North America Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Poultry Meat Market is segmented by Form (Canned, Fresh / Chilled, Frozen, Processed), by Distribution Channel (Off-Trade, On-Trade) and by Country (Canada, Mexico, United States). Market value in USD and market volume in tonnes are presented. Key data points observed include production and price.

North America Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Poultry Meat Market Size

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North America Poultry Meat Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 64.36 Billion
Market Size (2030) USD 67.9 Billion
CAGR (2025 - 2030) 1.07 %
Market Concentration Medium

Major Players

North America Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Poultry Meat Market Analysis

The North America Poultry Meat Market size is estimated at 64.36 billion USD in 2025, and is expected to reach 67.9 billion USD by 2030, growing at a CAGR of 1.07% during the forecast period (2025-2030).

The North American poultry meat industry is experiencing significant transformation driven by changing consumer preferences and economic factors. In 2022, chicken meat witnessed the highest price inflation among meat categories in the July Consumer Price Index, with an unadjusted increase of 17.6% year-over-year, significantly outpacing the overall meat category's 7.2% rise. This price dynamic has led to shifts in purchasing patterns, with consumers increasingly seeking value-oriented options while maintaining their preference for poultry products. The industry has responded by diversifying product offerings and enhancing distribution channels to meet evolving consumer demands. Manufacturers are focusing on developing innovative packaging solutions and convenient formats to maintain product freshness and extend shelf life.


The retail landscape for poultry meat continues to evolve, with supermarkets maintaining dominance by holding 67.69% of off-trade channel sales in 2022. This substantial market presence is supported by retailers' ability to offer diverse product ranges, including organic, antibiotic-free, and locally sourced options. The millennial demographic has emerged as a particularly significant consumer segment, purchasing 20% more chicken meat than the average American household. This trend has prompted retailers to expand their premium and convenience-oriented product lines, including pre-marinated, pre-cut, and pre-seasoned offerings that cater to busy lifestyles.


Digital transformation is revolutionizing the poultry market industry's distribution channels, with online platforms emerging as a crucial sales avenue. E-commerce platforms are enhancing their offerings through interactive cooking demonstrations, recipe sharing, and promotional activities to engage consumers. Major manufacturers and retailers are investing in sophisticated supply chain networks and contactless delivery systems to improve the online shopping experience. These digital initiatives are complemented by educational content and virtual cooking classes, helping consumers explore new ways to prepare poultry products.


Sustainability has become a central focus in the North American poultry meat market, with producers increasingly emphasizing environmental responsibility and ethical production practices. Canadian producers, in particular, have achieved notable success in reducing their carbon footprint, establishing one of the lowest environmental impacts globally for poultry production. This commitment to sustainability extends throughout the value chain, from farm operations to packaging and distribution. Industry players are investing in eco-friendly packaging solutions and implementing energy-efficient processing methods to meet growing consumer demand for environmentally conscious products while maintaining product quality and food safety standards.

Segment Analysis: Form

Frozen Segment in North America Poultry Meat Market

The frozen poultry meat segment dominates the North American market, accounting for approximately 50% of the total market value in 2024. This significant market share can be attributed to several factors, including the longer shelf life and superior distribution capabilities of frozen poultry products compared to other forms. The segment's dominance is particularly evident in urban areas where consumers prefer frozen poultry due to its convenience and storage advantages. Supermarkets and hypermarkets have shown a strong preference for frozen poultry products over other types due to better inventory management and reduced wastage. The frozen segment's success is also driven by technological advancements in freezing techniques that help maintain product quality while extending shelf life, making it an attractive option for both retailers and consumers.

Market Analysis of North America Poultry Meat Market: Chart for Form

Processed Segment in North America Poultry Meat Market

The processed poultry meat segment is emerging as the most dynamic category in the market, projected to grow at approximately 2% during 2024-2029. This growth is driven by shifting demographic profiles and evolving lifestyles, coupled with increasing exposure to diverse cuisines and the expansion of modern restaurant chains and retail outlets. The segment's growth is further supported by continuous product innovations and launches by major manufacturers, who are introducing new flavors and convenient formats to meet changing consumer preferences. The processed poultry segment is particularly benefiting from the rising demand for ready-to-eat and convenient food options among urban consumers, with manufacturers focusing on developing products that combine convenience with premium quality and innovative flavoring.

Remaining Segments in Form Segmentation

The fresh poultry and canned segments continue to play vital roles in the North American poultry meat market. The fresh poultry segment maintains its appeal among health-conscious consumers who prefer minimally processed products, while also benefiting from the growing farm-to-table movement and increasing demand for premium quality poultry products. The canned segment serves a specific market niche, particularly valued for its long shelf life and convenience in food service operations. Both segments are seeing innovations in packaging and preservation techniques to enhance product appeal and maintain quality, while also adapting to changing consumer preferences for natural and minimally processed options.

