North America RV Industry

Detailed industry data on North America's RV industry, including forecast, sales, market size, and report insights from 2025 to 2030.

The Report Offers North American Recreational Vehicle Market Trends and Forecasts, and It is Segmented by Type (Towable RVs [Travel Trailers, Fifth Wheel Trailers, Folding Camp Trailers, and Truck Campers] and Motorhomes [Type A, Type B, and Type C]), Application (Domestic and Commercial), and Country (United States, Canada, and the Rest of North America). The Report Covers the Market Size and Forecast in Value (USD) for all the Above-Mentioned Segments.

North America RV Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America RV Market Size

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North America Recreational Vehicle Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 21.41 Billion
Market Size (2030) USD 31.45 Billion
CAGR (2025 - 2030) 7.99 %
Market Concentration High

Major Players

North America Recreational Vehicle Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America RV Market Analysis

The North America Recreational Vehicle Market size is estimated at USD 21.41 billion in 2025, and is expected to reach USD 31.45 billion by 2030, at a CAGR of 7.99% during the forecast period (2025-2030).

The North American recreational vehicle industry is experiencing significant transformation driven by changing consumer preferences and technological advancements. International tourist arrivals in North America demonstrated robust recovery, reaching 142.1 million in 2023, marking a substantial 25.5% year-over-year growth. This surge in RV tourism has catalyzed investments in RV infrastructure and amenities, with manufacturers focusing on developing more versatile and comfortable vehicles to meet diverse traveler needs. The industry has also witnessed notable consolidation through strategic partnerships and acquisitions, exemplified by the collaboration between Speedway Motorsports and THOR Industries in October 2023, which aims to enhance brand recognition across multiple facilities hosting NASCAR events.


Infrastructure development continues to play a crucial role in market expansion, with significant investments in campground facilities and RV parks. Canada alone boasts 2,920 campgrounds and RV parks as of December 2023, demonstrating the robust infrastructure supporting the industry. In March 2024, a notable development emerged with a proposal for a 165-acre RV park at the town-owned EPCAL site, featuring plans for an artificial lake surrounded by approximately 100 RV sites. These infrastructure investments are complemented by technological advancements in park management systems and booking platforms, enhancing the overall user experience for RV enthusiasts.


The industry is witnessing a revolutionary shift toward sustainable and autonomous technologies. In May 2024, RoboTéo unveiled an innovative autonomous recreational vehicle incorporating advanced solar tracking systems and AI-driven navigation capabilities. This development was followed by Living Vehicle's introduction of the CyberTrailer, designed specifically to pair with Tesla's Cybertruck, featuring extensive solar arrays and sophisticated energy management systems. These innovations reflect the industry's commitment to environmental sustainability while meeting the growing demand for technologically advanced recreational vehicles.


The market landscape is being reshaped by strategic product innovations and expanding distribution networks. In January 2024, Lightship secured USD 34 million in Series B funding to accelerate production of its L1 all-electric travel trailer, demonstrating strong investor confidence in sustainable RV solutions. Manufacturers are increasingly focusing on smart integration features, with companies like Thor Motor Coach introducing comprehensive updates across their 2025 model lineup, including enhanced solar capabilities and improved energy management systems. These developments are complemented by the expansion of digital platforms and services, with companies like Campstar entering over 25 countries in October 2023 to improve RV rental accessibility and convenience.

Segment Analysis: By Type

Towable RVs Segment in North America Recreational Vehicle Market

Towable RVs continue to dominate the North American recreational vehicle market, commanding approximately 62% market share in 2024. This segment's strong performance is driven by several factors, including affordability, ease of use, and flexibility, making them highly popular among diverse consumer groups, from families to solo travelers. The segment encompasses various products, including travel trailers, fifth-wheel trailers, folding camp trailers, and truck campers, with travel trailers being the most popular subcategory. The popularity of towable RVs is further enhanced by their versatility in terms of size and amenities, allowing manufacturers to cater to different price points and consumer preferences. Recent innovations in lightweight materials and aerodynamic designs have made these vehicles more fuel-efficient and easier to tow, while advancements in smart technology integration have improved the overall user experience.

