North America Poultry Meat Market Size
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Study Period: | 2016 - 2028 |
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Largest Share by Distribution Channel: | On-Trade |
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Largest Share by Country: | United States |
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CAGR: | 0.88 % |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
North America Poultry Meat Market Analysis
The North America Poultry Meat Market is projected to register a CAGR of 0.88%
- Largest Segment by Form - Frozen / Canned : Frozen/canned poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.
- Largest Segment by Country - United States : Higher purchasing power, consumer consumption pattern, and high production due to feed availability are some of the major factors driving the poultry market in US.
- Fastest-growing Segment by Form - Processed : Processed poultry meat provides convenience to the consumers, making it the most preferable. It also remains to be an affordable and versatile source of animal protein.
- Fastest-growing Segment by Country - Canada : The increasing consumer preference for the consumption of poultry products, which surpassed beef in 2017, is likely to drive the segmental growth during the forecast period.
North America Poultry Meat Industry Segmentation
Fresh / Chilled, Frozen / Canned, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.| Form | |
| Fresh / Chilled | |
| Frozen / Canned | |
| Processed |
| Distribution Channel | ||||||
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| On-Trade |
| Country | |
| Canada | |
| Mexico | |
| United States | |
| Rest Of North America |
North America Poultry Meat Market Trends
This section covers the major market trends shaping the North America Poultry Meat Market according to our research experts:
On-Trade is the largest segment by Distribution Channel.
- Poultry meat sales within the on-trade channel increased by 26% in 2021 compared to 2020. Frozen meat holds a substantial share of 34% of the overall poultry meat market. It is projected to rise due to the increased usage of hotdogs and salami and a greater shelf-life, followed by canned meat, with a significant share of its usage in daily meals.
- The online channel in North America is projected to be the fastest-growing distribution channel, and it is expected to register a CAGR of 8.21% during the forecast period. A decline of 31% in sales was observed in the value of the online channel during 2020-2021, owing to the government restrictions on imports and exports, trade barriers, changes in consumer buying preferences, and an inclination toward healthier and cheaper vegetarian food products. Online grocery stores are continuously investing in increasing supply chain networks and contactless delivery and payments.
- The changing dietary patterns and consumers preferring leaner meats/ vegetarian options resulted in higher demand for poultry meat through both on-trade and off-trade channels. For instance, the annual per capita consumption increased by 0.3% in 2021. It is projected to reach 35.4 kg in retail weight equivalent by 2030.
- The on-trade channel comprises 58% of the overall distribution value. For instance, in the United States, approximately 1 million restaurants employed 15.6 million people, with 101,811 chain restaurants in the country in 2021. Total sales worth USD 564.8 billion were recorded in 2021, which is less than the pre-pandemic growth pace.
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United States is the largest segment by Country.
- Canada is anticipated to be the fastest-growing poultry-consuming country. It is projected to register a CAGR of 1.49%, by value, during the forecast period (2022-2028), majorly due to its increasing production and ecological factors. In comparison to the global average for poultry production, Canadian chickens have one of the lowest carbon footprints in the world.
- Productivity gains and improvements in feed conversion ratios made the sector more ecological in Canada. In the last 40 years, the carbon footprint of the sector has been reduced by 37% in Canada. Water consumption was also reduced by 45%. 62% of total energy use comes from renewable resources, with chicken feed accounting for the bulk of renewable energy consumption.
- The United States has a major share of the poultry market in the region. In the review period, the country's share increased by 8% from 2016 to 2021, majorly due to the increased consumer acceptance of substitutes for other meat types, which contain higher fat content and make ideal protein sources.
- The meat segment experienced a +2.3% growth in sales. Poultry delivered the most growth in the region. Chicken sales grew by 15.2% in May 2022 compared to 2021, and turkey added +8.3%. Neither beef, pork, lamb, veal, nor exotics could reach the May 2021 levels, despite the inflationary boost. The sales of turkey, chicken, and pork also grew. In volume terms, ground turkey, chicken, and pork all were above or close to the levels of 2021, whereas ground beef lost 5.6% Y-o-Y, contributing to the growth of the segment.
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North America Poultry Meat Industry Overview
The North America Poultry Meat Market is fragmented, with the top five companies occupying 37.01%. The major players in this market are Cargill, Incorporated, Hormel Foods Corporation, Sysco Corporation, The Kraft Heinz Company and Tyson Foods, Inc. (sorted alphabetically).
