North America Kombucha Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Kombucha Market Share by Company & Competition in North America and is segmented by Type (Original/Regular, and Flavored), by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Online Retailers, and Other Distribution Channels), and by Geography.

North America Kombucha Market Size

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North America Kombucha Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 12.42 %
Market Concentration Medium

Major Players

North America Kombucha Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Kombucha Market Analysis

The North American kombucha market size is expected to grow from USD 1.02 billion in 2023 to USD 1.83 billion by 2028, at a CAGR of 12.42% during the forecast period (2023-2028).

  • In recent years, the North American region has witnessed a surge in the popularity of kombucha, driven by its perceived health advantages, such as enhanced digestion and immune system support. Furthermore, the region's growing emphasis on health and wellness trends has fueled a rising demand for kombucha. Millennials, in particular, are embracing healthier lifestyles, shifting away from alcoholic beverages and favoring nourishing alternatives like kombucha. This shift in consumer preferences is anticipated to generate substantial demand for kombucha in the foreseeable future.
  • Changing lifestyles due to rising health awareness and the need to opt for functional food and beverages are growing among consumers. They increasingly choose less processed fortified food and beverage products that preserve possible health benefits. Fermented drinks have been shown to aid in treating cancer, arthritis, and other degenerative disorders. 
  • Kombucha is an example of a product high in enzymes and bacterial acids. It increases energy and immunity, removes toxins and detoxifies the body, rebuilds connective tissues, decreases headaches, and aids in weight maintenance. Thus, kombucha consumption is increasing in North America, owing to consumers' desire for healthier options.
  • Additionally, key manufacturers are focusing on product innovation to fulfill the requirements of consumers. For instance, in June 2021, Australia-based Remedy Drinks launched zero-sugar shelf-stable kombucha products across national retailers and multiple distribution channels in the United States. The product will be offered in cans and four flavors: peach, ginger lemon, mixed berry, and raspberry lemonade. 
  • Furthermore, the United States Food and Drug Administration (FDA) stated that this product is safe for human consumption when adequately prepared and thus has been commercialized in many countries. Also, kombucha will be increasingly significant to consumers looking for food and drink products that support them to stay healthy.

North America Kombucha Market Trends

Rising Demand for Fermented Beverages across the Region

  • The inclination of consumers toward health-oriented products has involved probiotic fermented foods as a requisite in the list, as the trend of healthy hydration owes its success to the growing awareness toward fermented drinks with natural ingredients and the increasing acceptance of consuming probiotics.
  • Kombucha drinks contain live probiotics with beneficial enzymes, amino acids, polyphenols, and other organic acids. This makes it an ideal product to be sold in health stores, pharmacies, and drug stores. For instance, as per The Fermentation Association (TFA), the retail sales of fermented food and beverages grew by approximately USD 1.8 million in 2021 in the United States.
  • Additionally, the launch of advanced technologies in flavor processing, increasing consumer inclination toward clean-label and organic products, and the favorable market environment for fortified products are projected to drive the demand for naturally-flavored non-alcohol drinks in North America-food manufacturing companies, producing and marketing organic and natural food products.
  • Furthermore, with the increasing demand among consumers, especially the millennials and Generation Z, kombucha manufacturers are producing flavor variants for kombucha, as consumers prefer flavored over original kombucha.
  • Besides traditional kombucha flavors like ginger, grapefruit, and elderflower, flavors like cherry blossom, winter mint, pumpkin spice, and spicy pineapple are gaining consumer attention. For instance, in May 2021, Cove Kombucha launched its Kombucha products in partnership with Sobeys Inc. (Supermarket Chain) in Canada.
North America Kombucha Market: Consumer Insight on Gut Health and Probiotics, in %, United States, 2021 ​