Market Analysis of North America Recreational Vehicle Market: Chart for By Type

Motorhomes Segment in North America Recreational Vehicle Market

The motorhomes segment is experiencing remarkable growth in the North American recreational vehicle market, projected to expand at approximately 13% CAGR from 2024 to 2029. This impressive growth trajectory is fueled by increasing consumer demand for luxury travel experiences and the integration of advanced technologies. Manufacturers are focusing on developing innovative features such as smart home functionality, improved fuel efficiency, and enhanced safety systems. The segment's growth is also supported by the rising trend of remote work, which has led to increased demand for fully equipped mobile living spaces. Recent developments in electric and hybrid powertrains have further revolutionized the motorhome segment, with several manufacturers introducing eco-friendly models that align with growing environmental consciousness among consumers. The segment's evolution is also marked by the integration of sophisticated amenities and luxury features, particularly in Class A motorhomes and Class B motorhomes, catering to premium market segments.

Segment Analysis: By Application

Private Segment in North America Recreational Vehicle Market

The private segment continues to dominate the North American recreational vehicle market, commanding approximately 70% of the total market share in 2024. This substantial market presence is driven by the growing preference among individual consumers and families for personalized travel experiences and outdoor adventures. The segment's strength is reinforced by the increasing adoption of RVs for leisure travel, with consumers valuing the flexibility and independence that private RV ownership provides. The versatility of private RVs, ranging from compact travel trailers to luxury motorhomes, caters to diverse consumer preferences and lifestyle choices. Additionally, the integration of advanced technologies and sustainable features in private RVs, such as solar power systems and smart home capabilities, has enhanced their appeal to modern consumers seeking both comfort and eco-consciousness in their travel experiences.

Commercial Segment in North America Recreational Vehicle Market

The commercial segment is emerging as the fastest-growing sector in the North American recreational vehicle market, projected to expand at a CAGR of approximately 9% during 2024-2029. This robust growth is primarily driven by the increasing popularity of RV rental services, which offer consumers a cost-effective alternative to outright ownership. The segment's expansion is further supported by the growing number of commercial fleet operators investing in diverse RV options to meet varying customer preferences. The rise of experiential tourism and the preference for flexible travel arrangements have contributed significantly to the commercial segment's growth trajectory. Additionally, commercial RV operators are increasingly incorporating electric and sustainable vehicles into their fleets, aligning with growing environmental consciousness among travelers. The segment is also benefiting from technological advancements in fleet management systems and the integration of digital booking platforms, making RV rentals more accessible and convenient for consumers.

North America Recreational Vehicle Market Geography Segment Analysis

Recreational Vehicle Market in the United States

The United States continues to dominate the North American recreational vehicle market, commanding approximately 92% of the total market share in 2024. The country's robust RV infrastructure, extensive network of campgrounds, and strong consumer preference for mobile lifestyle experiences have contributed to its market leadership. The presence of major manufacturers like Thor Industries, Winnebago, and Forest River has fostered innovation and product diversity in the recreational vehicle market. The shift towards a remote work culture has particularly benefited the RV industry, as more Americans embrace the flexibility of working while traveling. The country's vast network of national parks, scenic routes, and RV-friendly destinations has created an ideal ecosystem for RV enthusiasts. Additionally, the growing trend of sustainable and eco-friendly RV options, particularly electric RVs, has opened new market opportunities and attracted environmentally conscious consumers. The United States market has also witnessed significant developments in RV technology, including smart home integration and advanced safety features, further enhancing the appeal of recreational vehicles to modern consumers.

Recreational Vehicle Market in Canada

Canada's recreational vehicle market is projected to demonstrate robust growth with an expected CAGR of approximately 9% during 2024-2029. The country's expansive wilderness, numerous camping destinations, and growing outdoor recreation culture have created fertile ground for RV market expansion. Canadian consumers are increasingly gravitating towards RVs as a preferred mode of vacation travel, particularly with the rising costs of traditional accommodations and air travel. The country's strong focus on developing camping infrastructure and RV-friendly facilities has significantly contributed to market growth. The presence of domestic manufacturers and strong distribution networks has ensured steady product availability and after-sales support. Canadian consumers have shown particular interest in compact and fuel-efficient camping vehicles, reflecting the country's emphasis on sustainable tourism. The market has also benefited from government initiatives to promote domestic tourism and outdoor recreation, creating additional opportunities for RV manufacturers and retailers. Furthermore, the trend of four-season RVing has gained traction in Canada, with manufacturers developing specialized vehicles equipped to handle the country's diverse weather conditions.