North America Poultry Meat Market Leaders
Cargill, Incorporated
Hormel Foods Corporation
Sysco Corporation
The Kraft Heinz Company
Tyson Foods, Inc.
*Disclaimer: Major Players sorted in no particular order
North America Poultry Meat Market News
- August 2022: Tyson Foods has announced the expansion of its Caseyville Prepared Foods Facility. The USD180 million investment project will help meet the growing demand for Tyson Foods’ iconic Hillshire Farm® and Jimmy Dean® branded products. The first line is expected to begin production this fall with the expansion set to be completed in the summer of 2023. The Caseyville plant currently produces Hillshire Farm® and Jimmy Dean® products and the 170,000 square foot expansion will specifically allow a larger production of grab-n-go snacking and breakfast items.
- July 2022: Cargill and Continental Grain Company completed acquisition of Sanderson Farms, Inc and have combined Sanderson Farms with Wayne Farms naming Wayne-Sanderson Farms.
- March 2022: Koch Foods opened a new USD 60 million poultry feed mill, grain storage, and distribution center in Attalla, Alabama, United States. The 130-acre facility can hold more than 1 million bushels of corn.
North America Poultry Meat Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
2.1. Study Assumptions & Market Definition
2.2. Scope of the Study
2.3. Research Methodology
3. KEY INDUSTRY TRENDS
3.1. Price Trends
3.2. Production Trends
3.3. Regulatory Framework
3.4. Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION
4.1. Form
4.1.1. Fresh / Chilled
4.1.2. Frozen / Canned
4.1.3. Processed
4.2. Distribution Channel
4.2.1. Off-Trade
4.2.1.1. Convenience Stores
4.2.1.2. Online Channel
4.2.1.3. Supermarkets And Hypermarkets
4.2.1.4. Others
4.2.2. On-Trade
4.3. Country
4.3.1. Canada
4.3.2. Mexico
4.3.3. United States
4.3.4. Rest Of North America
5. COMPETITIVE LANDSCAPE
5.1. Key Strategic Moves
5.2. Market Share Analysis
5.3. Company Landscape
5.4. Company Profiles
5.4.1. Cargill, Incorporated
5.4.2. Continental Grain Company
5.4.3. Foster Farms Inc.
5.4.4. George's Inc.
5.4.5. Hormel Foods Corporation
5.4.6. House Of Raeford
5.4.7. JBS SA
5.4.8. Koch Foods
5.4.9. Perdue Farms Inc.
5.4.10. Sanderson Farms Incorporated
5.4.11. Sysco Corporation
5.4.12. The Kraft Heinz Company
5.4.13. Tyson Foods, Inc.
5.4.14. WH Group Limited
6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS
7. APPENDIX
7.1. Global Overview
7.1.1. Overview
7.1.2. Porter’s Five Forces Framework
7.1.3. Global Value Chain Analysis
7.1.4. Market Dynamics (DROs)
7.2. Sources & References
7.3. List of Tables & Figures
7.4. Primary Insights
7.5. Data Pack
7.6. Glossary of Terms
List of Tables & Figures
Figure 1:
NORTH AMERICA POULTRY MEAT MARKET, POULTRY, PRICE IN USD/METRIC TONNES, 2016 - 2022
Figure 2:
NORTH AMERICA POULTRY MEAT MARKET, POULTRY, PRODUCTION IN METRIC TONNES, 2016 - 2028
Figure 3:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME, METRIC TONNES, 2016 - 2028
Figure 4:
NORTH AMERICA POULTRY MEAT MARKET, VALUE, USD, 2016 - 2028
Figure 5:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY FORM, 2016 - 2028
Figure 6:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, BY FORM, 2016 - 2028
Figure 7:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME SHARE (%), BY FORM, 2016 VS 2022 VS 2028
Figure 8:
NORTH AMERICA POULTRY MEAT MARKET, VALUE SHARE (%), BY FORM, 2016 VS 2022 VS 2028
Figure 9:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, FRESH / CHILLED, 2016 - 2028
Figure 10:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, FRESH / CHILLED, 2016 - 2028
Figure 11:
NORTH AMERICA POULTRY MEAT MARKET, FRESH / CHILLED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
Figure 12:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, FROZEN / CANNED, 2016 - 2028
Figure 13:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, FROZEN / CANNED, 2016 - 2028
Figure 14:
NORTH AMERICA POULTRY MEAT MARKET, FROZEN / CANNED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
Figure 15:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, PROCESSED, 2016 - 2028
