North America Protein Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Protein Bar Market is segmented by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Country (Canada, Mexico, United States). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

North America Protein Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Protein Bar Market Size

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North America Protein Bar Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 7.07 Billion
Market Size (2030) USD 11.33 Billion
CAGR (2025 - 2030) 9.89 %
Market Concentration Low

Major Players

North America Protein Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North America Protein Bar Market with other markets in Food & Beverage Industry

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North America Protein Bar Market Analysis

The North America Protein Bar Market size is estimated at 7.07 billion USD in 2025, and is expected to reach 11.33 billion USD by 2030, growing at a CAGR of 9.89% during the forecast period (2025-2030).

The North American protein bar industry is experiencing significant transformation driven by evolving consumer health consciousness and fitness trends. The growing emphasis on active lifestyles is evidenced by the substantial increase in gym memberships, with approximately 64.19 million Americans registered as health club members in 2023. Protein bars have become increasingly popular as convenient nutrition solutions, typically containing 10-20 grams of protein, vitamin B, and 150-200 calories per serving. Manufacturers are responding to this demand by developing products that cater to specific dietary preferences, including gluten-free, vegan, and clean-label options. The market has also witnessed a shift toward premium products, with consumers demonstrating a willingness to pay more for high-quality ingredients and enhanced nutritional profiles.


The retail landscape for protein bars continues to evolve, with traditional and modern distribution channels adapting to changing consumer preferences. The convenience store sector has emerged as a significant distribution channel, with the United States alone hosting 148,026 convenience stores in 2022. Major brands like Clif have achieved remarkable success in this channel, maintaining an all-commodity volume (ACV) of 80.7% in 2022. The expansion of retail networks is exemplified by QuikTrip's strategic addition of Barebells protein bars across more than 850 stores in 11 states, demonstrating the industry's commitment to improving product accessibility.


Digital transformation is reshaping the protein bar market's distribution strategies, leveraging the region's high internet penetration rate of 93.4% as of 2022. This digital shift is particularly pronounced in Canada and the United States, where internet usage rates reached 96.5% and 92%, respectively, in 2022. Online retailers are innovating their service offerings with features such as subscription models, personalized recommendations, and convenient delivery options. The integration of digital technologies has also enabled brands to gather valuable consumer insights, leading to more targeted product development and marketing strategies.


Product innovation and competitive pricing strategies are driving market dynamics, with manufacturers focusing on diverse flavor profiles and functional benefits. The average selling price of protein bars stood at USD 1.33 in 2023, reflecting the industry's effort to maintain accessibility while delivering value. Brands are increasingly incorporating novel ingredients and developing unique formulations to differentiate their offerings in the competitive landscape. The industry has witnessed a surge in clean-label products, sustainable packaging initiatives, and specialized variants catering to specific dietary requirements, demonstrating the market's responsiveness to evolving consumer preferences and nutritional awareness.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in North American Protein Bar Market

Supermarkets and hypermarkets dominate the North American protein bar market, commanding approximately 67% market share in 2024. These retail channels offer extensive varieties of protein bars with different packaging sizes, brands, and price points to cater to diverse consumer preferences. Major supermarket chains like Walmart, Kroger, and Target maintain strong distribution networks across the region, making protein bars easily accessible to consumers. The segment's leadership is driven by factors such as the ability to accommodate various protein bar products, competitive pricing strategies, and the convenience of one-stop shopping for consumers. Additionally, these retailers offer private label protein bars alongside established brands, providing consumers with more choices across different price points. The presence of clean-label products and free-from variants in supermarkets has further strengthened their position in the market.

Market Analysis of North America Protein Bar Market: Chart for Distribution Channel

Online Retail Store Segment in North American Protein Bar Market

The online retail store segment is projected to experience the highest growth rate of approximately 12% during 2024-2029. This rapid expansion is primarily driven by the increasing internet penetration across North America, with over 93% of the population having internet access. E-commerce platforms are revolutionizing protein bar sales through innovative services like store-to-door delivery, on-demand ordering, and click-and-collect options. The segment's growth is further supported by the convenience of one-click shopping platforms, extensive product selection, and attractive discount offerings. Online retailers are also enhancing the shopping experience through hassle-free return policies, subscription services, and personalized recommendations. The shift towards digital shopping platforms has been particularly notable among younger consumers who prefer the convenience and comparative shopping capabilities offered by online channels.