Recreational Vehicle Market in Other North American Countries

The recreational vehicle market in other North American territories, including Mexico and various Caribbean nations, represents an emerging opportunity within the broader regional market. These markets are characterized by growing interest in RV tourism, particularly in regions with developed tourist infrastructure and scenic destinations. Mexico, in particular, has shown increasing potential with its expanding middle class and growing interest in outdoor recreation activities. The development of RV parks and camping facilities in these regions has created new opportunities for market growth. Local governments' efforts to promote tourism have indirectly benefited the RV market by improving road infrastructure and camping facilities. The market in these regions has also seen growing interest from international RV enthusiasts, particularly during winter months when travelers seek warmer climates. Additionally, the rising trend of experiential tourism has created new opportunities for RV rental services and related businesses in these markets. The gradual development of support infrastructure and services has made these regions increasingly attractive for both domestic and international RV travelers.

North America RV Industry Overview

Top Companies in North American Recreational Vehicle Market

The recreational vehicle market is characterized by continuous product innovation across manufacturers, with companies focusing on developing advanced features like smart home functionality, sustainable power systems, and enhanced comfort amenities. Companies are demonstrating operational agility through strategic manufacturing facility expansions and optimized production processes to meet varying demand levels. Major players are strengthening their market positions through strategic acquisitions and partnerships, particularly in emerging segments like electric RVs and specialized vehicle categories. The industry shows a strong emphasis on distribution network enhancement, with manufacturers investing in dealer relationships and direct-to-consumer channels while expanding their service and support infrastructure across North America.

Consolidated Market Led By Established Players

The North American recreational vehicle market exhibits a highly consolidated structure dominated by large-scale manufacturers with diverse product portfolios. These established players leverage their extensive manufacturing capabilities, well-developed supply chains, and strong brand recognition to maintain market leadership. The market is characterized by the presence of both pure-play RV manufacturers and divisions of larger automotive conglomerates, with companies like Thor Industries and Forest River maintaining significant market share through their multiple brands and comprehensive product offerings. The competitive landscape has been shaped by numerous strategic acquisitions, with larger players consistently absorbing smaller, specialized manufacturers to expand their product range and market reach.


The market demonstrates high barriers to entry due to substantial capital requirements, complex manufacturing processes, and the importance of established dealer networks. Major players have strengthened their positions through vertical integration strategies, controlling various aspects of the supply chain from component manufacturing to distribution. The industry has witnessed several significant mergers and acquisitions, particularly focused on acquiring specialized manufacturers with strong regional presence or unique technological capabilities, leading to further market consolidation and enhanced competitive advantages for leading players.

Innovation and Adaptability Drive Market Success

Success in the RV market increasingly depends on manufacturers' ability to innovate while maintaining cost competitiveness. Companies must focus on developing eco-friendly technologies, incorporating advanced materials, and integrating smart features to meet evolving consumer preferences. Market leaders are investing in research and development to create differentiated products while optimizing their manufacturing processes to maintain profitability. The ability to adapt to changing market conditions, manage supply chain complexities, and maintain strong relationships with dealers and suppliers has become crucial for sustained success in the industry.


For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products or innovative features. Companies must focus on building strong brand identities, developing efficient distribution networks, and maintaining high product quality standards to compete effectively. The industry's future success factors include the ability to navigate regulatory requirements, particularly regarding emissions and safety standards, while managing the impact of economic cycles on consumer spending patterns. Companies must also address the growing importance of sustainability and environmental considerations in product development and manufacturing processes, including the integration of RV components and RV accessories that align with consumer demand.

North America RV Market Leaders

  1. Thor Industries

  2. Forest River Inc.

  3. Winnebago Industries, Inc.

  4. REV Group

  5. Triple E Recreational Vehicles

  6. *Disclaimer: Major Players sorted in no particular order
North America Recreational Vehicle Market Concentration
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North America RV Market News

  • January 2024: Lightship, an RV manufacturing company, initiated manufacturing electric RV models. The company received USD 34 million in financing and has leased a 32,000 sq. ft. manufacturing facility in Colorado, United States.
  • November 2023: Thor Industries showcased its innovative electric RV charging concept for its consumers, and the company showcased 3D-renewed designs to cater to small EVs, large trailers, and electric class A-type recreational vehicles.
  • October 2023: Grounded, an electric RV manufacturer, announced the launch of its EV model G2, which features a total range of 250 miles on a single full charge and is equipped with solar technology for battery charging and energy storage. The motorhome harbors a 165 kWh battery powering the motor with an auxiliary battery of 10 kWh to power the secondary vehicle functions such as interior, HVAC, and other operations.
  • August 2023: Winnebago launched its first all-electric recreational vehicle prototype - Winnebago eRV2, for North America, using Ricardo's expertise. Ricardo is a global strategic, environmental, and engineering consulting company.

