is crucial for retailers and foodservice providers who need dependable stock throughout the year. Popular farmed species like salmon, shrimp, and tilapia benefit from advancements in aquaculture technology, which enhance production efficiency, quality, and sustainability. Farmed seafood offers better control over sourcing and production standards, meeting the growing consumer demand for traceable and responsibly produced food. These factors make farmed seafood a key contributor to the market's overall stability and growth.

Wild-caught seafood is expected to grow at a 2.95% CAGR through 2030, driven by increasing consumer interest in natural and sustainable products. Many shoppers are drawn to the authenticity and environmental benefits of wild-caught options, which are often marketed with stories about traditional fishing methods and sustainable practices. Certifications and traceability tools further boost consumer confidence in these products. While wild-caught seafood typically comes at a higher price, it appeals to those willing to pay for premium quality and eco-friendly sourcing. This segment is carving out a niche in the market by offering a unique value proposition centered on tradition, quality, and sustainability.

North America Seafood Market: Market Share by Source
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By Distribution Channel: E-Commerce Pushes Retail Ahead

Restaurants, hotels, and other on-trade venues accounted for 54.37% of the North American seafood market share in 2024. This growth is fueled by consumers seeking unique dining experiences, especially in the post-pandemic period. Seafood is often featured as a premium option on menus, with chefs creating innovative dishes to attract diners. Many on-trade operators are also focusing on sourcing seafood directly from suppliers and emphasizing sustainability to appeal to environmentally conscious customers. These efforts not only enhance the dining experience but also allow businesses to charge higher prices, making the on-trade channel a key contributor to the seafood market's growth.

The off-trade retail segment, which includes supermarkets, online platforms, and other retail outlets, is expected to grow at the fastest rate, with a projected CAGR of 3.50% through 2030. This growth is supported by improvements in cold-chain logistics and the increasing popularity of home delivery services, which make fresh and specialty seafood more accessible. Retailers are expanding their offerings to include premium and ready-to-cook seafood products, catering to consumers who value convenience and quality. The rise of e-commerce and subscription-based models is enabling customers to explore a wider variety of seafood options from their homes, driving further growth in the off-trade segment.

Geography Analysis

The United States accounted for 53.85% of the North America seafood market size in 2024, driven by a wide range of consumer preferences. From high-end sashimi-grade tuna in urban areas to frozen breaded fish in smaller towns, the demand remains diverse. Public health campaigns, such as those by the Seafood Nutrition Partnership, have encouraged higher seafood consumption, even as inflation impacts spending habits. However, the country’s reliance on imports for key products like shrimp and salmon makes it vulnerable to currency fluctuations and supply chain disruptions. To address this, domestic ventures, including recirculating aquaculture systems (RAS) in the Midwest, are gaining traction. Coastal harvesters are also adopting digital tools like blockchain to ensure traceability and secure better prices from sustainability-conscious retailers.

Mexico is expected to grow at a CAGR of 2.67% through 2030, making it the fastest-growing market in the region. The country’s shrimp farms along the Pacific and Gulf coasts are expanding production, benefiting from affordable labor and favorable growing conditions. Government support, such as subsidies for advanced farming equipment and vaccination programs, has improved survival rates in aquaculture. Rising incomes in Mexico are also driving higher seafood consumption beyond traditional coastal areas. Improved logistics networks to key United States states like Texas and California are reducing delivery times, while trade agreements under USMCA are strengthening Mexico’s position as a reliable supplier for United States buyers.

Canada combines abundant wild-catch resources with a strong focus on exports. Premium products like Atlantic lobster and snow crab are highly sought after in East Asian markets, while certifications like MSC (Marine Stewardship Council) help Canadian suppliers secure better shelf placement domestically. The government is supporting salmon farms in adopting closed-containment systems to address environmental concerns, such as sea lice, and comply with strict provincial regulations. Canadian consumers tend to prefer cold-water species, which allows processors to market their products as pure and originating from Arctic waters. This focus on quality and sustainability continues to strengthen Canada’s position in the seafood market.

Competitive Landscape

The North America seafood market is highly fragmented, with numerous harvesters and processors competing for contracts. For example, the merger of Ocean Beauty and Icicle to form OBI Seafoods in 2024 highlights the trend toward consolidation. This merger allowed the company to handle over 500 million pounds of Alaska seafood, improving marketing capabilities and operational efficiency. Similarly, High Liner Foods expanded its frozen seafood offerings by acquiring Rubicon Resources, emphasizing the importance of scale in maintaining profitability. Meanwhile, companies like Beaver Street Fisheries are using blockchain technology to enhance transparency, and NaturalShrimp is increasing indoor production to reduce biosecurity risks.

