In the European region, beer is considered as the most cherished alcoholic drink. Europe is the second largest consumer of beer, after Asia-Pacific. It accounts for 27% share of the total beer consumption, globally. The Europe beer market is expected to be USD 145.81 billion during 2018, and is expected to reach USD 203.83 billion by 2023, at a 4.3% CAGR during the forecast period of 2018-2023.
Changing lifestyles and consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation are the major market drivers for the Europe beer market. However, easy availability of other substitutes of beer is the biggest challenge for the overall market growth. Innovative products, such as flavored and crafted beer, and the growing demand for imported beer are some of the opportunities in the market.
The Europe beer market is segmented by product type, category, packaging, and geography. Regarding product type, beer can be classified as light and strong beer. By category, it is segmented into premium beer, super premium, and standard beer. By packaging, canned, bottled, and drought beer are the major categories.
Russia is the largest consumer of beer in Europe, followed by Germany, the United Kingdom, Spain, Italy, Poland, and France. Beer is majorly consumed in the region when compared to other alcoholic drinks. Currently, France is the fastest-growing market for beer consumption. Eastern Europe encompasses huge growth opportunities for the beer market.
February 2018 - Carlsberg Group acquired the remaining 49% of the shares in the second biggest Greek brewery, Olympic, following the 2014 merger through which Carlsberg gained 51%
December 2017 -AB InBev announced to increase its stake in Cervecería Nacional Dominicana (CND), the leading beer producer in the Dominican Republic, to 85%. The company paid USD 926.5 million to its partner E. León Jimenes for a 30% stake, which will add to the existing 55%
March 2016- Budweiser Budvar launched an interesting novelty in the market. The brewery now offers a specialty belonging among local and fresh food to consumers. The new product marketed under the name of JUST DRAWN LAGER in 0.5-litre bottles
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