North America RV Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increased Travel and Tourism to Fuel Market Demand
  • 4.2 Market Restraints
    • 4.2.1 Recreational Vehicle Rental to Affect the Market Over the Long Term
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Value in USD)

  • 5.1 By Type
    • 5.1.1 Towable RVs
    • 5.1.1.1 Travel Trailers
    • 5.1.1.2 Fifth Wheel Trailers
    • 5.1.1.3 Folding Camp Trailers
    • 5.1.1.4 Truck Campers
    • 5.1.2 Motorhomes
    • 5.1.2.1 Type A
    • 5.1.2.2 Type B
    • 5.1.2.3 Type C
  • 5.2 By Application
    • 5.2.1 Private
    • 5.2.2 Commercial
  • 5.3 By Country
    • 5.3.1 United States
    • 5.3.2 Canada
    • 5.3.3 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share**
  • 6.2 Company Profiles*
    • 6.2.1 Thor Industries Inc.
    • 6.2.2 Winnebago Industries Inc.
    • 6.2.3 Forest River Inc.
    • 6.2.4 REV Group
    • 6.2.5 NeXus RV
    • 6.2.6 Triple E Recreational Vehicles
    • 6.2.7 Tiffin Motorhomes Inc.
    • 6.2.8 Entegra Coach Inc.
    • 6.2.9 Cruiser RV

7. MARKET OPPORTUNITIES

  • 7.1 Autonomous RV to Rebuild the Caravanning Experience
**Subject to Availability
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North America RV Industry Segmentation

A recreational vehicle is a motorized (driveable) or non-motorized (towable) vehicle that includes living quarters. They are used for camping, traveling, and other recreational activities. The two main categories of RVs are motorhomes (motorized) and towable (towed behind family cars, vans, or pickups).

The North American RV market has been segmented by type, application, and country. By type, the market is segmented into towable RVs and motorhomes. Towable RVs are further segmented into travel trailers, fifth-wheel trailers, folding camp trailers, and truck campers. Motorhomes are further segmented into type A, type B, and type C. By application, the market is segmented into private and commercial. By geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. For each segment, the market sizing and forecast have been done based on value (USD).

By Type Towable RVs Travel Trailers
Fifth Wheel Trailers
Folding Camp Trailers
Truck Campers
Motorhomes Type A
Type B
Type C
By Application Private
Commercial
By Country United States
Canada
Rest of North America
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North America RV Market Research FAQs

How big is the North America Recreational Vehicle Market?

The North America Recreational Vehicle Market size is expected to reach USD 21.41 billion in 2025 and grow at a CAGR of 7.99% to reach USD 31.45 billion by 2030.

What is the current North America Recreational Vehicle Market size?

In 2025, the North America Recreational Vehicle Market size is expected to reach USD 21.41 billion.

Who are the key players in North America Recreational Vehicle Market?

Thor Industries, Forest River Inc., Winnebago Industries, Inc., REV Group and Triple E Recreational Vehicles are the major companies operating in the North America Recreational Vehicle Market.

What years does this North America Recreational Vehicle Market cover, and what was the market size in 2024?

In 2024, the North America Recreational Vehicle Market size was estimated at USD 19.70 billion. The report covers the North America Recreational Vehicle Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Recreational Vehicle Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Recreational Vehicle Market Research

Mordor Intelligence provides a comprehensive analysis of the recreational vehicle industry, drawing on decades of consulting expertise in the RV sector. Our extensive research covers a wide range of vehicles, from motorhome and caravan segments to specialized categories such as class a motorhome, class b motorhome, and class c motorhome varieties. The report explores emerging trends in RV rental services and RV camping practices. It also highlights the growing popularity of camper van and popup camper options, offering stakeholders actionable insights into this dynamic industry.

The report, available as an easy-to-download PDF, provides a detailed analysis of market segments, including travel trailer, fifth wheel trailer, towable RV, and motorized RV categories. Stakeholders gain valuable insights into the RV accessories and RV components markets while exploring the expanding luxury RV segment. The analysis covers emerging trends in RV tourism, the evolving RV lifestyle, and innovations in camping vehicle design. Our research assists manufacturers, retailers, and service providers in understanding market dynamics, consumer preferences, and growth opportunities across the North American recreational vehicle landscape.