Smaller players are finding opportunities by focusing on innovative products and underutilized seafood options. For instance, items like dogfish tacos or kelp burger blends are gaining popularity in trendy restaurants. E-commerce platforms are also helping these niche brands reach a wider audience without the need for traditional brokers, reducing costs and increasing visibility. However, regulatory requirements are becoming more stringent. New iodine-testing rules from the FDA and marine mammal protection regulations from NOAA are pushing companies to maintain detailed documentation. Larger firms are leveraging automation to meet these compliance demands, creating challenges for smaller competitors with limited resources.

To stay competitive, companies are focusing on strategies like vertical integration, obtaining certifications, and adopting technology to streamline supply chains. Vertical integration helps businesses control more aspects of production and distribution, improving efficiency and reducing costs. Certification programs, such as those for sustainability, are becoming essential for gaining consumer trust and securing premium pricing. Technology like blockchain and automated data systems is helping companies improve traceability and transparency, which are increasingly important in meeting both regulatory requirements and consumer expectations. These strategies are shaping the future of the North America seafood market.

North America Seafood Industry Leaders

  1. Sysco Corporation

  2. Thai Union (Chicken of the Sea)

  3. Trident Seafoods Corp.

  4. High Liner Foods Inc.

  5. Pacific Seafood Group

  6. *Disclaimer: Major Players sorted in no particular order
North America Seafood Market
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Recent Industry Developments

  • August 2025: Bumble Bee Seafoods introduced its first-ever single-serve flavored tuna cans. This launch aimed to cater to consumer demand for convenient, protein-packed meal options with enhanced flavor profiles.
  • April 2025: BlueNalu launched its bluefin tuna product in California. The company established strategic partnerships to facilitate the global distribution of its innovative seafood offering, aiming to revolutionize the market with sustainable alternatives.
  • February 2025: SeaPak Shrimp & Seafood introduced a new product, the SeaPak Classic Cajun Style Shrimp, inspired by the rich culinary traditions of New Orleans to cater to consumers seeking authentic, flavorful seafood options while expanding the brand's portfolio of regionally inspired offerings.
  • April 2023: CP Foods has announced the launch of Homegrown Shrimp USA, a sustainable shrimp farming initiative based in Florida. This facility aims to enhance local shrimp production while adhering to environmentally friendly practices.

Table of Contents for North America Seafood Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing consumer demand for protein-rich foods
    • 4.2.2 Technology and farming innovation
    • 4.2.3 Rising seafood trade and export opportunities
    • 4.2.4 Sustainability-linked consumer trends
    • 4.2.5 Culinary diversity and foodservice demand
    • 4.2.6 Preference for premium and specialty seafood
  • 4.3 Market Restraints
    • 4.3.1 Overfishing and declining wild catches
    • 4.3.2 Food safety and contamination concerns
    • 4.3.3 Import dependence and trade barriers
    • 4.3.4 Competition from alternative proteins
  • 4.4 Regulatory Outlook
  • 4.5 Consumer Behaviour Analysis
  • 4.6 Porter’s Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Seafood Type
    • 5.1.1 Fish
    • 5.1.1.1 Salmon
    • 5.1.1.2 Tuna
    • 5.1.1.3 Other Fish Type
    • 5.1.2 Shrimp
    • 5.1.3 Other Seafood
  • 5.2 By Form
    • 5.2.1 Canned
    • 5.2.2 Fresh/Chilled
    • 5.2.3 Frozen
    • 5.2.4 Processed
  • 5.3 By Source
    • 5.3.1 Farmed
    • 5.3.2 Wild-Caught
  • 5.4 By Distribution Channel
    • 5.4.1 Off-Trade
    • 5.4.1.1 Supermarkets/Hypermarkets
    • 5.4.1.2 Online Retail Stores
    • 5.4.1.3 Convenience Stores
    • 5.4.1.4 Others
    • 5.4.2 On-Trade
    • 5.4.2.1 Hotels
    • 5.4.2.2 Restaurants
    • 5.4.2.3 Catering
  • 5.5 By Geography
    • 5.5.1 United States
    • 5.5.2 Canada
    • 5.5.3 Mexico
    • 5.5.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Mazzetta Company, LLC
    • 6.4.2 Aqua Star Corp
    • 6.4.3 Tropic Seafood
    • 6.4.4 American Seafoods Group
    • 6.4.5 Mowi ASA
    • 6.4.6 Clearwater Seafoods
    • 6.4.7 Maruha Nichiro Corp. (Umios Corp.)
    • 6.4.8 Pacific American Fish Company (PAFCO)
    • 6.4.9 Beaver Street Fisheries
    • 6.4.10 Trident Seafoods Corp.
    • 6.4.11 Lerøy Seafood Group
    • 6.4.12 Pacific Seafood Group
    • 6.4.13 The Bumble Bee Seafood Company
    • 6.4.14 Thai Union (Chicken of the Sea)
    • 6.4.15 NaturalShrimp Inc.
    • 6.4.16 Dulcich Inc.
    • 6.4.17 Dongwon Industries
    • 6.4.18 Sysco Corporation
    • 6.4.19 Cooke Inc.
    • 6.4.20 High Liner Foods Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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North America Seafood Market Report Scope