United States Holds the Major Share in the Market

  • The demand for fermented ready-to-eat food and beverage products, such as health drinks that offer a complete package of nutrients, is increasing in the region, owing to the rising disposable income, growing awareness, and busy lifestyle of consumers. Thus resulting in the growth of the market.
  • In the United States, Kombucha is one of the fastest-growing fermented beverages on all retail shelves. This is because of its numerous health benefits, which include joint health, elevated energy, digestion/gut health, and immune-boosting properties. Kombucha has moved from the natural foods aisle to the mainstream, primarily attributable to ever-increasing interest and research into gut health, thus becoming America's favorite drink in recent years. It provides indulgence in those trends for energizing tea and natural cultures reported to boost digestion and metabolism simultaneously. It is highly hailed as a wonder drink among consumers. The drink is widely available across many convenience stores and remains one of the fastest-penetrating health drinks nationwide. For instance, in February 2022, Superfoods Company launched an 'instant kombucha formula available in various flavors. As per the company, the product is made with hand-picked black tea and is rich in polyphenols, flavonoids, and prebiotics to improve gastrointestinal health and metabolism.
  • Thus, consumers' growing requirements for preventive healthcare and the effectiveness of probiotic bacteria on health are driving market expansion. Demand for fermented foods has increased due to the increased consumption of functional foods, which can improve health and provide essential nutrition.
North America Kombucha Market: Retail Sales of Fermented Food and Beverages, in USD Billion, United States, 2020-2021

North America Kombucha Industry Overview

The North America kombucha market is fragmented, owing to the presence of many regional and domestic players from different countries. Key players dominating the regional market include PepsiCo, Inc., Revive Kombucha, GT's Living Foods, Brew Dr. Kombucha, and NessAlla Kombucha. Emphasis is given to the companies' merger, expansion, acquisition, partnership, and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

North America Kombucha Market Leaders

  1. PepsiCo, Inc.

  2. Revive Kombucha

  3. GT’s Living Foods

  4. Brew Dr. Kombucha

  5. NessAlla Kombucha

*Disclaimer: Major Players sorted in no particular order

North America Kombucha Market Concentration
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North America Kombucha Market News

  • June 2022: Remedy Drinks significantly expanded its presence in the United States, securing partnerships with major national retailers such as Albertsons, Safeway, and Banners. Furthermore, the company introduced a new kombucha flavor, Mango Passion, to delight American consumers.
  • February 2022: Brew Dr. unveiled its latest kombucha creation, Just Peachy, boasting the use of high-quality loose-leaf green tea and a blend of five varieties of organic peaches for an exquisite flavor profile.
  • September 2021: Brew Dr. launched a unique kombucha infused with hop flavors. This innovative offering combined locally sourced hops, including Simcoe, Palisade, and Centennial, harmoniously blended with the zesty essence of Yuzu orange and green tea, providing a distinctive and refreshing taste experience.

North America Kombucha Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Rising Demand for Fermented Beverages in the Region

      2. 4.1.2 Increasing Demand for Innovative Flavored Kombucha Drinks

    2. 4.2 Market Restraints

      1. 4.2.1 High Price of Kombucha Hampering the Market Growth

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Original/Regular

      2. 5.1.2 Flavored

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores/Grocery Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo, Inc.

      2. 6.3.2 Revive Kombucha

      3. 6.3.3 GT's Living Foods

      4. 6.3.4 Health-Ade Kombucha

      5. 6.3.5 Brew Dr. Kombucha

      6. 6.3.6 NessAlla Kombucha

      7. 6.3.7 The Bu Kombucha

      8. 6.3.8 humm kombucha

      9. 6.3.9 The Hain Celestial Group, Inc.

      10. 6.3.10 Wonder Drink

    4. *List Not Exhaustive

**Subject to Availability
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North America Kombucha Industry Segmentation

Kombucha is a fermented beverage usually made up of green or black tea and is consumed as a functional food.

The North American kombucha Market is segmented by type, distribution channel, and country. By type, the market is segmented into original/regular and flavored. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, specialist stores, online retail stores, and other distribution channels. By country, the market is segmented into the United States, Canada, Mexico and the Rest of North America.

For each segment, the market sizing and forecasts have been done on the basis of value (in USD).

Product Type
Distribution Channel
Convenience Stores/Grocery Stores
Specialist Stores
Online Retail Stores
Other Distribution Channels
United States
Rest of North America
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North America Kombucha Market Research FAQs

The North America Kombucha Market is projected to register a CAGR of 12.42% during the forecast period (2024-2029)

PepsiCo, Inc. , Revive Kombucha, GT’s Living Foods, Brew Dr. Kombucha and NessAlla Kombucha are the major companies operating in the North America Kombucha Market.

The report covers the North America Kombucha Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Kombucha Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Kombucha Industry Report

Statistics for the 2024 North America Kombucha market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Kombucha analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Kombucha Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)