North America Handbags Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

North America Handbags Market is segmented by Type (Satchel, Clutch, Tote Bag, Sling Bag, and Others); Distribution Channel (Online Retail Stores and Offline Retail Stores), and Geography (United States, Canada, Mexico, and Rest of North America). The report offers market size and forecast in value (USD million) for all the above segments.

North America Handbags Market Size

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North America Handbag Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.10 %
Market Concentration Low

Major Players

North America Handbag Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Handbags Market Analysis

The North America Handbag market is projected to register a CAGR of 6.1 % during the forecast period, 2022-2027.

With the evolving fashion trends and changing lifestyles, handbags have become a necessity, especially for the young and working population, which in turn drives the market growth in North America. Moreover, the increased usage of social media platforms such as Instagram, Facebook, and others is influencing Generation Z to follow current fashion trends. As a result, key brands in the region are investing in digital advertisements and celebrity endorsements to promote their handbag collections and attract target consumers. Additionally, social media platforms allow companies to sell their products to larger customer groups without any additional investment in infrastructure and sales resources.

Moreover, the rising environmental awareness among modern consumers is driving the inclination towards sustainable raw materials and ethically made handbags such as PETA-approved vegan handbags, biodegradable packaging, climate-positive products, recycled & sustainable materials, and repair & take-back programs. This in turn encourages key brands to launch sustainable handbags. Presently, Gucci, Able, and Pixie Mood, among others are some of the luxury fashion brands specializing in sustainable handbags. Further, the increasing availability of a wide range of handbags at consumer convenience is enhancing the sales of handbags across both online and offline retail channels.

North America Handbags Market Trends

This section covers the major market trends shaping the North America Handbags Market according to our research experts:

Increase in Demand for Luxury Handbags

The emergence of a younger population, high disposable income, and an increase in the number of working women are the key factors driving the demand for luxury handbags in the region. According to the United States Bureau of Economic Analysis disposable personal income has increased from USD 14,138.7 billion in 2016 to USD 18,507.6 billion in 2021 which is influencing the consumers' spending capability and can boost the sales of luxury fashion products including handbags. Further, luxury handbags are perceived as a symbol of status and consumers are using digital platforms to stay informed about the trending designs and new product offerings in the handbag segments. Moreover, manufacturers are making products more appealing to consumers by emphasizing superior handbag quality and exclusivity. The digital penetration of luxury brands is further boosting the demand for luxury handbags as consumers have a wide range of options to purchase through digital channels at their convenience.

North America Handbag Market: Year-on-Year Growth Rate (%), 2018-2021

United States holds the Prominent Share

The United States holds the largest share in the North America handbags market as consumers are well-versed in the brand's offerings and their presence across different retail stores. International brands are popular with modern and high-income consumers as these offerings maintain transparency in the quality of materials and expertise in the sophisticated and elegant designs which attract consumers. For instance, according to the statistics disclosed by the Office of Textiles and Apparel and the United States of Commerce, in 2020, USD 2.77 billion worth of women's handbags and purses were imported to the countries from different foreign markets including China, Italy, France, and Vietnam, among others. Although international trade of handbags and other fashion accessories was affected due to the impact of the pandemic, it has bounced back in 2021 and the imports are expected to increase during the forecast period, which in turn contributes to the market growth. Moreover, the future market growth can be attributed to the high demand for personalized and multipurpose handbags as the young and affluent population of the U.S. is highly influenced by global fashion trends and culture.

North America Handbag Market: United States Import Value of Women's Handbags, By Country of Origin, In USD millions, 2021

North America Handbags Industry Overview

The North America handbags market is highly fragmented with the presence of many regional and international players. The major players in the region include Tapestry Inc., Fossil Group, Inc., LVMH Moët Hennessy Louis Vuitton, Kering SA, and Burberry Group Plc among others. The companies in the market are expanding their geographical presence, enhancing their distribution channels, focusing on producing sustainable products, and strengthening their hold over online and offline marketing to maintain their leadership position in the market studied. For instance, in December 2021, LVMH Moët Hennessy Louis Vuitton company launched its Louis Vitton Cruise 2022 collection consisting of Louis Vuitton loop bag, Louis Vuitton Cousin BB, Louis Vuitton Beltbag Coussion, and others.

North America Handbags Market Leaders

  1. Tapestry Inc.

  2. Fossil Group, Inc.

  3. LVMH Moët Hennessy Louis Vuitton

  4. Kering SA

  5. Burberry Group Plc

*Disclaimer: Major Players sorted in no particular order

North America Handbag Market Concentration
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North America Handbags Market News

  • In March 2022, Aranyani, an Indian luxury handbag brand expanded its presence in the United States and launched its products in New York at the Consulate General of India.
  • In September 2021, Pixie Mood, a fashion company specializing in crafting PETA-Approved 100% vegan leather handbags and accessories, redesigned its website and launched its innovative Fall/Winter '21 collection. 
  • In October 2020, Schutz, a brazil-based brand launched its handbags line in the United States and has launched new handbag collection with croc-embossed leathers and chains.

North America Handbags Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Satchel

      2. 5.1.2 Clutch

      3. 5.1.3 Tote Bag

      4. 5.1.4 Sling Bag

      5. 5.1.5 Others

    2. 5.2 By Distibution Channel

      1. 5.2.1 Online Stores

      2. 5.2.2 Offline Stores

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Tapestry Inc.

      2. 6.3.2 Fossil Group, Inc.

      3. 6.3.3 Kering SA

      4. 6.3.4 LVMH Moet Hennessy Louis Vuitton

      5. 6.3.5 Michael Kors (USA), Inc.

      6. 6.3.6 Hermes International S.A

      7. 6.3.7 Burberry Group Plc

      8. 6.3.8 Prada Holding SpA

      9. 6.3.9 Pixie Mood

      10. 6.3.10 Tory Burch LLC

    4. *List Not Exhaustive



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North America Handbags Industry Segmentation

A handbag, commonly known as a purse, is a handy medium-to-large bag used to carry personal items or other essentials. The North America handbag market is segmented by type, distribution channel, and geography. By type, the market is segmented into satchel, clutch, tote bag, sling bag, and other product types. By distribution channel, the market is segmented into online retail stores and offline retail stores. Also, the study analyzes the handbags market in emerging and established markets across North America, including the United States, Canada, Mexico, and the Rest of North America. The report offers market size and forecasts for North America handbags market in value (USD million) for all the above segments.

By Type
Tote Bag
Sling Bag
By Distibution Channel
Online Stores
Offline Stores
By Geography
United States
Rest of North America
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North America Handbags Market Research FAQs

The North America Handbags Market is projected to register a CAGR of 6.10% during the forecast period (2024-2029)

Tapestry Inc., Fossil Group, Inc., LVMH Moët Hennessy Louis Vuitton, Kering SA and Burberry Group Plc are the major companies operating in the North America Handbags Market.

The report covers the North America Handbags Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Handbags Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

North America Handbags Industry Report

Statistics for the 2024 North America Handbags market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Handbags analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Handbags Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)