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Europe Beer Market is segmented by Product Type (Ale, Lager, and Other Styles); Distribution Channel (On-Trade and Off Trade) and Geography
2016 - 2026
Europe Beer Market is expected to register a CAGR of 4.3%, during the forecast period of 2020-2025.
Europe Beer Market is segmented by Product Type (Ale, Lager, and Other Styles), Distribution Channel (On-Trade and Off Trade), and Geography
|By Product Type|
|Rest of Europe|
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The European growth in beer market comes predominantly from western Europe, wherein, the rise in discretionary spending has enabled the burgeoning growth of restaurants and cafes, that have started offering beer in variety of flavors and types. Owing to the emerging beer movement that is set to compliment the rich culinary tradition of the country, Spain is one of the fastest growing beer market in Europe. Also, the growing awareness and willingness to try different styles of beer have prompted the robust growth of craft breweries in Germany. The cities of Germany are witnessing emerging bars and taprooms for craft beers, such as Brlo, Housbrauerei Hops & arley, and Straßenbräu, etc.
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The distribution and sales of products in the on-trade market required the adoption of a completely different approach and practice than the one used in the off-trade market. In response to these concerns, beer associations are stressing on the point that these businesses must be subject to exactly the same conditions that any other on-trade venue will face. The continued shift towards off-trade alcohol sales raises a number of key alcohol policy issues, particularly relating to pricing policy. Although in the developed markets consumers still prefer to drink at home benefiting the off-trade channel, in emerging markets the performance of the channels is more mixed.
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Some of the major key players in the Europe beer market are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Bitburger Brewery, Budweiser Budvar Brewery, Breckenridge Brewery, Carlsberg Group, Cesu Alus, Diageo Plc, Erdinger, Forst, Heineken N.V., Oakleaf Brewery, Pivovarna Lasko, Radeberger, and SABMiller Plc, among others.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Market Overview
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.3 Other Styles
5.2 Distribution Channel
5.2.2 Off Trade
5.3.1 United Kingdom
5.3.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Asahi Group Holdings Ltd
6.3.2 Boston Beer Company
6.3.3 Carlsberg Group
6.3.4 Oettinger Brewery
6.3.5 Heineken NV
6.3.6 Kirin Holdings Co. Ltd
6.3.7 New Belgium Brewing Company Inc.
6.3.8 Anheuser-Busch (AB InBev)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability