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The North America Inflight Entertainment and Connectivity Market is segmented by Product (Hardware, Content, and Connectivity), Fit (Line-fit and Retrofit), Class (First Class, Business Class, and Economy Class), and Geography.
The North American inflight entertainment and connectivity market is anticipated to register a CAGR of over 8% during the forecast period.
Inflight entertainment and connectivity market refers to the entertainment available to aircraft passengers, during a flight. Over the years, IFE has expanded to include inflight connectivity (IFC) services, such as internet browsing, text messaging, cell phone usage (wherever permitted), and wireless streaming. Together, they constitute the inflight entertainment and connectivity (IFEC) system. While hardware include display screens, remote controllers, and headsets/earphones, content includes all games, shows, and serials, movies, songs, and other audio and video entertainment. Connectivity includes Wi-Fi and antenna. This study also includes software interface on devices, which makes IFEC available to customers in the North American region.
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Currently, the connectivity segment holds the largest share in the market. The segment is also expected to dominate the market during the forecast period. There is an increasing demand for high-speed connectivity, which is propelling airlines to cater to the demand by awarding several procurement contracts to inflight connectivity providers. In North America, FSCs are constantly upgrading their existing connectivity hardware to provide faster and reliable connectivity. Correspondingly, players in the market are launching new products to attract the airlines in the region. For instance, in April 2019, Global Eagle Entertainment Inc. announced Canadian North Airlines as the launch customer for the company’s new product, Airconnect Go. Airconnect Go is a portable wireless IFEC solution. A single Airconnect Go system can provide wireless connectivity for streaming, to over 50 users concurrently. Such developments maybolster the market prospects for the connectivity segment of the market during the forecast period.
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The United States had the largest market share in 2019, and it is also expected to witness a high demand for IFEC systems during the forecast period. The high demand can be attributed to the increase in the domestic and international air passenger traffic in the country. The US is the largest aviation market in the world currently, and the demand for air travel is expected to grow further during the forecast period. Airlines in the US, to cater to the growing demand for air travel, are placing orders for newer generation aircraft. Partnerships and collaborations between the local players in the US are expected to help the growth of the market. For instance, in October 2019, Gogo Inc. announced its partnership with the United States-based companies - Cisco, Airspan Networks, and FIRST RF - for the development and deployment of the new 5G network and on-board systems in US-based airlines. The advent of newer systems could eventually force airlines to eliminate the incompatible and traditional inflight entertainment systems, thereby, generating a demand for new hardware. On account of such factors, the US is projected to dominate the market during the forecast period.
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Some of the prominent players in the market are Panasonic Avionics Corporation, Gogo Inc., Thales Group, Global Eagle Entertainment Inc., and Honeywell International Inc. Innovations by the players in the industry are expected to help them gain several newer market opportunities. In April 2019, Panasonic Avionics Corporation announced its collaboration with the US-based company, Harman International to deliver JBL Headphones for HD audio for an inflight entertainment experience. Such investments and partnerships by prominent market leaders can help the companies to maintain a strong presence in the market. To further increase the bandwidth of inflight connectivity and remove the problems of congestion, players are planning to integrate Light fidelity (Li-Fi) into the IFEC architecture. The major advantage of Li-fi over current technology is that it offers 1,000 times more the bandwidth compared to that of radiofrequency with a more secure connection. Focus on such newer technologies are expected to help the growth of the players during the forecast period.
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.3.1 First Class
5.3.2 Business Class
5.3.3 Economy Class
5.4.1 North America
126.96.36.199 United States
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Thales Group
6.1.2 Panasonic Avionics Corporation
6.1.3 Gogo Inc.
6.1.4 Honeywell International Inc.
6.1.5 Global Eagle Entertainment Inc.
6.1.6 ViaSat Inc.
6.1.7 Safran SA
6.1.8 Lufthansa Systems
6.1.10 Inmarsat Global Limited
6.1.11 Stellar Entertainment Group
7. MARKET OPPORTUNITIES AND FUTURE TRENDS