October 2017

Europe Beer Market- Growth, Trends and Forecasts (2018 - 2023)

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Market Insights

In the European region, beer is considered as the most cherished alcoholic drink. Europe is the second largest consumer of beer, after Asia- Pacific. It accounts for 27% share of the total beer consumption, globally. The Europe beer market is expected to be USD 145.81 billion during 2018, and is expected to reach USD 203.83 billion by 2023, at a 4.3% CAGR during the forecast period of 2018-2023.

Market Dynamics

Changing lifestyles and consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major market drivers for the Europe beer market. However, easy availability of other substitutes of beer is the biggest challenge for the overall market growth. Innovative products, such as flavored and crafted beer, and the growing demand for imported beer are some of the opportunities in the market.

Market Segmentation

The Europe beer market is segmented by product type, category, packaging, and geography. Regarding product type, beer can be classified as light and strong beer. By category, it is segmented into premium beer, super premium and standard beer. By packaging, canned, bottled and drought beer are the major categories.

Regional Analysis

Russia is the largest consumer of beer in Europe, followed by Germany, the United Kingdom, Spain, Italy, Poland and France. Beer is majorly consumed in the region when compared to other alcoholic drinks. Currently, France is the fastest-growing market for beer consumption. Eastern Europe encompasses huge growth opportunities for the beer market.

Competitive Environment

The competition in the European beer industry is high, as many large brewing companies and regional brewers are serving a limited beer consuming population. The growing demand for crafted beer and the increasing popularity among the younger generation would help sustain the European market growth. New product launches, innovative product packaging, and mergers and acquisitions with smaller level players have been strong business strategies for the market growth in the region.

Top players of the Europe beer market are -

  • Anheuser-Busch InBev
  • Breckenridge Brewery
  • Carlsberg
  • Heineken N.V.
  • SABMiller Plc

Key Deliverables in the Study

  • Market analysis for the Europe beer market, with region-specific assessments and competition analysis on a global and regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors at both global and regional level.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

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