Remaining Segments in Distribution Channel

The convenience store segment maintains a significant presence in the protein bar market, offering quick and easy access to protein snacks for on-the-go consumers. These stores strategically position themselves in high-traffic locations such as gas stations and urban centers, making them ideal for impulse purchases and immediate consumption needs. The 'Others' category, which includes specialty stores, vending machines, and warehouse clubs, serves specific consumer segments with unique preferences. Specialty stores focus on premium and niche nutritional bar variants, while vending machines cater to immediate consumption needs in locations such as offices, gyms, and educational institutions. These channels collectively contribute to the market's diversity and ensure comprehensive distribution coverage across different consumer touchpoints.

North America Protein Bar Market Geography Segment Analysis

Protein Bar Market in the United States

The United States dominates the North American protein bar market, commanding approximately 87% of the total market value in 2024. The market's robust performance is primarily driven by the country's strong fitness culture and growing health consciousness among consumers. The evolving fitness trend has led to a significant increase in gym memberships, with approximately 64.19 million Americans being members of health clubs in 2023. The protein bar market has particularly benefited from the rising demand for convenient, on-the-go nutrition options, especially as breakfast alternatives. Supermarkets and hypermarkets serve as the primary distribution channels, offering a wide variety of protein bar products to meet diverse consumer preferences. Major retail chains like Walmart, Safeway, and Sobeys have established extensive nationwide networks, making US protein bars easily accessible to consumers. The market has also witnessed significant product innovations, with protein bar manufacturers in the USA introducing clean-label products and various flavors to cater to evolving consumer preferences.

Protein Bar Market in Mexico

Mexico's protein bar market is experiencing remarkable growth, projected to expand at approximately 9% annually from 2024 to 2029. The country's protein bar market is being propelled by a growing fitness and wellness movement, particularly among urban consumers. The increasing health consciousness has led to a rise in gym memberships, with over 4 million Mexicans being members of health clubs across 1,434 facility locations. Supermarkets and hypermarkets play a crucial role in the distribution of protein bars, with major chains like Walmart, Soriana, Superama, and La Comer maintaining a strong presence across the country. The market has witnessed significant product diversification, with manufacturers introducing various flavors and formulations to meet different dietary preferences. Consumer education and awareness about the benefits of protein supplementation have contributed to the market's expansion, particularly among fitness enthusiasts and health-conscious individuals. The accessibility of protein bars through various retail channels has further supported market growth, making these products increasingly popular among Mexican consumers.

Protein Bar Market in Canada

Canada's protein bar market demonstrates strong potential, driven by increasing consumer preference for protein-rich diet foods and growing fitness trends. The market has witnessed significant consumer adoption, with more than 45% of consumers regularly incorporating protein bars into their diet. A notable trend is the use of protein bars as breakfast alternatives, with over 50% of consumers choosing protein bars for their morning meal to ensure adequate protein intake throughout the day. The market is characterized by strong distribution networks, with products available through more than 10,000 retail locations across the country. Major retail chains like Loblaw Companies, with over 2,400 outlets, play a crucial role in making protein bars accessible to Canadian consumers. The market has also seen growing demand for specialized products, particularly those with reduced allergen content and gluten-free formulations. Consumer willingness to pay premium prices for high-protein products has encouraged protein bar manufacturers in Canada to introduce innovative formulations and flavors.

Protein Bar Market in Other Countries

The protein bar market in other North American countries, including Greenland, Jamaica, Costa Rica, Panama, and Guatemala, exhibits varying degrees of market development and consumer adoption. These markets are characterized by growing health consciousness and increasing awareness of the benefits of protein supplementation. The retail landscape in these countries is evolving, with both modern trade and traditional retail channels playing important roles in product distribution. Consumer preferences in these markets are influenced by global health and wellness trends, leading to increased demand for protein-enriched snack options. The markets show potential for growth, particularly in urban areas where fitness culture is gaining prominence. The availability of protein bars through various retail channels, including convenience stores and supermarkets, has helped increase product accessibility and visibility. These markets also benefit from the spillover effects of trends and product innovations from larger North American markets.