Segment Analysis: Distribution Channel

On-Trade Segment in North America Poultry Meat Market

The on-trade channel dominates the North American poultry meat market, holding approximately 57% market share in 2024. This significant market position is primarily driven by the expanding foodservice industry across the region, with the United States foodservice sector showing particularly strong growth. The segment's dominance is reinforced by the increasing number of tourists and the growing influence of global cuisines in the region. Restaurants are actively experimenting with new poultry preparations, particularly focusing on innovative spicy flavors and specialty dishes. The market has also witnessed substantial growth in cloud kitchens specializing in poultry, especially chicken-based offerings. The expansion of central kitchens for food preparation and effective social media marketing showcasing menus, philosophies, and chefs has further strengthened the on-trade segment's market position.

Online Channel Segment in North America Poultry Meat Market

The online channel is emerging as the most dynamic segment in the North American poultry meat market, projected to grow at approximately 5% CAGR from 2024 to 2029. This remarkable growth is driven by continuous investments in expanding supply chain networks and the implementation of contactless delivery and payment systems. Major manufacturers and retailers have recognized the segment's potential and have integrated online sales channels into their business models. These companies are enhancing customer engagement through interactive cooking demonstrations on their e-commerce platforms and offering branded product giveaways. The growth is further supported by the increasing consumer preference for label-friendly products in online stores, particularly among millennials who actively seek organic poultry products. Direct-to-consumer (D2C) eCommerce opportunities are becoming increasingly prevalent, reducing adulteration risks through direct farm purchases.

Remaining Segments in Distribution Channel

The remaining distribution channels in the North American poultry meat market include traditional off-trade channels such as supermarkets, hypermarkets, and convenience stores. Supermarkets and hypermarkets continue to maintain a strong presence by offering a wide range of specialty products, including organic, antibiotic-free, and locally grown poultry options. Convenience stores serve as crucial points of sale for ready-to-eat poultry products, particularly in urban areas. These traditional channels benefit from their established infrastructure, consumer trust, and ability to provide tactile shopping experiences. They also play a vital role in maintaining competitive pricing and ensuring widespread product availability across different geographical locations.

North America Poultry Meat Market Geography Segment Analysis

Poultry Meat Market in the United States

The United States dominates the North American poultry meat market, commanding approximately 64% market share in 2024. The country's leadership position is reinforced by its robust production infrastructure and advanced genetic breeding programs. The development and proliferation of new and more productive chicken breeds have been crucial drivers of market growth. The country's competitive advantage stems from abundant domestic feed resources, particularly soybean meal and corn, which typically represent the most significant production costs across livestock operations. Consumer preferences have notably shifted toward label claims such as non-GMO, antibiotic-free, all-natural, and preservative-free products, reflecting growing health consciousness. The frozen/canned meat product segment leads total sales, with retailers preferring frozen over fresh poultry meat due to extended shelf life. The market's strength is further supported by sophisticated distribution networks and advanced cold chain infrastructure that ensures product quality maintenance throughout the supply chain.

Poultry Meat Market in Canada

Canada emerges as the most dynamic market in the region, projected to grow at approximately 1.3% CAGR from 2024 to 2029. The country's poultry sector stands out for its strong environmental credentials, maintaining one of the lowest carbon footprints in global poultry production. The market's evolution is characterized by significant innovations in processed poultry products, particularly in value-added segments such as poultry-based burgers, sausages, and breaded chicken fillets. Canadian consumers show increasing preference for convenience-oriented products, driving demand for pre-marinated, pre-cut, and pre-seasoned meat options. The country's strict regulatory framework ensures high food safety standards, building consumer trust and market stability. The industry benefits from strong government support through various initiatives aimed at enhancing production efficiency and product quality. Market players are increasingly focusing on product differentiation through organic certification and sustainable farming practices, responding to growing consumer awareness about environmental and health considerations.

Poultry Meat Market in Mexico

Mexico's poultry meat market demonstrates robust fundamentals, supported by the country's strong domestic production capabilities and evolving consumer preferences. The market structure is characterized by six main product categories: live, public market, rotisserie, broiler, chicken pieces, and value-added products. The industry's growth is supported by government initiatives administered by the Ministry of Agriculture and Rural Development, particularly focusing on supporting marginalized and small farmers. Consumer behavior in Mexico shows distinct patterns, with processed poultry emerging as a particularly dynamic segment. The market benefits from a well-developed distribution network that includes both modern retail channels and traditional markets. The country's poultry sector demonstrates remarkable resilience, adapting to changing consumer preferences while maintaining traditional distribution channels. The industry's integration of modern production techniques with established market practices creates a unique market dynamic.