Figure 16:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, PROCESSED, 2016 - 2028
Figure 17:
NORTH AMERICA POULTRY MEAT MARKET, PROCESSED, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
Figure 18:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY DISTRIBUTION CHANNEL, 2016 - 2028
Figure 19:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, BY DISTRIBUTION CHANNEL, 2016 - 2028
Figure 20:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
Figure 21:
NORTH AMERICA POULTRY MEAT MARKET, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2016 VS 2022 VS 2028
Figure 22:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY OFF-TRADE, 2016 - 2028
Figure 23:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, BY OFF-TRADE, 2016 - 2028
Figure 24:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
Figure 25:
NORTH AMERICA POULTRY MEAT MARKET, VALUE SHARE (%), BY OFF-TRADE, 2016 VS 2022 VS 2028
Figure 26:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, CONVENIENCE STORES, 2016 - 2028
Figure 27:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, CONVENIENCE STORES, 2016 - 2028
Figure 28:
NORTH AMERICA POULTRY MEAT MARKET, CONVENIENCE STORES, VALUE SHARE (%), BY FORM, 2021 VS 2028
Figure 29:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, ONLINE CHANNEL, 2016 - 2028
Figure 30:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, ONLINE CHANNEL, 2016 - 2028
Figure 31:
NORTH AMERICA POULTRY MEAT MARKET, ONLINE CHANNEL, VALUE SHARE (%), BY FORM, 2021 VS 2028
Figure 32:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
Figure 33:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, SUPERMARKETS AND HYPERMARKETS, 2016 - 2028
Figure 34:
NORTH AMERICA POULTRY MEAT MARKET, SUPERMARKETS AND HYPERMARKETS, VALUE SHARE (%), BY FORM, 2021 VS 2028
Figure 35:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, OTHERS, 2016 - 2028
Figure 36:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, OTHERS, 2016 - 2028
Figure 37:
NORTH AMERICA POULTRY MEAT MARKET, OTHERS, VALUE SHARE (%), BY FORM, 2021 VS 2028
Figure 38:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, ON-TRADE, 2016 - 2028
Figure 39:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, ON-TRADE, 2016 - 2028
Figure 40:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, BY COUNTRY, 2016 - 2028
Figure 41:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, BY COUNTRY, 2016 - 2028
Figure 42:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028
Figure 43:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME SHARE (%), BY COUNTRY, 2016 VS 2022 VS 2028
Figure 44:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, CANADA, 2016 - 2028
Figure 45:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, CANADA, 2016 - 2028
Figure 46:
NORTH AMERICA POULTRY MEAT MARKET, CANADA, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
Figure 47:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, MEXICO, 2016 - 2028
Figure 48:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, MEXICO, 2016 - 2028
Figure 49:
NORTH AMERICA POULTRY MEAT MARKET, MEXICO, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
Figure 50:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, UNITED STATES, 2016 - 2028
Figure 51:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, UNITED STATES, 2016 - 2028
Figure 52:
NORTH AMERICA POULTRY MEAT MARKET, UNITED STATES, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
Figure 53:
NORTH AMERICA POULTRY MEAT MARKET, VOLUME IN METRIC TONNES, REST OF NORTH AMERICA, 2016 - 2028
Figure 54:
NORTH AMERICA POULTRY MEAT MARKET, VALUE IN USD, REST OF NORTH AMERICA, 2016 - 2028
Figure 55:
NORTH AMERICA POULTRY MEAT MARKET, REST OF NORTH AMERICA, VALUE SHARE (%), BY DISTRIBUTION CHANNEL, 2021 VS 2028
Figure 56:
NORTH AMERICA POULTRY MEAT MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2017 - 2022
Figure 57:
NORTH AMERICA POULTRY MEAT MARKET, TOTAL NUMBER OF STRATEGIC MOVES, 2017 - 2022
Figure 58:
NORTH AMERICA POULTRY MEAT MARKET SHARE(%), BY KEY PLAYERS, 2021
Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
