North America Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Probiotic Drinks Market is segmented by Type (Yogurt Drinks, Fermented Milk Drinks, Kefir, Kombucha, Probiotic Juices, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Stores, and Other Distribution Channels); and by Country (United States, Canada, Mexico, Rest of North America). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

North America Probiotic Drinks Market Size

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North America Probiotic Drinks Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.25 %
Market Concentration High

Major Players

North America Probiotic Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Probiotic Drinks Market Analysis

The North America Probiotic Drinks market is projected to grow at a CAGR of 5.25% over the next five years.

The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on. Because probiotics contain probiotic microorganisms that will improve gastrointestinal functionality, many people prefer them. These probiotics are known to support the health of the intestinal tract and maintain those nutrients' ability to be absorbed. Probiotics can support gut harmony and lessen episodes of bloating, constipation, diarrhea, or irritable bowel syndrome.

Additionally, these drinks improve mental health because there is a link between gut health and mood, mental health, and both, according to several research. As a result, the substance assists in the treatment of autism, OCD, OCD-like behavior, and depression. By encouraging the body to produce natural antibodies, the products may also strengthen the immune system. Owing to the increasing awareness of these health benefits and increasing health concerns and consciousness, the demand for probiotic products has been increasing in the region. Hence, in line with the demand, the production of such products and product offerings from major players in the region are also increasing. For instance, according to StatCan, in 2021, Ontario yogurt production amounted to around 71.7 million kilograms which has increased from 70.7 million kilograms in 2020.

Also, in August 2021, the dairy business Lala, founded in Mexico, expanded its Postres Auténticos line of fresh dairy products to include yogurt smoothies and creams that are based on desserts. It introduced three flavors of these Postres Auténticos yogurt dessert smoothies: fresas con crema (strawberries and cream), tres leches cake, and arroz con leche. Each 6.7oz bottle of these yogurt smoothies, according to the advertisement, provides 5g of protein and is produced with real whole milk. Such developments in the market coupled with the higher interest of middle-aged adults in maintaining digestive health are expected to enhance the growth of the probiotics market in North America.

North America Probiotic Drinks Market Trends

This section covers the major market trends shaping the North America Probiotic Drinks Market according to our research experts:

Increasing Popularity Of Probiotic Drinks

Probiotic drinks are perceived as one of the healthiest and most protein-rich on-the-go products for consumers in the region. Probiotics have demonstrated promise for a number of medical conditions, including the treatment of baby colic, the prevention of necrotizing enterocolitis and sepsis in premature infants, the treatment of periodontal disease, and the induction or maintenance of remission in ulcerative colitis. People in the region are also responding positively to the probiotic drinks market since it strengthens the immune system. Furthermore, the demand and popularity of probiotic drinks have paved way for the manufacturers to constantly invest in product innovation, offerings, and expansion in order to capture the evolving consumer trend and gain a competitive advantage in the market. For instance, in April 2022, Yomie's Yogurt, which claims to be "Canada's first yogurt smoothie brand,' announced that it is opening its first location in Edmonton. The company sells a variety of yogurt drinks, including strawberry, creamy avocado, lemon aloe, and even red dragonfruit, a superfood.

Moreover, the inherent propensity of North American consumers to take supplements and consume dairy products presents a huge growth opportunity for the probiotics drinks industry. Additionally, consumer concern over preventive healthcare is fueling market expansion. Owing to this, imports of probiotic drinks like yogurt, consumption, and production is increasing in the past few years. For instance, according to Canadian Dairy Information Centre, yogurt imports amounted to approximately 996,000 kilograms in 2021, an increase from around 766,000 kilograms the previous year. Similarly, according to StatCan, in 2021, approximately 9.14 liters of yogurt were available for consumption per person in Canada. Thus, the increasing popularity of probiotic products owing to their health benefits and many players expanding their businesses and offerings are expected to boost the market's growth during the forecast period.

North America Probiotic Drinks Market: Volume of Yogurt Imports, in Million Kilograms, Canada, 2018-2021

The United States Holds The Largest Share

The higher interest of middle-aged adults in maintaining digestive health is one of the major drivers enhancing the growth of the probiotics market in the United States. The ongoing trend of healthy hydration is yet another factor, which is augmenting the sales of probiotics, such as kombucha, probiotic juices, drinkable yogurts, kefir, and others, across the country. For instance, according to the US Department of Agriculture, as of 2021, per capita consumption of yogurt stands at about 14.3 pounds per person which has increased from 13.6 pounds per person.