Fish, Shrimp are covered as segments by Type. Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
By Seafood Type
Fish Salmon
Tuna
Other Fish Type
Shrimp
Other Seafood
By Form
Canned
Fresh/Chilled
Frozen
Processed
By Source
Farmed
Wild-Caught
By Distribution Channel
Off-Trade Supermarkets/Hypermarkets
Online Retail Stores
Convenience Stores
Others
On-Trade Hotels
Restaurants
Catering
By Geography
United States
Canada
Mexico
Rest of North America
By Seafood Type Fish Salmon
Tuna
Other Fish Type
Shrimp
Other Seafood
By Form Canned
Fresh/Chilled
Frozen
Processed
By Source Farmed
Wild-Caught
By Distribution Channel Off-Trade Supermarkets/Hypermarkets
Online Retail Stores
Convenience Stores
Others
On-Trade Hotels
Restaurants
Catering
By Geography United States
Canada
Mexico
Rest of North America
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Market Definition

  • Frozen / Canned Seafood - Frozen seafood are products whose average temperature is reduced to -18 ° C or lower to preserve the inherent quality of the fresh fish. Then it is kept at a temperature of -18 ° C or lower to maintain its shelf life.​
  • Processed Seafood - Processed seafood are the ones that have been cured, salted, marinated, dried, pickled, fermented or smoked for human consumption. ​
  • Seafood - It contains marine species that can be consumed, particularly fish and shelled marine life.​
  • Shrimp - Shrimp are swimming crustaceans. They have long, slender muscles in their abdomens and lengthy antennae.​
Keyword Definition
A5 It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score.
Abbatoir It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption.
Acute Hepatopancreatic Necrosis Disease (AHPND) It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds.
African Swine Fever (ASF) It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family.
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark
Bacon It is salted or smoked meat that comes from the back or sides of a pig
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
Bologna It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal.
Bovine spongiform encephalopathy (BSE) It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion.
Bratwurst It refers to a type of German sausage made from pork, beef or veal.
BRC British Retail Consortium
Brisket It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts.
Broiler It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production.
Bushel It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg
Carcass It refers to the dressed body of a meat animal from which butchers trim the meat
CFIA Canadian Food Inspection Agency
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Chuck Steak It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow
Corned Beef It refers to beef brisket cured in brine and boiled, typically served cold.
CWT Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg
Drumstick It refers to a chicken leg without the thigh.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Ewe It is an adult female sheep.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Forage It refers to animal feed.
Foreshank It is the upper part of the foreleg of cattle
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gizzard It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird.
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Jerky It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage.
Kobe Beef It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan.
Liverwurst It is type of German sausage made from beef or pork liver.
Loin It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
Pepperoni It is an American variety of spicy salami made from cured meat.
Plate It refers to a forequarter cut from the belly of a cow, just below the rib cut.
Porcine reproductive and respiratory syndrome (PRRS) It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs.
Primal cuts It refers to the major sections of the carcass.
Quorn It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten
Retort Packaging It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile.
Round Steak It refers to a beef steak from the the rear leg of the cow.
Rump Steak It refers to a cut of beef derived from the division between the leg and the chine.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kios It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Sirloin It is a cut of beef from the bottom and side parts of a cow's back.
Surimi It is a paste made from deboned fish
Tenderloin It refers to a cut of beef consisting of the entire tenderloin muscle of a cow
Tiger Shrimp It refers to a large shrimp variety from the Indian and Pacific oceans
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
Vannamei shrimp It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds.
Wagyu Bee It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
Zoosanitary It refers to the cleanliness of animals or animal product
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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