North America Probiotic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Probiotic Drinks Market is segmented by Type (Drinkable Yogurt, Kefir, Kombucha, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Stores, and Other Distribution Channels); and by Geography (United States, Canada, Mexico, Rest of North America)

Market Snapshot

North America Probiotic Drinks Market Forecast
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.25 %
North America Probiotic Drinks Market Major Players

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Market Overview

North America Probiotic Drinks market is projected to grow at a CAGR of 5.25% during the forecast period.

  • The market is driven by robust demand for health-based products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on. As a result, drinkable yogurt held a significant share in the market studied.
  • By distribution channel, supermarkets/ hypermarkets led the revenues, owing to higher product visibility and high vulnerability to get sold as a result of impulse purchase made by consumers.

Scope of the Report

North America Probiotic Drinks market is segmented by type into drinkable yogurt, kefir, kombucha, and others. The study also focusses on the sales of probiotic drinks generated through supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. By geography, the market covers country level analysis of developed economies like the United States, Canada, and Mexico.

Drinkable Yogurt
Distribution Channel
Convenience Stores
Pharmacies/Health Stores
Online Stores
Other Distribution Channels
United States
Rest of North America

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Key Market Trends

Drinkable Yogurt Holds a Significant Share in the Market

Yogurt is perceived as one of the healthiest and protein-rich on-the-go product for the consumers. Furthermore, they have paved way for the manufacturers to constantly invest in product innovation, in order to capture the evolving consumer trend and gain competitive advantage in the market. However, yogurt being a matured market in North America is witnessing an organic decline further wrecked by overall slowing dairy market in the region. Consumers are shifting from dairy based food products primarily due to lactose intolerance or on-going vegan trend toward numerous dairy alternatives present in the market. This has strongly contributed to the growth of other probiotic drink segments.

North America Probiotic Drinks Market Trends

The United States Drives the Regional Market

Higher interest of middle-aged adults in maintaining digestive health is one of the major drivers that is enhancing the growth of the probiotics market in the United States. The on-going trend of healthy hydration is yet another factor, which is augmenting the sales of probiotics, such as kombucha, probiotic juices, drinkable yogurts, kefir, and others, across the country. Moreover, the distribution channels, primarily supermarkets/hypermarkets and online channels, are offering a wide range of probiotic drinks of different origins and sources for example from Icelandic, Australian, Greek to no-dairy sources such as coconuts, soy etc, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups.

North America Probiotic Drinks Market Growth

Competitive Landscape

North America Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo and Danone, owing to their high market penetration and diverse portfolio offered to consumers. The leading companies are heavily investing in the development of new products and are collaborating and acquiring other companies, which is expected to increase their market shares, while strengthening the R&D activities.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Drinkable Yogurt

      2. 5.1.2 Kefir

      3. 5.1.3 Kombucha

      4. 5.1.4 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Health Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Yakult Honsha Co., Ltd.

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Lifeway Foods

      4. 6.4.4 Danone S.A.

      5. 6.4.5 NextFoods, Inc.

      6. 6.4.6 Bio-K Plus International Inc.

      7. 6.4.7 Grupo Lala

      8. 6.4.8 GT'S Living Foods

    5. *List Not Exhaustive

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Frequently Asked Questions

The North America Probiotic Drinks Market market is studied from 2016 - 2026.

The North America Probiotic Drinks Market is growing at a CAGR of 5.25% over the next 5 years.

Yakult Honsha Co., Ltd. , PepsiCo Inc., Lifeway Foods , Danone S.A. , Grupo Lala are the major companies operating in North America Probiotic Drinks Market.

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