North America Protein Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Protein Bar Market is segmented by Distribution Channel (Hypermarkets/Supermarket, Conventional Stores, Online Channels, Specialty Retailers and Other Distribution Channels) and Geography

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.25 %
Fastest Growing Segment: Online Stores
Largest Segment: United States

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Market Overview

North America Protein Bar Market is forecasted to grow at a CAGR of 6.25% during the forecast period.

  • Sedentary lifestyles and hectic work schedules of the Ameicans are leading them to look for healthier alternatives present in the market. As a result consumers are replacing conventional snacks with snack bars including protein bars.
  • Growth of Protein Bar Market is experienced in North America, with an ever-expanding array of flavors and healthy varieties.  
  • Today, many consumers are reaching for protein bars to supplement their regular eating habits, while some time-pressed consumers even substitute a bar or two for a snack.

Scope of the Report

The North America protein bar market offers a range of products distributed through hypermarkets/supermarket, conventional stores, online channels, specialty retailers and other point of sales. Further, the study covers country level analysis of the major countries incluing United States, Canada, and Mexico.

By Distribution Channel
Conventional Stores
Online Channels
Specialty Retailers
Other Distribution Channels
North America
United States
Rest of North America

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Key Market Trends

Evolving Fitness Trends in the Region

The evolving fitness trend in the region is expected to upthrust the growth of associated markets including protein bars. Moreover, the developed countries like the United States have experienced a considerable increase in number of consumers opting for fitness and health clubs who are progressively becoming the target consumer of the market. Since, protein is an important element that supports fitness progress, the consumers are opting weight management and energy products, such as protein bars, to remain fit and healthy.


United States Account for the Largest Market Share

The United States protein bar market benefits from the diversified retail distribution channel, which encourages, both, planned and impulse purchases. Moreover, retailers are expected to drive the market’s growth. According to the International Food Information Council Foundation’s Annual Food and Health Survey, around 73% of the US consumers consider plant protein as a healthy product. Thus, in the United States, plant-based protein bars are witnessing high demand. The US consumers buy the majority of the protein bars from supermarkets/hypermarkets, warehouse clubs, convenience stores, and dollar stores. Pea protein provides a better solution to consumers looking for plant-based protein alternatives. In the country, the demand for the high-quality, high-protein, organic label, and healthy food products has increasing significantly. 


Competitive Landscape

North America Protein Bar Market is highly fragmented due to the presence of a large number of prominent players in the market. Major players include General Mills Inc., The Kellogg Company, Caveman Foods LLC, Danone, MARS Incorporated, Premier Nutrition Corporation, Abbott Nutrition Manufacturing Inc., Post Holding Inc., and Atkins Nutritionals, Inc., among others. Product Innovation remains the key strategy of the leading companies in th market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Hypermarkets/Supermarkets

      2. 5.1.2 Conventional Stores

      3. 5.1.3 Online Channels

      4. 5.1.4 Specialty Retailers

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Kellogg Company

      3. 6.4.3 Caveman Foods LLC

      4. 6.4.4 MARS Incorporated

      5. 6.4.5 Premier Nutrition Corporation

      6. 6.4.6 Abbott Nutrition Manufacturing Inc.

      7. 6.4.7 Post Holdings, Inc.

      8. 6.4.8 Atkins Nutritionals, Inc.

      9. 6.4.9 Quest Nutrition, LLC

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The North America Protein Bar Market market is studied from 2016 - 2026.

The North America Protein Bar Market is growing at a CAGR of 6.25% over the next 5 years.

The North America Protein Bar Market is valued at Online Stores in 2026.

General Mills Inc., Kellogg Co., Caveman Foods LLC, Danone, MARS Incorporated are the major companies operating in North America Protein Bar Market.

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