Furthermore, the distribution channels, primarily supermarkets/hypermarkets and online channels, are offering a wide range of probiotic drinks of different origins and sources for example from Icelandic, Australian, and Greek to no-dairy sources such as coconuts, soy, etc, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups. For instance, in June 2022, Danone North America announced the launch of its latest yogurt drink called Activia+ Multi-Benefit Probiotic Yogurt Drinks. The company claimed that this product will be available in all the grocery stores around the United States and is packed with billions of live and active probiotics that help support one's gut health. It also claimed that Activia+ also is an excellent source (20% DV) of vitamins C, D, and zinc to support the immune system.

Moreover, the younger generations and millennials in the country are looking for functional benefits in their foods. Positive results in the intestines or intestinal tract health owing to the consumption of good bacteria like different types of probiotic drinks are increasing the consumption of such products in the country. According to Danone, with 70% of the immune system living in the gut, 77% of adults are looking to particular foods and products to help support their immune system, while 44% look to yogurt in particular. Hench, such developments and increasing awareness about the health benefits of consuming probiotic products among consumers in the country are expected to boost the market's growth during the forecast period.

North America Probiotic Drinks Market: Per Capita Consumption of Yogurt, in Pounds per Person, United States, 2018-2021

North America Probiotic Drinks Industry Overview

The North America Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo, and Danone, owing to their high market penetration and diverse portfolio offered to consumers. The leading companies are heavily investing in the development of new products and are collaborating with and acquiring other companies, which is expected to increase their market shares while strengthening the R&D activities. To overcome costs, major companies have ventured more frequently into partnerships with distributors or even their competitors as a means to mitigate risk and the cost involved. This also allows companies to concentrate on core competencies and optimize their resources.

North America Probiotic Drinks Market Leaders

  1. Yakult Honsha Co., Ltd.

  2. PepsiCo Inc.

  3. Lifeway Foods

  4. Danone S.A.

  5. Grupo Lala

*Disclaimer: Major Players sorted in no particular order

North America Probiotic Drinks Market Concentration
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North America Probiotic Drinks Market News

  • In June 2022, Remedy Drinks, the makers of gut-friendly no sugar, live-cultured drinks, announced the expansion of its United States presence across national retailers and multiple distribution channels. In addition, the brand has announced a new flavor, Mango Passion, to its refreshing range of sparkling kombucha drinks that are small-batch, craft-made, and all authentically brewed.
  • In August 2021, the United States-based start-up Yoi launched a line of plant-based probiotic drinks. The range, the first from Yoi, is available in Strawberry, Vanilla Bean, Pineapple, and Cacao Nib flavors.
  • In July 2021, PepsiCo has launched an on-the-go fermented beverage designed to promote gut health. KeVita Prebiotic Shots is a three-strong range of water-kefir-culture drinks packaged in 2oz (5.9cl) bottles. Each bottle contains 3g of prebiotic fiber to support digestive health.

North America Probiotic Drinks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Yogurt Drinks

      2. 5.1.2 Fermented Milk Drinks

      3. 5.1.3 Kefir

      4. 5.1.4 Kombucha

      5. 5.1.5 Probiotic Juices

      6. 5.1.6 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Health Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Yakult Honsha Co., Ltd.

      2. 6.3.2 PepsiCo Inc.

      3. 6.3.3 Lifeway Foods

      4. 6.3.4 Danone S.A.

      5. 6.3.5 NextFoods, Inc.

      6. 6.3.6 Bio-K Plus International Inc.

      7. 6.3.7 Grupo Lala

      8. 6.3.8 GT'S Living Foods

      9. 6.3.9 Lala (Postres Autnticos)

      10. 6.3.10 Yomie's Yogurt

    4. *List Not Exhaustive

**Subject to Availability
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North America Probiotic Drinks Industry Segmentation

Probiotics are live microorganisms that are intended to have health benefits when consumed. These microorganisms are incorporated into food and beverages to enhance the nutrition profile of the final product. The North America Probiotic Drinks market is segmented by type, distribution channel, and by geography. By type, the market is segmented into Yogurt Drinks, Fermented Milk Drinks, Kefir, Kombucha, Probiotic Juices, and Others. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. By geography, the market covers the country-level analysis of developed economies like the United States, Canada, and Mexico. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million)

Yogurt Drinks
Fermented Milk Drinks
Probiotic Juices
Distribution Channel
Convenience Stores
Pharmacies/Health Stores
Online Stores
Other Distribution Channels
United States
Rest of North America
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North America Probiotic Drinks Market Research FAQs

The North America Probiotic Drinks Market is projected to register a CAGR of 5.25% during the forecast period (2024-2029)

Yakult Honsha Co., Ltd. , PepsiCo Inc., Lifeway Foods , Danone S.A. and Grupo Lala are the major companies operating in the North America Probiotic Drinks Market.

The report covers the North America Probiotic Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Probiotic Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Probiotic Drinks Industry Report

Statistics for the 2024 North America Probiotic Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Probiotic Drinks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Probiotic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)