North America Protein Bar Industry Overview

Top Companies in North America Protein Bar Market

The North American protein bar market is characterized by intense innovation and strategic developments among key players like Mondelez International, Simply Good Foods, and Glanbia PLC. Companies are focusing on expanding their product portfolios through continuous innovation, particularly in the plant-based protein bars market and specialized dietary variants like keto-friendly and allergen-free options. Operational agility is demonstrated through the enhancement of manufacturing capabilities and supply chain optimization, with several protein bar manufacturers investing in new production facilities and distribution networks. Strategic moves predominantly revolve around mergers and acquisitions to strengthen market presence and expand product offerings, as evidenced by significant acquisitions like Mondelez's purchase of Clif Bar and Simply Good Foods' acquisition of Quest Nutrition. Market expansion strategies include the development of direct-to-consumer channels, partnerships with fitness platforms, and the introduction of subscription-based models to enhance customer engagement and loyalty.

Consolidated Market Led By Global Players

The competitive landscape is dominated by large global conglomerates with diversified product portfolios, alongside specialized nutrition-focused companies. Major food and beverage corporations like Mondelez International, Mars Incorporated, and PepsiCo leverage their extensive distribution networks and brand recognition to maintain strong market positions. These companies benefit from significant research and development capabilities, established manufacturing facilities, and robust marketing resources. The market shows moderate consolidation with a mix of multinational corporations and specialized protein bar manufacturers competing for market share.


The market has witnessed significant merger and acquisition activity as larger companies seek to expand their presence in the healthy snacking segment. This trend is exemplified by strategic acquisitions targeting companies with strong positions in specific market niches, such as protein bar brands focusing on plant-based protein bars or specialized dietary requirements. These acquisitions have helped established players quickly expand their product portfolios and access new consumer segments while allowing smaller innovative companies to benefit from larger distribution networks and marketing resources.

Innovation and Distribution Drive Market Success

Success in the protein bar market increasingly depends on companies' ability to innovate across product formulations, packaging, and marketing strategies. Incumbent players must focus on developing unique flavor profiles, incorporating novel ingredients, and addressing specific dietary preferences to maintain their market position. Companies need to strengthen their omnichannel presence, particularly in direct-to-consumer platforms and specialty retail channels, while maintaining strong relationships with traditional retail partners. Building sustainable and transparent supply chains has become crucial as consumers demand more information about ingredient sourcing and manufacturing processes.


For contenders looking to gain market share, differentiation through specialized product offerings and targeted marketing approaches presents significant opportunities. Success factors include developing strong partnerships with retailers, investing in digital marketing capabilities, and creating authentic protein bar branding stories that resonate with health-conscious consumers. The market shows relatively low substitution risk due to the convenience and nutritional benefits of protein bars, though companies must stay attuned to evolving consumer preferences and potential regulatory changes regarding nutritional claims and labeling requirements. Building strong relationships with fitness influencers and wellness communities has become increasingly important for brand building and market penetration.

North America Protein Bar Market Leaders

  1. Glanbia PLC

  2. Mars Incorporated

  3. Mondelēz International Inc.

  4. PepsiCo Inc.

  5. Simply Good Foods Co.

  6. *Disclaimer: Major Players sorted in no particular order
North America Protein Bar Market Concentration
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North America Protein Bar Market News

  • May 2023: General Mills Inc. announced that it would be expanding its Nature Valley brand with the introduction of Nature Valley Savory Nut Crunch Bars.
  • April 2023: Under the brand ONE Brands, The Hershey Company launched the Peanut Butter & Jelly Flavored Protein Bar. The ONE Limited Edition Peanut Butter & Jelly flavored bars are packed with 20 grams of protein, 1 gram of sugar, and the taste of peanut butter and strawberry jelly flavors.
  • March 2023: GoMacro® introduced the newest addition to its MacroBar® lineup, the Cool Endeavor™. In addition to the full-size MacroBar, this Mint Chocolate Chip flavor is also available as a MacroBar® Mini.

