North America Mezcal Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The North America mezcal market is segmented by Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, and Others), by Distribution Channel (On-Trade Channel, and Off-Trade Channel), and by Geography (United States, Canada, Mexico, and Rest of North America).

Market Snapshot

North America Mezcal Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 12.45 %

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Market Overview

The North America mezcal market is projected to grow, witnessing a CAGR of 12.45% during the forecast period 2020-2025.

  • The demand for mezcal, a tropical agave plant-based liquor, increased significantly over the past few years and is expected to increase the demand for mezcal in the region over the forecast period. There is a rising trend amongst wealthier consumers in established spirit markets to seek out interesting and new premium products and to trade up to drinks of a niche variety with high production value. 
  • Reposado is one of the most expensive drinks, which is majorly preferred by the young generation. The beverage can be aged for 6 months to two years in a charred American oak barrel, which gives it an exquisite avor and tastes as compared to Joven and other drinks. The oak aging process brings out a smoky richness, with avors of caramel, creme brulee, and dusty cocoa, which adds more value to the product.
  • However, Joven is the most preferred drink followed by Reposado due to similar avor like tequila. Joven held the largest revenue share in the North America mezcal market. It is cheaper than other types as it comes unaged or aged for less than 2 months. The product is available in various avors, including green apple, citrus, and white pepper

Scope of the Report

The scope of the North America mezcal market include segmentation of the market on the basis of Type, Distribution Channel and Geography. By type, the market is segmented under Mezcal Joven, Mezcal Reposado, Mezcal Anejo, and Others. The further segmentation is done on the basis of distribution channel under On-Trade Channel, and Off-Trade Channel. Lastly, the market is divided on the basis of geography under United States, Canada, Mexico and Rest of North America.

By Type
Mezcal Joven
Mezcal Reposado
Mezcal Anejo
Other Product Types
By Distribution Channel
On-Trade Channel
Off-Trade Channel
By Geography
United States
Rest of North America

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Key Market Trends

Rising Popularity of Mezcal Across Americas

America's region depicts significant potential for mezcal market compared to any other region of the globe. The key reason being popularity for the mezcal drink since ages and suitable climatic conditions for the growth of agave fruit which is processed to produced mezcal. Agaves or magueys are found mainly in many parts of Mexico and south to the equator, though most mezcal is made in Oaxaca. Thus, Oaxaca is the key production hub for the production of mezcal in whole of the North America. Owing to this, Mexico has also been engaged in exporting mezcal to its neighboring countries and other parts of the world. The United States were, by far, the main country of destination of Mexican mezcal exports in 2018, accounting for 65% of total exports.


Growing Demand For Mezcal In Mexico

Mexico possesses a high demand for mezcal as it has been consumed traditionally and it's also the national spirit of Mexico. Mezcal can be produced anywhere in Mexico, although it's typically produced in the Oaxaca region. In the last decade or so, mezcal, especially from Oaxaca, has been exported on a a large scale. Exportation has been on the increase and government agencies have been helping smaller-scale producers obtain the equipment and techniques needed to produce higher quantities and qualities for export.  This is one of the leading cause of rise in production of Mezcal in the country. In 2018, Mexico had a total of 240 mezcal brands destined for the export market.


Competitive Landscape

The North America mezcal market is competitive with a number of players engaged in manufacturing of mezcal. Some of the major players in the market are Pernod Ricard, Ilegal Mezcal, Rey Campero, El Silencio Holdings Inc., Lágrimas de Dolores, Mezcal Vago, Bozal Mezcal, and others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Mezcal Joven

      2. 5.1.2 Mezcal Reposado

      3. 5.1.3 Mezcal Anejo

      4. 5.1.4 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade Channel

      2. 5.2.2 Off-Trade Channel

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pernod Ricard

      2. 6.4.2 Ilegal Mezcal

      3. 6.4.3 Rey Campero

      4. 6.4.4 El Silencio Holdings INC.

      5. 6.4.5 Lágrimas de Dolores

      6. 6.4.6 Mezcal Vago

      7. 6.4.7 Bozal Mezcal

      8. 6.4.8 Wahaka Mezcal

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The undefined market is studied from 2016 - 2026.

The undefined is growing at a CAGR of 12.45% over the next 5 years.

Pernod Ricard, Ilegal Mezcal, Rey Campero, El Silencio Holdings INC., Lágrimas de Dolores are the major companies operating in undefined.

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