Consumers demand clean labels on products to gain knowledge about the product that they are about to consume and at what level. Their interest in identifying the ingredients present in the food & beverage products has triggered the growth of the clean-label ingredient. Consumers also are highly concerned about the long-term effects of the ingredients they are consuming, in terms of nutrition content and its impact on health, environmental sustainability, sourcing, and social responsibility. The consumers avoid consuming products that contain synthetic ingredients, despite the price difference, as various published studies indicate that natural ingredients help avoid hyperactivity disorders and behavioral issues in children, among other benefits.

Growing demand for prepared and convenience food products such as baked goods, snacks, yogurt, ice-cream, beverages and other ready meals among the consumers have been witnessed with an increasing trend. This is due to the benefits of convenience food such as lesser preparation time and easy handling that offers an advantage to the consumers in their busy life schedule. Food stabilizers make up a very small part of the final product, but they have a significant impact on the final packaged product. For instance, products, ranging from fat-free dressing, low-fat mayonnaise, sauces, processed meat products, etc., require a broad variety of functional ingredients to provide optimization in terms of stability, creaminess, shelf-life, viscosity, and water absorption, among others