Poultry Meat Market in Other Countries

The poultry meat market in other North American countries, including various Central American nations, presents a diverse landscape with unique characteristics and challenges. These markets are characterized by a strong cultural affinity for poultry products, particularly in processed and cooked forms. Local markets demonstrate distinct consumption patterns, with a significant emphasis on traditional preparation methods and local flavor preferences. The foodservice sector plays a crucial role in these markets, particularly through specialized chicken outlets and traditional eateries. Market development in these regions is influenced by a combination of factors including local dietary preferences, economic conditions, and distribution infrastructure capabilities. The industry structure in these countries typically involves a mix of modern retail channels and traditional markets, each serving distinct consumer segments. Despite facing various challenges including infrastructure limitations and economic volatility, these markets show resilience and adaptation to changing consumer needs and preferences.

North America Poultry Meat Industry Overview

Top Companies in North American Poultry Meat Market

The leading companies in the North American poultry meat market are actively pursuing growth through multiple strategic initiatives. Product innovation remains a key focus area, with companies developing value-added offerings such as air-fried options, label-friendly products, and specialized cuts to meet evolving consumer preferences. Operational agility is demonstrated through investments in automation, supply chain optimization, and digital transformation of processes. Strategic expansion moves include facility upgrades, capacity additions, and geographical market penetration, particularly in high-growth regions. Companies are also emphasizing sustainability initiatives, animal welfare practices, and food safety certifications while strengthening their distribution networks through both traditional and emerging channels like e-commerce platforms.

Consolidated Market Led By Established Players

The North American poultry meat market exhibits a highly consolidated structure dominated by large-scale integrated players with established processing facilities and distribution networks. These major players operate across multiple segments of the value chain, from breeding and poultry processing to distribution and marketing, giving them significant competitive advantages. The market features a mix of global conglomerates with diverse protein portfolios and specialized poultry processors focused exclusively on chicken and turkey products. The competitive landscape is characterized by high entry barriers due to substantial capital requirements, stringent regulatory compliance needs, and established relationships with retail and foodservice customers.


Merger and acquisition activity remains robust as companies seek to expand their geographic presence, acquire complementary capabilities, and achieve economies of scale. Vertical integration continues to be a key strategy, with companies acquiring or partnering with farms, feed mills, and processing facilities to ensure supply chain control and cost efficiency. The market also sees strategic partnerships between processors and technology providers to enhance operational efficiency and develop innovative products. Smaller regional players maintain their presence through specialized product offerings and strong local customer relationships, though they face increasing pressure from larger competitors.

Innovation and Efficiency Drive Future Success

Success in the North American poultry meat market increasingly depends on companies' ability to balance operational efficiency with product innovation and market responsiveness. Incumbents must focus on modernizing production facilities, implementing advanced processing technologies, and developing value-added products to maintain their market position. Investment in research and development, particularly in areas like alternative protein products and sustainable packaging, becomes crucial for long-term growth. Companies need to strengthen their direct-to-consumer channels while maintaining strong relationships with traditional retail and foodservice customers. Building robust food safety protocols and maintaining transparency in sourcing and production practices are essential for consumer trust.


For contenders looking to gain poultry market share, focusing on niche segments and specialized product offerings provides opportunities for differentiation. Success requires developing efficient distribution networks, implementing modern processing technologies, and building strong brand identities centered on quality and sustainability. Companies must also prepare for potential regulatory changes regarding animal welfare, environmental impact, and food safety standards. Understanding and adapting to shifting consumer preferences, particularly regarding health, convenience, and sustainability, remains crucial. Building strategic partnerships with retailers, foodservice operators, and technology providers can help smaller players compete more effectively against larger incumbents. Additionally, the presence of the top 25 poultry companies in the USA underscores the competitive nature of the commercial poultry industry, highlighting the need for continuous innovation and efficiency.

North America Poultry Meat Market Leaders

  1. Cargill Inc.

  2. Hormel Foods Corporation

  3. JBS SA

  4. Sysco Corporation

  5. Tyson Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
North America Poultry Meat Market Concentration
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North America Poultry Meat Market News

  • March 2023: Kraft Heinz Company and BEES announced an expanded partnership to propel the B2B marketplace, with the ambition to unlock 1 million potential new points of sale across LATAM for the Company, specifically to enhance its footprint in Mexico, Colombia and Peru.
  • March 2023: Tyson® brand introduces chicken sandwiches and sliders, bringing restaurant-quality taste to home. The new Tyson Chicken Breast Sandwiches and Sliders are available in Original and Spicy. The new product is available in the frozen snacks section at retailers nationwide.
  • February 2023: Morning Star and Pringles combine iconic flavors in first-of-its-kind plant-based CHIK'N Fries. All-new MorningStar Farms® Chik'n Fries are available in two delicious Pringles® flavors: Original and Scorchin' Cheddar Cheeze.

North America Poultry Meat Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 Price Trends
    • 3.1.1 Poultry
  • 3.2 Production Trends
    • 3.2.1 Poultry
  • 3.3 Regulatory Framework
    • 3.3.1 Canada
    • 3.3.2 Mexico
    • 3.3.3 United States
  • 3.4 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Form
    • 4.1.1 Canned
    • 4.1.2 Fresh / Chilled
    • 4.1.3 Frozen
    • 4.1.4 Processed
    • 4.1.4.1 By Processed Types
    • 4.1.4.1.1 Deli Meats
    • 4.1.4.1.2 Marinated/ Tenders
    • 4.1.4.1.3 Meatballs
    • 4.1.4.1.4 Nuggets
    • 4.1.4.1.5 Sausages
    • 4.1.4.1.6 Other Processed Poultry
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
    • 4.2.1.1 Convenience Stores
    • 4.2.1.2 Online Channel
    • 4.2.1.3 Supermarkets and Hypermarkets
    • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Country
    • 4.3.1 Canada
    • 4.3.2 Mexico
    • 4.3.3 United States
    • 4.3.4 Rest of North America

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
    • 5.4.1 Cargill Inc.
    • 5.4.2 Continental Grain Company
    • 5.4.3 Foster Farms Inc.
    • 5.4.4 George's Inc.
    • 5.4.5 Hormel Foods Corporation
    • 5.4.6 House Of Raeford
    • 5.4.7 JBS SA
    • 5.4.8 Koch Foods Inc.
    • 5.4.9 Perdue Farms Inc.
    • 5.4.10 Sysco Corporation
    • 5.4.11 The Kraft Heinz Company
    • 5.4.12 Tyson Foods Inc.
    • 5.4.13 WH Group Limited

6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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North America Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Form Canned
Fresh / Chilled
Frozen
Processed By Processed Types Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel Off-Trade Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country Canada
Mexico
United States
Rest of North America
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North America Poultry Meat Market Research FAQs

How big is the North America Poultry Meat Market?

The North America Poultry Meat Market size is expected to reach USD 64.36 billion in 2025 and grow at a CAGR of 1.07% to reach USD 67.90 billion by 2030.

What is the current North America Poultry Meat Market size?

In 2025, the North America Poultry Meat Market size is expected to reach USD 64.36 billion.

Who are the key players in North America Poultry Meat Market?

Cargill Inc., Hormel Foods Corporation, JBS SA, Sysco Corporation and Tyson Foods Inc. are the major companies operating in the North America Poultry Meat Market.

Which segment has the biggest share in the North America Poultry Meat Market?

In the North America Poultry Meat Market, the Off-Trade segment accounts for the largest share by distribution channel.

Which country has the biggest share in the North America Poultry Meat Market?

In 2025, United States accounts for the largest share by country in the North America Poultry Meat Market.

What years does this North America Poultry Meat Market cover, and what was the market size in 2025?

In 2025, the North America Poultry Meat Market size was estimated at 64.36 billion. The report covers the North America Poultry Meat Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Poultry Meat Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Poultry Meat Market Research

Mordor Intelligence provides a comprehensive analysis of the North America poultry meat market. We leverage extensive expertise in both the industrial poultry and commercial poultry sectors. Our research covers the full range of poultry products, including chicken meat, turkey meat, and duck meat. We also offer a detailed examination of white meat production and consumption patterns. The report offers in-depth coverage of the fresh poultry, processed poultry, and frozen poultry segments. Special attention is given to broiler meat production and domestic fowl farming practices.

Stakeholders gain valuable insights through our detailed analysis of poultry market trends and poultry market size, available in an easy-to-download report PDF format. The comprehensive study examines retail poultry dynamics, industrial poultry operations, and avian meat production across the region. Our research delivers actionable intelligence on poultry food supply chains, dressed poultry processing, and raw poultry handling practices. This enables businesses to make informed decisions in the evolving US poultry market. The report includes extensive data on table bird production, cooked poultry products, and emerging trends in the meat and poultry industry.