Free With This Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

North America Protein Bar Market
North America Protein Bar Market
North America Protein Bar Market
North America Protein Bar Market

North America Protein Bar Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Distribution Channel
    • 5.1.1 Convenience Store
    • 5.1.2 Online Retail Store
    • 5.1.3 Supermarket/Hypermarket
    • 5.1.4 Others
  • 5.2 Country
    • 5.2.1 Canada
    • 5.2.2 Mexico
    • 5.2.3 United States
    • 5.2.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 1440 Foods Company
    • 6.4.2 General Mills Inc.
    • 6.4.3 Glanbia PLC
    • 6.4.4 Go Macro LLC
    • 6.4.5 Jamieson Wellness Inc.
    • 6.4.6 Kellogg Company
    • 6.4.7 Mars Incorporated
    • 6.4.8 Mondelēz International Inc.
    • 6.4.9 No Cow LLC
    • 6.4.10 PepsiCo Inc.
    • 6.4.11 Pervine Foods LLC
    • 6.4.12 Power Crunch Pty Ltd
    • 6.4.13 Simply Good Foods Co.
    • 6.4.14 The Hershey Company
    • 6.4.15 Vorlo Inc.
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 9:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 10:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 11:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA OTHERS, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA OTHERS, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 15:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 16:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 17:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 18:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CANADA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF PROTEIN BAR MARKET, USD, CANADA, 2018 - 2030
  1. Figure 21:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, MEXICO, 2018 - 2030
  1. Figure 22:  
  2. VALUE OF PROTEIN BAR MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 23:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF PROTEIN BAR MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 25:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 27:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2018 - 2023
  1. Figure 28:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2018 - 2023
  1. Figure 29:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA

North America Protein Bar Industry Segmentation

Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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North America Protein Bar Market Research FAQs

How big is the North America Protein Bar Market?

The North America Protein Bar Market size is expected to reach USD 7.07 billion in 2025 and grow at a CAGR of 9.89% to reach USD 11.33 billion by 2030.

What is the current North America Protein Bar Market size?

In 2025, the North America Protein Bar Market size is expected to reach USD 7.07 billion.

Who are the key players in North America Protein Bar Market?

Glanbia PLC, Mars Incorporated, Mondelēz International Inc., PepsiCo Inc. and Simply Good Foods Co. are the major companies operating in the North America Protein Bar Market.

Which segment has the biggest share in the North America Protein Bar Market?

In the North America Protein Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

Which country has the biggest share in the North America Protein Bar Market?

In 2025, United States accounts for the largest share by country in the North America Protein Bar Market.

What years does this North America Protein Bar Market cover, and what was the market size in 2025?

In 2025, the North America Protein Bar Market size was estimated at 7.07 billion. The report covers the North America Protein Bar Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Protein Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Protein Bar Market Research

Mordor Intelligence provides a comprehensive analysis of the protein bar market and the nutrition bar industry. We leverage extensive expertise in the sports nutrition bar and functional protein bar segments. Our research covers a wide range, from athletic protein bars to vegan protein bars and organic protein bars. We offer a detailed examination of protein bar manufacturers across the USA and Canada. The report provides in-depth coverage of protein bar growth trends, bar revenue statistics, and emerging opportunities in the plant-based bars markets. This information is available as an easy-to-download report PDF.

Our analysis benefits stakeholders across the value chain, from protein bar manufacturers to retailers. It offers crucial insights into nutritional bar market dynamics and protein bar sales metrics. The report examines private label protein bars in Canada and the USA, analyzing nutrition bar co-manufacturing opportunities and bars business growth patterns. Stakeholders gain valuable understanding of high protein snack trends, meal replacement bar innovations, and fitness bar market developments. This is supported by detailed protein bar market size data and industry statistics that drive strategic decision-making.

North America Protein Bars Market Report Snapshots