Europe Beer Market- Growth, Trends, and Forecast (2019-2024)

Europe Beer Market is segmented by Product Type (Ale, Lager, and Other Styles); Distribution Channel (On-Trade and Off Trade) and Geography

Market Snapshot

SNAPSHOT EUROPE BEER MARKET
Study Period:

2016-2024

Base Year:

2018

CAGR (2019-2024):

4.3%

Largest Market:

Russia

Key Players:

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Market Overview

Europe Beer Market is expected to register a CAGR of 4.3%, during the forecast period of 2019-2024.

  • Changing lifestyles and consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major market drivers for the Europe beer marketInnovative products, such as flavored and crafted beer, and the growing demand for imported beer are some of the opportunities in the market.
  • The growing disposable incomes of consumers in Eastern European economies and the rise in the demands of healthy version of beer is expected to make this region more fruitful for the future growth. The lager is expected to witness steady growth in Eastern Europe region during the forecast period.

 

Scope of the Report

Europe Beer Market is segmented by Product Type (Ale, Lager, and Other Styles), Distribution Channel (On-Trade and Off Trade), and Geography

By Product Type
Ale
Lager
Other Styles
Distribution Channel
On-Trade
Off Trade
Geography
United Kingdom
France
Spain
Italy
Germany
Russia
Rest of Europe

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Key Market Trends

Increasing Demand for Beer in European Countries

The European growth in  beer market comes predominantly from western Europe, wherein, the rise in discretionary spending has enabled the burgeoning growth of restaurants and cafes, that have started offering beer in variety of flavors and types. Owing to the emerging beer movement that is set to compliment the rich culinary tradition of the country, Spain is one of the fastest growing beer market in Europe. Also, the growing awareness and willingness to try different styles of beer have prompted the robust growth of craft breweries in Germany. The cities of Germany are witnessing emerging bars and taprooms for craft beers, such as Brlo, Housbrauerei Hops & arley, and Straßenbräu, etc.

Trend 1 europe beer market

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Rise of Distribution Channel in Off-Trade and On-Trade Market

The distribution and sales of products in the on-trade market required the adoption of a completely different approach and practice than the one used in the off-trade market. In response to these concerns, beer associations are stressing on the point that these businesses must be subject to exactly the same conditions that any other on-trade venue will face. The continued shift towards off-trade alcohol sales raises a number of key alcohol policy issues, particularly relating to pricing policy. Although in the developed markets consumers still prefer to drink at home benefiting the off-trade channel, in emerging markets the performance of the channels is more mixed: China and Russia both see better on-trade performance.

Trend 2 europe beer market

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Competitive Landscape

Some of the major key players in the Europe beer market are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Bitburger Brewery, Budweiser Budvar Brewery, Breckenridge Brewery, Carlsberg Group, Cesu Alus, Diageo Plc, Erdinger, Forst, Heineken N.V., Oakleaf Brewery, Pivovarna Lasko, Radeberger, and SABMiller Plc, among others.

Major Players

  1. Asahi Group Holdings Ltd
  2. Anheuser-Busch InBev
  3. Bitburger Brewery
  4. Budweiser Budvar
  5. Carlsberg

* Complete list of players covered available in the table of contents below

market concentration europe beer market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Market Overview

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Ale

      2. 5.1.2 Lager

      3. 5.1.3 Other Styles

    2. 5.2 Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off Trade

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 France

      3. 5.3.3 Spain

      4. 5.3.4 Italy

      5. 5.3.5 Germany

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Asahi Group Holdings Ltd

      2. 6.3.2 Boston Beer Company

      3. 6.3.3 Carlsberg Group

      4. 6.3.4 Oettinger Brewery

      5. 6.3.5 Heineken NV

      6. 6.3.6 Kirin Holdings Co. Ltd

      7. 6.3.7 New Belgium Brewing Company Inc.

      8. 6.3.8 Anheuser-Busch (AB InBev)

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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